Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions. Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following: • Brands are underleveraged • The business strategy is at risk because of inadequate brand platforms • The business faces a relevance threat caused by emerging subcategories • The firm's brands are tired and bland • Strategy is paralyzed by a lack of priority among the brands • Brands are cluttered and confusing to both customers and employees • The firm needs to move into the super-premium or value arenas to create margin or sales volume • Margin pressures require points of differentiation Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

    Maybe you’re stuck in a boring industry. Maybe your boss likes to slam doors. The truth is that many smart, motivated people would quit in a heartbeat if they weren’t afraid of the financial risks…and, well, the unknown. Whether you want to upgrade your 9-5 or start your own company, Robbie Abed presents a foolproof strategy to find a better job—without stressing, worrying your family, or losing money. You’re talented. Talent is in high demand. You just have to know where to look. In this accessible handbook, full of anecdotes, stories, and tips, you’ll learn how to reconnect with your interests, sharpen your talents, build a network, experiment with ideas for next steps, elicit job offers, and negotiate for higher salaries than your last. Oh, and how to quit your job with aplomb (goodbye email template included). You’ve been miserable for long enough. Look at it this way: hating your job might be the best thing that could’ve happened to you. It’s a kick in the pants to learn survival skills for the coming jobpocalypse. As our machines get smarter, robots, cognitive machines, and the simple software on your computer will render old jobs obsolete. In other words, there is no such thing as job security. The goal of this book is twofold: to help you get out before the music stops, and to teach you skills to find a job you love. Not just once, but anytime, anywhere, in any economic climate, with almost any salary goal. You didn’t hear that wrong.

    

    There was no denying what it looked liked to my long-time assistant and now I had to trust her not to blow things up with Harper and I. I needed to fix this. I was going to fix this, even if it meant losing my top client, the woman I was caught kissing. Mason seems distant. He’s been secretive and I’m beginning to wonder how much Natalie has to do with Mason’s change of heart. She’s hot, she’s cold, but even more importantly, she’s out to get me. Connected Hearts, The Series. Harper Browning has it all, but it didn’t come without struggles. She’s put it all behind her and turned over a new leaf with her extremely romantic, good-looking and billionaire matchmaker boss, Mason Asher, but not to the liking of his personal assistant and right-hand girl. Mason Asher is known for his ability to find a match for anyone, including the hundreds of wealthy clients that pay him handsomely for his services. But when he makes a promise to Harper’s best friend, Avery Gains, he’s taken on more than he can handle and now risks not only losing his business, but Harper’s love too. Connected Hearts is the follow-up series to It Takes Two and can be read as a stand-alone series or you can follow along from the start by downloading the complete series. *** Connected Hearts is a steamy romance ideal for fans of J.S. Scott, Katy Evans, Lauren Blakely and MS Parker.

    Rhea continues his spectacular narrative of the initial campaign between Ulysses S. Grant and Robert E. Lee in the spring of 1864. May 13 through 25, a phase oddly ignored by historians, was critical in the clash between the Army of the Potomac and the Army of Northern Virginia. During those thirteen days -- an interlude bracketed by horrific battles that riveted the public's attention -- a game of guile and endurance between Grant and Lee escalated to a suspenseful draw on Virginia's North Anna River.From the bloodstained fields of the Mule Shoe to the North Anna River, with Meadow Bridge, Myers Hill, Harris Farm, Jericho Mills, Ox Ford, and Doswell Farm in between, grueling night marches, desperate attacks, and thundering cavalry charges became the norm for both Grant's and Lee's men. But the real story of May 13--25 lay in the two generals' efforts to outfox each other, and Rhea charts their every step and misstep. Realizing that his bludgeoning tactics at the Bloody Angle were ineffective, Grant resorted to a fast-paced assault on Lee's vulnerable points. Lee, outnumbered two to one, abandoned the offensive and concentrated on anticipating Grant's maneuvers and shifting quickly enough to repel them. It was an amazingly equal match of wits that produced a gripping, high-stakes bout of warfare -- a test, ultimately, of improvisation for Lee and of perseverance for Grant.

    It provides guidance to help customers apply best practices in the design, delivery, and maintenance of secure AWS environments. This documentation is offered for free here as a Kindle book, or you can read it in PDF format at https://aws.amazon.com/whitepapers/.

