And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:• the future of advertising in traditional media and how to judge  the investment’s value in today’s results-driven marketing  world• how to get the maximum impact out of digital media,    including online searches, social media, and mobile phones• the importance of employing non-traditional media vehicles,   such as marketing, PR, branded entertainment, and product   placement.

    But in the late 1980s, activists rose up to tackle the social problems that had plagued the area for decades. Black on the Block tells the remarkable story of how these residents laid the groundwork for a revitalized and self-consciously black neighborhood that continues to flourish today. But theirs is not a tale of easy consensus and political unity, and here Pattillo teases out the divergent class interests that have come to define black communities like North Kenwood–Oakland. She explores the often heated battles between haves and have-nots, home owners and apartment dwellers, and newcomers and old-timers as they clash over the social implications of gentrification. Along the way, Pattillo highlights the conflicted but crucial role that middle-class blacks play in transforming such districts as they negotiate between established centers of white economic and political power and the needs of their less fortunate black neighbors. “A century from now, when today's sociologists and journalists are dust and their books are too, those who want to understand what the hell happened to Chicago will be finding the answer in this one.”—Chicago Reader “To see how diversity creates strange and sometimes awkward bedfellows . . . turn to Mary Pattillo's Black on the Block.”—Boston Globe

    In this powerful book, Beryl Satter identifies the true causes of the city's black slums and the ruin of urban neighborhoods throughout the country: not, as some have argued, black pathology, the culture of poverty, or white flight, but a widespread and institutionalized system of legal and financial exploitation. In Satter's riveting account of a city in crisis, unscrupulous lawyers, slumlords, and speculators are pitched against religious reformers, community organizers, and an impassioned attorney who launched a crusade against the profiteers—the author's father, Mark J. Satter. At the heart of the struggle stand the black migrants who, having left the South with its legacy of sharecropping, suddenly find themselves caught in a new kind of debt peonage. Satter shows the interlocking forces at work in their oppression: the discriminatory practices of the banking industry; the federal policies that created the country's shameful "dual housing market"; the economic anxieties that fueled white violence; and the tempting profits to be made by preying on the city's most vulnerable population. A monumental work of history, this tale of racism and real estate, politics and finance, will forever change our understanding of the forces that transformed urban America.

    Now, in Favela, Perlman carries that story forward to the present. Re-interviewing many longtime favela residents whom she hadfirst met in 1969--as well as their children and grandchildren--Perlman offers the only long-term perspective available on the favelados as they struggle for a better life.Perlman discovers that while educational levels have risen, democracy has replaced dictatorship, and material conditions have improved, many residents feel more marginalized than ever. The greatest change is the explosion of drug and arms trade and the high incidence of fatal violence that hasresulted. Yet the greatest challenge of all is job creation--decent work for decent pay. If unemployment and under-paid employment are not addressed, she argues, all other efforts will fail to resolve the fundamental issues. Foreign Affairs praises Perlman for writing with compassion, artistry, and intelligence, using stirring personal stories to illustrate larger points substantiated with statistical analysis.

    From the pioneering Bus Rapid Transit system to parks designed to catch runoff and reduce flooding and the creation of pedestrian-only zones, Lerner has been the driving force behind a host of innovative urban projects. In more than forty years of work in cities around the globe, Lerner has found that changes to a community don’t need to be large-scale and expensive to have a transformative impact—in fact, one block, park, or a single person can have an outsized effect on life in the surrounding city. In Urban Acupuncture, Lerner celebrates these “pinpricks” of urbanism—projects, people, and initiatives from around the world that ripple through their communities to uplift city life. With meditative and descriptive prose, Lerner brings readers around the world to streets and neighborhoods where urban acupuncture has been practiced best, from the bustling La Boqueria market in Barcelona to the revitalization of the Cheonggyecheon River in Seoul, South Korea. Through this journey, Lerner invites us to re-examine the true building blocks of vibrant communities—the tree-lined avenues, night vendors, and songs and traditions that connect us to our cities and to one another.Urban Acupuncture is the first of Jaime Lerner’s visionary work to be published in English. It is a love letter to the elements that make a street hum with life or a neighborhood feel like home, penned by one of the world’s most successful advocates for sustainable and livable urbanism.

