Corporate Communication: A Guide to Theory and Practice


Joep P. Cornelissen - 2008
    The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years′ - Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA `This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications′ - Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels

Summary - Hillbilly Elegy: By James David Vance - A Memoir of a Family and Culture in Crisis


e-Summary - 2016
    The book is written by JD (James David by author's full name) Vance and in it the author tries to describe the overall life and struggles of people in post-industrial time in the United States. This book deals with the problems of white working-class and the book is not just some book where the author tries to describe lives of ordinary white people. The book is actually a memento and a message to the readers; in it Vance describes his life and his starts, especially growing up while being poor in Ohio. We can find out about this when we find out that Vance's family is of Scottish-Irish descent and that his ancestors have longer history of poverty and hard work that they need to endure in order to survive the hard times that were at hand. We also find out that since the 18th century many Scottish-Irish people were working as plantation workers, as miners and/or as millworkers. Because these people worked only the hardest jobs that hardly anyone else would take many people belittled them. Words like 'white trash, redneck' and/or 'hillbilly' were unfortunately a common everyday word for those people. Hillbilly Elegy is a fascinating work, not because it was written based on a true story but because it was written from a man who lived 'through' his story. The fact that the entire book contains a message is, of course, welcoming plus and something we want from literature of this genre. Here Is A Preview Of What You Will Get: In Hillbilly Elegy, you will get a summarized version of the book.In Hillbilly Elegy, you will find the book analyzed to further strengthen your knowledge.In Hillbilly Elegy, you will get some fun multiple choice quizzes, along with answers to help you learn about the book.Get a copy, and learn everything about Hillbilly Elegy.

Hobos, Hustlers, and Backsliders: Homeless in San Francisco


Teresa Gowan - 2010
    Within a few years, however, what had been perceived as a national crisis came to be seen as a nuisance, with early sympathies for the plight of the homeless giving way to compassion fatigue and then condemnation. Debates around the problem of homelessness—often set in terms of sin, sickness, and the failure of the social system—have come to profoundly shape how homeless people survive and make sense of their plights. In Hobos, Hustlers, and Backsliders, Teresa Gowan vividly depicts the lives of homeless men in San Francisco and analyzes the influence of the homelessness industry on the streets, in the shelters, and on public policy. Gowan shows some of the diverse ways that men on the street in San Francisco struggle for survival, autonomy, and self-respect. Living for weeks at a time among homeless men—working side-by-side with them as they collected cans, bottles, and scrap metal; helping them set up camp; watching and listening as they panhandled and hawked newspapers; and accompanying them into soup kitchens, jails, welfare offices, and shelters—Gowan immersed herself in their routines, their personal stories, and their perspectives on life on the streets. She observes a wide range of survival techniques, from the illicit to the industrious, from drug dealing to dumpster diving. She also discovered that prevailing discussions about homelessness and its causes—homelessness as pathology, homelessness as moral failure, and homelessness as systemic failure—powerfully affect how homeless people see themselves and their ability to change their situation. Drawing on five years of fieldwork, this powerful ethnography of men living on the streets of the most liberal city in America, Hobos, Hustlers, and Backsliders, makes clear that the way we talk about issues of extreme poverty has real consequences for how we address this problem—and for the homeless themselves.

How to Watch TV News


Neil Postman - 1991
    Postman and Powers warn that anyone who relies exclusively on TV for a knowledge of the world is making a serious mistake and suggest ways to intelligently evaluate TV news shows.

Where Is She?: Travel to Trauma: One Woman's Journey To Completely Losing Herself


Alyshia Ford - 2018
    Little did she know that her journey down under would take a dark turn which left her stranded 10,000 miles from home trying to piece back together the fragments of her now broken life. After working hard towards her dreams of becoming a clinical psychologist, Aly had a sudden realisation that there must be something more out there away from the books she had been burying her head into for the past 3 years. She decided to hang her degree on the wall and book a one-way ticket to Australia, a decision which would change her entire life. Through the relationships she made, the jobs she took and the landscapes she wandered, Aly reveals her full story for the first time. Behind her YouTube videos and blog posts remained a deep dark secret that she was never ready to share, until now.

