From the macro to the molecular, this course takes a science-based view to debunk common weight-loss misconceptions and help you understand your own body better than you ever have.Led by Professor Michael Ormsbee, Assistant Professor and Interim Director of the Institute of Sports Sciences and Medicine, you will gain access to cutting-edge research that demonstrates what does - and doesn’t - work. The lessons presented in this course can change your life by helping you to feel better, perform better, and be healthier now and into your older years.Listening Length: 12 hours and 59 minutes (approximately equivalent to 350 page book)

    An unprecedented blend of science and art, Daniel Levitin's debut, This Is Your Brain on Music, delighted readers with an exuberant guide to the neural impulses behind those songs that make our heart swell. Now he showcases his daring theory of "six songs," illuminating how the brain evolved to play and listen to music in six fundamental forms—for knowledge, friendship, religion, joy, comfort, and love. Preserving the emotional history of our lives and of our species, from its very beginning music was also allied to dance, as the structure of the brain confirms; developing this neurological observation, Levitin shows how music and dance enabled the social bonding and friendship necessary for human culture and society to evolve. Blending cutting-edge scientific findings with his own sometimes hilarious experiences as a musician and music-industry professional, Levitin's sweeping study also incorporates wisdom gleaned from interviews with icons ranging from Sting and Paul Simon to Joni Mitchell, and David Byrne, along with classical musicians and conductors, historians, anthropologists, and evolutionary biologists. The result is a brilliant revelation of the prehistoric yet elegant systems at play when we sing and dance at a wedding or cheer at a concert—or tune out quietly with an iPod.

    Drawing on over a decade of research and first-hand interviews with dozens of top action and adventure sports athletes such as big–wave legend Laird Hamilton, big–mountain snowboarder Jeremy Jones, and skateboarding pioneer Danny Way, Kotler explores the frontier science of “flow,” an optimal state of consciousness where we perform and feel our best.Building a bridge between the extreme and the mainstream, The Rise of Superman explains how these athletes are using flow to do the impossible and how we can use this information to radically accelerate our performance in our own lives.At its core, this is a book about profound possibility, what is actually possible for our species, and where—if anywhere—our limits lie.

    So he decided to write a book that is approachable and fun, centered on what people actually need to remember. In Remember It!, Dellis teaches us how to make the most of our memory, using his competition-winning techniques. Presenting the information in a user-friendly way, Dellis offers bite-size chapters, addressing things we wish we could remember but often forget: names, grocery lists, phone numbers, where you left your keys—you name it! This fast-paced, highly illustrated tour of the inner workings of the brain makes improving your memory simple and fun.

    Trolling. Conspiracies. Social media pile-ons. Campus intolerance. On the surface, these recent additions to our daily vocabulary appear to have little in common. But together, they are driving an epistemic crisis: a multi-front challenge to America's ability to distinguish fact from fiction and elevate truth above falsehood.In 2016 Russian trolls and bots nearly drowned the truth in a flood of fake news and conspiracy theories, and Donald Trump and his troll armies continued to do the same. Social media companies struggled to keep up with a flood of falsehoods, and too often didn't even seem to try. Experts and some public officials began wondering if society was losing its grip on truth itself. Meanwhile, another new phenomenon appeared: "cancel culture." At the push of a button, those armed with a cellphone could gang up by the thousands on anyone who ran afoul of their sanctimony.In this pathbreaking book, Jonathan Rauch reaches back to the parallel eighteenth-century developments of liberal democracy and science to explain what he calls the "Constitution of Knowledge"--our social system for turning disagreement into truth.By explicating the Constitution of Knowledge and probing the war on reality, Rauch arms defenders of truth with a clearer understanding of what they must protect, why they must do--and how they can do it. His book is a sweeping and readable description of how every American can help defend objective truth and free inquiry from threats as far away as Russia and as close as the cellphone.

    The average American spends over four hours a day watching television. Abstract art can sell for millions of dollars. Young children enjoy playing with imaginary friends and can be comforted by security blankets. People slow their cars to look at gory accidents, and go to movies that make them cry. In this fascinating and witty account, Paul Bloom examines the science behind these curious desires, attractions, and tastes, covering everything from the animal instincts of sex and food to the uniquely human taste for art, music, and stories. Drawing on insights from child development, philosophy, neuroscience, and behavioral economics, How Pleasure Works shows how certain universal habits of the human mind explain what we like and why we like it.

    You can use it to talk about all sorts of things -- from your new labradoodle puppy to the expansive gardens at Versailles, from Roger Federer's backhand to things that don't exist at all, like flying pigs. And when you talk, your listener fills in lots of details you didn't mention -- the curliness of the dog's fur or the vast statuary on the grounds of the French palace. What's the trick behind this magic? How does meaning work?In Louder than Words, cognitive scientist Benjamin Bergen draws together a decade’s worth of research in psychology, linguistics, and neuroscience to offer a new theory of how our minds make meaning. When we hear words and sentences, Bergen contends, we engage the parts of our brain that we use for perception and action, repurposing these evolutionarily older networks to create simulations in our minds. These embodied simulations, as they're called, are what makes it possible for us to become better baseball players by merely visualizing a well-executed swing; what allows us to remember which cupboard the diapers are in without looking, and what makes it so hard to talk on a cell phone while we're driving on the highway. Meaning is more than just knowing definitions of words, as others have previously argued. In understanding language, our brains engage in a creative process of constructing rich mental worlds in which we see, hear, feel, and act.Through whimsical examples and ingenious experiments, Bergen leads us on a virtual tour of the new science of embodied cognition. A brilliant account of our human capacity to understand language, Louder than Words will profoundly change how you read, speak, and listen.

