Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.This book shows you how to:learn which marketing tools are most effective and how to use themcreate a smart marketing plan that reflects your financial goalsplan small actionable steps to take in reaching those financial goalsdetermine who your ideal clients are and establish contact with themturn that initial contact into a profitable relationship for both of youtalk to clients about money and the design process - without fearfigure out a fair hourly rate and give an accurate estimate for a projectYou'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.

    This eleventh edition has been carefully revised to expand and clarify concepts throughout the text, while adding new material on developing ideas, critical thinking, and time and motion.

    From carving and veneering to jewelry boxes and custom cabinetry, "Woodwork" is the ultimate visual guide to every essential woodworking technique.Featuring an attractive range of finely crafted projects in easy-to-follow step-by-step detail, from household items to furniture, "Woodwork" is an inspiring book for woodworking enthusiasts who want to develop their skills, whether a beginner or more advanced woodworker.

    Today, however, most of us work on computers, with access to hundreds of fonts, and we’d all like our letters, reports and other documents to look as good – and as readable – as possible. But what does all the confusing terminology about ink traps, letter spacing, and visual centring mean, and what are the rules for good typography? Type Matters! is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text. Within each chapter there are sections devoted to particular principles or problems, such as selecting the right typeface, leading, and the treatment of numbers. Examples throughout show precisely what makes good typography – and, crucially, what doesn’t. Authoritatively written and designed by a practitioner and teacher of typography, Type Matters! has a beautifully clear layout that reinforces the principles discussed throughout.

    Great for the beginner and the expert, this book offers readers exercises to improve their work.

    Featuring new and fashionable designs, this book of innovative projects is perfect for new and intermediate crocheters who want to take crochet to the next level with clever stitch motifs, new techniques to shaping, and creative embellishment ideas, such as unusual edgings, color work, and crocheting with beads, lace, ruffles, and tiers. Charts are included for every stitch pattern and motif and each pattern includes diagrams for all constructions, making this a complete resource for the hip crocheter.

    From the Pale Gold (15-0927 TPX) and Almost Mauve (12-2103 TPX) of the 1900 Universal Exposition in Paris to the Rust (18-1248 TPX) and Midnight Navy (19-4110 TPX) of the countdown to the Millennium, the 20th century brimmed with color. Longtime Pantone collaborators and color gurus Leatrice Eiseman and Keith Recker identify more than 200 touchstone works of art, products, d cor, and fashion, and carefully match them with 80 different official PANTONE color palettes to reveal the trends, radical shifts, and resurgences of various hues. This vibrant volume takes the social temperature of our recent history with the panache that is uniquely Pantone.

    For over twenty years, Walt helped breathe life into the new golden age of animation with these teachings at the Walt Disney Animation Studios and influenced such talented artists as Tim Burton, Brad Bird, Glen Keane, and John Lasseter. These writings represent the quintessential refresher for fine artists and film professionals, and it is a vital tutorial for students who are now poised to be part of another new generation in the art form.Written by Walt Stanchfield (1919-2000), who began work for the Walt Disney Studios in the 1950s. His work can be seen in films like Sleeping Beauty, The Jungle Book, 101 Dalmatians, and Peter Pan.Edited by Academy Award(R)-nominated producer Don Hahn, who has prduced such classic Disney films as Beauty and the Beast and The Lion King.

    With her signature style, Cathy Zielske shares expert ideas on design, photography, journaling and typography in Clean and Simple Scrapbooking. From the back cover: 'Scrapbooking' and 'cool' belong in the same sentence, proclaims Cathy Zielske, author of Clean & Simple Scrapbooking. Known for her signature style, captivating photography and candid approach to journaling, Cathy has inspired a new breed of scrapbookers who want to preserve their memories simply, and with a classic, hip style. A graphic designer by trade, Cathy began scrapbooking as a way to give more context and meaning to the photographs she cherished. What she didn't realize initially was the powerful way in which scrapbooking allows us to examine and celebrate the very essence of what our lives are truly about. This ho

    It is rather Kenya Haras attempt to explore the essence of White, which he sees as being closely related to the origin of Japanese aesthetics – symbolising simplicity and subtlety. The central concepts discussed by Kenya Hara in this publication are emptiness and the absolute void. Kenya Hara also sees his work as a designer as a form of communication. Good communication has the distinction of being able to listen to each other, rather than to press one's opinion onto the opponent. Kenya Hara compares this form of communication with an “empty container”. In visual communication, there are equally signals whose signification is limited, as well as signals or symbols such as the cross or the red circle on the Japanese flag, which – like an “empty container” – permit every signification and do not limit imagination. Not alone the fact that the Japanese character for white forms a radical of the character for emptiness has prompted him the closely associate the color white with emptiness.

