In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems.  It is a book that will help each of us be more productive and successful in our lives and in our careers.

    What failed startups don't have are enough customers.Founders and employees fail to spend time thinking about (and working on) traction in the same way they work on building a product. This shortsighted approach has startups trying random tactics - some ads, a blog post or two - in an unstructured way that's guaranteed to fail. This book changes that. Traction Book provides startup founders and employees with the framework successful companies have used to get traction. It allows you to think about which marketing channels make sense for you, given your industry and company stage. This framework has been used by founders like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), and Alex Pachikov (Evernote) to build some of the biggest companies and organizations in the world. We interviewed each of the above founders - along with 35+ others - and pulled out the repeatable tactics and strategies they used to get traction. We then cover every possible marketing channel you can use to get traction, and show you which channels will be your key to growth. This book shows you how to grow at a time when getting traction is more important than ever. Below are the channels we cover in the book:Viral Marketing Public Relations (PR) Unconventional PR Search Engine Marketing (SEM) Social and Display Ads Offline Ads Search Engine Optimization (SEO) Content Marketing Email Marketing Engineering as Marketing Target Market Blogs Business Development (BD) Sales Affiliate Programs Existing Platforms Trade Shows Offline Events Speaking Engagements Community BuildingThis book draws on interviews with the following individuals: Jimmy Wales, Co-founder of Wikipedia Alexis Ohanian, Co-founder of reddit Eric Ries, Author of The Lean Startup Rand Fishkin, Founder of SEOmoz Noah Kagan, Founder of AppSumo Patrick McKenzie, CEO of Bingo Card Creator Sam Yagan, Co-founder of OkCupid Andrew Chen, Investor at 500 Startups Justin Kan, Founder of Justin.tv Mark Cramer, CEO of SurfCanyon Colin Nederkoorn, CEO of Customer.io Jason Cohen, Founder of WP Engine Chris Fralic, Partner at First Round Paul English, CEO of Kayak.com Rob Walling, Founder of MicroConf Brian Riley, Co-founder of SlidePad Steve Welch, Co-founder of DreamIt Jason Kincaid, Blogger at TechCrunch Nikhil Sethi, Founder of Adaptly Rick Perreault, CEO of Unbounce Alex Pachikov, Co-founder of Evernote David Skok, Partner at Matrix Ashish Kundra, CEO of myZamana David Hauser, Founder of Grasshopper Matt Monahan, CEO of Inflection Jeff Atwood, Co-founder of Discourse Dan Martell, CEO of Clarity.fm Chris McCann, Founder of StartupDigest Ryan Holiday, Exec at American Apparel Todd Vollmer, Enterprise Sales Veteran Sandi MacPherson, Founder of Quibb Andrew Warner, Founder of Mixergy Sean Murphy, Founder of SKMurphy Satish Dharmaraj, Partner at Redpoint Garry Tan, Partner at Y Combinator Steve Barsh, CEO of Packlate Michael Bodekaer, Co-founder of Smart Launch Zack Linford, Founder of Optimozo

    We'll prove it to you. Do you have an amazing idea for a novel but you struggle to get words on the page? Maybe the problem isn't writer's block. Maybe you need a writing process.Publishing veterans and bestselling authors Zach Bohannon and J. Thorn share their proven system for developing a plan that will bridge the gap between a collection of random notes and a cohesive first draft.This comprehensive book will teach you the foundations of fiction: Plot, Structure, Genre, Theme, Character, and World.Discover:Why you need a system to finish a first draft whether you plot or pants What Aristotle said about storytelling thousands of years ago that still applies today How studying Star Wars can make you a better writer What some of the most prolific authors believe about the craft How all stories can be reduced to three components Which archetypes create a more engaging reader experience How the Hero's Journey is alike and different than the Virgin's Promise Why you should cast your characters like a movie producer Developed over 10 years and applied on millions of words of fiction, Thorn and Bohannon will show you how to layer your approach and build a fantastic story from the ground up.No more staring at a blinking cursor when you sit down to write!Become a master storyteller today. Three Story Method will transform you from a struggling writer into a career author.Downloadable worksheet and full list of resources included! Get it now!

    The life of a woman today isn't really all that different from that of Mary and Martha in the New Testament. Like Mary, you long to sit at the Lord's feet...but the daily demands of a busy world just won't leave you alone. Like Martha, you love Jesus and really want to serve him...yet you struggle with weariness, resentment, and feelings of inadequacy. Then comes Jesus, right into the midst of your busy Mary/Martha life-and he extends the same invitation he issued long ago to the two sisters of Bethany. Tenderly he invites you to choose "the better part"-a joyful life of "living-room" intimacy with him that flows naturally into "kitchen service" for him. How can you make that choice? With her fresh approach to the familiar Bible story and its creative, practical strategies, Joanna shows how all of us -Marys and Marthas alike- can draw closer to our Lord, deepening our devotion, strengthening our service, and doing both with less stress and greater joy. This book includes a twelve-week Bible study. Also look for the ten-week DVD study pack companion product to this book, which includes three DVDs and a separate, revised and expanded study guide.