     Pioneering book in emerging field from two leading authorities Reviews in an accessible style what we know about how and when the brain learns Draws out the implications of this knowledge for educational policy and practice Covers studies on learning during the whole of development, including adulthood Looks at what we can learn from brain research about children with learning difficulties, and how this can inform remedial education

    For the first time in history, the secrets of the living brain are being revealed by a battery of high tech brain scans devised by physicists. Now what was once solely the province of science fiction has become a startling reality. Recording memories, telepathy, videotaping our dreams, mind control, avatars, and telekinesis are not only possible; they already exist. The Future of the Mind gives us an authoritative and compelling look at the astonishing research being done in top laboratories around the world—all based on the latest advancements in neuroscience and physics. One day we might have a "smart pill" that can enhance our cognition; be able to upload our brain to a computer, neuron for neuron; send thoughts and emotions around the world on a "brain-net"; control computers and robots with our mind; push the very limits of immortality; and perhaps even send our consciousness across the universe. Dr. Kaku takes us on a grand tour of what the future might hold, giving us not only a solid sense of how the brain functions but also how these technologies will change our daily lives. He even presents a radically new way to think about "consciousness" and applies it to provide fresh insight into mental illness, artificial intelligence and alien consciousness. With Dr. Kaku's deep understanding of modern science and keen eye for future developments, The Future of the Mind is a scientific tour de force--an extraordinary, mind-boggling exploration of the frontiers of neuroscience.

    Through the eyes of a curious scientist, she watched her mind deteriorate whereby she could not walk, talk, read, write, or recall any of her life. Because of her understanding of the brain, her respect for the cells in her body, and an amazing mother, Jill completely recovered. In My Stroke of Insight, she shares her recommendations for recovery and the insight she gained into the unique functions of the two halves of her brain. When she lost the skills of her left brain, her consciousness shifted away from normal reality where she felt "at one with the universe." Taylor helps others not only rebuild their brains from trauma, but helps those of us with normal brains better understand how we can consciously influence the neural circuitry underlying what we think, how we feel and how we react to life's circumstances.

    More and more people -- Baby Boomers and information workers in particular -- are becoming concerned about their gray matter's ability to function, and with good reason. As this sensible and entertaining guide points out, your brain is easily your most important possession. It deserves proper upkeep.Your Brain: The Missing Manual is a practical look at how to get the most out of your brain -- not just how the brain works, but how you can use it more effectively. What makes this book different than the average self-help guide is that it's grounded in current neuroscience. You get a quick tour of several aspects of the brain, complete with useful advice about:Brain Food: The right fuel for the brain and how the brain commands hunger (including an explanation of the different chemicals that control appetite and cravings)Sleep: The sleep cycle and circadian rhythm, and how to get a good night's sleep (or do the best you can without it)Memory: Techniques for improving your recallReason: Learning to defeat common sense; logical fallacies (including tactics for winning arguments); and good reasons for bad prejudicesCreativity and Problem-Solving: Brainstorming tips and thinking not outside the box, but about the box -- in other words, find the assumptions that limit your ideas so you can break through themUnderstanding Other People's Brains: The battle of the sexes and babies developing brainsLearn about the built-in circuitry that makes office politics seem like a life-or-death struggle, causes you to toss important facts out of your memory if they're not emotionally charged, and encourages you to eat huge amounts of high-calorie snacks. With Your Brain: The Missing Manual you'll discover that, sometimes, you can learn to compensate for your brain or work around its limitations -- or at least to accept its eccentricities. Exploring your brain is the greatest adventure and biggest mystery you'll ever face. This guide has exactly the advice you need.

    As huge as the Pantheon of Rome and as heavy as the Statue of Liberty, this magnificent instrument is so precisely built that its seventeen-foot mirror was hand-polished to a tolerance of 2/1,000,000 of an inch. The telescope's construction drove some to the brink of madness, made others fearful that mortals might glimpse heaven, and transfixed an entire nation. Ronald Florence weaves into his account of the creation of "the perfect machine" a stirring chronicle of the birth of Big Science and a poignant rendering of an America mired in the depression yet reaching for the stars.

    Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

    

    Wendy Suzuki one day woke up and realized she didn’t have a life. As an almost-40-year-old award-winning college professor, world-renowned neuroscientist, she had—what many considered—everything: tenure as a professor at New York University; her own very successful neuroscience research lab; prizes for scientific discoveries on cognition and memory; articles published in prestigious scientific journals. As a woman and a scientist, she was the envy of her peers and lauded by her superiors. On paper, she had a stellar career and an impeccable record. What could she possibly be missing? Everything else. Suzuki was overweight. She was tired. She was lonely, had strained work relationships, and for the first time in her life, completely without direction. So she resolved to change her life. The first step--get moving. Everyone knows that exercise makes you feel better—that when you hit the gym despite the dread, you leave in a better mood. Healthy Brain, Happy Life offers the real science of how exercise effects your mind. Using Wendy’s journey from frumpy, fat and frustrated to fit and fabulous as a guide, Healthy Brain offers not just the HOWS of making exercise an important part of life, but the WHYS of the benefits it brings. But movement is just the first step to being Brain Healthy. Once you get your body and mind hooked on exercise, you bring in practices in mindfullness to calm stress and allow your minds to wander to unlock creativity. As your brain begins to change (something called neuroplasticity), the benefits build--you get fitter, improve your memory, increase your ability to work quickly and move from task to task easily. Along with Dr. Suzuki’s 4 minute Brain Hacks, Healthy Brain, Happy Life offers a simple program for changing your life, straight from a leading scientist’s personal experience.