The book covers habituation, classical conditioning, instrumental conditioning, stimulus control, aversive control, and their applications to the study of cognition and to the alleviation of behavior problems. Biological constraints on learning are integrated throughout the text, as are applications boxes that relate animal research to human learning and behavior. The book closely reflects the field of research it represents in terms of topics covered, theories discussed, and experimental paradigms described.

    It demonstrates to students how the concepts and theories of deviance can be applied to the world around them. The authors include both theoretical analyses and ethnographic illustrations of how deviance is socially constructed, organized, and managed. The Adlers challenge the reader to see the diversity and pervasiveness of deviance in society by covering a wide variety of deviant acts represented throughout the text. Most importantly, the Adlers present deviance as a component of society and examine the construction of deviance in terms of differential social power, whereby some members of society have the power to define other whole groups as "deviant." The book takes an "interactionist" or "constructionist" perspective on deviance, looking at the processes in society that create deviance. The authors have selected studies that are ethnographic in character, focusing on the experiences of deviants, the deviant-making process, and the ways in which people who are labeled as deviant in society react to that label.

    Drawing from their own histories as well as from others', the authors illustrate how it is possible to recover from grief and regain energy and spontaneity.Based on a proven program, The Grief Recovery Handbook offers grievers the specific actions needed to move beyond loss. New material in this edition includes guidance for dealing with:·  Loss of faith·  Loss of career and financial issues·  Loss of health·  Growing up in an alcoholic or dysfunctional homeThe Grief Recovery Handbook is a groundbreaking, classic handbook that everyone should have in their library.“This book is required for all my classes. The more I use this book, the more I believe that unresolved grief is the major underlying issue in most people’s lives. It is the only work of its kind that I know of that outlines the problem and provides the solution.”—Bernard McGrane, Ph.D., Professor of Sociology, Chapman University

    The text hold students' interest by covering health topics of primary concern to them.

    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    But as scientists are discovering, much of the trusted advice that has been passed down through generations needs to be carefully reexamined.A thought-provoking combination of practical parenting information and scientific analysis, Our Babies, Ourselves is the first book to explore why we raise our children the way we do--and to suggest that we reconsider our culture's traditional views on parenting.In this ground-breaking book, anthropologist Meredith Small reveals her remarkable findings in the new science of ethnopediatrics. Professor Small joins pediatricians, child-development researchers, and anthropologists across the country who are studying to what extent the way we parent our infants is based on biological needs and to what extent it is based on culture--and how sometimes what is culturally dictated may not be what's best for babies.Should an infant be encouraged to sleep alone? Is breast-feeding better than bottle-feeding, or is that just a myth of the nineties? How much time should pass before a mother picks up her crying infant? And how important is it really to a baby's development to talk and sing to him or her?These are but a few of the important questions Small addresses, and the answers not only are surprising but may even change the way we raise our children.

    In fact, you won’t be able to put this bestseller down. In our challenging economic climate, this perennial favorite of students and general readers is more than a good read, it’s a necessary investment—with a blessedly sure rate of return. This revised and updated edition includes commentary on hot topics such as automation, trade, income inequality, and America’s rising debt. Ten years after the financial crisis, Naked Economics examines how policymakers managed the worst economic crisis since the Great Depression.Demystifying buzzwords, laying bare the truths behind oft-quoted numbers, and answering the questions you were always too embarrassed to ask, the breezy Naked Economics gives you the tools to engage with pleasure and confidence in the deeply relevant, not so dismal science.

    A brief, but insightful look at history shows the evolution of combat, the development of the physical and psychological leverage that enables humans to kill other humans, followed by an objective examination of domestic violence in America. The authors reveal the nature of the warrior, brave men and women who train their minds and bodies to go to that place from which others flee. After examining the incredible impact of a few true warriors in battle, On Combat presents new and exciting research as to how to train the mind to become inoculated to stress, fear and even pain.

    This class-tested and successful textbook synthesizes the established facts of immunology into a comprehensible, coherent, and up-to-date account of how the immune system works, rather than presenting immunology as a chronology of experiments and discoveries. Emphasizing the human immune system the text has been designed to break down the barriers which often divide basic and clinical immunology. The reader-friendly text, section and chapter summaries, and full-color illustrations make the book accessible and easily understandable to students. The Immune System is adapted from Immunobiology by Janeway, Travers & Walport.

