Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks. This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to: Plan a search engine strategy Build pages that offer visibility Make your site rank high with the most important search engines Avoid things that search engines don’t like (and tricks that might actually get your site penalized) Use Google universal search, image search optimization, XML sitemaps, and more Choose the right keywords Track and measure your results Increase your exposure with shopping directories and retailers Boost your position with popular links and social networking sites Use pay-per-click in ways that get the most bang for your advertising buck Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!

    Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer's resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don't.In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers' right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.

    Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.

    Itzik Ben-Gan explains key T-SQL concepts and helps you apply your knowledge with hands-on exercises. The book first introduces T-SQL's roots and underlying logic. Next, it walks you through core topics such as single-table queries, joins, subqueries, table expressions, and set operators. Then the book covers more-advanced data-query topics such as window functions, pivoting, and grouping sets. The book also explains how to modify data, work with temporal tables, and handle transactions, and provides an overview of programmable objects. Microsoft Data Platform MVP Itzik Ben-Gan shows you how to: Review core SQL concepts and its mathematical roots Create tables and enforce data integrity Perform effective single-table queries by using the SELECT statement Query multiple tables by using joins, subqueries, table expressions, and set operators Use advanced query techniques such as window functions, pivoting, and grouping sets Insert, update, delete, and merge data Use transactions in a concurrent environment Get started with programmable objects-from variables and batches to user-defined functions, stored procedures, triggers, and dynamic SQL

    Although dashboards are potentially powerful, this potential is rarely realized. The greatest display technology in the world won't solve this if you fail to use effective visual design. And if a dashboard fails to tell you precisely what you need to know in an instant, you'll never use it, even if it's filled with cute gauges, meters, and traffic lights. Don't let your investment in dashboard technology go to waste.This book will teach you the visual design skills you need to create dashboards that communicate clearly, rapidly, and compellingly. Information Dashboard Design will explain how to:Avoid the thirteen mistakes common to dashboard design Provide viewers with the information they need quickly and clearly Apply what we now know about visual perception to the visual presentation of information Minimize distractions, cliches, and unnecessary embellishments that create confusion Organize business information to support meaning and usability Create an aesthetically pleasing viewing experience Maintain consistency of design to provide accurate interpretation Optimize the power of dashboard technology by pairing it with visual effectiveness Stephen Few has over 20 years of experience as an IT innovator, consultant, and educator. As Principal of the consultancy Perceptual Edge, Stephen focuses on data visualization for analyzing and communicating quantitative business information. He provides consulting and training services, speaks frequently at conferences, and teaches in the MBA program at the University of California in Berkeley. He is also the author of Show Me the Numbers: Designing Tables and Graphs to Enlighten. Visit his website at www.perceptualedge.com.

    Because almost every aspect of an enterprise is now dependent on technology, the focus of IT security must shift from locking down assets to enabling the business while managing and surviving risk. This compact book discusses business risk from a broader perspective, including privacy and regulatory considerations. It describes the increasing number of threats and vulnerabilities, but also offers strategies for developing solutions. These include discussions of how enterprises can take advantage of new and emerging technologies—such as social media and the huge proliferation of Internet-enabled devices—while minimizing risk. With ApressOpen, content is freely available through multiple online distribution channels and electronic formats with the goal of disseminating professionally edited and technically reviewed content to the worldwide community. Here are some of the responses from reviewers of this exceptional work: “Managing Risk and Information Security is a perceptive, balanced, and often thought-provoking exploration of evolving information risk and security challenges within a business context.  Harkins clearly connects the needed, but often-overlooked linkage and dialog between the business and technical worlds and offers actionable strategies.   The book contains eye-opening security insights that are easily understood, even by the curious layman.” Fred Wettling, Bechtel Fellow, IS&T Ethics & Compliance Officer, Bechtel     “As disruptive technology innovations and escalating cyber threats continue to create enormous information security challenges, Managing Risk and Information Security: Protect to Enable provides a much-needed perspective. This book compels information security professionals to think differently about concepts of risk management in order to be more effective. The specific and practical guidance offers a fast-track formula for developing information security strategies which are lock-step with business priorities.” Laura Robinson, Principal, Robinson Insight Chair, Security for Business Innovation Council (SBIC) Program Director, Executive Security Action Forum (ESAF) “The mandate of the information security function is being completely rewritten. Unfortunately most heads of security haven’t picked up on the change, impeding their companies’ agility and ability to innovate. This book makes the case for why security needs to change, and shows how to get started. It will be regarded as marking the turning point in information security for years to come.” Dr. Jeremy Bergsman, Practice Manager, CEB     “The world we are responsible to protect is changing dramatically and at an accelerating pace. Technology is pervasive in virtually every aspect of our lives. Clouds, virtualization and mobile are redefining computing – and they are just the beginning of what is to come. Your security perimeter is defined by wherever your information and people happen to be.