    Forty years later, he is the foremost practitioner of Gibbons’s forgotten technique, which revolutionized ornamental sculpture in the late 1600s with its spectacular cascades of flowers, fruits, and foliage. After a disastrous fire at Henry VIII’s Hampton Court Palace, Esterly was asked to replace the Gibbons masterpiece destroyed by the flames.  It turned out to be the most challenging year in Esterly’s life, forcing him to question his abilities and delve deeply into what it means to make a thing well. Written with a philosopher’s intellect and a poet’s grace, The Lost Carving explores the connection between creativity and physical work and illuminates the passionate pursuit of a vocation that unites head and hand and heart.

    Sahre explores his mostly vain attempts to escape his "suburban Addams Family" upbringing and the death of his elephant-trainer brother. He also wrestles with the cosmic implications involved in operating a scanner, explains the disappearance of ice machines, analyzes a disastrous meeting with Steely Dan, and laments the typos, sunsets, and poor color choices that have shaped his work and point of view. Two-Dimensional Man portrays the designer's life as one of constant questioning, inventing, failing, dreaming, and ultimately making.

    By 1960 this number had dwindled to 358 and, with the “Big Six” increasingly dominant, the prospects for British beer looked weak, yellow and fizzy. In 2012, however, UK breweries topped 1,000 for the first time since the Great Depression. Moreover, they are now producing and exporting more varied and inventive ale than ever before. Across the country, evidence of this national brewing renaissance is easy to find: the Campaign for Real Ale has more members than the Conservative Party; beer festivals proliferate with every passing month; the Camden Brewery and Meantime have become international brands, producing acclaimed lagers and IPAs; the ultra-fashionable BrewDog dispenses shots of strange 40%-proof liquids to hipster media types; and cyberspace plays host to hundreds of thousands of beer enthusiasts, all debating and virtually savoring the merits of New Zealand hops, or the latest chocolate stout. The Strange Rebirth of British Beer will tell the story of this remarkable reversal. Following a disparate group of Trotskyite hacks, eccentric City bankers, hippie “micro brewers” and a lot of men in pubs, the writers behind the acclaimed Boak & Bailey blog promise to reveal how punter power pulled the British pint back from the brink.

    Your current home “décor” is ugly, shabby, and boring, but you can’t afford lots of new stuff. Or maybe your house is filled with tired old junk that you just can’t bear to throw away. Or maybe you bought all your furniture at a big box store, but it irritates you that it all looks like you bought it there. You have a solution—or, rather, a whole houseful of solutions. In this newest Big-Ass Book, do-it-yourself guru Mark Montano presents 105 practical, simple, and decidedly unboring projects for every space in your home. Montano’s wizardry—accomplished with masking tape, spray paint, and glue—transforms everything from accessories, to walls and windows, to lighting, to major pieces like headboards, tables, dressers, and chairs. (And there’s even a chapter on turning the anonymous items you got at IKEA into one-of-a-kind treasures.)

     Homeowners and renters of all means dream of having a beautiful home. The media makes it look so easy, but many of us have less to work with and still long to live in style. Affordable Interior Design makes luxury an affordable reality. In this DIY home decorating handbook, Helmuth reveals insider tips and her tried-and-tested methods for choosing colors, creating a gallery wall, how to use accent tables, entry benches, rugs, and more! Helmuth has shared her affordable design advice and step-by-step approaches with millions through live teaching workshops, guest columns, television appearances, and interviews. Now, she has distilled her expertise into this practical guide. The chapters follow her secret design formula and include creating a design budget, mapping out floor plans, selecting a color palette, and accessorizing like a stylist. It’s time to start living in the home of your dreams without maxing out your credit cards. Learn how with Affordable Interior Design!