Book picks similar to
CDR Primer by J Wilcox
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Tesla Motors: How Elon Musk and Company Made Electric Cars Cool, and Sparked the Next Tech Revolution
Charles Morris - 2014
The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.
Drawdown: The Most Comprehensive Plan Ever Proposed to Reverse Global Warming
Paul Hawken - 2017
One hundred techniques and practices are described here—some are well known; some you may have never heard of. They range from clean energy to educating girls in lower-income countries to land use practices that pull carbon out of the air. The solutions exist, are economically viable, and communities throughout the world are currently enacting them with skill and determination. If deployed collectively on a global scale over the next thirty years, they represent a credible path forward, not just to slow the earth’s warming but to reach drawdown, that point in time when greenhouse gases in the atmosphere peak and begin to decline. These measures promise cascading benefits to human health, security, prosperity, and well-being—giving us every reason to see this planetary crisis as an opportunity to create a just and livable world.
Global Marketing
Warren J. Keegan - 1999
Suitable at the graduate-level/MBA level if used with supplemental cases. The Fourth Edition draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives adopters the flexibility to choose a supplementary reader while ensuring that the total cost to students is reasonable. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.
Eager: The Surprising, Secret Life of Beavers and Why They Matter
Ben Goldfarb - 2018
The consequences of losing beavers were profound: streams eroded, wetlands dried up, and species from salmon to swans lost vital habitat. Today, a growing coalition of “Beaver Believers”―including scientists, ranchers, and passionate citizens―recognizes that ecosystems with beavers are far healthier, for humans and non-humans alike, than those without them. From the Nevada deserts to the Scottish highlands, Believers are now hard at work restoring these industrious rodents to their former haunts. Eager is a powerful story about one of the world’s most influential species, how North America was colonized, how our landscapes have changed over the centuries, and how beavers can help us fight drought, flooding, wildfire, extinction, and the ravages of climate change. Ultimately, it’s about how we can learn to coexist, harmoniously and even beneficially, with our fellow travelers on this planet.
Electrify: An Optimist's Playbook for Our Clean Energy Future
Saul Griffith - 2021
We have to do something now--but what? Saul Griffith has a plan. In Electrify, Griffith lays out a detailed blueprint--optimistic but feasible--for fighting climate change while creating millions of new jobs and a healthier environment. Griffith's plan can be summed up simply: electrify everything. He explains exactly what it would take to transform our infrastructure, update our grid, and adapt our households to make this possible. Billionaires may contemplate escaping our worn-out planet on a private rocket ship to Mars, but the rest of us, Griffith says, will stay and fight for the future.Griffith, an engineer and inventor, calls for grid neutrality, ensuring that households, businesses, and utilities operate as equals; we will have to rewrite regulations that were created for a fossil-fueled world, mobilize industry as we did in World War II, and offer low-interest "climate loans." Griffith's plan doesn't rely on big, not-yet-invented innovations, but on thousands of little inventions and cost reductions. We can still have our cars and our houses--but the cars will be electric and solar panels will cover our roofs. For a world trying to bounce back from a pandemic and economic crisis, there is no other project that would create as many jobs--up to twenty-five million, according to one economic analysis. Is this politically possible? We can change politics along with everything else.
Theory of Bastards
Audrey Schulman - 2018
This near-future world is utterly dependent on these little understood mechanisms and implants.And so when the terrible, dry winds sweep out of the abandoned places in America, silencing all devices, Francine and the man she has grown to love make a decision that will determine if they’ll face a premature ending or, maybe, find a chance to start life over.This superb literary novel can’t be characterized as dystopian or science fiction. Audrey Schulman has written an absorbing, recognizable story, a book that is humane, generous and surprising. Readers will shiver as they keep turning the pages.
Side by Side: Student Book 2
Steven J. Molinsky - 2001
Molinsky and Bill Bliss, is a dynamic, all-skills program that integrates conversation practice, reading, writing, and listening -- all in a light-hearted, fun, and easy-to-use format that has been embraced by students and teachers worldwide. This four-level program promotes native communication between students ... practicing speaking together "side by side." Features of the Third Edition
Vocabulary Preview sections in every chapter introduce key words in a lively picture dictionary format.
