Book picks similar to
Services Marketing: People, Technology, Strategy by Christopher Lovelock
marketing
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Birnbaum's Walt Disney World 2013
Birnbaum Travel Guides - 2012
Since ours is the only guidebook that's official, this book includes the most accurate information on prices, changes, and new attractions for 2013: --The Magic Kingdom's Fantasyland is undergoing a massive expansion. We offer expert coverage of all the new attractions and eateries in this evolving wonderland, including The Seven Dwarfs Mine Train coaster (an E-ticket addition to the park's attraction lineup), and the boisterous Be Our Guest dinner experience in the brand-new Beast's Castle.--Disney villains are causing trouble and only YOU can stop them! Birnbaum delivers the details of a new, interactive role-playing game known as Sorcerers of the Magic Kingdom. In this high-tech adventure, Merlin the Magician recruits park guests to help defeat an army of Disney villains.--There is a new resort in town: The colorful, "value" property dubbed Art of Animation. Birnbaum's description will help you decide if this family-friendly resort is for you--and show how to book a room or suite that suits your budget.--The Disney Dining Plan is ever-changing. Trust Birnbaum to deliver the latest on this popular program.--Downtown Disney is in the midst of a metamorphosis. Birnbaum describes the latest changes and additions to this shopping, dining, and entertainment district. Among the newest draws is Splitsville, WDW's go-to destination for bowling, billiards, and more. We will give you the skinny on this new play zone, plus many other additions to the Downtown Disney landscape.--Many classic Disney resorts are offering new layers of luxury--from princess or pirate rooms to wellness suites--and we have the scoop on getting the royal treatment at Walt Disney World.
Quantitative Analysis for Management
Barry Render - 1982
An interesting and reader friendly writing style makes for a clear presentation, complete with all the necessary assumptions and mathematical details. Chapter topics include probability concepts and applications, decision models and decision trees, regression models, forecasting, inventory control models, linear programming modeling applications and computer analyses, network models, project management, simulation modeling, and more. For an introduction toquantitative analysis, quantitative management, operations research, or management science-especially for those individuals preparing for work in agricultural economics and health care fields.
Principles of Marketing
Philip Kotler - 1980
The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.
How Cool Brands Stay Hot: Branding to Generation Y
Joeri Van Den Bergh - 2011
Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds.The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the "Millennials." It helps marketers connect with the new generation of consumers by understanding their likes and dislikes, and guides them on advertising, marketing, and branding relevant to them.How Cool Brands Stay Hot contains guidance and checklists for marketing plans and campaigns, as well as case studies of Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's. It offers creative and effective ideas on how to position, develop and promote brands to one of the largest and most influential generations of consumers today.Visit the website at http://www.howcoolbrandsstayhot.com/
Multinational Business Finance
David K. Eiteman - 1973
Because the job of a manager is to make financial decisions that increase firm value, the authors have embedded real-world mini-cases throughout to apply chapter concepts to the types of situations managers of multinational firms face.
Pathophysiology Made Incredibly Easy!
Lippincott Williams & Wilkins - 1998
Chapters cover cancer, infection, immune disorders, genetics, and disorders of each body system, highlighting pathophysiologic processes, resulting signs and symptoms, diagnostic test findings, and current treatments. Reader-friendly features include illustrations, checklists, and full-color miniguides illustrating the pathophysiology of specific disorders.This edition has new full-color miniguides on cancer pathophysiology and neuropathology. A new Focus on Genetics feature identifies gene-related discoveries and their implications for treatment or diagnosis. Review questions and answers follow current NCLEX-RN® requirements and alternate-format questions are included.
Educational Psychology: Windows on Classrooms
Paul D. Eggen - 1992
Long recognized as very applied and practical, Eggen and Kauchak's Educational Psychology: Windows on Classrooms, seventh edition is now even more applied and concise, giving students exactly what they need to know in the course. The author's hallmark cases remain, in both written and videotape format, to introduce real-world applications in a way that no other text can. Along with expanded applications to diversity (urban, suburban, and rural areas), technology, and a new pedagogical system that completely restructures how information is delivered in the book and will help students really understand what they should be getting out of every single chapter. The text now comes with two new DVDs of video material and an access code for the new Teacher Prep Website that will be automatically shrinkwrapped with all new copies of the text. Educational Psychology: Windows on Classrooms once again truly fulfills the promise of its title, giving students a window on the classrooms in which they will someday teach.
