Book picks similar to
Craft a Creative Business: Making & Marketing a Successful Creative Business by Fiona Pullen
business
non-fiction
marketing
favorites
Billion Dollar Fantasy: The High-Stakes Game Between FanDuel and DraftKings That Upended Sports in America
Albert Chen - 2019
... Chen flips the script with a character-driven narrative, exposing the people who fueled the industry (not necessarily the folks you’d expect) and what motivated them (not necessarily unadulterated greed). Gamers will find this book impossible to put down, as will anyone who loves a good origin story."—Apple Books, Best of the Month selection "Fans of financial thrillers such as
Barbarians at the Gate
will be excited by this insider account of the dizzying rise of fantasy sports websites"—
Publishers Weekly
You've seen the commercials. Here is the untold story behind the clash of billion dollar companies that unleashed an unprecedented advertising war. From Sports Illustrated's Albert Chen comes the story of two companies whose battle unleashed a carpet bombing of advertising as they sought supremacy in an exploding fantasy sports and gambling market: In a time of gushing venture capital money, FanDuel and DraftKings turned into billion-dollar companies seemingly overnight — then, just as quickly, found themselves the target of FBI and Department of Justice investigations, and facing likely destruction. Chen tells the story of the improbable individuals behind the saga: An Irishman who knew nothing about American sports. A fantasy geek who felt it was his destiny to change the way fellow nerds watched the games they loved. A conflicted poker player. A mother of three in Scotland. In a character-driven narrative with excursions into the strange and unexpected, Chen takes us from casinos to board rooms, from Edinburgh to Wall Street to the Vegas Strip, to tell a sprawling and intimate tale of the new world that this group of accidental disruptors helped to create. It’s a story of ideas and dreams, about a world of risk, luck, hubris, greed and redemption—a story for our high-stakes times.
Work Your Wardrobe: Gok's Gorgeous Guide To Style That Lasts
Gok Wan - 2009
In this style bible Gok breathes new life into your existing wardrobe, showing you how to transform the basics we all have into a fabulous new look.
The Kickstarter Handbook: Real-Life Success Stories of Artists, Inventors, and Entrepreneurs
Don Steinberg - 2012
Or design a new line of jewelry. Or manufacture a revolutionary solar-powered garden sprinkler. There’s just one catch: You need $100,000 to bankroll your dream, and your checking account has barely enough to cover the rent. Enter Kickstarter.com—the phenomenal “crowdfunding” website launched in 2009 that brings venture capital to the masses. At Kickstarter, it’s not uncommon for entrepreneurs to raise $50,000, $100,000, $250,000, or more. All you need is a great idea—and The Kickstarter Handbook. Business journliast Don Steinberg has interviewed dozens of artists and inventors who launched their passion projects online. Through their voices, you’ll explore all the strategies of a successful Kickstarter campaign. You’ll learn the elements of a compelling Kickstarter video, innovative ways to market your projects, tips for getting donors onboard, and the secrets of irresistible Kickstarter “rewards.” You’ll also discover what to do in a best-case scenario—when your project goes viral and the cash starts flowing in. On Kickstarter, it happens to a few lucky visionaries every week. Here’s how to be one of them.
Tales from the Back Row: An Outsider's View from Inside the Fashion Industry
Amy Odell - 2015
And as Amy climbs the ladder (with tips about how you can, too), she introduces an industry powered by larger-than-life characters: she meets the intimidating Anna Wintour and the surprisingly gracious Rachel Zoe, not to mention the hilarious Chelsea Handler, and more.As she describes the allure of Alexander Wang's ripped tights and Marchesa's Oscar-worthy dresses, Amy artfully layers in something else: ultimately this book is about how the fashion industry is an exaggerated mirror of human fallibility—reflecting our desperate desire to belong, to make a mark, to be included. For Amy is the first to admit that as much as she is embarrassed by the thrill she gets when she receives an invitation to an exclusive after-party, she can't help but RSVP "yes."
Harry Potter: A Journey Through A History of Magic
British Library - 2017
Rowling, magical illustrations from Jim Kay and weird, wonderful and inspiring artefacts that have been magically released from the archives at the British Library. This spellbinding book takes readers on a journey through the Hogwarts curriculum, including Herbology, Defence Against the Dark Arts, Astronomy, Divination and more. Discover the truth behind making the Philosopher's Stone, create your very own potion and uncover the secret of invisible ink. Learn all about the history of mandrake roots and dragons, discover what witches really used their brooms for, pore over incredible images of actual mermaids and read about real-life potions, astronomers and alchemists. The perfect gift for aspiring witches and wizards and any Harry Potter fan. Celebrating twenty years of Harry Potter magic, and produced in association with the British Library to support their major exhibition, Harry Potter: A History of Magic.Contents:The magical world of Harry Potter --The journey --Potions and alchemy --Herbology --Charms --Astronomy --Divination --Defence against the dark arts --Care of magical creatures --Past, present, future --The British Library --J. K. Rowling.