    A major section provides background and information on neurons and the brain. This text is directed primarily toward undergraduate students at junior and senior level.

    Chapter topics include atomic structure, molecular orbitals, organometallic chemistry, simple bonding theory, symmetry and group theory, and more. For chemists and other professionals who want to update or improve their background in the field.

     Maybe, you’ve only recently started to struggle with social anxiety or shyness, or have lived with it for a very long time. This maybe the first time you’ve looked for help, or you may have tried different methods to manage your social anxiety or shyness before and remained stuck, or after some initial improvement you found yourself bogged down with same anxious thoughts and feelings. Books and methods that promise instant and magical transformations to overcoming social anxiety and shyness lose their impact when we have to leave our comfort zone and the fairy dust blows away. Whatever the case, you’re probably looking for something that really works, something that is effective, practical, real, and evidence based. There are four main steps in this revolutionary approach and I’ve seen it change people’s lives time and time again. You’re going to learn how to: Understand how social anxiety and shyness develops Build a solid foundation for behaviour change Effectively manage anxious thoughts and feelings Be confident in social situations In Overcome Social Anxiety and Shyness: A Step-by-Step Self Help Action Plan to Overcome Social Anxiety, Defeat Shyness and Create Confidence, university academic and mental health teacher Dr Matt Lewis will take you through a step-by-step programme, in a workbook format, using simple but powerful exercises that will take just a few minutes each day, allowing you to start overcoming social anxiety and shyness, and being back in control and able to enjoy life. Social anxiety can make us feel paralysed and sometimes the smallest and quickest of tasks can seem insurmountable, so the information has been reduced into small chunks, using brief chapters that can be digested easily and quickly. The book contains practical exercises in a workbook format, access to audio exercises and online resources, and an end of book project to help put all the learned skills into real life practice. The principles and practices you will learn in the book go beyond managing social anxiety and shyness. They will also help you to become unstuck, build confidence and really live. Using referenced scientific and academic research, the book teaches you how to: Understand how and why social anxiety and shyness develops. Learn how living in ‘safety mode’ can diminish your life. Create a mindset that will allow you to believe change is possible. Build the foundations for a calm and peaceful mind. Avoid mental exhaustion and increase energy. Effectively handle anxious thoughts and feelings as they arise. Tame the voice in your head and reduce anxiety in social situations. Become unstuck and able to take action in situations you would normally avoid, withdraw, or distract yourself from. Build your confidence step-by-step in both small and large social situations. Take steps to create a fulfilling and meaningful life. This book will be helpful for those who struggle with: Social Anxiety Shyness Low confidence Anxiety Disorder Panic Attacks Panic Disorder Agoraphobia If you f

    Here, an indigenous researcher issues a clarion call for the decolonization of research methods.The book is divided into two parts. In the first, the author critically examines the historical and philosophical base of Western research. Extending the work of Foucault, she explores the intersections of imperialism, knowledge and research, and the different ways in which imperialism is embedded in disciplines of knowledge and methodologies as 'regimes of truth'. Providing a history of knowledge from the Enlightenment to Postcoloniality, she also discusses the fate of concepts such as 'discovery, 'claiming' and 'naming' through which the west has incorporated and continues to incorporate the indigenous world within its own web.The second part of the book meets the urgent need for people who are carrying out their own research projects, for literature which validates their frustrations in dealing with various western paradigms, academic traditions and methodologies, which continue to position the indigenous as 'Other'. In setting an agenda for planning and implementing indigenous research, the author shows how such programmes are part of the wider project of reclaiming control over indigenous ways of knowing and being.Exploring the broad range of issues which have confronted, and continue to confront, indigenous peoples, in their encounters with western knowledge, this book also sets a standard for truly emancipatory research. It brilliantly demonstrates that "when indigenous peoples become the researchers and not merely the researched, the activity of research is transformed."

    Readerswill find information on frequency distributions; mean, median, and mode; range, variance, and standard deviation;probability; and more.-Emphasizes Microsoft Excel for number-crunching and computationsDownload a sample chapter.

    The text contains helpful learning features, including introductions, boxed technician tips, and suggested readings - all written at a level appropriate for technicians.