Starving to Successful | The Fine Artist's Guide to Getting Into Galleries and Selling More Art


J. Jason Horejs - 2009
    Written by J. Jason Horejs, owner of Xanadu Gallery in Scottsdale, AZ, Starving to Successful will give you pragmatic advice and concrete, actionable steps you can begin implementing immediately to become more successful in marketing your work to galleries.Gain insight into what a gallery owner is thinking as he or she reviews your portfolio. Understand why the most common approaches artists make to galleries are largely ineffective. Learn what most artists fail to do in preparing their work for sale.Starving to Successful will change the way you look at the artist/gallery relationship, and will set your art career on a new path.About the AuthorArt flows through Xanadu Gallery owner J. Jason Horejs veins. Second generation in the art business, (Horejs father is a nationally recognized oil painter John Horejs) Horejs life has always been filled with art. Though not interested in pursuing a life as an artist, Horejs fell in love with the business side of art at an early age. At age 12, the future gallery owner was employed by his father building custom canvas stretchers.In 1991, at the age of 17, Horejs began working for Legacy Gallery in Scottsdale, AZ, where he learned the gallery business from the ground up. Horejs handled logistics, shipping and installation, eventually working into a sales position at the western art gallery. Horejs worked in the gallery s Scottsdale and Jackson Hole, WY, locations.In 2001, Jason and his wife, Carrie, opened Xanadu Gallery in Scottsdale. In spite of opening on September 11th into a completely changed art world, Horejs built the gallery into a successful venture, showing dozens of artists and selling to collectors from around the world, including major municipal and private collections.In 2008, Horejs developed a series of art marketing workshops designed to help artists better understand the gallery business and better prepare themselves to approach galleries. This series of workshops has helped hundreds of artists get organized to show and sell their work through galleries."I discovered," says Horejs, "there was very little information out there for the aspiring professional artist regarding the business side of art, especially in terms of the crucial relationship between the artists and the fine art gallery. Even artists who have graduated with master s degrees leave school having never heard a word about how to approach galleries."Horejs observes that artists approaching his gallery are making many of the same mistakes, not because their work isn t gallery-ready, but simply because they don t have a clear idea of how to proceed. Horejs designed his workshops working closely with his parents and other artists who have learned the ropes of working with galleries by trial and error. The clear-headed advice the gallery owner gives is designed to give the artists concrete steps they can take to prepare their work, research galleries and approach galleries for representation.

Skinhead


Nick Knight - 1982
    Features a piece by Dick Hebdige on the sociology of youth cults.

Between the Eyes: Essays on Photography and Politics


David Levi Strauss - 2003
    His trenchant writings on photography and photographers have been collected for this volume from a broad range of magazines, including "Aperture," "Artforum" and "The Nation." In "Between the Eyes: Essays on Photography and Politics," Strauss tackles subjects as diverse as "Photography and Propaganda," the imagery of dreams, Sebastiao Salgado's epic social documents and the deeply personal photographic revelations of Francesca Woodman. The timely issue of photographic legitimacy is addressed in the essay "Photography and Belief," and in "The Highest Degree of Illusion," Strauss discusses the media frenzy surrounding the events of September 11. As our world is shaped more and more by images and their slipperiness, what he calls a media "pandemonium" in its root meaning of "the place of all howling demons," we need a mind and voice like Levi Strauss' to bring clarity to our vision.

