Light a Candle


Sylvia Browne - 2006
    Through a series of spiritual exercises—with themes ranging from energy, health, and physical and emotional healing to protection, wealth, and wisdom—she outlines how to jump-start a personal–spiritual routine to increase spiritual energy, personal awareness, and a connection to God. This highly visual guide also explores the symbolic meaning of color and scent combinations, groupings, and inviting the spirits of loved ones, angels, and spirit guides through the use of candle and prayer.

Conversational Marketing: How to Grow Leads, Shorten Sales Cycles, and Improve Your Customers' Experience with Real-Time Conversations


David Cancel - 2019
    Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don't provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology that's centered around having real-time, one-on-one conversations with customers via chatbots and messaging, enabling powerful lead generation and optimal sales conversion. In this book, conversational marketing pioneer David Cancel shares his knowledge and experience to give marketers and sales professionals the innovative tools and proven techniques they need to carve out success in an increasingly dynamic business environment.Effective customer communication is crucial to any business, particularly in sales and marketing. By allowing your business to communicate with customers in real time--when it's most convenient for them--conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.Merge inbound and outbound tactics into a more productive dialogIntegrate conversational marketing techniques into your existing sales and marketing workflowGenerate higher-quality leads and shorten sales cyclesImprove the customer experience with real-time communicationFace-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience--and sales--sky-high. With a multi-layered approach that combines traditional methods and cutting-edge technologies, Conversational Marketing and Sales can help you maximize your business's performance and potential for years to come.

Good Food, Good Life: 130 Simple Recipes You'll Love to Make and Eat


Curtis Stone - 2015
         Curtis Stone shares 120 recipes for quick, modern versions of classic dishes that will appeal to the whole family. Effortlessly, he delivers solutions to people who want to eat healthy, interesting meals that don't take all day to cook. This book shows that fast recipes don't have to feel hurried or rushed, and encourages people to take pleasure in the process of cooking at home. Recipes include Butternut Squash with Sage Brown Butter, Grilled Pork Tenderloin with Alabama BBQ Sauce and Asparagus, Potato-Zucchini Enchiladas with Habanero Salsa. Curtis Stone's natural style in the kitchen inspires readers to connect with the textures, sounds, smells, and tastes that make up the culinary journey.

Entrepreneurship


Robert D. Hisrich - 1989
    Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

When I Was Jane


Theresa Mieczkowski - 2015
     I remember being pulled from a car. I remember flying in a helicopter. I remember voices. Female, car accident, multiple injuries.“What is your name?” he asks again. I remember what they called me. “Jane?”She awakens to a life she doesn’t remember. A husband and daughter she doesn’t know. They say her name is Audrey Gilbert—wife of heart surgeon Jason Gilbert, mother of five-year-old Daisy, and daughter-in-law to an iconic American political family. But something isn’t right. Convinced she is not who they say, she adopts the name Jane. While her doctor begins to wonder if her condition is caused by a psychological dissociation, Jane suspects Jason Gilbert may have something to gain from his wife’s memory loss. As she searches for answers, Jane unravels a tapestry of secrets and lies, ultimately revealing the shocking truth and discovering just how far someone would go to make her forget. Written with humor and insight, When I Was Jane is a compelling tale of triumph over adversity that will keep you guessing until the very end.

The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right)


Jeetendr Sehdev - 2017
    What can he teach us about making our own ideas, products and services break through?Jeetendr shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity that traditional marketing tactics just can't touch.From YouTube sensations like Pew Die Pie to taxi-hailing app Uber, The Kim Kardashian Principle reveals the people, products and brands that do it best. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.The Kim Kardashian Principle by Jeetendr Sehdev is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

The Digital Mom Handbook: How to Blog, Vlog, Tweet, and Facebook Your Way to a Dream Career at Home


Audrey Mcclelland - 2011
    Here is the ultimate guide for work at home moms who want to blog, vlog, skype, tweet, and Facebook their way to a successful career by doing what they already do online…only better. The Digital Mom Handbook shows the way to truly have it all, with step-by-step advice and indispensible information on how to be a mom blogger and more--ideal for the stay-at-home mom (or stay-at-home wannabe) who wants to add to the household income and improve her family’s financial situation.

