Book picks similar to
Marketing Research by A. Parasuraman


academic
advertising-and-marketing
business
business--general

Managerial Accounting: Tools for Business Decision Making


Jerry J. Weygandt - 1999
    Aimed at accountants or readers of other career paths, this book helps them build their decision making skills and understand how to use accounting information to make quality business decisions.

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever


Jeff Fromm - 2013
    Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

The History of the NME: High Times and Low Lives at the World's Most Famous Music Magazine


Pat Long - 2012
    The fights, the bands, the brawls, the haircuts, the egos, and much more—the definitive book about the infamous music magazine. For 60 years, since it was founded in 1952, the New Musical Express has played a central part in the British love affair with pop music—and has been essential for American connoisseurs to remain in-the-know as well. This authoritative history is an insider's account of the high times and low lives of one of the world's most influential music magazines. It explains the stories behind the stories that kept readers coming back week after week—the office brawls, the former staffers who launched their careers there (Tony Parsons, Julie Burchill, Nick Kent, Mick Farren, Steve Lamacq, and Stuart Maconie), and the bands who owe their success to the magazine. Snotty, confrontational, enthusiastic, and sarcastic: the new issue of the NME was the high point of any music fan's week, whether they were listening to The Beatles, Bowie, or Blur.

Runnin' Down a Dream: Tom Petty and the Heartbreakers


Tom Petty - 2007
    He has sold more than 50 million albums worldwide. His music has been the soundtrack to the lives of millions of people who grew up in the '70s, '80s and '90s. This celebratory, personal volume includes hundreds of photographsmany never-before-publishedas well as a selection of memorabilia from Petty's personal archives, all of which help to illustrate the songwriter's own description of his amazing life and career. Publication of this book coincides with the theatrical release of a Tom Petty and the Heartbreakers film documentary by Peter Bogdanovich and a four disc DVD/CD set. The fall of 2007 belongs to Tom Petty.

Delivering Health Care in America: A Systems Approach


Leiyu Shi - 2007
    Using a unique systems approach, it brings together an extraordinary breadth of information into a highly accessible, easy-to-read text that clarifies the complexities of health care organization and finance, while presenting a solid overview of how the various components fit together.

Business Legends


Gita Piramal - 1998
    and industrialists of the lime were not afraid to think ahead and plan big. Among the entrepreneurs who led this Industrial resurgence, four were particularly outstanding, G.D. Birla, Walchand Hirachand, Kasturbhai Lalbhai and, J.R.D. Tata. Gita Piramal, author of the acclaimed Business Maharajas, sensitively recreates the Lives and Times of these four titans of industry. She draws upon hitherto untapped sources of information to Sketch her profiles, making htis perhaps the closest Look at these legends this fair. Thought provoking and incisive. Business Legends is a compelling Account of ambition and achievement.

Criminal Law


Joel Samaha - 2007
    With a balanced blend of case excerpts and author commentary, Samaha guides you as you hone your critical thinking and legal analysis skills. You'll see the principles, defenses, and elements of crime at work as you progress through the book-and you'll learn about the general principles of criminal liability and its defenses, as well as the elements of crimes against persons property, society, and crimes against the state. Featuring the latest topics and court cases, as well as many study tools to help you do well in this course, Samaha's CRIMINAL LAW is a text you will want to keep as a valuable reference even after you graduate and begin your career in the criminal justice field of your choosing.

The Josef Slonský Series: Books 1-3 (Sapere Books Boxset Editions)


Graham Brack - 2019
     Lying and Dying The body of an attractive young woman is found strangled by the side of the road. There are no obvious clues to what happened, apart from the discovery of a large amount of cash concealed on her person. The brilliant, but incredibly lazy, Lieutenant Josef Slonský is put in charge of the case. When fingers start to point inwards to someone involved with police operations, Slonský is put in a difficult position. If what he suspects is true, how deep does the police corruption run? Is he willing to risk his career in his pursuit of the truth? Slaughter and Forgetting Thirty years ago a young woman was brutally slaughtered in her home. The police charged and eventually hanged a suspect in what appeared to be an open and shut case. But when a retired police officer, Edvard Holoubek comes to Lieutenant Josef Slonský with memories that have haunted him for decades, it becomes clear that everything is not as it seemed… Before Slonský can delve any further Holoubek is deliberately targeted in a hit and run. It seems someone doesn’t want the truth to come out… With memories failing and leads running cold Slonsky finds himself in a race against time to find the real killer. Death on Duty The Bosnian government has sent an alert out to the criminal division in Prague that some of their ‘most wanted’ men may have escaped into the Czech Republic. Lieutenant Josef Slonský, along with his dynamic officers, Kristýna Peiperová and Navrátil are sent to comb the backstreets and search for informers. But just as they appear to find one of the men, an undercover police officer is stabbed outside the flat they are watching, in broad daylight. Will Slonský discover how the murder was committed with no witnesses in the middle of the day? Or will his investigations lead to a Death On Duty…? THE JOSEF SLONSKÝ INVESTIGATIONS BOXSET includes the first three international crime thrillers in this detective series set in the Czech Republic: action-packed police procedurals full of suspense.

