In this delightful and compelling exploration of our most neglected sense, veteran science reporter Bob Holmes shows us just how much we’re missing.Considering every angle of flavor from our neurobiology to the science and practice of modern food production, Holmes takes readers on a journey to uncover the broad range of factors that can affect our appreciation of a fine meal or an exceptional glass of wine. He peers over the shoulders of some of the most fascinating food professionals working today, from cutting-edge chefs to food engineers to mathematicians investigating the perfect combination of pizza toppings. He talks with flavor and olfactory scientists, who describe why two people can experience remarkably different sensations from the same morsel of food, and how something as seemingly unrelated as cultural heritage can actually impact our sense of smell.Along the way, even more surprising facts are revealed: that cake tastes sweetest on white plates; that wine experts’ eyes can fool their noses; and even that language can affect our sense of taste. Flavor expands our curiosity and understanding of one of our most intimate sensations, while ultimately revealing how we can all sharpen our senses and our enjoyment of the things we taste.Certain to fascinate everyone from gourmands and scientists to home cooks and their guests, Flavor will open your mind—and palette—to a vast, exciting sensory world.

    He experiences himself, his thoughts, and feelings as something separate from the rest--a kind of optical delusion of his consciousness..." --Albert EinsteinWhen Rabbi Naomi Levy came across this poignant letter by Einstein it shook her to her core. His words perfectly captured what she has come to believe about the human condition: That we are intimately connected, and that we are blind to this truth. Levy wondered what had elicited such spiritual wisdom from a man of science? Thus began a three-year search into the mystery of Einstein's letter, and into the mystery of the human soul. What emerges is an inspiring, deeply affecting book for people of all faiths filled with universal truths that will help us reclaim our own souls and glimpse the unity that has been evading us. We all long to see more expansively, to live up to our gifts, to understand why we are here. Levy leads us on a breathtaking journey full of wisdom, empathy and humor, challenging us to wake up and heed the voice calling from within--a voice beckoning us to become who we were born be.

    Johnson-Bennett shares real cases to illustrate various problems and explains how she arrives at an appropriate solution through behavior modification. Her method requires a positive approach to correcting the behavior rather than punishment. She also uses interactive toys, which she believes helps not only to correct the behavior problem, but also to put the cat/owner relationship back in sync.

    Collected here to keep your wits sharp, The Best Brain Teasers of All Time features the cleverest brain teasers from around the world and throughout history.The Best Brain Teasers of All Time gives you hours of fun-filled entertainment with brain teasers that develop your problem-solving skills in math, logic, and wordplay. Organized as an integrated challenge, these brain teasers build in momentum as they increase in difficulty from classic nursery rhymes to the riddle of the sphinx.The Best Brain Teasers of All Time puts your mind to the test with: 125 Brain Teasers that require no special skills to solve. Plus, each question comes with an optional clue in case you get stumped and a handy answer key in the back to test yourself or play with friends Brain Teasers for Every Level that cater to beginners and advanced masterminds alike, with brain teasers organized by level of difficulty to improve your skills as you move forward Hints of History that provide fun facts and background information for every brain teaser Get ready to sharpen your wit with every “aha” moment. The Best Brain Teasers of All Time is a go-to source for timeless fun and mind-blowing challenges.

    For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot.In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products.But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore.In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo.But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall.TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

    Your brain is a collection of maps. That is no metaphor: scrawled across your brain’s surfaces are actual maps of the sights, sounds, and actions that hold the key to your survival. Scientists first began uncovering these maps over a century ago, but we are only now beginning to unlock their secrets—and comprehend their profound impact on our lives. Brain maps distort and shape our experience of the world, support complex thought, and make technology-enabled mind reading a modern-day reality, which raises important questions about what is real, what is fair, and what is private. They shine a light on our past and our possible futures. In the process, they invite us to view ourselves from a startling new perspective.  ​ In Brainscapes, Rebecca Schwarzlose combines unforgettable real-life stories, cutting-edge research, and vivid illustrations to reveal brain maps’ surprising lessons about our place in the world—and about the world’s place within us.

