Beginning with Lakoff and Johnson's seminal work in Metaphors We Live By, K�vecses outlines the development of the cognitive linguistic theory of metaphor by explaining key ideas on metaphor. He also explores primary metaphor, metaphor systems, the invariance principle, mental-imagery experiments, the many-space blending theory, and the role of image schemas in metaphorical thought. He examines the applicability of these ideas to numerous related fields.

    The techniques he presents in "How to Learn Any Language" will have you speaking, reading, writing and enjoying any foreign language you want to learn - or have to learn - in a surprisingly short time.Without beating your head against verb conjugations or noun declensions, you can follow Farber's principles and glide toward proficiency in your chosen language. His method consist of four ground-breaking but simple concepts hailed by language-teaching professionals:

    Making remarkable connections across brain function, myth, and anthropology, Dr. Shlain shows why pre-literate cultures were principally informed by holistic, right-brain modes that venerated the Goddess, images, and feminine values. Writing drove cultures toward linear left-brain thinking and this shift upset the balance between men and women, initiating the decline of the feminine and ushering in patriarchal rule. Examining the cultures of the Israelites, Greeks, Christians, and Muslims, Shlain reinterprets ancient myths and parables in light of his theory. Provocative and inspiring, this book is a paradigm-shattering work that will transform your view of history and the mind.

    A Fistful of Wisdom reminds us that life is playful and it is demanding, but it is also a gift, a precious and priceless blessing. The more we learn to appreciate the beauty in simple things, the easier our survival. This book reminds us to observe and appreciate each passing moment and experience the pure joy of just being here and now. Bestselling author and mystic Om Swami doles out simple yet profound wisdom about the true meaning of happiness in his characteristic lighthearted way. Inside these pages, you will find a spiritual guru’s lucid solutions to problems and challenges related to modernday living.Om Swami is a mystic living in the Himalayan foothills. He has a Bachelor’s degree in business and an MBA from Sydney, Australia. Prior to his renunciation of this world, he founded and successfully ran a multimilliondollar software company. He is the bestselling author of The Ancient Science of Mantras, A Million Thoughts, Kundalini: An Untold Story, A Fistful of Love and If Truth Be Told: A Monk’s Memoir.

    He places new media within the histories of visual and media cultures of the last few centuries. He discusses new media's reliance on conventions of old media, such as the rectangular frame and mobile camera, and shows how new media works create the illusion of reality, address the viewer, and represent space. He also analyzes categories and forms unique to new media, such as interface and database.Manovich uses concepts from film theory, art history, literary theory, and computer science and also develops new theoretical constructs, such as cultural interface, spatial montage, and cinegratography. The theory and history of cinema play a particularly important role in the book. Among other topics, Manovich discusses parallels between the histories of cinema and of new media, digital cinema, screen and montage in cinema and in new media, and historical ties between avant-garde film and new media.

    Each entry deals with one fallacy, explaining what the fallacy is, giving and analysing an example, outlining when/where/why the particular fallacy tends to occur and finally showing how you can perpetrate the fallacy on other people in order to win an argument. Originally published to great acclaim in 1985 as "The Book of Fallacy", this is a classic brought up-to-date for a whole new generation.

    The children who heard more words were better prepared when they entered school. These same kids, when followed into third grade, had bigger vocabularies, were stronger readers, and got higher test scores. This disparity in learning is referred to as the achievement gap.Professor Dana Suskind, MD, learned of this thirty million word gap in the course of her work as a cochlear implant surgeon at University of Chicago Medical School and began a new research program along with her sister-in-law, Beth Suskind, to find the best ways to bridge that gap. The Thirty Million Word Initiative has developed programs for parents to show the kind of parent-child communication that enables optimal neural development and has tested the programs in and around Chicago across demographic groups. They boil down to getting parents to follow the three Ts: Tune in to what your child is doing; Talk more to your child using lots of descriptive words; and Take turns with your child as you engage in conversation. Parents are shown how to make the words they serve up more enriching. For example, instead of telling a child, “Put your shoes on,” one might say instead, “It is time to go out. What do we have to do?” The lab's new five-year longitudinal research program has just received funding so they can further corroborate their results. The neuroscience of brain plasticity is some of the most valuable and revolutionary medical science being done today. It enables us to think and do better. It is making a difference in the lives of both the old and young.  If you care for children, this landmark book is essential reading.

    What do an Italian cardinal, a Connecticut blacksmith, and a German diplomat have in common with an MIT linguist, a Hungarian translator, and a Scottish church organist? They were all "hyperpolyglots," "language superlearners," or "massive multilinguals." In Babel No More, Michael Erard delves into the lives and minds of these intriguing individuals both past and present and discovers the upper limit of the human ability to learn, speak, and remember languages. Hyperpolyglots - people who, by one definition, can use six or more languages - are fascinating not simply because what they do is out of the ordinary. Rather, their accomplishments serve as a point of reference for the rest of us; in some ways they are what the author calls a gifted neural tribe, absorbing language for reasons, and with methods, that few people would emulate. But they are also marked by simple, if dogged, methods: the most prolific multilingual in history, Cardinal Mezzofanti, used flashcards. Taken together, their pursuits present a natural experiment into the limits and the nature of memory and language. Part scientific detective story, part travelogue, part valentine to anyone who's ever hoped to sprechen or parler something other than a mother tongue, Babel No More takes us all over the world to look at language learning in an entirely new way.