Handmade to Sell: Hello Craft's Guide to Owning, Running, and Growing Your Crafty Biz


Kelly Rand - 2012
    Written by the directors of Hello Craft, Handmade to Sell is the most complete, up-to-date, and authoritative guide for DIYers seeking to learn every aspect of selling, marketing, and branding. Based on the Summit of Awesome, Hello Craft’s annual business conference, this book covers topics including:• Developing successful product lines• Copyrights and trademarks• Taking perfect product shots• Using analytics to boost your online sales• Selling at fairs, shows, and other retail outlets• Diversifying income through licensing and teaching• Hiring and outsourcing   Throughout, you’ll find expert tips and invaluable strategies and advice from some of the most successful indie crafters and artisans. Whether you’ve only contemplated selling your crafts or want to grow an existing handmade business, Handmade to Sell offers essential guidance for anyone who has ever dreamed of making a living from what they create.

Digital Photography: A Basic Manual


Henry Horenstein - 2011
    All concepts are fully illustrated with sample work by internationally renowned professionals, representing editorial work, photojournalism, and everything in between. Topics covered include essential information for both film and digital photography, such as exposure controls and shutter speed, as well as digital-specific information on image editing, printing methods, and even file storage. The first digital textbook by legendary photography teacher Henry Horenstein, Digital Photography is the best guide yet for aspiring digital photographers, essential both for photographers transitioning from film to digital and those learning the art of photography for the first time.

Old Money, New Woman: How To Manage Your Money and Your Life - Secrets of America's Upper Class


Byron Tully - 2019
    From education and etiquette to cosmetics and clothing, this must-read book details the coveted, rarely-discussed fundamentals that any woman can use to achieve financial independence, discover her personal style, and make the most of every opportunity. Exercises will help you understand where you are in life, improve your decision-making process, and identify illusions that may be holding you back. With 18 chapters full of eye-opening information and life-changing inspiration, 'Old Money, New Woman' is a handbook and a guidebook—a 'life manual’ packed with effective tools, enlightening examples, and soul-searching questions only you can answer—all with one goal in mind: to help you make it in the modern world.

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


Lisa Fortini-Campbell - 2001
    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

You Are A Writer (So Start Acting Like One)


Jeff Goins - 2012
    In You Are a Writer, Jeff Goins shares his own story of self-doubt and what it took for him to become a professional writer and best-selling author—and the principles he’s learned from seeing many others do the same. He gives you practical steps to improve your writing, get published, and build a platform that puts you in charge. This book is about what it takes to be a writer in the 21st Century. You will learn the importance of passion and discipline and how to show up every day to do the work. You Are a Writer will help you fall back in love with writing and build an audience who shares your love. It’s about living the dream of a life dedicated to words.

Marketing Genius


Peter Fisk - 2006
    Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society

This is Uncool: The 500 Greatest Singles Since Punk and Disco


Garry Mulholland - 2002
    Along with that song, every one of these singles helped reshape the culture’s style, language, and performance. This is the story of how music and the world change, how bands reach a peak and dominate the scene briefly before fading away, and about the undeniable power of certain songs (Nirvana’s “Smells Like Teen Spirit,” for example). Here are punk and grunge, disco and rock, funk and electronica, rap and hip-hop. Every incisive, illuminating, and outspokenessay defies the accepted view of music journalism. From Elvis Costello’s “Alison” and The Bee Gees’ “Stayin’ Alive” to Bjork’s “Hyperballad” and Missy Elliot’s “The Rain”, it’s a truly provocative read.

Off-Camera Flash: Techniques for Digital Photographers


Neil van Niekerk - 2011
    Seeking to address the various challenges of off-camera lighting, professional photographers and advanced amateurs alike will find a range of confidence-building instruction, beginning with basic how’s and why’s of lighting for creative effect, the types of equipment available and instruction about their proper use, clear definitions of various technical concepts such as managing shutter speed and controlling flash exposure, using ambient light as well as natural sunlight during a shoot, and incorporating off-camera flash into a portrait session. Concluding this lesson plan is a look at five different real-life photo sessions, each employing a different flash technique. Here, photographers get a deeper understanding of each concept put into practice, marrying the elements of lighting with the natural elements presented by the shoot.