    From Brazil to Venezuela, and from Mexico to Argentina, McGuirk discovers the people and ideas shaping the way cities are evolving. Ever since the mid twentieth century, when the dream of modernist utopia went to Latin America to die, the continent has been a testing ground for exciting new conceptions of the city. An architect in Chile has designed a form of social housing where only half of the house is built, allowing the owners to adapt the rest; Medellín, formerly the world’s murder capital, has been transformed with innovative public architecture; squatters in Caracas have taken over the forty-five-story Torre David skyscraper; and Rio is on a mission to incorporate its favelas into the rest of the city. Here, in the most urbanised continent on the planet, extreme cities have bred extreme conditions, from vast housing estates to sprawling slums. But after decades of social and political failure, a new generation has revitalised architecture and urban design in order to address persistent poverty and inequality. Together, these activists, pragmatists and social idealists are performing bold experiments that the rest of the world may learn from.Radical Cities is a colorful journey through Latin America—a crucible of architectural and urban innovation.

    For the first time, City of Dreams tells the full story of the controversial building of Dodger Stadium--and how it helped create modern Los Angeles by transforming its downtown into a vibrant cultural and entertainment center.In a vivid narrative, Jerald Podair tells how Los Angeles was convulsed between 1957 and 1962 over whether, where, and how to build Dodger Stadium. Competing civic visions clashed. Would Los Angeles be a decentralized, low-tax city of neighborhoods, as demanded by middle-class whites on its peripheries? Or would the baseball park be the first contribution to a revitalized downtown that would brand Los Angeles as a national and global city, as advocated by leaders in business, media, and entertainment?O'Malley's vision triumphed when he opened his privately constructed stadium on April 10, 1962--and over the past half century it has contributed substantially to the city's civic and financial well-being. But in order to build the stadium, O'Malley negotiated with the city to acquire publicly owned land (from which the city had uprooted a Mexican American community), raising sharply contested questions about the relationship between private profit and "public purpose." Indeed, the battle over Dodger Stadium crystallized issues with profound implications for all American cities, and for arguments over the meaning of equality itself.Filled with colorful stories, City of Dreams will fascinate anyone who is interested in the history of the Dodgers, baseball, Los Angeles, and the modern American city.

    As promoted by enterprises like IBM, Siemens and Cisco Systems, the vision of the "smart city" proposes that this technology can be harnessed by municipal administrators to achieve unprecedented levels of efficiency,security, convenience and sustainability. But a closer look at what this body of ideas actually consists of suggests that such a city will not, and cannot, serve the interests of the people who live in it. In this pamphlet, Everyware author Adam Greenfield explores the ways in which this discourse treats the city as an abstraction, misunderstands (or even undermines) the processes that truly do generate meaning and value — and winds up making many of the same blunders that doomed the High Modernist urban planning of the twentieth century. “Against the smart city” provides an intellectual toolkit for those of us interested in resisting this sterile and unappealing vision, and lays important groundwork for the far more fruitful alternatives to come.

    As the head of Boston's Logan International Airport, the launching pad for the hijacked planes that destroyed the Twin Towers, she was scapegoated by the media and political leaders for supposed airport security lapses and forced to resign. She was also sued for wrongful death by the family of a 9/11 victim, holding her personally responsible for the terrorist attack.A rising star at thirty-five--she had served as chief of staff to two consecutive Massachusetts governors before becoming the first woman to head the state's Port Authority--Buckingham's life and career was suddenly derailed. Grappling with issues of trauma, faith, leadership, and resilience, this unique memoir shares her struggle to rebuild her life and come to terms with being blamed for the unimaginable tragedy that occurred on her watch.

    'Townscape' is the art of giving visual coherence and organization to the jumble of buildings, streets and space that make up the urban environment. It has been a major influence on architects, planners and others concerned with what cities should look like.

