Plus, insightful tips on understanding what equipment is right for you will help you get great results when working with any age group.

    The same rules regulate the exchange of grooming behavior in rhesus macaques or chimpanzees. Interestingly, some of the major aspects of human nature have profound commonalities with our ape ancestors: the violence of war, the intensity of love, the need to live together. While we often assume that our behavior in everyday situations reflects our unique personalities, the choices we freely make, or the influences of our environment, we rarely consider that others behave in these situations in almost the exact the same way as we do. In Games Primates Play, primatologist Dario Maestripieri examines the curious unspoken customs that govern our behavior. These patterns and customs appear to be motivated by free will, yet they are so similar from person to person, and across species, that they reveal much more than our selected choices.Games Primates Play uncovers our evolutionary legacy: the subtle codes that govern our behavior are the result of millions of years of evolution, predating the emergence of modern humans. To understand the rules that govern primate games and our social interactions, Maestripieri arms readers with knowledge of the scientific principles that ethologists, psychologists, economists, and other behavioral scientists have discovered in their quest to unravel the complexities of behavior. As he realizes, everything from how we write emails to how we make love is determined by the legacy of our primate roots and the conditions that existed so long ago. An idiosyncratic and witty approach to our deep and complex origins, Games Primates Play reveals the ways in which our primate nature drives so much of our lives.

     Based on extensive interviews with managers at every level of two industrial firms and of a large public relations agency, Moral Mazes takes the reader inside the intricate world of the corporation. Jackall reveals a world where hard work does not necessarily lead to success, but where sharp talk, self-promotion, powerful patrons, and sheer luck might. Cheerfully-bland public faces mask intense competition in this world where people hide their intentions, and accountability often depends on the ability to outrun mistakes. In this topsy-turvy world, managers must bring often unforgiving technology and always difficult people together to make money, an uncompromising task demanding continual compromises with conventional truths. Moral questions become merely practical concerns and issues of public relations. Sooner or later, managers find themselves wondering how to act in such a world and still maintain a sense of personal integrity. This brilliant, sometimes disturbing, often wildly funny study of corporate thinking, decision-making, and morality presents compelling real life stories of the men and women charged with running the businesses of America. It will interest anyone concerned with how big organizations actually function, or with the current moral malaise in our public life.

    Frankenstein: Or, Modern Prometheus by Mary Shelley had a huge impact on gothic horror and science fiction genres. The name Frankenstein has become part of our everyday language, often used in derogatory terms to describe scientists who have overstepped a perceived moral line. But how did a 19-year-old woman with no formal education come up with the idea for an extraordinary novel such as Frankenstein? The period of 1790-1820 saw huge advances in our understanding of electricity and physiology. Sensational science demonstrations caught the imagination of the general public, and newspapers were full of tales of murderers and resurrectionists.It is unlikely that Frankenstein would have been successful in his attempts to create life back in 1818. However, advances in medical science mean we have overcome many of the stumbling blocks that would have thwarted his ambition. We can resuscitate people using defibrillators, save lives using blood transfusions, and prolong life through organ transplants--these procedures are nowadays considered almost routine. Many of these modern achievements are a direct result of 19th century scientists conducting their gruesome experiments on the dead.Making the Monster explores the science behind Shelley's book. From tales of reanimated zombie kittens to electrical experiments on human cadavers, Kathryn Harkup examines the science and scientists that influenced Mary Shelley and inspired her most famous creation, Victor Frankenstein. While, thankfully, we are still far from being able to recreate Victor's "creature," scientists have tried to create the building blocks of life, and the dream of creating life-forms from scratch is now tantalizingly close.

    And when you’re stressed or tired your insecurities increase – so breaking that cycle feels impossible. But help is at hand: this book will show you how to beat stress and become more positive, relaxed and productive.Dr Jessamy Hibberd and Jo Usmar draw on the latest cognitive behavioural therapy (CBT) research to show you how to develop coping strategies and learn practical techniques to deal with stress and anxiety quickly and effectively. From reducing worry and boosting energy to breathing and mindfulness techniques, this helpful little book will make your life more serene, stress-free and fulfilled.Chapters include: Relaxation exercises, Work-life balance, Eating well, Exercise and fitness, Stress management, Dealing with anger, Overall health, Overcoming anxiety.

    It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If you want to take your service business to the next level, start here and "Book Yourself Solid.

