Indeed, according to Gray, Al Qaeda’s utopian zeal to remake the world in its own image descends from the same Enlightenment creed that informed both the disastrous Soviet experiment and the new neoliberal dream of a global free market.In this “excellent short introduction to modern thought” (The Guardian), first published in 2003, Gray warns that the United States, once a champion of revolutionary economic and social change, must now understand its new foes. He also confronts some of the faults he perceives in Western ideology: the faith that global development will eradicate war and hunger, trust in technology to address the coming catastrophe of population explosion, and the belief that democracy is an infallible institution that can serve as political panacea for all.

    . . needs to be immersed in classic texts from Sun Tzu to Thucydides to George Kennan, to gain real-world experience through internships in the realms of statecraft, and to bring this learning and experience to bear on contemporary issues.”This fascinating and engaging introduction to the basic concepts of the international order not only defines what it is to build a civil society through diplomacy, justice, and lawful governance but also describes how these ideas emerge from and reflect human nature.

    Conversational in tone, this is the most personable and accessible of all Deleuze's writings, in which he describes his own philosophical background, relationsbips and development, and some of the central themes of his work.

    Kasson examines the signs of crisis in American life a century ago, signs that new forces of modernity were affecting men's sense of who and what they really were.When the Prussian-born Eugene Sandow, an international vaudeville star and bodybuilder, toured the United States in the 1890s, Florenz Ziegfeld cannily presented him as the "Perfect Man," representing both an ancient ideal of manhood and a modern commodity extolling self-development and self-fulfillment. Then, when Edgar Rice Burroughs's Tarzan swung down a vine into the public eye in 1912, the fantasy of a perfect white Anglo-Saxon male was taken further, escaping the confines of civilization but reasserting its values, beating his chest and bellowing his triumph to the world. With Harry Houdini, the dream of escape was literally embodied in spectacular performances in which he triumphed over every kind of threat to masculine integrity -- bondage, imprisonment, insanity, and death. Kasson's liberally illustrated and persuasively argued study analyzes the themes linking these figures and places them in their rich historical and cultural context. Concern with the white male body -- with exhibiting it and with the perils to it --reached a climax in World War I, he suggests, and continues with us today.

    This volume examines her critical thought through key texts, touching upon such issues as: * The subject* Gender* Sex* Language* The PsycheWith clear discussions of the context and impact of Butler's work and an extensive guide to further reading, this book offers an excellent introduction to one of the most influential critical thinkers writing today.

    After the unification of Germany in 1990 many East Germans remembered their lives as interesting, varied, and full of educational, career, and leisure opportunities: in many ways “perfectly ordinary lives.”Using the rich resources of the newly-opened GDR archives, Mary Fulbrook investigates these conflicting narratives. She explores the transformation of East German society from the ruins of Hitler’s Third Reich to a modernizing industrial state. She examines changing conceptions of normality within an authoritarian political system, and provides extraordinary insights into the ways in which individuals perceived their rights and actively sought to shape their own lives.Replacing the simplistic black-and-white concept of “totalitarianism” by the notion of a “participatory dictatorship,” this book seeks to reinstate the East German people as actors in their own history.

    It is considered one of the classics of social sciences, in particular sociology and political science.This work analyses the power structures of organizations such as political parties and trade unions. Michels's main argument is that all organizations, even those in theory most egalitarian and most committed to democracy – like socialist political parties – are in fact oligarchical, and dominated by a small group of leadership. The book also provides a first systematic analysis of how a radical political party loses its radical goals under the dynamics of electoral participation. The origins of moderation theory can be found in this analysis.(This is a translation. Book was first published in German under the title Zur Soziologie des Parteiwesens in der modernen Demokratie; Untersuchungen über die oligarchischen Tendenzen des Gruppenlebens.)