The Early History of the Airplane


Orville Wright - 1922
    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

Kill All Normies: Online Culture Wars from 4chan and Tumblr to Trump and the Alt-Right


Angela Nagle - 2017
    On one side the alt right ranges from the once obscure neo-reactionary and white separatist movements, to geeky subcultures like 4chan, to more mainstream manifestations such as the Trump-supporting gay libertarian Milo Yiannopolous. On the other side, a culture of struggle sessions and virtue signalling lurks behind a therapeutic language of trigger warnings and safe spaces. The feminist side of the online culture wars has its equally geeky subcultures right through to its mainstream expression. Kill All Normies explores some of the cultural genealogies and past parallels of these styles and subcultures, drawing from transgressive styles of 60s libertinism and conservative movements, to make the case for a rejection of the perpetual cultural turn.

A City Owned


O.J. Modjeska - 2018
     Police begin to suspect that their target is a rogue operator who has emerged from their own ranks. And then, all hell breaks loose in Los Angeles… An arrest in the strangling murders of two co-eds across state lines finally leads to a break in the case, but the mild-mannered suspect remembers nothing about the crime of which he is accused. His attorney and a team of psychiatrists are convinced this is no lust murderer, but a mentally ill man tormented by an evil alter personality, the terrifyingly malevolent sexual sadist “Steve”. But what if Steve is the final triumphant act in a psychopath’s lifelong career in deception? None are prepared for the dark journey through the mazes of the human mind it will take to unlock the door to justice. From the author of the aviation disaster ebook bestseller “Gone: Catastrophe in Paradise”, “A City Owned” is the first installment of the two-part series “Murder by Increments”, the true story of the worst case of serial sex homicide in American history.

World Without Mind: The Existential Threat of Big Tech


Franklin Foer - 2017
    Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon; socialize on Facebook; turn to Apple for entertainment; and rely on Google for information. These firms sell their efficiency and purport to make the world a better place, but what they have done instead is to enable an intoxicating level of daily convenience. As these companies have expanded, marketing themselves as champions of individuality and pluralism, their algorithms have pressed us into conformity and laid waste to privacy. They have produced an unstable and narrow culture of misinformation, and put us on a path to a world without private contemplation, autonomous thought, or solitary introspection--a world without mind. In order to restore our inner lives, we must avoid being coopted by these gigantic companies, and understand the ideas that underpin their success.Elegantly tracing the intellectual history of computer science--from Descartes and the enlightenment to Alan Turing to Stuart Brand and the hippie origins of today's Silicon Valley--Foer exposes the dark underpinnings of our most idealistic dreams for technology. The corporate ambitions of Google, Facebook, Apple, and Amazon, he argues, are trampling longstanding liberal values, especially intellectual property and privacy. This is a nascent stage in the total automation and homogenization of social, political, and intellectual life. By reclaiming our private authority over how we intellectually engage with the world, we have the power to stem the tide.At stake is nothing less than who we are, and what we will become. There have been monopolists in the past but today's corporate giants have far more nefarious aims. They're monopolists who want access to every facet of our identities and influence over every corner of our decision-making. Until now few have grasped the sheer scale of the threat. Foer explains not just the looming existential crisis but the imperative of resistance.

Lurking: How a Person Became a User


Joanne McNeil - 2020
    It has created a new, unprecedented cultural space that we are all a part of—even if we don’t participate, that is how we participate—but by which we’re continually surprised, betrayed, enriched, befuddled. We have churned through platforms and technologies and in turn been churned by them. And yet, the internet is us and always has been.In Lurking, Joanne McNeil digs deep and identifies the primary (if sometimes contradictory) concerns of people online: searching, safety, privacy, identity, community, anonymity, and visibility. She charts what it is that brought people online and what keeps us here even as the social equations of digital life—what we’re made to trade, knowingly or otherwise, for the benefits of the internet—have shifted radically beneath us. It is a story we are accustomed to hearing as tales of entrepreneurs and visionaries and dynamic and powerful corporations, but there is a more profound, intimate story that hasn’t yet been told.Long one of the most incisive, ferociously intelligent, and widely respected cultural critics online, McNeil here establishes a singular vision of who we are now, tells the stories of how we became us, and helps us start to figure out what we do now.

