The Medium is the Massage


Marshall McLuhan - 1967
    Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.

Normal Accidents: Living with High-Risk Technologies


Charles Perrow - 1984
    Charles Perrow argues that the conventional engineering approach to ensuring safety--building in more warnings and safeguards--fails because systems complexity makes failures inevitable. He asserts that typical precautions, by adding to complexity, may help create new categories of accidents. (At Chernobyl, tests of a new safety system helped produce the meltdown and subsequent fire.) By recognizing two dimensions of risk--complex versus linear interactions, and tight versus loose coupling--this book provides a powerful framework for analyzing risks and the organizations that insist we run them.The first edition fulfilled one reviewer's prediction that it may mark the beginning of accident research. In the new afterword to this edition Perrow reviews the extensive work on the major accidents of the last fifteen years, including Bhopal, Chernobyl, and the Challenger disaster. The new postscript probes what the author considers to be the quintessential 'Normal Accident' of our time: the Y2K computer problem.

The Strange Order of Things: Life, Feeling, and the Making of Cultures


António R. Damásio - 2017
    Antonio Damasio makes clear that we descend biologically, psychologically, and even socially from a long lineage that begins with single living cells; that our minds and cultures are linked by an invisible thread to the ways and means of ancient unicellular life and other primitive life-forms; and that inherent in our very chemistry is a powerful force, a striving toward life maintenance that governs life in all its guises, including the development of genes that help regulate and transmit life. In The Strange Order of Things, Damasio gives us a new way of comprehending the world and our place in it.www.antoniodamasio.com

Affirmative Action Around the World: An Empirical Study


Thomas Sowell - 2004
    Evaluating his empirical data, Thomas Sowell concludes that race preference programs worldwide have not met expectations and have often produced the opposite of what was originally intended.“A delight: terse, well-argued, and utterly convincing.”—Economist “Among contemporary economists and social theorists, one of the most prolific, intellectually independent, and iconoclastic is Thomas Sowell. . . . Enormously learned, wonderfully clear-headed, he sees reality as it is, and flinches at no truth. . . . Sowell’s presentation of the data is instructive and illuminating—and disturbing.”—Carl Cohen, Commentary“Another brilliant, bracing achievement by Thomas Sowell. With characteristic lucidity, erudition, and depth, Sowell examines the true effects of affirmative action around the globe. This book is compelling, important, mind-opening.”—Amy Chua, author of World on Fire: How Exporting Free Market Democracy Breeds Ethnic Hatred and Global Instability“A masterpiece that deserves to be one of the most influential books of our time. Any honest reader will be informed and enlightened.”—Donald Kagan, Yale University“A gem of a book. A brilliant and learned analysis of the negative effects of racially preferential policies both in the United States and in several other countries around the world.”—Stephan Thernstrom, Harvard University

Unspeak: How Words Become Weapons, How Weapons Become a Message, and How That Message Becomes Reality


Steven Poole - 2005
    Words and phrases that function in this special way go by many names. Some writers call them “evaluative-descriptive terms.” Others talk of “terministic screens” or discuss the way debates are “framed.” Author Steven Poole calls them Unspeak. Unspeak represents an attempt by politicians, interest groups, and business corporations to say something without saying it, without getting into an argument and so having to justify itself. At the same time, it tries to unspeak — in the sense of erasing or silencing — any possible opposing point of view by laying a claim right at the start to only one way of looking at a problem. Recalling the vocabulary of George Orwell’s 1984, as an Unspeak phrase becomes a widely used term of public debate, it saturates the mind with one viewpoint while simultaneously makes an opposing view ever more difficult to enunciate. In this fascinating book, Poole traces modern Unspeak and reveals how the evolution of language changes the way we think.

The Shibumi Strategy: A Powerful Way to Create Meaningful Change


Matthew E. May - 2010
    It tells the story of a hardworking family man who finds himself in crisis when his company closes. Through his struggle, and guidance from unlikely sources, he learns subtle lessons in the form of "personal zen" principles, coming to understand that it is often the involuntary challenge, the setbacks, that harbor the power to transform. When approached as an opportunity -- no easy task when simple survival is the first order of business--unforeseen trials can sometimes result in an altogether new lease on life. Shows how "personal leadership" can lead to real (and not always easy) breakthroughs Includes key lessons on commitment, preparation, struggle, breakthrough, and transformation Is based on "Shibumi, " a Japanese word without literal definition that describes the height of personal excellence, elegant performance, and effortless effectiveness.For those struggling with personal breakthroughs, "The Shubimi Strategy" offers a new way to face work and life challenges for balanced solutions.

All Consuming Images: The Politics Of Style In Contemporary Culture


Stuart Ewen - 1988
    A provocative, compelling, and entertaining look at how the power of images dominates every aspect of our lives.

Metaphors We Live By


George Lakoff - 1980
    Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by", metaphors that can shape our perceptions and actions without our ever noticing them.In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.

