He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

    It is nothing less than the true, if fantastic, account of how Pakistan and the USA covertly controlled the largest guerrilla war of the 20th Century, dealing to the Soviet Russian presence in Afghanistan a military defeat that has come to be called 'Russia's Vietnam'.This compelling book, put together with great skill by the military author, Mark Adkin, is essential reading for anyone interested in the truth behind the Soviets' Vietnam, and the reasons why, to this day, the war in Afghanistan still drags on despite the victory that the Mujahideen were denied when the Soviets withdrew.

    Dr. Gorka knows Donald Trump and the threats we face. Buy and read Why We Fight to find how we win and what it means to be an American hero." — RUSH LIMBAUGH WAR. It will happen again. We must be ready. Sober words from Dr. Sebastian Gorka, a man who has made the unvarnished truth his specialty. And there’s one eternal truth that Americans are in danger of forgetting: the most important weapon in any geopolitical conflict is the will to win. And we must win.  In this powerful manifesto, Dr. Gorka explains the basic principles that have guided strategists since Sun Tzu penned The Art of War in the sixth century B.C. To defeat your enemy, you must know him. But that’s the last thing liberal elites are interested in. Willful ignorance about our adversary—whether it’s Russia, China, or the global jihadi movement—has been crippling. Tearing off America’s politically correct blindfold, Dr. Gorka clarifies who our foes are and what makes them tick. An eight-year vacation from geopolitical reality under Obama left our country dangerously weakened. Dr. Gorka addresses the pressing questions we face as we rebuild under President Trump’s leadership: - What are the most serious threats to American security? - How are they different from the threats of the past? - What can we do to counter these threats? - How can we achieve the “perfect victory” of vanquishing our enemies without mortal combat? All the money and weapons in the world cannot substitute for the will to fight for our precious country and what she represents. To remind us of what the will to win looks like, Dr. Gorka intersperses the stories of four American heroes—Stephen Decatur, Chesty Puller, “Red” McDaniel, and a warrior who never took up arms, Whittaker Chambers—men who believed in their country and put everything on the line for her.

    The special volunteers who make up Long Range Patrols are tasked with setting up ambushes and conducting dangerous night patrols, helicopter insertions behind enemy lines, and fire support in the hottest of fights.Enriched with a memorable cast of characters and thrilling details that only a Vietnam veteran could capture, Long Range Patrol is a powerhouse tale of a band of heroes fighting to keep their brothers alive.

    After being held for five days in appalling conditions in the Vélodrome d'Hiver stadium, Joseph and his family were transported by cattle car to the Beaune-la-Rolande internment camp and brutally separated: all the adults and most of the children were transported on to Auschwitz and certain death, but 1,000 children were left behind to wait for a later train. The French guards told the children left behind that they would soon be reunited with their parents, but Joseph and his new friend, Joe Kogan, chose to risk everything in a daring escape attempt. After eluding the guards and crawling under razor-sharp barbed wire, Joseph found freedom. But how would he survive the rest of the war in Nazi-occupied France and build a life for himself? His problems had just begun.Until he was 80, Joseph Weismann kept his story to himself, giving only the slightest hints of it to his wife and three children. Simone Veil, lawyer, politician, President of the European Parliament, and member of the Constitutional Council of France—herself a survivor of Auschwitz—urged him to tell his story. In the original French version of this book and in Roselyne Bosch’s 2010 film La Rafle, Joseph shares his compelling and terrifying story of the Roundup of the Vél’ d’Hiv and his escape. Now, for the first time in English, Joseph tells the rest of his dramatic story in After the Roundup.

    

    Author Donna Moreau was the daughter of one such waiting wife, and here she writes of growing up at a time when The Flintstones were interrupted with news of firefights, fraggings, and protests, when the evening news announced death tolls along with the weather forecasts. The women and children of Schilling Manor fought on the emotional front of the war. It was not a front composed of battle plans and bullets. Their enemies were fear, loneliness, lack of information, and the slow tick of time. Waiting Wives: The Story of Schilling Manor, Home Front to the Vietnam War tells the story of the last generation of hat-and-glove military wives called upon by their country to pack without question, to follow without comment, and to wait quietly with a smile. A heartfelt book that focuses on this other, hidden side of war, Waiting Wives is a narrative investigation of an extraordinary group of women. A compelling memoir and domestic drama, Waiting Wives is also the story of a country in the midst of change, of a country at war with a war.

    Runaway introduces us to the only one of those enchained people to escape and tell her story. Ona Judge was the young personal attendant to Martha Washington. On a spring evening in 1796, she slipped out of the president's home, throwing her master and mistress into a consternation that lingered for years. Why had Ona fled, and where had she gone? Join Harper's and New York Times Magazine contributor Bill Donahue as he traces the flight of America's most intriguing fugitive slave.Journalist Bill Donahue has written for Wired, The New York Times Magazine, Playboy, The Atlantic, Runner’s World, The New Yorker, and Harper’s. In reporting stories from over 20 countries, he has searched for fallen meteorites in the Sahara Desert, biked the streets of Shanghai, snuck into Manuel Noriega’s abandoned beach house in Panama, and taste-tested moonshine in the snowy Caucasus mountains of Georgia. He is the author of The Secret World of Saints, an e-book about the Catholic Church and its saintmaking process, and his work has been reprinted in Best American Sports Writing, Best American Travel Writing, and many other anthologies. He lives in rural New Hampshire, where he runs the Scriven Arts Colony.Cover Design by Kerry Ellis.

     This highly acclaimed firsthand account of convoy escort operations in the North Atlantic from 1939 to 1945 is based on Rayner's astonishing war record. About the author: Denys Arthur Rayner was a Royal Navy officer who fought throughout the Battle of the Atlantic. After intensive war service at sea, Rayner became a writer, a farmer, and a successful designer and builder of small sailing craft.