    Aron shows how noble ideas can slide into the tyranny of "secular religion" and emphasizes how political thought has the profound responsibility of telling the truth about social and political reality-in all its mundane imperfections and tragic complexities.Aron explodes the three "myths" of radical thought: the Left, the Revolution, and the Proletariat. Each of these ideas, Aron shows, are ideological, mystifying rather than illuminating. He also provides a fascinating sociology of intellectual life and a powerful critique of historical determinism in the classically restrained prose for which he is justly famous.For this new edition, prepared by Daniel J. Mahoney and Brian C. Anderson as part of Transaction's ongoing "Aron Project," political scientist Harvey Mansfield provides a luminous introduction that underscores the permanent relevance of Aron's work. The new edition also includes as an appendix "Fanaticism, Prudence, and Faith," a remarkable essay that Aron wrote to defend Opium from its critics and to explain further his view of the proper role of political thinking. The book will be of interest to all students of political theory, history, and sociology.

    Originally published in 1970, the book was one of the first to focus on the processes and meaning of consumption in contemporary culture. At a time when others were fixated with the production process, Baudrillard could be found making the case that consumption is now the axis of culture. He demonstrates how consumption is related to the goal of economic growth and he maps out a social theory of consumption. Many of the themes that would later make Baudrillard famous are sketched out here for the first time. In particular, concepts of simulation and the simulacrum receive their earliest systematic treatment.Written at a time when Baudrillard was moving away from both Marxism and institutional sociology, the book is more systematic than his later works. He is still pursuing the task of locating consumption in culture and society. So the reader will find here his most organized discussion of mass media culture, the meaning of leisure and anomie in affluent society. There is also a fascinating chapter on the body which shows yet again Baudrillard's extraordinary prescience in flagging the importance of vital subjects in contemporary culture long before his colleagues.Baudrillard is widely acclaimed as a key thinker in sociology, communication and cultural studies. This book makes available to English-speaking readers one of his most important works. It will be devoured by the steadily expanding circle of Baudrillard scholars, and it will also be required reading for students of the sociology of culture, communication and cultural studies.This edition is published with a long, specially prepared introductory essay written by the noted cultural commentator and social theorist, George Ritzer, author of The McDonaldization of Society.

    Illouz studies how individual conceptions of love overlap with the world of clichés and images she calls the "Romantic Utopia." This utopia lives in the collective imagination of the nation and is built on images that unite amorous and economic activities in the rituals of dating, lovemaking, and marriage.Since the early 1900s, advertisers have tied the purchase of beauty products, sports cars, diet drinks, and snack foods to success in love and happiness. Illouz reveals that, ultimately, every cliché of romance—from an intimate dinner to a dozen red roses—is constructed by advertising and media images that preach a democratic ethos of consumption: material goods and happiness are available to all.Engaging and witty, Illouz's study begins with readings of ads, songs, films, and other public representations of romance and concludes with individual interviews in order to analyze the ways in which mass messages are internalized. Combining extensive historical research, interviews, and postmodern social theory, Illouz brings an impressive scholarship to her fascinating portrait of love in America.

    With the publication of this provocative essay, UNESCO hopes to stimulate discussion on how education can and should act as a force for the future and promote a transdisciplinary perspective to meet the great challenge of durable development.

    Rothbard identifies the crucial feature of our educational system that dooms it to fail: at every level, from financing to attendance, the system relies on compulsion instead of voluntary consent. Certain consequences follow. The curriculum is politicized to reflect the ideological priorities of the regime in power. Standards are continually dumbed down to accommodate the least common denominator. The brightest children are not permitted to achieve their potential, the special- needs of individual children are neglected, and the mid-level learners become little more than cogs in a machine. The teachers themselves are hamstrung by a political apparatus that watches their every move. Rothbard explores the history of compulsory schooling to show that none of this is accident. The state has long used compulsory schooling, backed by egalitarian ideology, as a means of citizen control. In contrast, a market-based system of schools would adhere to a purely voluntary ethic, financed with private funds, and administered entirely by private enterprise. An interesting feature of this book is its promotion of individual, or home, schooling, long before the current popularity of the practice. As Kevin Ryan of Boston University points out in the introduction, if education reform is ever to bring about fundamental change, it will have to begin with a complete rethinking of public schooling that Rothbard offers here.

    A study of the changes in the definition and conception of the term "idea," from Plato to the 17th century, when the modern definition emerged.

