Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase. At Google, we call this online decision-making moment the Zero Moment of Truth-or simply ZMOT. Download "Winning the Zero Moment of Truth", a free, powerful new video-enhanced eBook by Jim Lecinski, Managing Director of US Sales & Service and Chief ZMOT Evangelist at Google. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi. If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this video-enhanced eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.

    The new edition, fully updated with the most recent data and research possible, includes new coverage of the Medicare drug benefit, changes in the tax code, Hurricane Katrina, and the ongoing debate over privatization.

    Packed with behind-the-scenes stories, from a typical day in the writers’ room at the Onion to why a sketch does or doesn’t make it onto Saturday Night Live, Poking a Dead Frog is a must-read for comedy buffs, writers, and pop culture junkies.

    Tests are similar to recent actual GREs in length, question types, and degree of difficulty. The manual also reviews all GRE test topics: antonym, analogy, and sentence-completion questions, reading comprehension, analytical writing, quantitative comparison questions, data interpretation, and math.

    

    By tracing the historical progression of rhetoric from the Greek Sophists of the 5th Century B.C. to contemporary studies--such as the rhetoric of science and feminist rhetoric--this concise yet comprehensive text helps students better understand what rhetoric is and what unites differing rhetorical theories throughout history.

    Created through a "student-tested, faculty-approved" review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.

    It can also be used by English speakers and is a practical, user-friendly book intended as a fast, do-it-yourself guide for those whose English language proficiency is above intermediate. The approach is based on material developed from teaching graduate students at Imperial College London and has been extensively piloted. The book guides the reader through the process of writing science research and will also help with writing a Master's or Doctoral thesis in English.Science writing is much easier than it looks because the structure and language are conventional. The aim of this book is to help the reader discover a template or model for science research writing and then to provide the grammar and vocabulary tools needed to operate that model. There are five units: Introduction, Methodology, Results, Discussion/Conclusion and Abstract. The reader develops a model for each section of the research article through sample texts and exercises; this is followed by a Grammar and Writing Skills section designed to respond to frequently-asked questions as well as a Vocabulary list including examples of how the words and phrases are to be used.

    But within four weeks they themselves had experienced the "impossible."In An Acrobat of the Heart, teacher-director-playwright Stephen Wangh reveals how Jerzy Grotowski's physical exercises can open a pathway to the actor's inner creativity. Drawing on Grotowski's insights and on the work of Stanislavski, Uta Hagen, and others, Wangh bridges the gap between rigorous physical training and practical scene and character technique. Wangh's students give candid descriptions of their struggles and breakthroughs, demonstrating how to transform these remarkable lessons into a personal journey of artistic growth. Courageous and compelling, An Acrobat of the Heart is an invaluable resource for actors, directors, and teachers alike.

    Written by the author of the industry bible Cinematography, this book explores technical, aesthetic, and practical aspects of lighting for film and video. It will show you not only how to light, but why. Written by an experienced professional, this comprehensive book explores light and color theory; equipment, and techniques to make every scene look its best. Now in full color, Motion Picture and Video Lighting is heavily illustrated with photos and diagrams throughout. This new edition also includes the ultimate 'behind the scenes' DVD that takes you directly on a professional shoot and demonstrates technical procedures and equipment. In addition, 20 video clips include lighting demonstrations, technical tests, fundamentals of lighting demos, and short scenes illustrating different styles of lighting.

    Avery Carl, CEO and Founder of the Short Term Shop, will show you how to identify, acquire, and manage a short-term rental from anywhere in the country, plus how to avoid common pitfalls and overcome limitations that keep many would-be investors from ever getting started!In this book, you’ll learn how to:• Identify the best markets for short-term rental investing• Analyze the potential income and profitability of a short-term rental property• Self-manage a short-term rental right from your smartphone• Build a local boots-on-the-ground team for an out-of-state investment• Automate your self-management systems• Use the income from short-term rentals to scale your investment portfolio

    natural resource policies and collaborative ecosystem management, and the role of economics and market incentives in environmental policy. Incorporating analysis of the eight years under George W. Bush and a look ahead to the Barack Obama administration, all chapters include new scholarship, case studies, poll data, court rulings, congressional actions, agency decisions, and other events at the international, national, state, and local levels. With its clear, engaging writing, this tried and true reader makes great environmental research and scholarship accessible to an undergraduate audience.Environmental Policy includes new coverage of:national energy policyclimate changeimplementation of the Endangered Species Actexploration for oil and natural gas on public landsecosystem managementthe role of science in environmental policycourt decisions that challenge administrative rulemakingthe greening of industryurban sustainability initiativesthe environmental effects of national security decisionseconomic development and the environment

    The First Edition of this book was highly successful because it reconciled two schools of thought: it skillfully merged the best of traditional calculus with the best of the reform movement. This new edition continues to offer the balanced approach along with Stewart's hallmark features: meticulous accuracy, patient explanations, and carefully graded problems. The content has been refined and the examples and exercises have been updated. In addition, CALCULUS: CONCEPTS AND CONTEXTS, Second Edition now includes a free CD-ROM for students that contains animations, activities, and homework hints. The book integrates the use of the CD throughout by using icons that show students when to use the CD to deepen their understanding of a difficult concept.In CALCULUS: CONCEPTS AND CONTEXTS, this well respected author emphasizes conceptual understanding - motivating students with real world applications and stressing the Rule of Four in numerical, visual, algebraic, and verbal interpretations. All concepts are presented in the classic Stewart style: with simplicity, character, and attention to detail. In addition to his clear exposition, Stewart also creates well thought-out problems and exercises. The definitions are precise and the problems create an ideal balance between conceptual understanding and algebraic skills.

    Shafritz and Albert C. Hyde aim to introduce you to the principles of public administration via the most significant scholarly writings on the topic. Straightforward and informative, this text starts you with Woodrow Wilson and takes you all the way to today's political scientists. This edition includes five new readings and helps you learn the key fields of public administration: bureaucracy, organization theory, human resources management, the budgetary process, public policy, implementation, evaluation, intergovernmental relations, and public service ethics.

    Veteran reporters Nancy Griffin and Kim Masters chronicle the rise of Jon Peters, a former hairdresser, seventh-grade dropout, and juvenile delinquent, and his soulless soul mate, Peter Guber -- and all the sex, drugs, and fistfights along the way. It is the story of the ultimate Hollywood con job and the standard by which every subsequent business blunder has been measured. Hit and Run delivers rock-solid business reporting liberally laced with inside gossip and outrageous scandal -- plus a new afterword bringing us up to date on the latest fallout from the Guber-Peters legacy.