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    Ordinary art. Ordinary art means something like: all art not made by Mozart. After all, art is rarely made by Mozart-like people; essentially-statistically speaking-there aren't any people like that. Geniuses get made once-a-century or so, yet good art gets made all the time, so to equate the making of art with the workings of genius removes this intimately human activity to a strangely unreachable and unknowable place. For all practical purposes making art can be examined in great detail without ever getting entangled in the very remote problems of genius."--from the Introduction

    Craft Compelling DialogueWhen should your character talk, what should (or shouldn't) he say, and when should he say it? How do you know when dialogue—or the lack thereof—is dragging down your scene? How do you fix character who speaks with the laconic wit of the Terminator?Write Great Fiction: Dialogue by successful author and instructor Gloria Kempton has the answers to all of these questions and more! It's packed with innovative exercises and instructions designed to teach you how to:•Create dialogue that drives the story•Weave dialogue with narrative and action•Use dialogue to pace your story•Write dialogue that fits specific genres•Avoid the common pitfalls of writing dialogue•Make dialogue unique for each characterAlong with dozens of dialogue excerpts form today's most popular writers, Write Great Fiction: Dialogue gives you the edge you need to make your story stand out from the rest.

    Whether you're creating perfect professional documents, spectacular school papers, or effective personal letters, you'll find this handbook indispensable. From word choice to punctuation to organization, English teacher Susan Thurman guides you through getting your thoughts on paper with polish. Using dozens of examples, The Only Grammar Book You'll Ever Need provides guidelines for: –Understanding the parts of speech and elements of a sentence –Avoiding the most common grammar and punctuation mistakes –Using correct punctuating in every sentence –Writing clearly and directly –Approaching writing projects, whether big or small Easy to follow and authoritative, The Only Grammar Book You'll Ever Need provides all the necessary tools to make you successful with every type of written expression.

    Editors strive to create books that are enlightening, seamless, and pleasurable to read, all while giving credit to the author. This makes it all the more difficult to truly understand the range of roles they inhabit while shepherding a project from concept to publication. In What Editors Do, Peter Ginna gathers essays from twenty-seven leading figures in book publishing about their work. Representing both large houses and small, and encompassing trade, textbook, academic, and children’s publishing, the contributors make the case for why editing remains a vital function to writers—and readers—everywhere. Ironically for an industry built on words, there has been a scarcity of written guidance on how to actually approach the work of editing. This book will serve as a compendium of professional advice and will be a resource both for those entering the profession (or already in it) and for those outside publishing who seek an understanding of it. It sheds light on how editors acquire books, what constitutes a strong author-editor relationship, and the editor’s vital role at each stage of the publishing process—a role that extends far beyond marking up the author’s text. This collection treats editing as both art and craft, and also as a career. It explores how editors balance passion against the economic realities of publishing. What Editors Do shows why, in the face of a rapidly changing publishing landscape, editors are more important than ever.

    This text introduces students to the principles and techniques of creative thinking; teaches them how to evaluate their own ideas, as well as the ideas of others; and shows them how to persuade. Organized into four parts - "Be Aware, " "Be Creative, " "Be Critical, " and "Communicate Your Ideas" - The Art of Thinking presents students with a step-by-step process for problem solving that involves searching for issues, expressing the problem, investigating the issue, production ideas, and evaluating and refining the solution. Special features in the fifth edition include new sections on the importance on thinking, testing ideas, and conducting one's own research; and expanded discussions of the problem of remembering and of the distinction between language and reality. These new features, in addition to those retained from previous editions, continue to make The Art of Thinking a valuable and effective tool for promoting excellent critical thinking and writing.

    Getting It Published is a lively, insider's guide to academic publishing—a book that will tell you not only how publishing works, but how you can make it work for you. Written by a veteran editor with experience in both the university press and commercial worlds, the book fields the big questions in a scholar's life. Why do editors choose some books and decline others? How does a writer decide where to submit a project? How does the review process work, and why is it necessary? What can an author expect from a publishing house—before, during, and after publication? William Germano answers these questions and more, and along the way, offers encouragement, tips, and warnings.This savvy guide unravels the mysteries of publishing and walks you through the process from start to finish. You'll learn how to think about your book before you submit it and what you need to know about your contract. With wit and humor, Germano also addresses some of the finer points of publishing etiquette, including how—and how not—to approach a busy editor and how to work with other publishing professionals on matters of design, marketing, and publicity. Graduate students, recent Ph.D.'s, and experienced authors alike will appreciate the chapters on "Quotations, Pictures, and Other Headaches" and on compiling and editing collections and anthologies."Scholarly publishing is a big, noisy, conversation about the ideas that shape our world," Germano writes, "Here's how to make your book part of that conversation."

    . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are• eight headlines that work--and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy."I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy

    This is a fresh interpretation of the ancient canons of composing: invention, arrangement, style, memory, and delivery. It shows that rhetoric, as it was practiced and taught by the ancients, was an intrinsic part of daily life and of communal discourse about current events. This book gives special emphasis to classic strategies of invention, devoting separate chapters to stasis theory, common and special topics, formal topics, ethos, pathos, extrinsic proofs, and Aristotelian means of reasoning. The authors' engaging discussion and their many contemporary examples of ancient rhetorical principles present rhetoric as a set of flexible, situational practices. This practical history draws the most relevant and useful concepts from ancient rhetorics and discusses, updates, and offers them for use in the contemporary composition classroom.