    Jackson, Sly Stallone, Richard Zanuck, and relatives of an Indonesian dictator and Saudi Arabia’s king). He then flashes back to the creation of this fabled district, built on dusty lima bean fields and carved out of the rugged impassible mountains between the city and the sea. Using the century-long evolution from adobe huts to $100 million mansions as the baseline of the story, he reveals how a few powerful and often ruthless oil and railroad magnates imposed their idyllic vision of the good life on the Los Angeles landscape to create the legendary communities known as the Platinum Triangle.            Gross goes on to give vivid, riveting accounts of the most lavish of the many lavish houses that started springing up almost immediately (with only a brief slowdown during the Depression). But the stories of these homes are just a window onto the lives of their owners and occupants over the course of the twentieth century, and onto the bigger story of a people and a storied region that have become, in Gross’s words, “the Mecca of self-invention.”            As one might imagine, there is a truly glittering cast of characters. Apart from the many Hollywood stars who have passed through these houses—Douglas Fairbanks Jr., Harold Lloyd, Marilyn Monroe, Jayne Mansfield, George Hamilton, Tony Curtis, Cher, to name just a few—you will meet decadent Spanish land-grant families, desperado oilmen and railroad titans, the country’s first all-powerful corporate legends, con men and pyramid schemers, porn magnates, and Arab potentates, not to mention contemporary tabloid luminaries from the worlds of business and entertainment. Taken altogether, their stories read like a cross between Valley of the Dolls, Hollywood Babylon, and Gross’s own 740 Park—with a little of the film Chinatown thrown in too.             Los Angeles provides Michael Gross with his broadest canvas yet; Unreal Estate will surprise, fascinate, and most of all entertain you with a story you don’t know about a place you think you do.

     Dani Watson, a Self Love and Law of Attraction coach, walks you through a process that will help you get clear on what you really want, ditch the limiting beliefs and negative thoughts that are holding your back and teach you how to raise your vibration so that you can to be, do and have anything you desire. Within the book, Dani shares her story of how she battled with anxiety after years of struggling to figure out her career path, accumulating significant debts and then dealing with heartbreak. Through learning how to love herself again and discovering the world of coaching and spirituality, Dani went on to figure out her purpose and find the confidence to go for her dreams. Self Love and Spiritual Alchemy weaves personal experiences with practical guidance so that you can discover how to unleash your inner goddess and co-create magic with The Universe. You can find out more about Dani via @dani_watson_coaching or online at www.daniwatson.com

    "A must for marathoners"(Library Journal). Every year, roughly 2 million people participate in marathons and half marathons in the United States, and, no matter what level they are, every one of these runners has likely hit "The Wall," running out of muscle fuel in the final miles and slowing down precipitously. This setback and other common running disappointments are nutritional (or metabolic) in nature. In The New Rules, renowned fitness journalist and training coach Matt Fitzgerald cuts through the myths,distilling the most up-to-date science to help runners overcome the universally experienced nutritional barriers that prevent success in the marathon and half marathon. Fitzgerald's powerful and easy-to-use tools will enable runners of all levels to attain their ideal racing weight, calculate their precise daily energy needs, and formulate a custom nutrition plan.

    After all, what really matters on your wedding day is not so much how it looked as how it felt. In this refreshing guide, expert Meg Keene shares her secrets to planning a beautiful celebration that reflects your taste and your relationship. You'll discover:The real purpose of engagement (hint: it's not just about the planning)How to pinpoint what matters most to you and your partnerDIY-ing your wedding: brilliant or crazy?How to communicate decisions to your familyWhy that color-coded spreadsheet is actually worth itWedding Zen can be yours. Meg walks you through everything from choosing a venue to writing vows, complete with stories and advice from women who have been in the trenches: the Team Practical brides. So here's to the joyful wedding, the sensible wedding, the unbelievably fun wedding! A Practical Wedding is your complete guide to getting married with grace.