    Born of a functional need rather than aesthetic ideal, golf range nets span spaghetti snack bars and a host of 70 other remarkable combinations are pictured and described in this quintessential glimpse of Tokyo's architectural grass roots.

    It goes on to show that, despite the Fair Housing Act of 1968, segregation is perpetuated today through an interlocking set of individual actions, institutional practices, and governmental policies. In some urban areas the degree of black segregation is so intense and occurs in so many dimensions simultaneously that it amounts to "hypersegregation."The authors demonstrate that this systematic segregation of African Americans leads inexorably to the creation of underclass communities during periods of economic downturn. Under conditions of extreme segregation, any increase in the overall rate of black poverty yields a marked increase in the geographic concentration of indigence and the deterioration of social and economic conditions in black communities.As ghetto residents adapt to this increasingly harsh environment under a climate of racial isolation, they evolve attitudes, behaviors, and practices that further marginalize their neighborhoods and undermine their chances of success in mainstream American society. This book is a sober challenge to those who argue that race is of declining significance in the United States today.

    The boy's journey through a series of traumatic experiences, family shelters, and foster homes illustrates the insidious mechanism of addiction and how it propagates from one generation to the next. His struggle to survive is a story of brokenness, heartache, and hope.

    Yet unsanctioned public art remains the problem child of cultural expression, the last outlaw of visual disciplines. It has also become a global phenomenon of the 21st century. Made in collaboration with featured artists, Trespass examines the rise and global reach of graffiti and urban art, tracing key figures, events and movements of self-expression in the city's social space, and the history of urban reclamation, protest, and illicit performance. The first book to present the full historical sweep, global reach and technical developments of the street art movement, Trespass features key works by 150 artists, and connects four generations of visionary outlaws including Jean Tinguely, Spencer Tunick, Keith Haring, Os Gemeos, Jenny Holzer, Barry McGee, Gordon Matta-Clark, Shepard Fairey, Blu, Billboard Liberation Front, Guerrilla Girls and Banksy, among others. It also includes dozens of previously unpublished photographs of long-lost works and legendary, ephemeral urban artworks. Also includes: • Unpublished images of street art by Keith Haring and Jean-Michel Basquiat • Unpublished photographs by Subway Art luminary Martha Cooper • Unpublished photos from the personal archives of selected artists • Incisive essays by Anne Pasternak (director of public arts fund Creative Time) and civil rights lawyer Tony Serra • Special feature: exclusive preface by Banksy

    Ransacking the urban planning of the grand imperial past, it set out to transform everyday life, its sweeping boulevards, epic high-rise and vast housing estates an emphatic declaration of a non-capitalist idea. Now, the regimes that built them are dead and long gone, but from Warsaw to Berlin, Moscow to post-Revolution Kiev, the buildings, their most obvious legacy, remain, populated by people whose lives were scattered and jeopardized by the collapse of communism and the introduction of capitalism.Landscapes of Communism is an intimate history of twentieth-century communist Europe told through its buildings; it is, too, a book about power, and what power does in cities. In exploring what that power was, Hatherley shows how much we can understand from surfaces - especially states as obsessed with surface as the Soviets were. Walking through these landscapes today, Hatherley discovers how, in contrast to the common dismissal of 'monolithic' Soviet architecture, these cities reflect with disconcerting transparency the development of an idea over the decades, with its sharp, sudden zigzags of official style: from modernism to classicism and back; to the superstitious despotic rococo of high Stalinism, with its jingoistic memorials, palaces and secret policemen's castles; East Germany's obsession with prefabricated concrete panels; and the metro systems of Moscow and Prague, a spectacular vindication of public space that went further than any avant garde ever dared.But most of all, Landscapes of Communism is a revelatory journey of discovery, plunging us into the maelstrom of socialist architecture. As we submerge into the metros, walk the massive, multi-lane magistrale and pause at milk bars in the microrayons, who knows what we might find?