People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    And in these lairs, men trade the most devastatingly effective techniques ever invented to charm women. This is not fiction. These men really exist. They live together in houses known as Projects. And Neil Strauss, the bestselling author, spent two years living among them, using the pseudonym Style to protect his real-life identity. The result is one of the most explosive and controversial books of the year -- guaranteed to change the lives of men and transform the way women understand the opposite sex forever.On his journey from AFC (average frustrated chump) to PUA (pick-up artist) to PUG (pick-up guru), Strauss not only shares scores of original seduction techniques but also has unforgettable encounters with the likes of Tom Cruise, Britney Spears, Paris Hilton, Heidi Fleiss, and Courtney Love. And then things really start to get strange -- and passions lead to betrayals lead to violence. The Game is the story of one man's transformation from frog to prince -- to prisoner in the most unforgettable book of the year.

    Now, from the company that created NLP: The New Technology of Achievement—one of the bestselling NLP books of all time—comes NLP: The Essential Guide to Neuro-Linguistic Programming.This user-friendly guide, written by three seasoned NLP Master Practitioners and coaches, leads you on a personal journey in using and applying NLP in everyday life. Through their real-life stories, you will experience the NLP strategies you need to achieve specific results in business and in life.As you read NLP: The Essential Guide, you'll find yourself thinking in new ways and applying the techniques to your own personal challenges and opportunities for greater satisfaction.

    Cheng is a mathematician, so she knows how to make an airtight argument. But even for her, logic sometimes falls prey to emotion, which is why she still fears flying and eats more cookies than she should. If a mathematician can't be logical, what are we to do? In this book, Cheng reveals the inner workings and limitations of logic, and explains why alogic--for example, emotion--is vital to how we think and communicate. Cheng shows us how to use logic and alogic together to navigate a world awash in bigotry, mansplaining, and manipulative memes. Insightful, useful, and funny, this essential book is for anyone who wants to think more clearly.

    If you pit yourself against other women because of this, you’re holding yourself back. It’s time for a change.Women are ready to stop the vicious cycle of criticizing, judging, gossiping, and comparing themselves. We want to feel good in our own skin and know we’re enough, just as we are.This book is an evidence-based, actionable guide to creating a better life for yourself and a better world with more opportunity for women and girls.Strong Women Lift Each Other Up is perfect for any woman or girl who has ever:struggled with jealousy or comparing your life or body to other women.wanted to support or believe in women, but felt like they’re catty or tearing you down.felt like you’re competing with other women for opportunities that are scarce,or felt like you were made for more than the life you’re living now.Strong Women Lift Each Other Up will help you radiate confidence from the inside out, chase your dreams without worrying what others think, lift other women up, and live a life filled with a purposeful meaning.You’ll walk in a room feeling like you don’t have to compare yourself to other women. You’ll know exactly who you are and be damn proud of it!

    It’s a sixth sense you use every day, in every personal and professional relationship you have. At its best, this ability allows you to achieve the most important goal in almost any life: connecting, deeply and intimately and honestly, to other human beings. At its worst, it is a source of misunderstanding and unnecessary conflict, leading to damaged relationships and broken dreams. How good are you at knowing the minds of others? How well can you guess what others think of you, know who really likes you, or tell when someone is lying? How well do you really understand the minds of those closest to you, from your spouse to your kids to your best friends? Do you really know what your coworkers, employees, competitors, or clients want?In this illuminating exploration of one of the great mysteries of the human mind, University of Chicago psychologist Nicholas Epley introduces us to what scientists have learned about our ability to understand the most complicated puzzle on the planet—other people—and the surprising mistakes we so routinely make. Why are we sometimes blind to the minds of others, treating them like objects or animals? Why do we sometimes talk to our cars, or the stars, as if there is a mind that can hear us? Why do we so routinely believe that others think, feel, and want what we do when, in fact, they do not? And why do we believe we understand our spouses, family, and friends so much better than we actually do? Mindwise will not turn other people into open books, but it will give you the wisdom to revolutionize how you think about them—and yourself.