    Instead, he found hundreds. In this book he tells these storiesat a painful and perhaps incomplete reconciliation.Douglas Murray is a best-selling author and award-winning political journalist based in London, England.

     Britain’s Naval supremacy is being challenged for the first time since Trafalgar. At large in South American waters within reach of the convoy routes across the Atlantic and the Pacific was Vice-Admiral Graf von Spee with the East Asiatic Cruiser Squadron of the Imperial German Navy, including the armoured cruisers Scharnhorst and Gneisenau. Graf von Spee’s belief that a cruiser squadron was of more strategic value than independent raiders seemed amply justified at Coronel on 1st November, when the powerful German unit inflicted a heavy defeat on four courageous but weaker British ships under Rear-Admiral Sir Christopher Cradock. Reaction in Britain was immediate and violent. The Royal Navy had been seen as invincible. Now, in the first major engagement in which battle had been offered since the days of Nelson, it had suffered a morale-shattering blow. Public bewilderment turned swiftly to anger: the Royal Navy thirsted for revenge. The Admiralty, in the persons of the First Lord, Mr. Winston Churchill, and the First Sea Lord, Lord Fisher, ordered the destruction of the East Asiatic Squadron; everything must be done to recapture command of the Southern Seas. A powerful force including the two battle-cruisers Invincible and Inflexible, was sent to the Falkland Islands, prepared for a long search and a battle of annihilation. The Battle of the Falkland Islands was fought on 8th December. The desperate gallantry of the Imperial German Navy challenged the vengeful pride of the Royal Navy in a struggle for control over the ocean trade-routes of the Southern Seas. Two of the major participants, Cradock and von Spee, died with their ships. Basing his text upon German and British records, Pitt has reconstructed the events of the two ‘missing periods’: the fatal hours during which Cradock decided to fling his puny force against von Spee’s squadron; and the days when von Spee was forced to risk his ships and men upon the information contained in an ill-considered telegram and an unfounded rumour. In Coronel and Falkland Barrie Pitt presents a vivid picture of these epic battles of the First World War. His description of the actions are precise and graphic, his judgement of the motives and decisions of those in command, scrupulous and detailed. Praise for Zeebrugge “Mr. Barrie Pitt has done a splendid job in pulling together all the details of this operation and presenting it in a lively way, with plenty of maps and diagrams.” — News Chronicle “A breathless and unforgettable narrative.” — Sphere “Mr. Pitt’s description of the desperate action on Zeebrugge Mole itself must be one of the most graphic accounts ever written in the annals of sea warfare. This in truth was a magnificent feat by the Royal Navy.” — Yorkshire Evening Post “A lively and detailed narrative, admirably illustrated, of a particularly gallant effort, which will serve to keep alive the fame of that band of heroes.” — Naval Review Praise for Special Boat Squadron ‘Barrie Pitt’s account of the exploits of these brave men in the Mediterranean is as much a thriller as a history book’ - The Daily Mail, Hull (less)

    The first was that we were still alive. . . ."In 1967, death was the constant companion of the Marines of Hotel Company, 2/5, as they patrolled the paddy dikes, mud, and mountains of the Arizona Territory southwest of Da Nang. But John Culbertson and most of the rest of Hotel Company were the same lean, fighting Marines who had survived the carnage of Operation Tuscaloosa. Hotel's grunts walked over the enemy, not around him. In graphic terms, John Culbertson describes the daily, dangerous life of a soldier fighting in a country where the enemy was frequently indistinguishable from the allies, fought tenaciously, and thought nothing of using civilians as a shield. Though he was one of the top marksmen in 1st Marine Division Sniper School in Da Nang in March 1967--a class of just eighteen, chosen from the division's twenty thousand Marines--Culbertson knew that against the VC and the NVA, good training and experience could carry you just so far. But his company's mission was to find and engage the enemy, whatever the price. This riveting, bloody first-person account offers a stark testimony to the stuff U.S. Marines are made of.

    The Rape of Nanking, or Nanking Massacre, in which at least 369,366 people were slaughtered and 80,000 women were raped by Japanese invasion troops, has become little more than a historical footnote in the West. The horror began on the morning of December 13, 1937, when the Japanese Imperial Army captured Nanking (Nanjing), which was then China's capital. Soldiers went through the streets indiscriminately killing Chinese men, women, and children without apparent provocation or excuse until in places the streets and alleys were littered with the bodies of their victims. Thousands of women were raped by Japanese soldiers; death was frequently the penalty for the slightest resistance by a victim or members of her family. Even large numbers of young girls and old women were raped throughout the city, and many cases of abnormal and sadistic behavior in connection with these rapes were reported. Many women were killed after the act and their bodies mutilated. For the next six weeks, while horrific rape continued, wholesale murder of male civilians was conducted with the apparent sanction of the Japanese high command. Hundreds of thousands of civilians and disarmed ex-soldiers were arrayed in formation, their hands bound behind their backs, and marched outside the city wall where, in groups, they were beheaded, or buried alive, or bayoneted, or raked with machine-gun fire, or doused with gasoline and burned. This book, using more than 400 historical photographs, many of which were taken by Japanese soldiers themselves, is published to commemorate the sixtieth anniversary of the Rape of Nanking, to remind the world of the forgotten holocaust of WWII, and to honor history and answer any attempt to deny or change it.

    For many, it defined a generation.The Very Brief History series is intended to give the reader a short, concise account of the most important events in world history. Each book provides the reader with the essential facts concerning a particular event or person; no distractions, just the essential facts, allowing the reader to master the subject in the shortest time possible. With The Very Brief History series, anyone can become a history expert!