Versace and Dior: A Hood Love Story


Siren - 2019
    The betrayal cut so deeply that Versace had vowed never to love again. It was just about her and her babies for now on. However, her brother's friend may change all that. Hurricane Katrina has taught Dior LaCroix that nothing in that life is promised to anyone. So, when Ferrari's little sister, Versace comes into his life, Dior wants to shoot his shot. But there's only one problem... she's mean as hell. Versace got Dior breaking down every emotional wall that her baby daddy has put up. Will Dior and Versace's hood love be able to survive Versace's distrust, or will it phase out as quickly as Versace's temper? Jump into this standalone of when a hood nigga meets a project chick, New Orleans style. Ain't nothing like hood love.

Bernedoodles: A Head to Tail Guide


Sherry Rupke - 2013
    Sherry Rupke of SwissRidge Kennels was the first breeder to deliberately cross Bernese Mountain Dogs and Poodles. Rupke loved everything about the Bernese, except for the short-lived breed’s genetic propensity for cancer. Plus it sheds. And it can be a little stubborn. Rupke decided to add Poodle to the hybrid equation to create an intelligent, lively, healthy and low- to non-shedding dog. Over the past decade, she’s built her Bernedoodle program with care to ensure that each scrupulously health-checked breeding dog has an impeccable pedigree, a calm temperament, and great conformation. Bernedoodles: A Head to Tail Guide takes readers on a journey from Rupke’s early days of breeding purebred dogs to establishing her highly successful hybrid program. This comprehensive, easy-to-read and entertaining book also covers everything you need to know about finding the right breeder and puppy, to caring for your Bernedoodle. You’ll discover the best training techniques for Bernedoodles (and any dog) from Rupke’s partner, Lucas Mucha. Anecdotes from owners of SwissRidge Bernedoodles, along with stunning photos, are likely to convince you that this fun, fun, affectionate, and allergy-friendly hybrid is the perfect companion dog.

Bible Verses Ultimate Collection: 500+ Beautiful Verses in 30 Amazing Categories


Michael Bonham - 2011
    HEBREWS 3:6 - "Christ is faithful as a son over God's house. And we are His house..."THE 'MUST-HAVE' COLLECTIONWe all need to feel the inspiring words of the Bible as much as we can, to connect with the higher powers. It helps us to give us a much need pick me up, gets us on the right path again, and helps us to become motivated and in control once more.And that's why this Bible Verse Ultimate Collection was created!THE BIGGEST COLLECTION AVAILABLEIn this wonderful collection you get over 500 fantastic Bible Verse, all specially chosen to inspire you every day, to help you achieve your goals! JEREMIAH 29:11 - "The plans I have for you," says the Lord. "They are plans for good and not for disaster, to give you a future and a hope." COMPREHENSIVE EASY TABLE OF CONTENTSThe collection has an easy to navigate Table of Contents. This makes it easy for you to jump to a section for the special inspiration you need at a specific moment. The Verse are divided into the following topics:Faith and BeliefAnxiety and WorryDepression and SadnessForgivenessAngerTemperanceCourage and Fear and Dealing with StressComfort and ConsolationThe Lord is My ShepheredDealing with Hard TimesHealingLove and JoySinPatienceHopeInspirationalPlan with God for the FutureAttitudeStrength and SupportWisdomBeautySympathyVerses of Thanksgiving and PrayerBlessingsSermon on the MountAngelsFriendshipBabies and ChildrenMothersBirthdaysEasterChristmasYOUR NEW STRENGTHImagine yourself jumping to any section and being able to receive wonderful inspiration from these powerful Verses. Imagine what you will be able to achieve...ROMANS 8:31 - "If God is for us, who can ever be against us? "DON'T MISS OUT!As you read this, you can understand why you have to have this Ultimate Bible Verse Collection, because it is the best collection you can get. At a price that is next to nothing...You already know you want the best collection you can get, so don't accept other collections that are lacking. GET THIS BIBLE VERSE ULTIMATE COLLECTION RIGHT NOW and let it start inspiring you!2 CORINTHIANS 4:16-18: "Therefore we do not lose heart.

Startup Fundamentals: An Introductory Guide to Registering a Startup in India, Fundraising, Taxation, Marketing, and Sales


Nanda Kumar - 2017
    The aim here is not to motivate you to get started, but to educate the various possibilities of getting things done. Hence the ideal reader is someone who has a product / service in their mind, completed their business calculations, is willing to manage the risks and just about to get started. Right from naming your company, registering it, banking, taxation through selling your products / services, this book will guide you on how to get it done in a quicker and affordable manner. Entrepreneurship is a journey. It needs proper fundamentals and systems in place to run the distance. The founder must plan well ahead while starting up or be willing to adapt to changes as the company grows. I sincerely hope this book will give that initial clarity, help you explore the possibilities and get started quickly.

MINECRAFT: Traps Handbook Edition: Minecraft Secrets (Unofficial Minecraft Traps Guide) (Ultimate Minecraft Secrets Handbooks)


Minecrafter Kid - 2015
    Scroll to the top of the page and select the buy button. Remember this Minecraft book is FREE with Kindle Unlimited!Download this book now and begin your climb to Minecraft Master!------------Tags: mods, crafting, traps, house ideas, books, xbox, diary, secrets, comics, app, mods, pc, computer, redstone, seeds