    At the time, only three percent of Americans were online. It took a decade for AOL to achieve mainstream success, and there were many near-death experiences and back-to-the-wall pivots. AOL became the top performing company of the 1990s, and at its peak more than half of all consumer internet traffic in the United States ran through the service. After Case engineered AOL’s merger with Time Warner and he became Chairman of the combined business, Case oversaw the biggest media and communications empire in the world. In The Third Wave, which pays homage to the work of the futurist Alvin Toffler (from whom Case has borrowed the title, and whose work inspired him as a young man), Case takes us behind the scenes of some of the most consequential and riveting business decisions of our time while offering illuminating insights from decades of working as an entrepreneur, an investor, a philanthropist, and an advocate for sensible bipartisan policies. We are entering, as Case explains, a new paradigm called the “Third Wave” of the internet. The first wave saw AOL and other companies lay the foundation for consumers to connect to the Internet. The second wave saw companies like Google and Facebook build on top of the Internet to create search and social networking capabilities, while apps like Snapchat and Instagram leverage the smartphone revolution. Now, Case argues, we’re entering the Third Wave: a period in which entrepreneurs will vastly transform major “real world” sectors like health, education, transportation, energy, and food—and in the process change the way we live our daily lives. But success in the Third Wave will require a different skill set, and Case outlines the path forward. The Third Wave is part memoir, part manifesto, and part playbook for the future. With passion and clarity, Case explains the ways in which newly emerging technology companies (a growing number of which, he argues, will not be based in Silicon Valley) will have to rethink their relationships with customers, with competitors, and with governments; and offers advice for how entrepreneurs can make winning business decisions and strategies—and how all of us can make sense of this changing digital age.

    The third edition, revised and enlarged - now over 400 pages - covers all the most important concepts required for endgame mastery."I am sure that those who study this work carefully will not only play the endgame better, but overall, their play will improve. One of the secrets of the Russian chess school is now before you, dear reader!” - From the Foreword to the First Edition by Grandmaster Artur Yusupov"Going through this book will certainly improve your endgame knowledge, but just as important, it will also greatly improve your ability to calculate variations, What really impresses me is the deep level of analysis in the book, All I can say is: This is a great book. I hope it will bring you as much pleasure as it has me.” - From the Preface to the First Edition by International Grandmaster Jacob Aagaard Here's what they had to say about the First Edition: "Dvoretsky's Endgame Manual ... may well be the chess book of the year... [It] comes close to an ultimate one-volume manual on the endgame.” - Lubomir Kavalek in his chess column of December 1, 2003 in the Washington Post."Dvoretsky's Endgame Manual is quite simply a masterpiece of research and insight. It is a tremendous contribution to endgame literature, certainly the most important one in many years, and destined to be a classic of the literature (if it isn't already one). The famous trainer Mark Dvoretsky has put together a vast number of examples that he has not only collected, but analysed and tested with some of the world's strongest players. This is a particularly important book from the standpoint of clarifying, correcting, and extending the theory of endings. Most of all, Dvoretsky's analysis is staggering in its depth and accuracy.” - John Watson, reviewing DEM at The Week In Chess2003 Book of the Year - JeremySilman.com2003 Book of the Year - Seagaard Chess Reviews: "This is an extraordinary good chess book. To call this the best book on endgames ever written seems to be an opinion shared by almost all reviewers and commentators. And I must say that I am not to disagree." - Erik Sobjerg

    Ten years later, she is a psychologist running her own clinic, an award-winning writer, and happily married. The transformation in her life was brought about by Prozac. Prozac Diary is Lauren Slater's incisive account of a life restored to productivity, creativity, and love. When she wakes up one morning and finds that her demons no longer have a hold on her, Slater struggles with the strange state of being well after a lifetime of craziness. Yet this is no hymn to a miracle pharmaceutical. It is a frankly ambivalent quest for the truth of self behind an ongoing reliance on a drug. Slater also addresses Prozac's notorious "poop-out" effect and its devastating attack on her libido. This is the first memoir to reflect on long-term Prozac use, and reviewers agree that no one has written about Prozac with such beauty, honesty, and insight.

    And what followed was people taking back the conversation from the politicians.On Reckoning is a searing account of Amy's personal and professional rage, taking you inside the parliament - and out - during one of the most confronting and uncomfortable conversations in recent memory.

    Logan Donovan tracks the spread of chess across history—from India to Persia to Europe and worldwide. You can take your place in a long line of chess masters - even if you’ve never played the game before! Do you want to get started out right? Would you like an advantage over your opponents—from the very first moves? The Complete Guide to Chess - Master: Chess Tactics, Chess Openings and Chess Strategy explains how you can easily memorize popular chess “openings” (the first few turns of a game). If you’re a beginner, you can amaze your friends by learning the tricks and traps of the Grandmasters —and using them on your unsuspecting foes! Ruy Lopez Italian Game Sicilian Defense French Defense Caro-Kann Defense Pirc Defense Queen’s Gambit English Opening Alekhine’s Defense Modern Defense King’s Indian Defense King’s Indian Attack The Dutch Defense and many more! Read this book for FREE on Kindle Unlimited - Download Now! It’s easy to learn the tactics of chess! The Complete Guide to Chess - Master: Chess Tactics, Chess Openings and Chess Strategy explains powerful concepts such as “forks” and “pins” in simple, easy-to-understand language. With the help of this book, you’ll be ready to “turn the tables” on your opponents! Remember - You don't need a Kindle device to read this book. Just download a FREE Kindle reader for your computer, tablet, or smartphone! You'll also learn key principles of chess strategy, such as: King Safety Center Control Pawn Structure Piece Quality and When to Play for a Draw! You’ll even find out how to “Seal the Deal” with Logan Donovan’s 14 Tips for the End Game! Don’t keep losing games through trial and error—get the tips and strategies you need to WIN! FREE BONUS AT THE END OF THE BOOK! GET IT TODAY AS IT’S ONLY AVAILABLE FOR A LIMITED TIME! Download The Complete Guide to Chess - Master: Chess Tactics, Chess Openings and Chess Strategy TODAY—you’ll get everything you need to start winning a LOT more games!&

