McGinnis began his career in 1947 as a cartoonist, and produced his first cover illustrations for 1956 issues of the magazines True Detective and Master Detective. Then in 1958, he painted his first paperback book cover, and from that day forward his work was in demand.   The emergence of the “McGinnis Woman”—long-legged, intelligent, alluring, and enigmatic—established him as the go-to artist for detective novels. His work appeared on Mike Shayne titles and the Perry Mason series, and he produced 100 paintings for the Carter Brown adventures. Yet McGinnis became famous for his work in other genres as well: espionage, romance, historicals, gothics, and Westerns.   McGinnis’s first major magazine assignments were for The Saturday Evening Post, and his work has graced the pages of Cosmopolitan, National Geographic, Good Housekeeping, Guideposts, and others. McGinnis women frequently cropped up in the men’s magazines of the ’60s and ’70s.   His first movie poster was for Breakfast at Tiffany’s, with an iconic rendering of Audrey Hepburn. Almost instantly, his poster artwork could be seen everywhere—in theaters, on billboards, in newspapers, and even on soundtrack albums. His work for Hollywood became a who’s-who, with posters for James Bond, The Odd Couple, Woody Allen, The Private Life of Sherlock Holmes, and many more.   Some of his most ambitious works have been his gallery paintings, often depicting stunning American landscapes, vast Western vistas, and of course, beautiful women. The Art of Robert E. McGinnis collection reveals the full scope and beauty of the work of a true American master—one whose legacy continues today.

    His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question—the missing gap in the market—to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand—from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.

    These fundamentals of design, once the exclusive domain of professional typographers, have become an essential starting point for anyone looking for a fresh way to communicate. Practical information about creating letters and type often amounts to a series of guidelines for executing a particular process, font program, or style. But what makes lettering and type endlessly fascinating is the flexibility to interpret and sometimes even break these rules. Lettering & Type is a smart-but- not-dense guide to creating and bending letters to one's will. More than just another pretty survey, it is a powerful how-to book full of relevant theory, history, explanatory diagrams, and exercises. While other type design books get hung up on the technical and technological issues of type design and lettering, Lettering & Type features the context and creativity that shape letters and make them interesting. Authors and designers Bruce Willen and Nolen Strals examine classic design examples as well as exciting contemporary lettering of all stripes—from editorial illustrations to concert posters to radical conceptual alphabets. Lettering & Type is ideal for anyone looking to move beyond existing typography and fonts to create, explore, and use original or customized letterforms. This latest addition to our best-selling Design Briefs seriesfeatures a foreword by Ellen Lupton and hundreds of images and examples of work by historical and contemporary designers, artists, and illustrators, including Marian Bantjes, Stefan Sagmeister, Matthew Carter, Christoph Niemann, Steve Powers (ESPO), House Industries, Christian Schwartz, Margaret Kilgallen, James Victore, Abbott Miller, Sibylle Hagmann, Ed Fella, and many more. Throughout the book interviews with type designers, artists, and graphic designers provide real-world perspective from contemporary practitioners.

    Acting for Animators sorts out the acting theory that animators need, presenting it in a form and with references that are more relevant to the animator's world. It explores the connections between thinking and physical action, between thinking and emotion; it provides the steps for an effective character analysis and the dynamics of a scene. Using references to animation and live action, acting principles are highlighted and explained. Plus, the accompanying CD-ROM provides explicit examples, including videoclips of improvs based on the seven essentials of acting and highlights of Rudolph Laban's movement theory. This revised edition is illustrated by Paul Naas, an animator and director whose work includes film, TV, video games, location-based entertainment, and Internet animation. He was one of the first animator/instructors hired by the Disney Institute.

    Her innovative ideas are now collected and elaborated on in this unique volume. Carla offers a year's worth of assignments, projects, ideas, and techniques that will introduce more creativity and nonsense into your art and life. Drawing Lab for Mixed-Media Artists offers readers a fun way to learn and gain expertise in drawing through experimentation and play. There is no right or wrong result, yet, the readers gain new skills and confidence, allowing them to take their work to a new level.

    Burn Your Portfolio teaches the real-world practices, professional do's and don'ts, and unwritten rules of business that most designers, photographers, web designers, copy writers, programmers, and architects only learn after putting in years of experience on the job.Michael Janda, owner of the Utah-based design firm Riser, uses humor to dispense nugget after nugget of hard-won advice collected over the last decade from the personal successes and failures he has faced running his own agency. In this surprisingly funny, but incredibly practical advice guide, Janda's advice on teamwork and collaboration, relationship building, managing clients, bidding work, production processes, and more will resonate with creative professionals of all stripes.

