Who links to a site and how they link to it is one of the most important factors that search engines rely on when ranking results. But how do marketers control this? Link building expert Eric Ward provides the answers.Sharing little-known techniques for link building via social media platforms, blogs, partnerships, public relations, articles, and more, Ward teaches marketers which link-building techniques will maximize the quality links that point to their site, allowing them to charm both search engines and customers and which methods to avoid.This one-of-a-kind guide details a variety of link building tools, tactics, and techniques illustrated by case studies, expert interviews, and resources. Ward leaves no opportunity unexplored, and no link-building questions unanswered.

    

    Hardly anyone has heard of it, but those who do swear by it, and they tend to be some of the world's top copywriters. For example, Gary Bencivenga, who retired in 2003 as the world's most effective and highest paid copywriter, named Obvious Adams as one of the most important copywriting and business books he's ever read. Some say that Bencivenga was given the book by David Ogilvy himself, the father of modern advertising. And some even whisper that the allegorical character of Obvious Adams is a veiled reference to Claude Hopkins, whose work is studied by serious marketers to this day. So make use of this treasure that you hold in your hands. Read it once, to enjoy the story. Then read it a second time, to appreciate the wisdom that it shares. Make notes in the margins, and carefully apply what you learn - and your future customers will thank you for having done so!

    Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be. Rita, the young bahu, avoids buying personal products from the family grocer. Sonu's breakfast table on a Sunday represents global cuisines. Do you know how it is possible? Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? What is Ching's Sercret that is not Knorr's, Maggi's, or Yippie's?

    A must for all Rollins fans.

    After several failed attempts he got out over the wire and journeyed for weeks as a fugitive from northern France to Marseilles, then across the Pyrenees to Spain and Gibraltar and freedom. He was guided along the way by French civilians, resistance fighters and the organizers of the famous Pat escape line. His straightforward, honest and vivid memoir of his work as a surgeon at Dunkirk, life in the prison camps and his escape attempts gives a fascinating insight into his wartime experience. It records the ingenuity and courage of the individuals, the ordinary men and women, who risked their lives to help him on his way. It is also one of the best accounts we have of what it was like to be on the run in occupied Europe.

    Why did this happen? Based on extensive research, including transcripts of FBI-wiretap conversations, Fallen Angel is an insightful account of a remarkable man and the extraordinary events surrounding him: this is the real story of Rajat Gupta, an orphaned immigrant from India who managed to reach dizzying heights in the US corporate sector. Although the verdict is out, the mystery remains: several jury members were in tears after delivering the verdict, and nearly everyone who has known Gupta believes he is innocent so what really happened? With its almost thriller-like cast of real-life characters, Fallen Angel is a page-turner that explores the complex layers of this human drama.

    

    military conducted on President’s Kennedy’s body on the night of November 22, 1963. Hornberger’s new book, The Kennedy Autopsy 2, expands on his earlier work. In this new book, you will learn: The important role that Lyndon Johnson played in the U.S. military’s fraudulent autopsy on the president’s body. The significance of various meetings at the National Archives prior to the 1968 presidential race, where autopsy pathologists signed false affidavits relating to the inventory of autopsy photographs. An alternative explanation as to why Johnson suddenly decided to drop out of the 1968 presidential race. How and why Lee Harvey Oswald escaped the U.S. government’s Cold War anticommunist crusade. And much more.

    He was 47 years old. During his time on the ground he kept a diary. Humorous, authentic and sad, it is a warts and all account of infantry soldiering in a hot and dangerous place. This is his storty.

    The final six weeks of the series had guests like Julia Roberts, George Clooney, Oprah Winfrey, and the Obamas. All names you have heard many times. But it was the people behind the scenes who pulled off these twenty-eight unforgettable episodes of late-night television.Author Scott Ryan conducted over twenty interviews with the staffers of David Letterman. Most of the participants had never given interviews before. The writers, directors, producers, and stage managers offer a behind-the-scenes look at what it was like to work on these shows. Find out what it takes to write a Top Ten list, book a president for a guest spot, and what it was like working at the Ed Sullivan Theater.Long time Letterman writer Bill Scheft penned the foreword for the book. Included are over 100 color photos from staffers' personal collections, as well as publicity photos from the show. Get the first truly inside look at creating an episode of Late Show.Pre-order the book at lastdaysofletterman.com Interviews with:Barbara Gaines - Executive Producer; Sheila Rogers - Supervising Producer/ Talent Executive; Randi Grossack - Associate Director; Kathy Mavrikakis, Supervising Producer; Rick Sheckman, Associate Producer; Brian Teta - Supervising Producer/Segment Producer; Sheryl Zelikson - Music Producer; Jay Johnson - Creative Director, Digital Media; Jerry Foley - Director; Michael Barrie - Writer; Lee Ellenberg - Writer; Jim Mulholland - Writer; Joe Grossman - Writer; Jeremy Weiner - Writer; Steve Young - Writer; Vincent Favale - Executive of Late Night Programing; Eddie Valk - Stage Manager; Bill Scheft - Writer; Janice Penino - Vice President, Human Resources; Jill Goodwin - Writer; and Mike Buczkiewicz - Senior Producer/Segment Producer; Rupert Jee - Hello Deli Owner.Author Scott Ryan (thirtysomething at thirty: an oral history, The Blue Rose, Scott Luck Stories) weaves together memories from the staff with moments from the show in this new book recounting the final six weeks of Letterman's historic thirty-three-year reign as late-night talk show host.Pre-order the book at lastdaysofletterman.com

    Seeking to address the various challenges of off-camera lighting, professional photographers and advanced amateurs alike will find a range of confidence-building instruction, beginning with basic how’s and why’s of lighting for creative effect, the types of equipment available and instruction about their proper use, clear definitions of various technical concepts such as managing shutter speed and controlling flash exposure, using ambient light as well as natural sunlight during a shoot, and incorporating off-camera flash into a portrait session. Concluding this lesson plan is a look at five different real-life photo sessions, each employing a different flash technique. Here, photographers get a deeper understanding of each concept put into practice, marrying the elements of lighting with the natural elements presented by the shoot.

    The 100 entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).

    Having started out with ice cream van, he knows exactly how it can be done—and how to avoid the pitfalls along the way. In a series of clear and easy-to-follow chapters, Duncan removes the barriers to getting started as an entrepreneur, and helps to plan a way forward through those potentially difficult early days. He shows that there is no substitute for hard work, and insists that you must be completely honest with yourself about your own strengths and weaknesses if you are to succeed. He outlines the key attributes you will need and how you can develop them to achieve your dreams. Backed with fascinating examples from his own career and case studies from a wide range of other entrepreneurs, this book provides the perfect wake-up call for you to change your life for the better.

    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.