    Line drawings.

    What is behind the success of the buccaneering balloonist, the tabloids’ favorite celebrity nude, the "grinning jumper," and the scourge of corporate goliaths? Helped by eyewitness accounts of more than 250 people with direct experience with Branson, Tom Bower has uncovered a different tale than the one so eagerly promoted by Virgin’s publicists. Here is the full story of Branson—his businesses, his friendships, his ambition, his law-breaking, his drug-taking, his bullying. From the cockpit of a balloon in the clouds to the center of Branson’s operations in his Holland Park home, this book is an intimate scrutiny of exactly how Richard Branson created himself and sold himself. Tom Bower’s biography reveals Branson to be a single-minded profiteer who, while occasionally generous to others, has a fixed purpose to enhance his family’s wealth in secret off-shore trust funds. Instead of a glittering saint, Branson emerges as a devious actor, proud of swiping for his own profit the good ideas of others. From his quest to acquire the license for the National Lottery to his plans to launch space tourism with Virgin Galactic, this fully updated edition follows Branson’s enterprises and investments up to his failed bid for Northern Rock.

    The words macho and manly are not synonymous. Taking lessons from classic gentlemen such as Benjamin Franklin and Theodore Roosevelt, authors Brett and Kate McKay have created a collection of the most useful advice every man needs to know to live life to its full potential. This book contains a wealth of information that ranges from survival skills to social skills to advice on how to improve your character. Whether you are braving the wilds with your friends, courting your girlfriend, or raising a family, inside you’ll find practical information and inspiration for every area of life. You’ll learn the basics all modern men should know, including how to: -Shave like your grandpa -Be a perfect houseguest -Fight like a gentleman using the art of bartitsu -Help a friend with a problem -Give a man hug -Perform a fireman’s carry -Ask for a woman’s hand in marriage -Raise resilient kids -Predict the weather like a frontiersman -Start a fire without matches -Give a dynamic speech -Live a well-balanced life So jump in today and gain the skills and knowledge you need to be a real man in the 21st century.

    Love spans the great divide between us, linking two different species in a loving relationship. Cats understand humans – enough at least to satisfy their needs. A cat can lead you to the fridge, persuade you to change the brand of cat food, wake you up in the morning to make sure its breakfast isn’t late, and share your bed in cold nights. It may even know how to move you off the most comfortable chair. Cats are experts at twisting us around their little paws. But do you understand your cat? Probably not as well as it understands you. Cats are actually communicating to us all the time. With paws, tails, meows, whiskers and body postures, they have a vast and complex language that allows them to express their feelings quite clearly. This book will help you chat to your cat – in a language it understands. It will explain the cat’s basic instincts, the way it talks and what it means; how, what and when it learns. It will outline what a cat needs to have a happy home, and some of the common misunderstandings in the cat-human relationship to help you make your cat happy. It will outline some of the special needs of pedigree cats and of cats kept indoors. And finally, it will help you pamper your elderly cat. The happiness of your cat really matters, and it is very easy to put your cat at ease. With tips on litter training, combating aggression, kitten-rearing and making your home cat-friendly this book is an essential guide if you are thinking of adding a feline friend to your family. Celia Haddon spent 20 years as the Daily Telegraph pets columnist and pet agony aunt. She gained a first class honours degree in applied animal behaviour in 2010. Celia answers cat care questions in Your Cat magazine and can be found on David the Dogman’s programme on Talk Radio Europe – most Saturdays at 10.00am CET. She works as a cat behaviour counsellor in the Oxfordshire area and runs the website www.catexpert.co.uk . Endeavour Press is the UK's leading independent digital publisher. For more information on our titles please sign up to our newsletter at www.endeavourpress.com. Each week you will receive updates on free and discounted ebooks. Follow us on Twitter: @EndeavourPress and on Facebook via http://on.fb.me/1HweQV7. We are always interested in hearing from our readers. Endeavour Press believes that the future is now.