    In 1979, Thatcher's Britain was a country crippled by strikes, joblessness, and economic gloom, divided by race and class—and skanking to a new beat: 2 Tone. The unruly offspring of white boy punk and rude boy ska, the Specials burst on to the scene. On stage they were electric, and at the heart of this energy was the vocal chemistry of the ethereal Terry Hall and Jamaican rude boy Neville Staple. In 1961, five-year-old Neville was sent to England to live with his father, a man for whom discipline bordered on child abuse. As he recounts here, growing up black in the Midlands of the 1960s and 1970s wasn't easy, and his youth was marked by scuffles with skins, compulsive womanizing, and a life of crime that led from shoplifting to burglary and eventually prison. But throughout there was music, and Nev reveals how he became part of the most important band of the 1980s. He remembers sound system battles; the legendary 2 Tone tour with the Selecter, Madness, and Dexy's, and their clashes with white nationalist thugs. He recalls the band's increasing tensions and eventual split; his subsequent foray into bubblegum pop with Fun Boy Three; and a newfound fame in America as godfather to Third Wave ska bands. Finally he reflects on the Specials' reunion and how even now, 30 years later, they can't help tearing themselves apart.

    Adobe Photoshop CS6 Classroom in a Book

    It offers Web exercises for every chapter, password protected instructor support material and syllabus manager.

    " Fox has inspired millions of people over the past forty years through his simple, practical guidelines. In Diagrams for Living he presents valuable keys to living a more fulfilled life drawn from the eloquent spiritual wisdom of the Bible.If we read the Bible literally, cautions Fox, we miss the eternal power and personal relevance found in its symbols, allegories, and parables. "Whether you realize it or not," he writes, "you are on every page from Genesis to Revelation." Fox shows how to read dramatic biblical stories as symbolic diagrams for living that can "show you how to overcome difficulties and problems, and how to give expression to the deep aspirations that lie hidden in your soul." This power to reveal, inspire, and guide makes the Bible's teachings adaptable to everyone at every stage of spiritual development.Sensible, contemporary, and full of reassurance, Diagrams for Living offers sage counsel from a gifted teacher.

    Now in Get The Job You Really Want James brings his experience to bear to help everyone from recent graduates to CEOs in their hunt for their dream job, from identifying the opportunity to making yourself stand out at interview and finally closing the deal on the job offer, Since publishing the first edition James has been inundated with testimonials from real readers who have used the tricks and tools in this definitive guide to jobhunting to finally land the job that they really wanted.

    It is a testament to the remarkable and mysterious work during World War II that made it a place worth saving. It is a book about campaigners, veterans, enthusiasts, computer geeks, technology, Twitter, trees and Stephen Fry stuck in a lift.And finally, it is a story about preserving the past for the generations of tomorrow.

    This book helps learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. It also shows how to choose the right font for your project, why one typeface works better than another, and much more.

    It can take years to properly diagnose, often leaving its victims suffering not only from the disease, but from the uncertainty about whether they have the disease andfrom the not-insignificant problem of finding a physician to treat them. The disease is lupus, which, simply put, is what happens to the body when it becomes allergic to itself. It is quite widespread and it is highly deadly, claiming the lives of thousands of patients yearly. Now patients and their families can turn to The Lupus Book, a clear, reassuring guide that explains virtually every aspect of the disease. Written by Daniel J. Wallace, M.D., one of the world's leading experts on the subject, The Lupus Book is packed with useful, easy-to-understand information andpractical guidance for the sufferer. Here the reader will discover clear descriptions of the symptoms that most commonly afflict victims of lupus, a helpful survey of all aspects of diagnosis--from why the disease is so difficult to recognize to the latest, most innovative tests--and backgroundinformation on the cause of the disease, which researchers now believe is genetic in origin. Wallace shows how lupus may affect different organ systems in the body, including the brain, heart, and lungs; he offers well-informed advice on how patients can work with their doctors to take an activerole in fighting the disease through exercise, diet, and medication; and perhaps most important, he answers the questions he is most often asked by his patients, including queries on prevention, cure, sun exposure, pregnancy, and many other concerns. Throughout the book, Wallace reveals a talent forcommunicating difficult concepts to the general reader as he illustrates his discussion with numerous anecdotes culled from his years of clinical experience (he has treated over one thousand lupus patients). Nearly one million people suffer from lupus in the United States alone. More common than leukemia, multiple sclerosis, cystic fibrosis, and muscular dystrophy combined, lupus is a pervasive and little- understood condition. With The Lupus Book in hand, lupus sufferers as well as their families, friends, and physicians have a reliable guide that will answer their questions and help them to better manage their day-to-day fight against this debilitating disease

    This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.