    We all have to learn the SAME skills. But no matter where you’re starting…Even if you have NO story ideas, NO characters, and NO experience, you can finish a complete working plot outline in just SEVEN tiny lessons.If you have ever labored to come up with a GOOD way to start a story…If you have ever stumbled, lost and frustrated, through the MIDDLE of your book…If you have ever wondered,”How do I find an idea worth writing?“…Stop Struggling. Help Is Here.

     KEY TOPICS: It presents the principles that govern the composition of effective argumentative discourse and includes brief examples, with analyses that show students the underlying structure of the argument presented and the ways in which the rhetoric was persuasive. MARKET: For anyone interested in rhetoric and reasoning.

    The grammar book for the 21st century has arrived, from the language experts at Farlex International and TheFreeDictionary.com, the trusted reference destination with 1 billion+ annual visits. Farlex brings you the most comprehensive grammar guide yet: all the rules of English grammar, explained in simple, easy-to-understand terms. Over 500 pages of proper grammar instruction—2X more than the leading grammar book! Whether you're an expert or a beginner, there's always something new to learn when it comes to the always-evolving English language. Don't rely on multiple incomplete textbooks that contradict each other—fill in all the gaps in your grammar knowledge with one go-to guide. Only Complete English Grammar Rules gives you key exceptions, common grammar mistakes, thousands of real-world examples, and hundreds of grammar quizzes designed to help you retain what you've learned. With Complete English Grammar Rules, you'll be able to: • Quickly master basic English grammar and tackle more advanced topics. • Properly use every type of noun, verb, and even the most obscure grammar elements. • Master verb tenses, including irregular verbs and exceptions. • Avoid embarrassing grammar errors. • Immediately put your skills into action! Become a more effective writer and communicator in school, at work, and in everyday conversation.

    Designed for graduate and advanced undergraduate students, it includes the contributions of leading thinkers, educators, and practitioners who provide an in-depth and objective appraisal of why and how we organize health care the way we do; the enormous impact of health-related behaviors on the structure, function, and cost of the health care delivery system; and other emerging and recurrent issues in health policy, health care management, and public health. To update this book with the rapid changes that have occurred in health care through November 2013, a separate chapter, the Affordable Care Act (ACA) Supplement, is available to students and instructors as a downloadable PDF.This text is divided into five sections, in order to provide some coherence to this broad terrain. Part I, The Current U.S. Health Care System, addresses major characteristics and issues, including reform, financing, and comparative health care systems. This section now includes multiple new charts and tables providing concrete health care data. Part II, Population Health, focuses on health behavior, including health care models, public health policy and practice, risk factors, facilitating healthy lifestyle practices, and access to care. Part III, Medical Care Delivery, addresses integrated health models, delivering high-quality health care, health care costs and value, and comparative effectiveness. Part IV, Support for Medical Care Delivery, concerns governance and management issues, including accountability, the health workforce, and information technology. Part V, The Future of Health Care Delivery in the United States, includes a new 5-year trend forecast.Key Features: Includes major provisions of the Patient Protection and Affordable Health Care Act of 2010Each chapter includes these special features: key concepts; extensive mapping resources; key words; learning objectives; discussion questions; and case studiesCovers the newest models of care, such as Accountable Care Organizations and Integrated Delivery SystemsExamines new ways of conceptualizing and assessing health care, including comparative effectiveness researchFeatures contributions by leading scholars and key figures within the U.S. health care system, including John Billings, JD; Carolyn M. Clancy, MD; C. Tracy Orleans, PhD; and Michael S. Sparer, PhD, JDContains new coverage of health reform, developing countries, population health, public health and catastrophic events, and a broadened discussion of the health care workforceAffordable Care Act (ACA) Supplement available to students and instructors as a downloadable PDF. Available to Instructors: Instructor's Guide (updated to reflect content from ACA supplement)PowerPoint PresentationsImage BankTest Bank (updated to reflect content from ACA supplement)"

    With both humor and reverence, Room to Write playfully prevails on us to experience the world through a writer's eyes, and respond to the creative sparks that charge good writing.In two hundred daily essays, the author invites the reader--whether an experienced writer or someone just starting out--into the crucibles from which creative writing erupts: emotion, imagination, intellect, and soul. Once there, she urges the reader to grab a pen, grasp a keyboard, and seize the moment when perception fires revelation and language becomes art.Each page features an essay exploring an aspect of the writing process, an exercise to get the reader writing, and a quotation to tickle the mind and keep the writing going. Ultimately, readers learn about how they write, and how to trust their intuition. Room to Write is a collection of beguiling provocations, an irresistible invitation to all those who believe that writing, like any creative endeavor, is a way of life.

    Instruction is easy to follow, even for beginners. New content to the book includes ten brand-new pages of specific questions from aspiring fans that read the first edition, covering a range of current and updated topics. Readers will also find useful a comprehensive chapter on the do's and don'ts of breaking into the comics business by Andy Schmidt, senior editor at "IDW", owner of a consulting company for aspiring comics professionals and author of "The Insider's Guide to Creating Comics and Graphic Novels". The revised edition also includes a brand-new introduction by Peter David as well as a new foreword by renowned comic's artist George Perez.