Learning First, Technology Second: The Educator’s Guide to Designing Authentic Lessons


Liz Kolb - 2017
    It happens when proven teaching strategies intersect with technology tools, and yet it’s not uncommon for teachers to use a tool because it’s “fun” or because the developer promises it will help students learn.  Learning First, Technology Second offers teachers the professional learning they need to move from arbitrary uses of technology in their classrooms to thoughtful ways of adding value to student learning.   This book includes:  An introduction to the Triple E Framework that helps teachers engage students in time-on-task learning, enhance learning experiences beyond traditional means and extend learning opportunities to bridge classroom learning with students’ everyday lives.Effective strategies for using technology to create authentic learning experiences for their students.Case studies to guide appropriate tech integration.A lesson planning template to show teachers how to effectively frame technology choices and apply them in instruction.

Holly Smith's Money Saving Book: Simple savings hacks for a happy life


Holly Smith - 2020
    She founded the Facebook group Extreme Couponing and Bargains UK (the second largest Facebook group in the world) and is on TikTok, Youtube and Instagram helping as many people as possible to save money too.This book contains all her best hacks and tips to save money and make money - simple, life-changing ideas for everyone.Holly has included her favourite hacks from the Extreme Couponing and Bargains UK community too, who inspired her to write this book. And has asked all her money-saving expert friends to contribute tips too.All the costly moments of everyday life are included, from supermarket shops to kids parties - even special occasions like weddings and Christmas.Discover lots of fun ways to get saving, find the bargains and make your money go further.

The Obree Way: A Training Manual for Cyclists


Graeme Obree - 2012
    The Obree Way, A Training Guide for Cyclists is the one stop shop for aspiring cyclists, full of insight and ideas from a legend of cycling Graeme Obree. Graeme has a life time's experience in cycling, working every dimension in his quest to understand how to go faster on a bike.The Obree Way is exactly that, a synopsis of the ideas and thoughts on training from Graeme with a unique insight into the focus and passion he has for his sport. The Obree Way is written to provide a practical guide to cyclists and is ideal for those new or returning to the sport.Written like a novel, The Obree Way is easily readable and covers all the main subject matters necessary to allow readers to make the most from any training time and effort. Psychology, bike set up, breathing, nutrition and more, The Obree Way is a comprehensive guide, a one stop shop minus the jargon to help cyclists get more from their investment in the sport.

Emergency! Crisis on the Flight Deck


Stanley Stewart - 1989
    This book offers a unique insight into how crews responded to crisis and what really happened.

21 Months a Captive: Rachel Plummer and the Fort Parker Massacre (Annotated)


Rachel Plummer - 2016
    Some residents were brutally murdered, others taken prisoner.Among those captured was eleven year old Cynthia Parker, who would remain with the Comanche for 24 years and give birth to famed Chief Quanah.Another captive was 17-year-old Rachel Plummer, mother of one, pregnant with her second child. She would soon have her first-born ripped from her arms, never to be seen again, and later watched as her second-born was killed before her eyes.After twenty-one months of captivity that destroyed her health, she was purchased and returned to her family. In this extraordinary account, her father tells of that horrible day when the fort was attacked, and his desperate efforts to find and retrieve the captives. Rachel details her terrible enslavement and how she eventually fought back.For the first time, this long out-of-print volume is available as an affordable, well-formatted book for e-readers, tablets, and smartphones. Be sure to LOOK INSIDE by clicking the cover above or download a sample.