    In I Kissed Dating Goodbye, Joshua Harris exposes the "Seven Habits of Highly Defective Dating" and offers a realistic outline of how to have a biblical vision of marriage. Harris contends that one must begin with a new attitude, viewing love, purity, and singleness from God's perspective rather than thinking that love and romance are to be enjoyed "solely for recreation." In such well-named chapters as "Guarding Your Heart" and "What Matters at Fifty," Harris encourages the reader to look at one's character rather than reveling in infatuation, to regard love as a truly selfless, biblical act rather than a feeling. He refutes the concept that we are victims of "falling in love" (that it is beyond our control), saying that "God wants us to seek guidance from scriptural truth, not feeling. Smart love looks beyond personal desires and the gratification of the moment. It looks at the big picture: serving others and glorifying God." Before you roll your eyes, moaning that this sounds terribly unromantic, know that Harris does a superb job of couching his convictions in the sincere belief that if we are purposeful in our singleness and date with integrity, a fulfilled marriage awaits us--in God's timing. --Jill Heatherly

    If you’ve ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you’ve participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of “goods,” like a spot in the Yale freshman class or a position at Google? This is the territory of matching markets, where “sellers” and “buyers” must choose each other, and price isn’t the only factor determining who gets what.Alvin E. Roth is one of the world’s leading experts on matching markets. He has even designed several of them, including the exchange that places medical students in residencies and the system that increases the number of kidney transplants by better matching donors to patients. In Who Gets What — And Why, Roth reveals the matching markets hidden around us and shows how to recognize a good match and make smarter, more confident decisions.

    F*ck Feelings is the last self-help book you will ever need!

    This book includes ingredients, methods, recipes and equipment information. It provides reference to intermediate techniques like all-grain brewing variations and recipe formulation.

    She goes behind-the-scenes of her career, sharing the stories and struggles that landed her in the anchor chair and taught her to ask the tough questions. Speaking candidly about her decision to "settle for more"—a motto she credits as having dramatically transformed her life at home and at work—Megyn discusses how she abandoned a thriving legal career to follow her journalism dreams.Admired for her hard work, humor, and authenticity, Megyn sheds light on the news business, her time at Fox News, the challenges of being a professional woman and working mother, and her most talked about television moments. She also speaks openly about Donald Trump’s feud with her, revealing never-before-heard details about the first Republican debate, its difficult aftermath, and how she persevered through it all.Deeply personal and surprising, Settle for More offers unparalleled insight into this charismatic and intriguing journalist, and inspires us all to embrace the principles—determination, honesty, and fortitude in the face of fear—that have won her fans across the political divide.

    As she maps the necessary skills and an actionable framework for meaningful connection, she gives us the language and tools to access a universe of new choices and second chances—a universe where we can share and steward the stories of our bravest and most heartbreaking moments with one another in a way that builds connection. Over the past two decades, Brown’s extensive research into the experiences that make us who we are has shaped the cultural conversation and helped define what it means to be courageous with our lives. Atlas of the Heart draws on this research, as well as on Brown’s singular skills as a storyteller, to show us how accurately naming an experience doesn’t give the experience more power, it gives us the power of understanding, meaning, and choice. Brown shares, “I want this book to be an atlas for all of us, because I believe that, with an adventurous heart and the right maps, we can travel anywhere and never fear losing ourselves.”

    A favourite of job hunters and career changers for more than three decades, it continues to be a mainstay on best-seller lists, from Amazon.com to BusinessWeek to the New York Times, where it has spent five and a half years.

    But believe me: in this book, I’ll let you know exactly how to become a master spy just like me. Obviously, you won’t be as good at it as I am, but that’s because you’re you, and I’m Sterling Archer. I know, I know, it sucks not being me. But don’t beat yourself up about it, because I’m going to show you all the good stuff—what to wear; what to drink; how to seduce women (and, when necessary, men); how to beat up men (and, when necessary, women); how to tell the difference between call girls and hookers (hint: when they’re dead, they’re just hookers) and everything about weapons, secret devices, lying ex-girlfriends, and turtlenecks. In a word? How to Archer.

    Since its 1970 s renaissance in the iconic album designs of bands such as the Grateful Dead, the skull has found its way into the visual vocabulary of urban life, adorning T-Shirts, badges and rock memorabilia as the ultimate symbol of anarchy and rebellion. Repurposed and recast by artists, illustrators and designers, it has become one of the most iconic cultural symbols of our time. In response to this cultural phenomenon, The Book of Skulls presents a cool visual guide to the skull, charting its rebirth through music and street fashion to become today s ultimate anti-establishment icon. From Black Sabbath to Cypress Hill, skater punk graffiti to Gothic tattoos, from high-couture to Hello Kitty and Dali to Damien Hirst, this book is the ultimate collection of cool and iconic skull motifs. Drawing together artwork from music, fashion, street art and graphic design The Book of Skulls is a celebration of one of today s most iconic cultural symbols.

    Meetings are a crucial part of all our lives, but too often they go nowhere and waste valuable time. In Six Thinking Hats, Edward de Bono shows how meetings can be transformed to produce quick, decisive results every time. The Six Hats method is a devastatingly simple technique based on the brain's different modes of thinking. The intelligence, experience and information of everyone is harnessed to reach the right conclusions quickly. These principles fundamentally change the way you work and interact. They have been adopted by businesses and governments around the world to end conflict and confusion in favour of harmony and productivity. 'An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought' Richard Branson.Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind

    It's a fun, effective way to start writing, publishing, and promoting a book, one post at a time.