Francesca Woodman


Corey Keller - 2011
    In 1972, the 13-year-old Woodman made a black-and-white photograph of herself sitting at the far end of a sofa in her home in Boulder, Colorado. Her face is obscured by her hair, light radiates from an unseen source behind her out at the viewer through her right hand. This photograph typifies much of what would characterize Woodman's work to come: a semi-obscured female form merging with or flailing against a somewhat bare and often dilapidated interior. In an oeuvre of around 800 photographs made in just nine years, Woodman performed her own body against the textures of wallpaper, door frame, baths and couches, radically extending the Surrealist photography of Man Ray, Hans Bellmer and Claude Cahun and creating a mood and language all her own. In the 30 years since her untimely death, Woodman has gained a following among successive generations of artists and photographers, a testament to her work's undeniable immediacy and enduring appeal Amid a renewed intensification of interest in Francesca Woodman, this volume is published for a major touring exhibition of her photographs and films at the San Francisco Museum of Modern Art and the Guggenheim. Containing many previously unpublished photographs, it is the definitive Francesca Woodman monograph.Francesca Woodman (1958-1981) was born in Denver, Colorado, to the well-known artists George and Betty Woodman. In 1975 she attended the Rhode Island School of Design, and in 1979 she moved to New York, to attempt to build a career in photography. In 1981, at the age of 22, she committed suicide.

Vietnam


Larry Burrows - 2002
    His images, published in Life magazine, brought the war home, scorching the consciousness of the public and inspiring much of the anti-war sentiment that convulsed American society in the 1960s. To see these photo essays today, gathered in one volume and augmented by unpublished images from the Burrows archive, is to experience (or to relive), with extraordinary immediacy, both the war itself and the effect and range of Larry Burrows’s gifts—his courage: to shoot “The Air War,” he strapped himself and his camera to the open doorway of a plane . . . his reporter’s instinct: accompanying the mission of the helicopter Yankee Papa 13, he captured the transformation of a young marine crew chief experiencing the death of fellow marines . . . and his compassion: in “Operation Prairie” and “A Degree of Disillusion” he published profoundly affecting images of exhausted, bloodied troops and maimed Vietnamese children, both wounded, physically and psychologically, by the ever-escalating war.The photographs Larry Burrows took in Vietnam, magnificently reproduced in this volume, are brutal, poignant, and utterly truthful, a stunning example of photojournalism that recorded history and achieved the level of great art. Indeed, in retrospect, says David Halberstam in his moving introduction, “Larry Burrows was as much historian as photographer and artist. Because of his work, generations born long after he died will be able to witness and understand and feel the terrible events he recorded. This book is his last testament.”With 150 illustrations, 100 in full color

The Bikeriders


Danny Lyon - 1997
    A seminal work of modern photojournalism, this landmark collection of photographs and interviews documents the abandon and risk implied in the name of the gang Lyon belonged to: the Chicago Outlaw Motorcycle Club. With images and interviews that are as raw, alive, and dramatic today as they were three decades ago, this new edition includes startling new images: 15 additional black-and-white photographs and 14 color prints--long thought missing--of works originally published in black-and-white. With a new introduction by the author, The Bikeriders rides again, capturing like never before the dawn of the counterculture era.

Joel Meyerowitz: How I Make Photographs


Joel Meyerowitz - 2001
    Each volume is dedicated to the work of one key photographer who, through a series of bite-sized lessons and ideas, tells you everything you always wanted to know about their approach to taking photographs. From their influences, ideas and experiences, to tech tips and best shots. The series begins with Joel Meyerowitz, who will teach you, among other essentials: How to use a camera to reclaim the streets as your own, why you need to watch the world always with a sense of possibility, how to set your subjects at ease, and the importance of being playful and of finding a lens that suits your personality.

Understanding Color in Photography: Using Color, Composition, and Exposure to Create Vivid Photos


Bryan F. Peterson - 2017
    Here he explores his signature use of color in photography for the first time, showing readers his process for creating striking images that pop off the page. He addresses how to shoot in any type of light, and looks at color families and how they can work together to make compelling images in commercial and art photography. He also helps readers understand exposure, flash, and other stumbling blocks that beginning and experienced photographers encounter when capturing images, showing how to get the most out of any composition. With its down-to-earth voice and casual teaching style, Understanding Color in Photography is a workshop in a book, helping any photographer take their images to the next level.