    Whether you aspire to become a Search Engine Marketing PPC Professional or just want to learn more about Google AdWords Pay Per Click advertising to use it in your own business. PPC advertising can drive some really great - really targeted traffic to practically any website AND you can do it fairly inexpensively if you learn how to do it right. Google AdWords is most certainly the best place to start, as practically every other pay per click platform has in some form or another modeled its foundation around the basic AdWords type PPC concepts. What this book is about: Google AdWords - An Introduction, is a guide for you to run through and see if you think that Google AdWords is something you want to learn more about… This book is for you if: You would like to see at a very high level, how you can use PPC / Google AdWords to drive highly targeted traffic to ANY website. or You're thinking about maybe becoming a Certified Google AdWords Professional and taking on clients of your own, and running their pay-per-click campaigns for them and GET PAID. or You may be thinking about working directly for a business or advertising agency and running PPC campaigns for them as a Search Engine Marketing – PPC Professional. Becoming a Certified Google AdWords Professional opens many, many doors in the world of online marketing. I'll show you how to become Google Certified and get on the fast track to becoming a Search Engine Marketing - PPC Professional that is in extremely high demand in the digital marketing space today. This book may also be for you if: You find yourself at a crossroads and: 1 - You’re stuck in a dead-end job: customer service, sales or otherwise and you’re wanting to improve your job status, career choices and your PAY. 2 - You’re thinking about becoming an AdWords Certified Consultant serving your own clients as a consultant or at an agency. 3 - You’re an entrepreneur, coach or business owner and you want to learn more about paid media buying to market yourself and your business online. This book is intended to help you to get a high level vision and overview of the Google AdWords & Pay Per Click Advertising. Whatever your current situation, this book will give you a taste of what it’s like inside the world of Pay Per Click Advertising. After reading through once or twice… YOU WILL KNOW IF PPC is right for you at this point and time in your business/career/life. What this book is NOT about. This book is not about the latest and greatest tips and tricks for using Google AdWords… I do offer extensive AdWords PPC training through my web site: http://ppcequation.com - Both free and paid training can be found there. I just want to be 100% transparent with you and let you know that this book is not going to make you a PPC expert in one read. It's simply an introduction to the industry, either for the business owner / entrepreneur wanting to drive more traffic to his offerings or for someone thinking about becoming a Pay Per Click Professional as a career. Take a look inside at the table of contents before you order to see all that's covered... I guarantee you will find some great takeaways... gold nuggets and bonuses within. So please: Read, Relax and Enjoy!

    Embedded within conflicts over royalties and infringement are cultural values--about race, class, access, ownership, free speech, and democracy--which influence how rights are determined and enforced. Questions of legitimacy--of what constitutes "intellectual property" or "fair use," and of how to locate a precise moment of cultural creation--have become enormously complicated in recent years, as advances in technology have exponentially increased the speed of cultural reproduction and dissemination.In Copyrights and Copywrongs, Siva Vaidhyanathan tracks the history of American copyright law through the 20th century, from Mark Twain's vehement exhortations for "thick" copyright protection, to recent lawsuits regarding sampling in rap music and the "digital moment," exemplified by the rise of Napster and MP3 technology. He argues persuasively that in its current punitive, highly restrictive form, American copyright law hinders cultural production, thereby contributing to the poverty of civic culture.In addition to choking cultural expression, recent copyright law, Vaidhyanathan argues, effectively sanctions biases against cultural traditions which differ from the Anglo-European model. In African-based cultures, borrowing from and building upon earlier cultural expressions is not considered a legal trespass, but a tribute. Rap and hip hop artists who practice such "borrowing" by sampling and mixing, however, have been sued for copyright violation and forced to pay substantial monetary damages. Similarly, the oral transmission of culture, which has a centuries-old tradition within African American culture, is complicated by current copyright laws. How, for example, can ownership of music, lyrics, or stories which have been passed down through generations be determined? Upon close examination, strict legal guidelines prove insensitive to the diverse forms of cultural expression prevalent in the United States, and reveal much about the racialized cultural values which permeate our system of laws. Ultimately, copyright is a necessary policy that should balance public and private interests but the recent rise of "intellectual property" as a concept have overthrown that balance. Copyright, Vaidhyanathan asserts, is policy, not property.Bringing to light the republican principles behind original copyright laws as well as present-day imbalances and future possibilities for freer expression and artistic equity, this volume takes important strides towards unraveling the complex web of culture, law, race, and technology in today's global marketplace.