We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

     Combining robust evidence from a range of fields with the practical wisdom of experienced, effective classroom teachers, this is a must-read for trainee and experienced teachers wishing to enhance their skills in teaching English.

    Respected physician, loving husband, devoted father, and trusted friend. Grant was a straight-laced kid who grew up to be a clean-living adult. No drinking, no smoking, and certainly no drugs. It took everyone by surprise, most of all himself, when he became addicted to narcotics in his 30s. His story hit local press when he was found guilty of professional misconduct related to his addition, including over-prescribing painkillers to patients so he could buy them back--an infraction that caused his physician license to be suspended.Matheson's memoir is a gritty account of his narcotic addiction and all that it cost him: various relationships, his career, and almost his life. The Golden Boy takes the reader from the very first day of Matheson's drug addiction to that moment when he decided to rebuild his life through rehab and recovery.

    Follow the flailing escapades of maverick music manager Campbell Ouiniette at the Calgary Folk Festival, as he leaves a trail of empty liquor bottles, cigarette butts, bruised egos, and obliterated relationships behind him. His top headlining act has abandoned him for the Big Time. In a fit of self-delusion or pure genius (or perhaps a bit of both), Ouiniette devises an intricate scam, a last hurrah in an attempt to redeem himself in the eyes of his girlfriend, the music industry, and the rest of the world. He reveals his path of destruction in his own transparently self-justifying, explosive, profane words, with digressions into the Edmonton hardcore punk rock scene, the Yugoslavian Civil War, and other epicentres of chaos.

    It is a much-needed alternative to the commentators who blather on about the perils of the Internet and social media. Tell Everyone is a manifesto on the power of social media and the ways in which it can be harnessed for good.Bringing together journalistic flair and academic rigour, online news pioneer and social media maven Alfred Hermida debunks the idea of Twitter as an echo chamber or Instagram as a place for narcissists. Instead Hermida places our fears about social media in context by showing how we have always been suspicious about new ways to communicate. He takes on the notion of slacktivism to show how individuals come together through social media to push for the common good.Tell Everyone reveals how social media is becoming the planet's nervous system. It highlights how we are using social media to amplify the power of individuals, challenge elites and make decisions, from choosing politicians to doing business to raising money for charity. Tell Everyone is a must-read tour of journalistic blunder, corporate PR fiascos, social movements and revolutions.

    This is the second edition of the groundbreaking book by Rena Palloff and Keith Pratt and has been completely updated and expanded to include the most current information on effective online course development and delivery. A practical, hands-on guide, this resource is filled with illustrative case studies, vignettes, and examples from a wide variety of successful online courses. The authors offer proven strategies for handling challenges that include: Engaging students in the formation of an online learning community. Establishing a sense of presence online. Maximizing participation. Developing effective courses that include collaboration and reflection. Assessing student performance. Written for faculty in any distance learning environment, this revised edition is based on the authors many years of work in faculty development for online teaching as well as their extensive personal experience as faculty in online distance education. Rena M. Palloff and Keith Pratt share insights designed to guide readers through the steps of online course design and delivery.

    John's. By the Rivers of Brooklyn traces the story of the Evans family across two countries and three generations, exploring the hopes, passions and heartbreaks of those who went away and those who stayed behind. By the Rivers of Brooklyn transforms into fiction the experience of the 75,000 first- and second-generation Newfoundlanders who once lived in Brooklyn, New York - and the experience of Newfoundlanders throughout history who have gone away to find work and prosperity but never stopped dreaming of home.

    

    Join the horn-honking, signal-flashing, wheelie-popping pair as they endure painful bee stings, painful snakebites and (when they talk to girls) painful humiliation.

    You'll be excited to see all the opportunities from your social media growth and presence just from these advanced strategies. Would you like to know more about: The Advance Strategies That The Pros Use. Doubling Your Instagram Followers Understanding Facebook Ad marketing Top Strategies For Growth Monetizing Your Social Media This book breaks training down into easy-to-understand modules. It starts from the very beginning of dog training, so you can get great results - even as a beginner! Download Social Media:Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat Scroll to the top and select the "BUY" button for instant download. You’ll be happy you did!

    It had been the hideout of a fugitive known as the Bushman—real name John Bjornstrom—who had been arrested the previous winter after raiding cabins in the area for supplies.Shortly after the cave was discovered, and before it was imploded by local authorities, author Paul McKendrick was able to explore the nine-hundred-square-foot bachelor pad. Its elaborate construction left the impression that the occupant was more than just a common thief with a preference for uncommon living arrangements.Nearly two decades later, McKendrick set out to better understand what led the Bushman to the cave. The Bushman’s Lair is the culmination of numerous interviews, reviews of RCMP and court transcripts, declassified us government files and McKendrick’s own adventures in the Shuswap. The resulting book follows Bjornstrom’s circuitous path: a child of Romani refugees raised by nature lovers from Norway; a bizarre, top-secret us government program that recruited individuals with supposed psychic abilities; an investigation into the infamous Bre-X mining scandal that led to an alleged hit list; and an ardent mission to safeguard vulnerable youth from abuse.While some mysteries remain unsolved, McKendrick’s exploration of Bjornstrom’s story is an unexpectedly moving and unforgettable account of a man who decided to pursue a quest with boundless commitment.

    When a series of dramatic events brings a strange man to her door, Mary emerges from the comfortable isolation that she knows to follow her dreams in Boston. Those desires do not come without sacrifice and hard choices. When her past comes back to haunt her, Mary must decide whether there is room for both her aspirations and her heart—or if she must surrender one to have the other.

    The Book of Business Awesome is designed as two shortbooks put together--one read from the front and the other readfrom the back when flipped over. Covering key business conceptsrelated to marketing, branding, human resources, public relations, social media, and customer service, The Book of BusinessAwesome includes case studies of successful businesses thatgained exposure through being awesome and effective. This bookprovides actionable tools enabling readers to apply the conceptsimmediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreckstories of unsuccessful businesses and showcases what not todo.Key concepts include the power of peripheral referrals and howto create content for your "third circle"Explains how to re-recruiting your employees and re-court yourcustomersEnsure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your businesstoday.

    An Absolutely No-Fluff guide to Unusual Social Media Marketing Strategies You have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits.Social Media Marketing is becoming a necessity, for a Small Business Enterprise and also for the large Corporate Mammoths...It is the easiest and fastest way to relay advertising and marketing products and services to your target market...And this book provides you the...Unfair Edge.The book is divided into 6 parts: # General Strategies # Video Strategies # Image Strategies # Hashtag Strategies # Facebook Strategies # Twitter StrategiesEnjoy 'Unusually Effective' and make your business achieve Mind Blowing Social Media Success

    Part memoir, part love story, part wildly scenic travel piece, 'The Greek for Love' is James Chatto's account of life on Corfu, recalling the idyllic lifestyle and hospitable reception of the islanders.