The Art of H.P. Lovecraft's the Cthulhu Mythos


Pat Harrigan - 2006
    In these pages are glimpses of the most terrible beings ever to exist, whose very names are spoken of in whispers, if at all: Mighty Cthulhu, Yog-Sothoth the Crawling Chaos Nyarlathotep and He Who Shall Not Be Named. Strange and alien races swarm here: the Fungi From Yuggoth, the star-headed Elder Things, the slithering Formless Spawn and awful chthonians. The Art of H.P. Lovecraft's The Cthulhu Mythos contains hundreds of full-color pieces of art, from fan favorites such as Patrick McEnvoy, Michael Komarck, Jean Tay, Thomas Denmark, John Gravato, Aaron Acevedo, James Ryman, Felicia Cano, Linda Bergkvist and dozens more. Once you see these blasphemous visions, you will never forget them.

The Photographer's Eye


John Szarkowski - 1980
    Based on a landmark exhibition at The Museum of Modern Art in 1964, and originally published in 1966, the book has long been out of print. It is now available again to a new generation of photographers and lovers of photography in this duotone printing that closely follows the original. Szarkowski's compact text eloquently complements skillfully selected and sequenced groupings of 172 photographs drawn from the entire history and range of the medium. Celebrated works by such masters as Cartier-Bresson, Evans, Steichen, Strand, and Weston are juxtaposed with vernacular documents and even amateur snapshots to analyze the fundamental challenges and opportunities that all photographers have faced. Szarkowski, the legendary curator who worked at the Museum from 1962 to 1991, has published many influential books. But none more radically and succinctly demonstrates why--as U.S. News & World Report put it in 1990--"whether Americans know it or not," his thinking about photography "has become our thinking about photography."

Ruin: Photographs of a Vanishing America


Brian Vanden Brink - 2009
    He is also drawn to the mystery and unexpected beauty found in abandoned architecture. Here Vanden Brink captures and illuminates in stunning black and white images abandoned structures such as mills, bridges, grain elevators, churches, and storefronts-structures that once were important and useful. With text by historic preservation expert Howard Mansfield, this collection of photos grants permanence to places that may soon vanish forever.

Makeup Is Art: Professional Techniques for Creating Original Looks


Academy of Freelance Makeup - 2011
    These experts offer imaginative ideas, inside knowledge, and a wealth of advice for aspiring artists, along with instructions for a range of inventive looks using specialist techniques-from retro styles and Lady Gaga-inspired designs to underwater makeup and body painting.

Retrospective, 1964-1984


H.R. Giger - 1984
    Carefully rendered reproductions of Giger's best paintings are accompanied by his own commentary. 70 color illus. 75 b&w illus. 25 b&w photos.

Encaustic Workshop: Artistic Techniques for Working with Wax


Patricia Baldwin Seggebruch - 2009
    In Encaustic Workshop, it becomes much more: a dynamic medium where anything goes and the possibilities are endless.Packed with step-by-step techniques, helpful tips and diverse examples of completed works, Encaustic Workshop brings all the accessibility and excitement of a mixed-media workshop to your own workspace. If you're a beginner, you'll find everything you need to know to get started. If you're a more advanced crafter or fine artist, you'll discover things you never knew you could do with encaustic.Instructions and photos will guide you as you learn to:Apply, layer, color and carve wax to create artwork rich with texture and depth.Create collages that combine encaustic with papers, fabric, found objects, image transfers and more.Experiment with charcoal, inks, watercolors, pastels and other mediums to create unexpected effects in the wax.Then, complete step-by-step projects and an extensive inspirational gallery will show you how you can combine the techniques you've learned to create more complex works.Sign your creativity up for this Encaustic Workshop--then just melt, paint and play!

SuicideGirls: Beauty Redefined


Missy Suicide - 2008
    This giant tome provides a timely look at the fascinating women who created and inhabit the SG community. With an introduction by SG founder, Missy Suicide and images of hundreds of SuicideGirls world-wide, this title shines a light on a new female aesthetic - a look reminiscent of vintage Betty Page and Bunny Yeager photos, but with a decisively 21st century edge. "There's no other place in the media to see girls (like these) who are tremendously smart and beautiful in their own way" says Missy, "Everywhere you look you just see the super-thin, super-tall, bleach blonde Baywatch babe. There are a lot of people out there who want to see a different kind of beauty."