    It’s never been easier to capitalize on the knowledge and expertise you already have, and with a few simple steps you can start making more doing what you love like the Badass that you are. Whether you are still employed and dream of being your own boss, or you’re self-employed but have always struggled to find clients, Badass Your Brand is the quickest way to start attracting high paying clients and building a reputation that will afford you the freedom of lifestyle that you want— without the startup costs. This step-by-step guide to turning your expertise into profit with no startup costs teaches: • How Pia & Steve went from $40,000 in debt working 100 hours per week, to making $500,000 in the next 12 months just selling their services, and without paying for advertising • How to stand out from the competition and stop being a me-too brand • How to stop chasing business, and instead focus on doing what you do best as a way to attract your ideal, top-tier clients • How to charge more than your competitors and still win the business • How to price your services to achieve freedom This isn’t some get rich quick scheme, these are tried and true principles presented in a uniquely tangible and easy to follow format. The formulas, worksheets and mind-bending questions in this book will make you completely rethink your business and get you on a clear path to success. REVIEWS "Pia Silva has created an extraordinarily insightful book that will help any small business owner differentiate themselves in a crowded marketplace. If you want to attract more clients, raise your fees successfully, and enjoy a better quality of life, do exactly what she says." - DORIE CLARK, Author of Reinventing You and Stand Out, and adjunct professor, Duke University's Fuqua School of Business "Finally, a book that tells you how to put up a velvet rope in front of your business and get more of the clients you want and deserve! Whether you're building a services business or a personal brand, this book provides a roadmap to making bank, in a smart and authentic way. Pia is a total pro (and a laugh riot). I can’t wait to recommend this book to every entrepreneur who feels stuck. Pia got unstuck, and so can you." - JULIA PIMSLEUR, Author of Million Dollar Women and founder of Little Pim Badass Your Brand gives the reader in-your-face strategies to stand out, build your brand, and be more profitable. Full of creative ideas, Pia shares her journey from debt to success as she discovered how to be a badass by thinking differently, pricing differently, and designing the life of her dreams.. This is the one book every start-up or seasoned entrepreneur must read. - DIANE DIRESTA, Author of Knockout Presentations and founder of Diresta Communications Pia has struck the perfect chord for small business owners, or those attempting to market themselves. I was so impressed by this Badass Brands book, I plan to re-brand my own business. As a marketing agency, we’re all vanilla, even the specialty firms like mine. Her 4-legged approach is perfectly laid out, understandable and interest-peaking. Following this format can definitely separate the porcupines from the fish.

    It’s brighter than you think. In Parkinson’s Disease for Dummies, you’ll discover how to keep a positive attitude and lead an active, productive life as this user-friendly, guide pilots you through the important steps toward taking charge of your condition. It helps you: Make sure you have an accurate diagnosis Assemble and work with your health care team Inform others about your condition Choose the most effective medications Establish a diet and exercise regimen Consider surgical options, alternative therapies, and clinical trials Maintain healthy personal and professional relationships Adjust your routine as your PD progresses This one-stop resource provides proven coping skills, first-hand advice, and practical tools, such as worksheets to assess care options, questions to ask doctors, and current listings of care providers.

    With a growing and diverse population of internet users out there, the world has definitely become a smaller place. Over 450 million people use the Internet for email correspondence, ecommerce, social networking, research, local and worldwide news reports, and much more. Whether you are just starting out in your online travels or even if you have been online for awhile, The Internet For Dummies, shows you how to do everything better and faster. You'll surf the Web, do research, conduct business transactions, and much more--like a seasoned pro!The Internet For Dummies will walk you through the fundamentals of the Internet, as well as provide more advanced techniques and features to explore once you get your feet on the ground. This resourceful guide will help you:Connect to the Internet and understand the different ways to connect, including wireless, DSL, and cable Set up an e-mail account and communicate through e-mail Explore other communication tools such as Instant Messaging and message boards Use search engines like Yahoo! and Google to browse and research Shop and sell online Investigate online Web communities like blogs and social sites Create your own Web page and handle general Internet housekeeping In this fully updated edition, The Internet for Dummies will help you get the most out of your Internet experience. Written by renowned authors, this book is sure to be valuable to both new users and experienced ones alike.