"How to Say It " lessons highlight communication strategies.
Pronunciation exercises provide models for practicing authentic pronunciation, stress, and intonation.
"Side by Side Gazette" "magazine-style" pages offer feature articles, fact files, vocabulary expansion, cross-cultural topics through photos, authentic listening activities, e-mail exchanges, and humorous cartoons for role-playing.
All-new illustrations are lively, light-hearted, and richly detailed to offer students language practice that is contextualized and fun.
The core components include Student Books, Teacher's Guides, Activity Workbooks, Activity & Test Prep Workbooks, Communication Games and Activity Masters, audio programs, combined split editions (Student Book and Workbook lessons combined), a testing program, and picture cards.
Climate of Hope: How Cities, Businesses, and Citizens Can Save the Planet
Michael R. Bloomberg - 2017
To Mayor Bloomberg and Carl Pope, it's clear that to treat climate change as either a lost cause or a non-issue is the wrong approach. Global leaders are stymied by the enormity of the doom-and-gloom scenarios. So what happens when you tell leaders that they can definitely—right now, this year—reduce the number of children who have asthma attacks, save thousands of Americans from dying of respiratory disease, cut energy bills, increase the security of our energy supply, make it easier for everyone to get around town, increase the number of jobs in their community—all while increasing the long-term stability of the global climate? That is actionable. That future is within our grasp.The changing climate should be seen as a series of discreet, manageable problems that should be attacked from all angles, each with a solution that can make our society healthier and our economy stronger. In these times, when it's less and less clear if the federal government will be willing to tackle climate change, Bloomberg and Pope lay out a powerfully persuasive argument about how cities can play an outsize role in fighting and reversing the dangerous effects of a warming planet. Together they lay out the economic and personal health reasons for businesses and individual citizens to support climate change action plans.
Notes from the Burning Age
Claire North - 2021
It was his duty to interpret archaic texts, sorting useful knowledge from the heretical ideas of the Burning Age—a time of excess and climate disaster. For in Ven's world, such material must be closely guarded so that the ills that led to that cataclysmic era can never be repeated.But when the revolutionary Brotherhood approaches Ven, pressuring him to translate stolen writings that threaten everything he once held dear, his life will be turned upside down. Torn between friendship and faith, Ven must decide how far he's willing to go to save this new world—and how much he is willing to lose.Notes from the Burning Age is the remarkable new novel from the award-winning Claire North that puts dystopian fiction in a whole new light.
Stupid to the Last Drop: How Alberta Is Bringing Environmental Armageddon to Canada (And Doesn't Seem to Care)
William Marsden - 2007
As the world teeters on the edge of catastrophic climate change, Alberta plunges ahead with uncontrolled development of its fossil fuels, levelling its northern Boreal forest to get at the oil sands, and carpet-bombing its southern half with tens of thousands of gas wells. In so doing, it is running out of water, destroying its range land, wiping out its forests and wildlife and spewing huge amounts of greenhouse gases into the atmosphere, adding to global warming at a rate that is unrivalled in Canada or almost anywhere else in the world. It’s digging, drilling and blasting its way to oblivion, becoming the ultimate symbol of Canada’s – and the world’s – pathological will to self-destruct.Nowhere has the world seen such colossal environmental destruction as is being wreaked on Alberta. At one point the province even went so far as to consider a scientist’s idea of nuking its underbelly to get at the tar sands. Stupid to the Last Drop looks at the increasingly violent geopolitical forces that are gathering as the world’s gas and oil dwindle and the Age of Oil begins its inevitable slide towards oblivion. As Canadians deplete their energy reserves, selling them off to Americans at bargain-basement prices, no thought is given to conservation or the long-term needs of the nation.In this powerful polemic, William Marsden journeys across the heart of a province seized by the destructive forces of greed, power and the energy business, and envisions a very bleak future.