The Basics of Digital Forensics: The Primer for Getting Started in Digital Forensics
John Sammons - 2011
This book teaches you how to conduct examinations by explaining what digital forensics is, the methodologies used, key technical concepts and the tools needed to perform examinations. Details on digital forensics for computers, networks, cell phones, GPS, the cloud, and Internet are discussed. Readers will also learn how to collect evidence, document the scene, and recover deleted data. This is the only resource your students need to get a jump-start into digital forensics investigations.This book is organized into 11 chapters. After an introduction to the basics of digital forensics, the book proceeds with a discussion of key technical concepts. Succeeding chapters cover labs and tools; collecting evidence; Windows system artifacts; anti-forensics; Internet and email; network forensics; and mobile device forensics. The book concludes by outlining challenges and concerns associated with digital forensics. PowerPoint lecture slides are also available.This book will be a valuable resource for entry-level digital forensics professionals as well as those in complimentary fields including law enforcement, legal, and general information security.
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Claire Díaz-Ortiz - 2019
Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:STORYHOWAUDIENCEREACHEXCELLENCESocial Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
Social Media: Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat (Social Media, Social Media Marketing)
David Kelly - 2016
You'll be excited to see all the opportunities from your social media growth and presence just from these advanced strategies. Would you like to know more about: The Advance Strategies That The Pros Use. Doubling Your Instagram Followers Understanding Facebook Ad marketing Top Strategies For Growth Monetizing Your Social Media This book breaks training down into easy-to-understand modules. It starts from the very beginning of dog training, so you can get great results - even as a beginner! Download Social Media:Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat Scroll to the top and select the "BUY" button for instant download. You’ll be happy you did!
Investments
Zvi Bodie - 1989
It blends practical and theoretical coverage, while maintaining an appropriate rigor and a clear writing style. Its unifying theme is that security markets are nearly efficient, meaning that most securities are priced appropriately given their risk and return attributes. The text places greater emphasis on asset allocation and offers a much broader and deeper treatment of futures, options, and other derivative security markets than most investment texts. It is also the only graduate Investments text to offer an online homework management system, McGraw-Hill's "Connect Finance."
Pit Bulls For Dummies
D. Caroline Coile - 2001
If you've never been around Pit Bulls, you may think they are bloodthirsty man-eaters on the prowl for their next meal. If you've lived with one you know they are, indeed, on the prowl for their next meal - but they plan to get it by conning you out of your meal by doing something irresistibly cute! A breed of satin and steel, Pit Bulls are a mixture of softness and strength, an uncanny canine combination of fun, foolishness, and serious business. If you think Pit Bulls should be purged from the face of the earth, Pit Bulls For Dummies will enlighten you. Perhaps you're curious about this breed and want to know what Pit Bulls are really like; if so, this book is for you. Who else needs this handy reference?Smart people who realize that all breeds have good and bad points New (and not so new) owners who need help with training Owners looking for just the right veterinarian Potential owners looking to adopt from a breed-rescue group Pit Bull owners who need help identifying Pit Bull health problems Too many dog care books are filled with unrealistic scare tactics that would cause anyone to just give up, while others are filled with hand-me-down dog lore that has no basis in reality. You won't find any of that in Pit Bulls For Dummies. Here's a sampling of the handy information you'll find in this essential guide:Understanding the Pit Bull's origins and characteristics Caring for a puppy or older Pit Bull Keeping your dog healthy with diet and exercise Dealing with bad behavior: Biting, barking, jumping, and more Training your Pit Bull in the basics such as sit, stay, heel, and come Understanding Pit Bull body language Helping your dog become a social animal Owning a Pit Bull isn't easy, but that's not because of the dogs. A special commitment to the breed and a special dog owner are needed. Pit Bulls are pretty special dogs, and they have to prove it every day.
Fundamentals of Management: Essential Concepts and Applications
Stephen P. Robbins - 1995
This edition will cover the essential concepts of management that students will find interesting and straightforward.
Economics: The Remarkable Story of How the Economy Works
Ben Mathew - 2013
Get a new and powerful understanding of the world around you. Save yourself from the nonsense spouted by politicians, TV pundits, right-wingers, left-wingers, shamans, uncles, and best friends.