Simon's Cat
Simon Tofield - 2009
Now, the feline Internet phenomenon makes his way onto the page in this first-ever book based on the popular animated series. Simon's Cat depicts and exaggerates the hilarious relationship between a man and his cat. The daily escapades of this adorable pet, which always involve demanding more food, and his exasperated but doting owner come to life through Tofield's charming and hilarious illustrations.
Victoria
Daisy Goodwin - 2016
“They are mistaken. I have not known you long, but I observe in you a natural dignity that cannot be learnt. To me, ma’am, you are every inch a Queen.”In 1837, less than a month after her eighteenth birthday, Alexandrina Victoria – sheltered, small in stature, and female – became Queen of Great Britain and Ireland. Many thought it was preposterous: Alexandrina — Drina to her family — had always been tightly controlled by her mother and her household, and was surely too unprepossessing to hold the throne. Yet from the moment William IV died, the young Queen startled everyone: abandoning her hated first name in favor of Victoria; insisting, for the first time in her life, on sleeping in a room apart from her mother; resolute about meeting with her ministers alone.One of those ministers, Lord Melbourne, became Victoria’s private secretary. Perhaps he might have become more than that, except everyone argued she was destined to marry her cousin, Prince Albert of Saxe-Coburg and Gotha. But Victoria had met Albert as a child and found him stiff and critical: surely the last man she would want for a husband….Drawing on Victoria’s diaries as well as her own brilliant gifts for history and drama, Daisy Goodwin, author of the bestselling novels The American Heiress and The Fortune Hunter as well as creator and writer of the new PBS/Masterpiece drama Victoria, brings the young queen even more richly to life in this magnificent novel.
The Unofficial Guide to Walt Disney World 2008
Bob Sehlinger - 1985
Includes area maps. Original.
Very British Problems: Making Life Awkward for Ourselves, One Rainy Day at a Time
Rob Temple - 2013
Symptoms include:*Acute embarrassment at the mere notion of making a fuss;*Extreme awkwardness when faced with any social greeting beyond a brisk handshake;*An unhealthy preoccupation with meteorology.Doctors have also reported several cases of unnecessary apologising, an obsessive interest in correct queuing etiquette and dramatic sighing in the presence of loud teenagers on public transport. If you have experienced any of these symptoms, you may be suffering from VERY BRITISH PROBLEMS. VERY BRITISH PROBLEMS are highly contagious. There is no known cure.Rob Temple's hilarious new book reveals all the ways in which we are a nation of socially awkward but well-meaning oddballs, struggling to make it through every day without apologising to an inanimate object. Take comfort in misfortunes of others. You are not alone.
The Dictionary of Animal Languages
Heidi Sopinka - 2018
Now in her nineties, the famously reclusive painter remains devoted to her work. She has never married, never had a family, never had a child. So when a letter arrives disclosing that she has a granddaughter living in New York, her world is turned upside down and the past is brought painfully to life.Disowned by her bourgeois family, the young Ivory had gone to interwar Paris to study art, and quickly found her true home among the avant-garde painters and poets who crowd the city's cafes. In fellow painter Tacita, she finds the sister she never had. In the Zoological Gardens, she finds a subject for her art capable of fascinating her endlessly. And in Lev, the brooding, haunted Russian 'migr' painter fleeing the Revolution and destined for greatness, she finds the love that will mark her life forever.But she loses all this, and more, when the Second World War sweeps away the life she has only just discovered. In her grief, she turns to the project she had begun in Paris, and which will consume the rest of her life: a dictionary of animal languages. Part science, part art, the dictionary strives to transcribe the wordless yearning of animals, the lonely and love-laden cries that expect no response.By nature solitary, Ivory withdraws fully into herself as she pursues her life's work. Until the discovery of one of Lev's paintings from 1940, inscribed to Ivory and now worth a fortune, brings to light a secret from her time in Paris that even Ivory could never guess. Now in her nineties, she is forced to acknowledge afresh all she has lost, and also to find meaning and beauty in a world defined by longing.Masterfully written, and emotionally charged, The Dictionary of Animal Languages is about love and grief and art and the realization that, like tragedy, the best things in life arrive out of the blue.
Almost Famous Women: Stories
Megan Mayhew Bergman - 2015
Now Megan Mayhew Bergman, author of Birds of a Lesser Paradise, resurrects these women, lets them live in the reader's imagination, so we can explore their difficult choices. Nearly every story in this dazzling collection is based on a woman who attained some celebrity—she raced speed boats or was a conjoined twin in show business; a reclusive painter of renown; a member of the first all-female, integrated swing band. We see Lord Byron's illegitimate daughter, Allegra; Oscar Wilde's troubled niece, Dolly; West With the Night author Beryl Markham; Edna St. Vincent Millay's sister, Norma. These extraordinary stories travel the world, explore the past (and delve into the future), and portray fiercely independent women defined by their acts of bravery, creative impulses, and sometimes reckless decisions.The world hasn't always been kind to unusual women, but through Megan Mayhew Bergman's alluring depictions they finally receive the attention they deserve. Almost Famous Women is a gorgeous collection from an "accomplished writer of short fiction" (Booklist).
Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Music Marketing [dot] com Presents)
David Hooper - 2013
If you were doing anything else for a living, you'd have given up by now.And I'm sure there are people in your life who wish you'd do just that... They want you to settle down, get a "real" job, and make music a hobby.Screw 'em. The truth is, if you know what to do, you can make a lot of money as a musician.This book shows you what to do. You'll learn exactly how to make money with your music -- in the club, on the Internet, and on the road.Here's a taste of what's waiting for you...- How to get record labels to approach you (instead of you chasing them)- Nobody at your shows? I'll show you several ways to fix that...- "The Drip Method" -- The most profitable way to release music.- A 100-year-old marketing trick developed by a woman thought to be "too fat and ugly" for a career in music -- today it works better than ever!- The greatest threat to your music business success (it's not piracy) and how to neutralize it.- A songwriting secret from successful drag queens and pissed off karaoke singers so potent, it almost guarantees a great song!- How a $10 "kitchen appliance" will make you a better songwriter- 4 proven "cures" for music business burnout and overwhelm- What it takes for a musician to make $150,000/year (with only 500 fans)- Rules for social media. Ignore these at your own risk.- "Superfan" Secrets - How to develop fans who buy everything you sell.- How to sell lots of music... without being obnoxious or turning people off- Are you a musician over 40? Why age doesn't matter anymore...- Proven, word-for-word "scripts" and emails that get people to buy your music- 8 ways to make money giving your music away for free- A small change in the way you release new music that is so powerful, you will double the money you make.And that's just for starters. There's a lot of money to be made in the music business and this book will make sure you don't miss out.Now is your chance. If you want a successful career as a musician, this book will help you.
Birdwatching With Your Eyes Closed: An Introduction to Birdsong
Simon Barnes - 2011
The Creative Fight: Create Your Best Work and Live the Life You Imagine
Chris Orwig - 2015
In this book, Chris Orwig offers a unique perspective on the creative process, showing you how to find meaning in your work, be inspired, and discover the life for which you were designed.With thoughtful and engaging chapters such as "Keep the Edges Wild," "Einstein's Game of Connect the Dots," and "Grit and Glory," Chris presents each concept through personal examples--his own and others'--showing how to live a more creative and meaningful life.Drawn from his 12 years as a faculty member at the prestigious Brooks Institute as well as his experience leading creative inspiration and photography workshops and speaking on global stages, Chris's stories are designed to teach you how to discover your own creative voice. Each chapter includes exercises to help you incorporate what you've learned and connect the topics directly to your own experience. Features the friendly, approachable voice of Chris Orwig, whose photography, teaching, and speaking have inspired countless aspiring amateurs and professionals alike Includes exercises in every chapter to help you put the concepts you learned into practice Offers an elegant design filled with the author's original photographs captured to visually support the ideas discussed in the book For resources and inspiration, check out the book's companion site, thecreativefight.com.
The Education of an American Dreamer: How a Son of Greek Immigrants Learned His Way from a Nebraska Diner to Washington, Wall Street, and Beyond
Peter G. Peterson - 2009
Peterson describes his remarkable life story beginning in Kearney, Nebraska as an eight-year-old manning the cash register at his father's Greek diner through his "Mad Men" advertising days, to Secretary of Commerce in Nixon's paranoid White House, to the tumultuous days of Lehman Brothers, and to the creation of The Blackstone Group, one of the great financial enterprises in recent times. In THE EDUCATION OF AN AMERICAN DREAMER, Peterson chronicles the progress of this journey with irony, humor and, sometimes, painful honesty. Within these pages are stories of marriage and family hardship; lessons in political gamesmanship; thoughts on his obsessive desire to succeed; and, finally, learning the meaning of "enough." From his advertising days in Chicago in the 1950's to becoming the youngest CEO of a Fortune 300 Company, he shares with us his rise to the top and the price paid along the way. As the youngest Cabinet member in the Nixon administration, he describes his survival techniques in a hubris-driven and paranoid White House, including his turbulent turf wars with Treasury Secretary John Connally leading to Peterson's abrupt and highly publicized firing. His stewardship of Lehman Brothers is a Shakespearian tale of a CEO who struggled to deal with partners who were plotting his demise and, at the same time, turning an institution on the brink of bankruptcy to one with 5 straight years of record profits. His life's story is about doing well by doing good. In the wake of Blackstone's highly successful public offering, Peterson found himself an 80-year old instant billionaire, on the verge of retirement. And like many lifetime workers and over-achievers, he suddenly confronts an unexpected, depressing identity crisis. His solution? Committing a great bulk of his net proceeds to establish the Peter G. Peterson Foundation, his philanthropic endeavor to do something about America's politically untouchable challenges that threaten America's future, among them massive entitlement obligations, ballooning health care costs, and our energy gluttony.Ultimately, this is a man's account of his legendary successes, humiliating failures, and personal tragedies - a testament to a remarkable life and, indeed, to the American Dream itself.