Hot: Living Through the Next Fifty Years on Earth
Mark Hertsgaard - 2010
For twenty years, Mark Hertsgaard has investigated global warming for outlets including theNew Yorker, NPR, Time, Vanity Fair, and The Nation. But the full truth did not hit home until he became a father and, soon thereafter, learned that climate change had already arrived―a century earlier than forecast―with impacts bound to worsen for decades to come. Hertsgaard's daughter Chiara, now five years old, is part of what he has dubbed "Generation Hot" -- the two billion young people worldwide who will spend the rest of their lives coping with mounting climate disruption. HOT is a father's cry against climate change, but most of the book focuses on solutions, offering a deeply reported blueprint for how all of us―as parents, communities, companies and countries―can navigate this unavoidable new era. Combining reporting from across the nation and around the world with personal reflections on his daughter’s future, Hertsgaard provides "pictures" of what is expected over the next fifty years: Chicago’s climate transformed to resemble Houston’s; dwindling water supplies and crop yields at home and abroad; the redesign of New York and other cities against mega-storms and sea-level rise. Above all, he shows who is taking wise, creative precautions. For in the end, HOT is a book about how we’ll survive.
Flintknapping: Making and Understanding Stone Tools
John C. Whittaker - 1993
In this new guide, John C. Whittaker offers the most detailed handbook on flintknapping currently available and the only one written from the archaeological perspective of interpreting stone tools as well as making them.Flintknapping contains detailed, practical information on making stone tools. Whittaker starts at the beginner level and progresses to discussion of a wide range of techniques. He includes information on necessary tools and materials, as well as step-by-step instructions for making several basic stone tool types. Numerous diagrams allow the reader to visualize the flintknapping process, and drawings of many stone tools illustrate the discussions and serve as models for beginning knappers.Written for a wide amateur and professional audience, Flintknapping will be essential for practicing knappers as well as for teachers of the history of technology, experimental archaeology, and stone tool analysis.
What We Know about Climate Change
Kerry Emanuel - 2007
Although it is impossible to predict exactly when the most dramatic effects of global warming will be felt, Emanuel argues that we can be confident that we face real dangers.
Something New Under the Sun: An Environmental History of the Twentieth-Century World
John Robert McNeill - 2000
In his startling new book, J. R. McNeill gives us our first general account of what may prove to be the most significant dimension of the twentieth century: its environmental history. To a degree unprecedented in human history, we have refashioned the earth's air, water, and soil, and the biosphere of which we are a part. Based on exhaustive research, McNeill's story—a compelling blend of anecdotes, data, and shrewd analysis—never preaches: it is our definitive account. This is a volume in The Global Century Series (general editor, Paul Kennedy).ContentsList of maps and tablesForeword by Paul KennedyAcknowledgmentsPreface1. Prologue: Peculiarities of a Prodigal CenturyPART ONE: THE MUSIC OF THE SPHERES2. The Litosphere and Pedosphere: The Crust of the Earth3. The Atmosphere: Urban History4. The Atmosphere: Regional and Global History5. The Hydrosphere: The History of Water Use and Water Pollution6. The Hydrosphere: Depletions, Dams, and Diversions7. The Biosphere: Eat and Be Eaten8. The Biosphere: Forests, Fish, and InvasionsPART TWO: ENGINES OF CHANGE9. More People, Bigger Cities10. Fuels, Tools, and Economics11. Ideas and Politics12. Epilogue: So What?BibliographyCreditsIndex
Employment Law for Business
Dawn D. Bennett-Alexander - 1997
It is intended to instruct students on how to manage effectively and efficiently with full comprehension of the legal ramifications of their decisions. Students are shown how to analyze employment law facts using concrete examples of management-related legal dilemmas that do not present clear-cut solutions. The methods of arriving at resolutions are emphasized, so that when the facts of the workplace problem are not quite the same, the student can still reach a good decision based on the legal considerations required by law, which remain relevant.