    Maybe you’ve always dreamt of doing your own thing and earning money under your own terms but are too scared to take the leap. Or perhaps you feel trapped in a job that pays the bills but just doesn’t do it for you. You’re not alone. Our relationship with money is linear; we’re taught more is better, but that’s about it! We rarely question what financial success and freedom mean for us personally or educate ourselves on how to be smart with our money and earn it in the way that we want. Starting with the most important question ‘what does a plentiful and financially successful life mean to YOU?’, this book will educate and empower the reader with practical activities and digestible advice on the topics of Understanding, Earning, Making, Investing and Spending your money. From getting on the property ladder, negotiating your way through a career pivot, to getting a pay rise, making an investment or starting the business you’ve always dreamed about, this book is a blueprint for financial freedom. "

    Larry Dossey called “a valuable guide for anyone wishing to find greater exuberance and fulfillment in their life,” The Chemistry of Joy offers a unique blend of Western science and Eastern philosophy to show you how to treat depression more naturally and effectively, and what you can do TODAY to create a happier, more fulfilling life for yourself.The Chemistry of Joy presents Dr. Emmons’s natural approach to depression—supplemented with medication if necessary—combining the best of Western medicine and Eastern teaching to create your body’s own biochemistry of joy. Integrating Western brain chemistry, natural and Ayurvedic medicine, Buddhist psychology, and his own joyful heart techniques, Dr. Emmons creates a practical program for each of the three types of depression: anxious depression, agitated depression, and sluggish depression. The Chemistry of Joy helps you to identify which type of depression you are experiencing and provides a specific diet and exercise plan to address it, as well as nutritional supplements and “psychology of mindfulness” exercises that can restore your body’s natural balance and energy. This flexible approach creates newfound joy for those whose lives have been touched by depression—and pathways for all who seek to actively improve their emotional lives.

    Its clear, user-friendly descriptions of the genetics and neuroscience behind the disorder is paired with first person descriptions and personal narratives of what biological differences mean to sufferers. Author Carrie Arnold, a trained scientist, science writer, and past sufferer of anorexia, speaks with clinicians, researchers, parents, other family members, and sufferers about the factors that make one vulnerable to anorexia, the neurochemistry behind the call of starvation, and why it's so hard to leave anorexia behind. She also addresses: - How environment is still important and influences behaviors- The characteristics of people at high risk for developing anorexia nervosa- Why anorexics find starvation "rewarding"- Why denial is such a salient feature, and how sufferers can overcome itCarrie also includes interviews with key figures in the field who explain their work and how it contributes to our understanding of anorexia. Long thought to be a psychosocial disease of fickle teens, this book alters the way anorexia is understood and treated and gives patients, their doctors, and their family members hope.

    Like humans, orcas are highly social and depend on their families, but Luna found himself desperately alone. So he tried to make contact with people. He begged for attention at boats and docks. He looked soulfully into people's eyes. He wanted to have his tongue rubbed. When someone whistled at him, he squeaked and whistled back. People fell in love with him, but the government decided that being friendly with Luna was bad for him, and tried to keep him away from humans. Policemen arrested people for rubbing Luna's nose. Fines were levied. Undaunted, Luna refused to give up his search for connection and people went out to meet him, like smugglers carrying friendship through the dark. But does friendship work between species? People who loved Luna couldn't agree on how to help him. Conflict came to Nootka Sound. The government built a huge net. The First Nations' members brought out their canoes. Nothing went as planned, and the ensuing events caught everyone by surprise and challenged the very nature of that special and mysterious bond we humans call friendship. The Lost Whale celebrates the life of a smart, friendly, determined, transcendent being from the sea who appeared among us like a promise out of the blue: that the greatest secrets in life are still to be discovered.

    Experienced birders use the most easily observed characteristics — size, structure, behavior, and general color patterns — to identify birds even before looking carefully at plumage details. Now birders at all levels can learn how to identify shorebirds quickly and simply. This guide includes more than 870 stunning color photographs, starting with a general impression of the species and progressing to more detailed images of the bird throughout its life cycle. Quiz questions in the captions will engage and challenge all birders and help them benefit from this simplified, commonsense approach to identification.