Not a Daycare: Why a Coddled Nation is a Crippled Nation


Everett Piper - 2017
    Our culture once rewarded independence; now it rewards victimhood. Parents once taught their kids how to fend for themselves; now, any parent who tries may get a visit from the police.In Not a Day Care, Dr. Everett Piper, president of Oklahoma Wesleyan University and author of the viral essay, "This Is Not a Day Care. It's a University!," takes a hard look at what's happening around the country--including the demand for "safe spaces" and trigger warnings at universities like Yale, Brandeis, and Oberlin--and digs in his heels against the sad and dangerous infantilization of the American spirit.

Springtime for Snowflakes: Social Justice and Its Postmodern Parentage


Michael Rectenwald - 2018
    

Growing Up Absurd


Paul Goodman - 1960
    & the disaffection of the growing generation". Goodman asserts that the young really need a more worthwhile world in order to grow up at all, confronting this real need with the world that they've been getting.

BBC: Brainwashing Britain?: How and why the BBC controls your mind


David Sedgwick - 2018
    We are being brainwashed. We are being brainwashed completely, ceaselessly and cynically... So just who is doing the brainwashing? How are they doing it and for what purposes? David Sedgwick’s latest book takes the reader on a disturbing journey deep into the realms of mistruth and deception to reveal, for the very first time, the many tricks and subterfuges used by the British Broadcasting Corporation. Every time we engage with BBC content, the author argues, we are exposing ourselves to a very dark art: the art of brainwashing. Wilful, deceitful and incessant, Orwellian parallels define the modern corporation and should chill the soul of all who cherish freedom and liberty. Mind control is here. This is not fiction. BBC: Brainwashing Britain? is a shocking expose of mass propaganda, its components, and aims. You may never look at Auntie in the same way ever again.

A History of Private Life: From Pagan Rome to Byzantium


Philippe Ariès - 1985
    Behind the vast panorama of the pagan Roman empire, the reader discovers the intimate daily lives of citizens and slaves--from concepts of manhood and sexuality to marriage and the family, the roles of women, chastity and contraception, techniques of childbirth, homosexuality, religion, the meaning of virtue, and the separation of private and public spaces.The emergence of Christianity in the West and the triumph of Christian morality with its emphasis on abstinence, celibacy, and austerity is startlingly contrasted with the profane and undisciplined private life of the Byzantine Empire. Using illuminating motifs, the authors weave a rich, colorful fabric ornamented with the results of new research and the broad interpretations that only masters of the subject can provide.

The Barbarians Are Here: Preventing the Collapse of Western Civilization in Times of Terrorism


Michael Youssef - 2017
    But the Muslim world seemed far away, remote, and irrelevant to our daily lives. Then came the terrorist attacks of 9/11, followed by attacks at Fort Hood, the Boston Marathon, San Bernardino, and more. Now terrorists seem to be emerging everywhere, unleashing senseless death and destruction on our nation. They are here, and their goal is nothing less than global conquest. Motivated by ancient prophecies, they are flooding into Western countries determined to conquer our countries and establish a global Muslim caliphate. In The Barbarians Are Here, Dr. Michael Youssef provides clear insight into the motives and mission of the Islamic extremists. He offers practical steps we can take right now to begin a New Reformation that will restore the hope of Western civilization. It's not too late. We are not doomed to destruction, even though the barbarians are already here. But we haven't a moment to lose. "Let this book shape how you think, pray, and take the Gospel to the ends of the earth." -- R. Albert Mohler, Jr., President of The Southern Baptist Theological Seminary "I want every American, every citizen, and every member of my family to read this book. It is foolhardy not to." -- Pat Boone, Entertainer, Pat Boone Enterprises

Smart Mobs: The Next Social Revolution


Howard Rheingold - 2002
    The coming wave, says Rheingold, is the result of super-efficient mobile communications-cellular phones, personal digital assistants, and wireless-paging and Internet-access devices that will allow us to connect with anyone, anywhere, anytime. From the amusing ("Lovegetty" devices in Japan that light up when a person with the right date-potential characteristics appears in the vicinity) to the extraordinary (the overthrow of a repressive regime in the Philippines by political activists who mobilized by forwarding text messages via cell phones), Rheingold gives examples of the fundamentally new ways in which people are already engaging in group or collective action. He also considers the dark side of this phenomenon, such as the coordination of terrorist cells, threats to privacy, and the ability to incite violent behavior. Applying insights from sociology, artificial intelligence, engineering, and anthropology, Rheingold offers a penetrating perspective on the brave new convergence of pop culture, cutting-edge technology, and social activism. At the same time, he reminds us that, as with other technological revolutions, the real impact of mobile communications will come not from the technology itself but from how people use it, resist it, adapt to it, and ultimately use it to transform themselves, their communities, and their institutions.