    

    Now the new book More Than Two can help you find your own way. With completely new material and a fresh approach, Franklin Veaux and Eve Rickert wrote More Than Two to expand on and update the themes and ideas in the wildly popular polyamory website morethantwo.com.From partners, authors and practicing polyamorists Franklin Veaux and Eve Rickert comes the long-awaited, wide-ranging resource exploring the often-complex world of living polyamorously. Highlighting the nuances (no, this isn’t swinging), the relationship options (do you suit a V, an N, an open network?), the myths (don’t count on wild orgies and endless sex—but don’t rule them out, either!) and the expectations (communication, transparency and trust are paramount), the authors share not only their hard-won philosophies about polyamory, but also their hurts and embarrassments. More Than Two is entirely without judgment and peppered with a good dose of humor. Franklin and Eve underscore the importance of engaging in ethical polyamory, while gently guiding readers through the thorny issues of jealousy and insecurity. And no, they’re not trying to convert you: they know that polyamory isn’t for everyone. Franklin and Eve simply provide those who might be embarking on this lifestyle, or those who have already begun, with a toolkit to help them make informed decisions and set them on a path to enjoying multiple happy, strong, enriching relationships. More Than Two is the book the polyamory community has been waiting for. And who knows? It may just be the book you didn’t even know you were waiting for.

    Ask your parents. Ask someone you hardly know. THE BOOK OF QUESTIONS gives you permission to ask those things that are too bold, too embarrassing, or just too difficult to ask by yourself. You will find questions of integrity; of sex; of what you would do for money; even things too personal to talk about out loud.Whether you use it as a tool for self-discovery or as a provocative way to stimulate conversation, this book constantly challenges attitudes, orals, beliefs--and it challenges you.--back cover

    You meet someone new—at a party or at work—and you just hit it off. There is an instant sense of camaraderie. In a word, you “click.” From the bestselling authors of Sway, Click is a fascinating psychological investigation of the forces behind what makes us click with certain people, or become fully immersed in whatever activity or situation we’re involved in.    From two co-workers who fall head over heels for each other while out to dinner and are married a month later (and fifteen years later remain just as in love), to a team of scientists who changed the world with the magic of their invention, these kinds of peak experiences, when our senses are completely focused on the moment, are something that individuals—and companies—strive to achieve. After all, when you’re in the “zone,” you’re happier and more productive. Why is it that we click in certain situations and with certain people, but not with others? Can this kind of magical connection be consciously encouraged?  Is there a way to create such peak experiences, whether on a date or in your job?   According to Ori and Rom Brafman, there is.  In a powerful, story-driven narrative that weaves together cutting-edge research in psychology and sociology, the Brafmans explore what it means to “click”: the common factors present when our brain and senses are fully engaged. They identify five “accelerators” that increase the likelihood of these kinds of magic connections in our work and relationships.  From actors vying for a role on a popular TV series to police officers negotiating with hostage takers, we learn how one can foster an environment where we can click with another person and shape our thinking, behavior, and emotions.  A fascinating journey into how we engage with the world around us, Click will transform our thinking about those moments when we are in the zone and everything seems to fall into place. Acclaim for Sway:“A provocative new book about the psychological forces that lead us to disregard facts or logic and behave in surprisingly irrational ways.” –New York Times “A unique and compulsively readable look at unseen behavioral trends.” –Fortune"A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics."--Tom Rath, coauthor of the New York Times #1 bestseller How Full Is Your Bucket?“[An] engaging journey through the workings—and failings—of the mind…Their stories of senselessness…are as fascinating as the lessons we learn from them.” –Fast Company"Count me swayed--but in this instance by the pull of entirely rational forces. Ori and Rom Brafman have done a terrific job of illuminating deep-seated tendencies that skew our behavior in ways that can range from silly to deadly. We'd be fools not to learn what they have to teach us."--Robert B. Cialdini, author of New York Times bestseller Influence"If you think you know how you think, you'd better think again! Take this insightful, delightful trip to the sweet spot where economics, psychology, and sociology converge, and you'll discover how our all-too-human minds actually work."--Alan M. Webber, founding editor of Fast Company

    The presence of these elements alone, however, does not guarantee success. To convert them into long-term success, you need certain stimuli which precipitate or accelerate your growth. This robustly effective book identifies the various catalysts that you can cultivate and how you can leverage them to propel yourself in your work and life.Accessible, engaging and easy to follow, and written by someone who has experienced all this in real life and not in theory, Catalyst will arm you with the right tools to succeed at your work place and get the most out of every moment, every day.