    Witty thinking is playfulness with ideas, words playing against images, and unexpected connections prompting new insights. It is clever thinking, not funny drawing.A Smile in the Mind analyses the intricate thought processes behind the apparently forward images. It shows how to make the case for witty solutions and, through a series of in-depth interviews with the world's top designers, suggests how to get inspiration. Gathering together the best examples of graphic wit over the past three decades, this book includes work from over 300 designers in the USA, Britain, Europe and Japan. Written with insight and a subtle lightness of touch, it offers designers a friendly read, a helpful sourcebook and a dynamic trigger for ideas.

    More than a step-by-step review of the features in After Effects, you will learn how the program thinks so that you can realize your own visions more quickly and efficiently. This full-color book is jammed full of tips, gotchas, and sage advice that will help you survive whatever your next project throws at you. Creating Motion Graphics 4th Edition has been heavily revised, reuniting the previous two volumes plus adding detailed coverage of new features introduced in After Effects 7 and CS3 Professional to form one massive, essential reference. The enclosed DVD-ROM contains source footage and project files for the numerous exercises which help reinforce each concept. The DVD also includes over 180 pages of additional information, including lengthy Bonus Chapters on Expressions and Effects.Authored in CS3, also included is access to a free web chapter written for CS4. * Free CS4 web chapter included with the book* Mastering animation through the use of keyframes, motion paths, and the Graph Editor* Blending imagery using alpha channels, masks, mattes, modes, and stencils* Building groups and hierarchies through parenting and nested comps* Extended coverage of type animation, paint tools and 3D space* Advanced subjects such as keying, motion tracking, expressions, and video issues* Includes over 180 PDF pages of bonus content on the DVD* Extensive coverage of the new CS3 features including the Shape and Puppet tools, Brainstorm, per-character 3D text, color management, and more!

    Jenö Barcsay, a professor who taught applied anatomy at the Budapest Academy of Fine Arts, offers a detailed portrayal of the body for the fine artist in 142 full-page plates. From the entire skeleton and the joints in and out of motion to all the muscles and even facial characteristics, every body part appears in close-up and from varying perspectives. Accompanying the images are brief discussions of male and female anatomical construction, explaining precisely the articulations and movement of the foot, the arm, the trunk, the spinal column, and the skull. In many cases, two sketches appear side by side: one just lightly traced in, and marked with letters to show how proportions and perspective were figured, and another fully finished drawing. Without the indispensable information contained on these illuminating pages, painters cannot observe with understanding all the attitudes, positions, and movements of which the body is capable—and produce a truly magnificent work of art. Features a new concealed spiral that keeps the book open as you work!

    In this comprehensive guide, Phil Metzger demystifies perspective, presenting it simply as a matter of mimicking the way we see--like the way a distant mountain appears blue, or a road seems to narrow in the distance.The Art of Perspective offers simple but powerful techniques for achieving a convincing illusion of depth and distance, whether it's a few inches in a still life or miles in a landscape.- Start simple, with atmospheric perspective and intuitive techniques, and gradually progress to linear perspective and more complex challenges such as stairways, curves and reflections. - Use the engaging, step-by-step demonstrations and exercises to try out each essential concept for yourself, making lessons clearer and more memorable. - Learn theories that apply to all mediums, with specific advice for achieving effects using acrylic, oil, watercolor and pencil. - Get the inside scoop on professional tricks and shortcuts that make perspective easier than ever! Forget everything you think you know (or don't know) about perspective. This book builds an easy-to-follow, ground-up understanding of how to turn a flat painting or drawing surface into a living, breathing, dimensional scene that lures viewers in. No matter how you look at it, it's the ultimate guide to perspective for artists of every medium and skill level.

    Meticulously cleaned and restored by fine-press bookmaker Johnny Carrera, the engravings in Pictorial Webster's have been compiled into an alluring and unusual visual reference guide for the modern day. Images range from the entirely mysterious to the classically iconic. From Acorns to Zebras, Bell Jars to Velocipedes, these alphabetically arranged archetypes and curiosities create enigmatic juxtapositions and illustrate the items deemed important to the Victorian mind. Sure to inspire and delight, Pictorial Webster's is at once a fascinatinghistorical record and a stunning jewel of a book.

    This is the book Haring wanted to make, based on the outline of a monograph that was never completed due to his untimely death in 1989.

    Clear instructions, fun exercises and example-filled pages help readers to master the fundamental techniques of graphic art and design.

    If you want to succeed in life or business, this book is a must.

    This critically acclaimed book has been translated into a dozen languages and remains a classic of children's literature and a touchstone for budding architects. Cathedral's numerous awards include a prestigious Caldecott Honor and designation as a New York Times Best Illustrated Book of the Year for Macaulay's intricate pen-and-ink illustrations.Journey back to centuries long ago and visit the fictional people of twelfth-, thirteenth-, and fourteenth-century Europe whose dreams, like Cathedral, stand the test of time.This title has been selected as a Common Core text exemplar (Grades 6–8, Informational Texts: Science, Mathematics, and Technical Studies).