    But on the back of the pandemic, entrepreneur and Business Chicks founder Emma Isaacs believes the hustle is now dead. Moreover, traditional ways of working - long commutes, unproductive meetings and outdated systems of bureaucracy - actually don't work at all.Emma believes we don't have to work harder; we just need to work better. In fact, we can slash our hours, take shortcuts and still get more done - without feeling depleted. By becoming more intentional and reimagining the way we work, we can rewrite the old work rules and reinvigorate our lives.The New Hustle condenses Emma's wisdom into 77 anti-rules for maximum dip-in-and-out efficiency. Drawing inspiration from her team, the member of Business Chicks and the many entrepreneurs and leaders who have graced the Business Chicks stage - from Elizabeth Gilbert to Simon Sinek - she guides us towards embracing radical flexibility, making quick decisions and working smarter, from the emails we craft to the talent we recruit . . . and say no to the things that don't matter, so we can say yes to the things that do.Written with humour, insight and a serving of tough love, The New Hustle is your go-to for more productive, creative and meaningful work by one of Australia's most unconventional and effective entrepreneurs: a bestselling author, mum of six - and a woman determined to start an anti-hustle revolution.Praise for The New Hustle'For anyone who's committed to becoming their best self at work and in life.' - Marie Forleo'Refreshingly original. Makes so much bloody sense!' - Lisa WilkinsonPraise for Emma Isaccs'Emma has an inexhaustible joie de vivre, and she delivers an intelligent guide for a new way of working.' - Diane von Furstenberg'Emma Isaacs is a delight. She is kind, and she is smart, and she is grounded, and she is brave and she is funny.' - Elizabeth Gilbert

    Well-run blogs do more than offer an outlet for your thoughts. They've actually influenced everything from a company's image to the outcome of a local election. Because the blogosphere is pretty crowded, it's a good idea to find out a bit about the anatomy of a blog, what makes a good one, and what it takes to keep one going before you dive right in and start sharing with the world. Blogging For Dummies, 2nd Edition gives you all the basics so you can get a good start. And if you've been around the blog a few times and want to advance to the next level, Blogging For Dummies, 2nd Edition even takes a look at podcasting and videoblogging.You'll find out how to:Make your blog stand out in a crowd, build an audience, and even make it pay Choose the best software options, boost readership, and handle comments Generate revenue from your blog with ads and sponsorships Protect your privacy and your job Deal with spam and the inappropriate comments from that guy who posts several times a day Find your niche Attract and keep readers Use your blog to promote your business, cause, or organization Add audio, video, cool widgets, and more Ready? Get Blogging for Dummies and let's get started!

    did for crafters, this book will teach all types of creatives illustrators, photographers, graphic designers, animators, and more how to build a successful business doing what they love. Freelancing pros Meg Mateo Ilasco and Joy Deangdeelert Cho explain everything from creating a standout portfolio to navigating the legal issues of starting a business. Accessible, spunky, and packed with practical advice, Creative, Inc. is an essential for anyone ready to strike out on their own.

    By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) – to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies.  Along the way, Brick by Brick reveals how LEGO:- Became truly customer-driven by co-creating with kids as well as its passionate adult fans- Looked beyond products and learned to leverage a full-spectrum approach to innovation- Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques- Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans- Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, just like LEGO. Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.

    A must-read for anyone who wants to win at social.” - Jonah Berger (NYT Bestselling author of Contagious: Why Things Catch On) ***Discover how to get the right type of people to talk about you.*** ARE YOU SHARING GREAT WORK, but it seems nobody is listening? Does it seem like you’re at the mercy of social networks’ mysterious algorithms? Do you feel like it is an insurmountable task to understand and leverage social media? In Viralnomics: How to Get People to Want to Talk About You, Jonathan Goodman shows you how to appeal to people’s desires and get them to share your message as an extension of themselves. In this engaging, entertaining, and educational quick read you will discover: Methods to ethically persuade on social media. (pg 105) How to identify and befriend the real influencers (they aren’t who you think they are). (pg 23) A concept buried deep in psychological research that holds the secret to purposeful social sharing. (pg 53) The two keys to creating true power with Internet marketing. (pg 65) How to craft your messages and build your networks. (pg 115) If you desire to use social media marketing to get your product, service, or small business out to the right audience you don’t need to understand what buttons to push, you need to understand and appeal to the people pushing them. This book will help. Don't delay, scroll up and buy your copy today!

    Windows 10 (a free update to users of Windows 8 or Windows 7) fixes a number of the problems introduced by the revolution in Windows 8 and offers plenty of new features, such as the new Spartan web browser, Cortana voice-activated "personal assistant," new universal apps (that run on tablet, phone, and computer), and more. But to really get the most out of the new operating system, you're going to need a guide.Thankfully, Windows 10: The Missing Manual will be there to help. Like its predecessors, this book from the founder of Yahoo Tech, previous New York Times columnist, bestselling author, and Missing Manuals creator David Pogue illuminates its subject with technical insight, plenty of wit, and hardnosed objectivity for beginners, veteran standalone PC users, new tablet owners, and those who know their way around a network.