    Part 1 is about the purpose and importance of having principles in general, having nothing to do with mine. Part 2 explains my most fundamental life principles that apply to everything I do. Part 3, explains my management principles as they are being lived out at Bridgewater. Since my management principles are simply my most fundamental life principles applied to management, reading Part 2 will help you to better understand Part 3, but it’s not required—you can go directly to Part 3 to see what my management principles are and how Bridgewater has been run. One day I’d like to write a Part 4 on my investment principles. If you are looking to get the most bang for your buck (i.e., understanding for the effort), I suggest that you read Parts 1 and 2, and the beginning of Part 3 (through the Summary and Table of Principles) which will give you nearly the whole picture. It’s only about 55 pages of a normal size book. Above all else, I want you to think for yourself—to decide 1) what you want, 2) what is true and 3) what to do about it. I want you to do that in a clear-headed thoughtful way, so that you get what you want. I wrote this book to help you do that. I am going to ask only two things of you—1) that you be open-minded and 2) that you honestly answer some questions about what you want, what is true and what you want to do about it. If you do these things, I believe that you will get a lot out of this book. If you can’t do these things, you should reflect on why that is, because you probably have discovered one of your greatest impediments to getting what you want out of life.

    She asks helpful questions throughout to help the reader explore the next steps they need to take. And provides practical action steps. If you really want to get unstuck you've got to engage with the material, not just read it.” ~ Beth Ellen Nash, Amazon reader Have you been spinning your wheels, feeling like you’re drowning in the molasses of monotony, discouragement and frustration? Do you, like many of us, struggle with achieving your goals and dreams, or solving a problem? Has something fundamental to your work, or relationship stopped and would you like to put the spark back into your life? Life coach Laura has helped thousands of people identify where the root of the problem lies and pave their path to personal fulfillment. And now she does the same for you in her practical and gimmick-free book Get Unstuck Now This guide shows you what your real underlying problem is and where to focus on so you can move on with more joy, clarity, and peace of mind. You’ll master easy-to-use tools, strategies and specific steps to bring about deep and meaningful transformation, so you can get unstuck... NOW! With this encouraging and easy-to-implement book, you’ll master: The 5 hidden, underlying principles and rules that affect our life. How your inner child may keep you stuck, who this inner child actually is, and how to deal with it. The ONE crucial thing that you MUST do, without which you’ll lack the will and motivation, to truly change something. …and many more tested and path-breaking ideas and practical tools to move forward fast with unstoppable confidence. “If you want to gain control and clarity in your life then this book is the key to it. This will not only help you discover your inner strengths, but also enable you to work on your weaknesses by identifying issues and resolving them, making your emotional and practical life balanced. Also if your focus is right, then I give you my word that it will broaden your vision changing you into a better person in life. Great work by Laura, highly recommended for those who are lost finding themselves in this fast moving world!!” ~Ilma Salman, Amazon reader Is it YOUR time to unshackle yourself from the chains of negative thoughts and behavior patterns that are keeping you stuck and frustrated? You can start right away. Hit the yellow Buy Button above and start creating a life that supports you now!

    It will change your life in ways you can't know now, but you'll understand completely once you're done reading it.It will also forever enhance the way you look at your role as a leader. That includes the way you lead at home, at work, in your community...and especially the way you lead you.At every given moment we are all called to be leaders. If for no other purpose than to lead ourselves.After all, someone has to inspire you to get out of bed each day. And that someone, is you.It is told from the perspective of Thomas Derale, a man viewed by the people around him as the greatest leader in the world. At fifty-five years of age he learns he is dying. Yet even in that the act of dying he inspires everyone around him to live.The principles in this book, such as the Big Five for Life and Museum Day Morning, have positively impacted readers around the world. Each in their own unique way as they have applied them to their life, their situation.

    So what makes this one different? Well, you won't be overwhelmed with a bunch of 'tips' … or a strict budget (that you won't follow). You'll get a step-by-step formula: open this account, then do this; call this person, and say this; invest money here, and not there. All with a glass of wine in your hand. This book will show you how to create an entire financial plan that is so simple you can sketch it on the back of a serviette … and you'll be able to manage your money in 10 minutes a week. You'll also get the skinny on: Saving up a six-figure house deposit in 20 months Doubling your income using the 'Trapeze Strategy' Saving $78,173 on your mortgage and wiping out 7 years of payments Finding a financial advisor who won't rip you off Handing your kids (or grandkids) a $140,000 cheque on their 21st birthday Why you don't need $1 million to retire … with the 'Donald Bradman Retirement Strategy' Sound too good to be true? It's not. This book is full of stories from everyday Aussies — single people, young families, empty nesters, retirees — who have applied the simple steps in this book and achieved amazing, life-changing results. And you're next.