    Based on John Dewey's lectures on esthetics, delivered as the first William James Lecturer at Harvard in 1932, Art as Experience has grown to be considered internationally as the most distinguished work ever written by an American on the formal structure and characteristic effects of all the arts: architecture, sculpture, painting, music, and literature.

    What is it that persuades us to camp outside Apple stores to be the first to buy an iPhone? Why is it that a generation ago a typewriter might have lasted someone a lifetime, but now we write on computers that we upgrade every couple of years to shinier, faster, sleeker models? Why do the clicks of some car doors sound “expensive”? Deyan Sudjic charts our relationship—both innocent and knowing—with all things designed. From the opulent excesses of the catwalk to the playfulness of an Alessi jam jar, he shows how we can be manipulated and seduced by our possessions. With scintillating wit he addresses these questions and more, exploring the reasons why every designer yearns to put a personal stamp on a chair or an adjustable lamp, and where design ends and art begins. 71 black-and-white and 5 color illustrations.

    But in the wake of the election of 2016, words felt useless, even indulgent. Action was the only reasonable response. He took to the streets in protest, and the sense of community and collective conviction felt right. But the assaults continued—on citizens’ rights and long-held compacts, on the core principles of our culture and civilization, and on our language itself. Words seemed to be losing the meanings they once had and Freeman was compelled to return to their defense. The result is his Dictionary of the Undoing.From A to Z, “Agitate” to “Zygote,” Freeman assembled the words that felt most essential, most potent, and began to build a case for their renewed power and authority, each word building on the last. The message that emerged was not to retreat behind books, but to emphatically engage in the public sphere, to redefine what it means to be a literary citizen.With an afterword by Valeria Luiselli, Dictionary of the Undoing is a necessary, resounding cri de coeur in defense of language, meaning, and our ability to imagine, describe, and build a better world.

    Jonathan Culler, an extremely lucid commentator and much admired in the field of literary theory, offers discerning insights into such theories as the nature of language and meaning, and whether literature is a form of self-expression or a method of appeal to an audience. Concise yet thorough, Literary Theory also outlines the ideas behind a number of different schools: deconstruction, semiotics, postcolonial theory, and structuralism, among others. From topics such as literature and social identity to poetry, poetics, and rhetoric, Literary Theory: A Very Short Introduction is a welcome guide for anyone interested in the importance of literature and the debates surrounding it.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    The meme is also one of the most important--and controversial--concepts to emerge since 'The Origin of the Species' appeared nearly 150 years ago.In 'The Meme Machine' Susan Blackmore boldly asserts: "Just as the design of our bodies can be understood only in terms of natural selection, so the design of our minds can be understood only in terms of memetic selection." Indeed, Blackmore shows that once our distant ancestors acquired the crucial ability to imitate, a second kind of natural selection began, a survival of the fittest amongst competing ideas and behaviors. Ideas and behaviors that proved most adaptive - making tools, for example, or using language--survived and flourished, replicating themselves in as many minds as possible. These memes then passed themselves on from generation to generation by helping to ensure that the genes of those who acquired them also survived and reproduced. Applying this theory to many aspects of human life, Blackmore offers brilliant explanations for why we live in cities, why we talk so much, why we can't stop thinking, why we behave altruistically, how we choose our mates, and much more.With controversial implications for our religious beliefs, our free will, our very sense of "self," 'The Meme Machine' offers a provocative theory everyone will soon be talking about.

    In this witty, often terrifying work of cultural criticism, the author of Amusing Ourselves to Death chronicles our transformation into a Technopoly: a society that no longer merely uses technology as a support system but instead is shaped by it--with radical consequences for the meanings of politics, art, education, intelligence, and truth.

    Most parents never forget the moment. But that first word is soon followed by a second and a third, and by the age of three, children are typically learning ten new words every day and speaking in complete sentences. The process seems effortless, and for children, it is. But how exactly does it happen? How do children learn language? And why is it so much harder to do later in life? Drawing on cutting-edge developments in biology, neurology, psychology, and linguistics, Charles Yang's "The Infinite Gift" takes us inside the astonishingly complex but largely subconscious process by which children learn to talk and to understand the spoken word.Yang illuminates the rich mysteries of language: why French newborns already prefer the sound of French to English; why baby-talk, though often unintelligible, makes perfect linguistic sense; why babies born deaf still babble -- but with their hands; why the grammars of some languages may be evolutionarily stronger than others; and why one of the brain's earliest achievements may in fact be its most complex.Yang also puts forth an exciting new theory. Building on Noam Chomsky's notion of a universal grammar -- the idea that every human being is born with an intuitive grasp of grammar -- Yang argues that we learn our native languages in part by unlearning the grammars of all the rest.This means that the next time you hear a child make a grammatical mistake, it may not be a mistake at all; his or her grammar may be perfectly correct in Chinese or Navajo or ancient Greek. This is the brain's way of testing its options as it searches for the local and thus correct grammar -- and then discards all the wrong ones.And we humans, Yang shows, are not the only creatures who learn this way. In fact, learning by unlearning may be an ancient evolutionary mechanism that runs throughout the animal kingdom. Thus, babies learn to talk in much the same way that birds learn to sing.Enlivened by Yang's experiences with his own young son, "The Infinite Gift" is as charming as it is challenging, as thoughtful as it is thought-provoking. An absorbing read for parents, educators, and anyone who has ever wondered about the origins of that uniquely human gift: our ability to speak and, just as miraculous, to understand one another.