Inspired by Daniel Menaker’s tenure at the New Yorker, this collection of comical, revelatory errors foraged from the wilds of everyday English comes with commentary by the author, illustrations by Roz Chast, and a foreword from Billy Collins.   During his time at the renowned magazine, Menaker happened across a superb spelling mistake: “The zebras were grazing on the African svelte.” Fascinated by the idea of unintentionally meaningful spelling errors, he began to see that these gaffes—neither typos nor auto-corrects—are sometimes more interesting than their straight-laced counterparts. Through examples he has collected over the course of his decades-long career as an editor and writer, he brings us to a new understanding of language—how it’s used, what it means, and what fun it can be.   Illustrated by the inimitable Roz Chast, with a foreword by former poet laureate Billy Collins, The African Svelte offers thoughtful and intelligent exit Jesus. With both uniquely happy accidents and familiar fumbles like “for all intensive purposes” and “doggy-dog world,” readers delighted by language will find themselves turning the pages with baited breath to discover fresh howlers that have them laughing off their dairy airs.

    Yankee Doodle called his feathered cap "Macaroni."

    Today, linguists use massive computer power--including the world's largest language databank, the Oxford Corpus, which contains more than two billion words--to determine for the first time definitively how the English language is used. From evidence contained in the gargantuan Oxford Corpus, Jeremy Butterfield here uncovers a wealth of fascinating facts about the English language. Where does our vocabulary come from? How do word meanings change? How is our language really being used? This entertaining book has the up-to-date and authoritative answers to all the key questions about our language. Butterfield takes a thorough look at the English language and exposes its peculiarities and penchants, its development and difficulties, revealing exactly how it operates. We learn, for instance, that we use language in chunks of words--as one linguist put it, "we know words by the company that they keep." For instance, the word quintessentially is joined half the time with a nationality--something is "quintessentially American" or "quintessentially British." Likewise, in comparing eccentric with quirky, the Corpus reveals that eccentric almost always appears in reference to people, as an "eccentric uncle," while quirky usually refers to the actions of people, as in "quirky behavior." Using such observations, Butterfield explains how dictionary makers decide which words to include, how they find definitions, and how the Corpus influences the process. Covering all areas of English, from spelling and idioms to the future of English, and with entertaining examples and useful charts throughout, this compelling and lively book will delight word lovers everywhere.

    Words spoke to you, gave up their secrets; at that moment, whole universes opened. You became, irrevocably, a reader. Noted essayist Alberto Manguel moves from this essential moment to explore the 6000-year-old conversation between words and that magician without whom the book would be a lifeless object: the reader. Manguel lingers over reading as seduction, as rebellion, as obsession, and goes on to trace the never-before-told story of the reader's progress from clay tablet to scroll, codex to CD-ROM.

    The default setting is The New Oxford American Dictionary included on your Kindle, but you have the option to change your default setting to this compatible dictionary after purchase.New edition! The perfect dictionary for quick, on-the-go language reference. 40,000 entries Clear, concise definitions Pronunciations and variant spellings Brief guide to punctuation

    Learn five major hand lettering styles, then transform your writing into art. Practice pages allow you space to master each letter in every style. Tutorials demonstrate how to embellish your letters; mix different styles for emphasis and flair; add decorative effects like shading; and combine text and illustration.

    Now, for the first time, Waitzkin reveals the aggressive tactics and psychological techniques that have propelled him to the forefront of the chess world. His unique introduction to the game combines solid instruction with stories about his personal experiences that capture all the excitement and tension of playing chess at the championship level. Josh Waitzkin's Attacking Chess presents nineteen different offensive strategies, progressing from the most elementary, including forks, pins, skewers, and double threats, to the more advanced and sophisticated moves used by the world's best players. Chapters such as Minor Traps, The Seventh Rank and the Pig, Mating Nets, and Quiet Moves in Attack show how anyone can develop a more aggressive and creative style of play. Each strategy is illustrated with examples taken from actual games Waitzkin has played, described with all the gusto and competitive intensity this young master brings to his craft. You can feel the heat of battle throughout this action-packed manual -- it's guaranteed to entertain and inspire all students of chess who want to learn how to emerge victorious from the black and white jungle.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    It's a strange language, a little like English. Without it, how would our intrepid journalists be able to describe a world in which innocent bystanders look on in horror, where tots in peril are saved by have-a-go heroes, and where troubled stars lash out in foul-mouthed tirades?Robert Hutton has been working around native journalese speakers for two decades, living as one of them and learning their ways, and now he has made their secrets available to the public for the first time. When he first began collecting examples online, he provoked a 'Twitter storm', and was 'left reeling' by the 'scores' of examples that 'flooded in'. He realized that phrases which started as shorthand to help readers have become a dialect that is often meaningless or vacuous to non-journalese speakers.In a courageous attempt both to wean journalists off their journalese habit, and provide elucidation for the rest of us, Romps, Tots and Boffins catalogues the highs and lows of this strange language, celebrating the best examples ('test-tube baby', 'mad cow disease'), marvelling at the quirky ('boffins', 'frogmen') and condemning the worst ('rant', 'snub', 'sirs'). It's a 'must-read' 'page-turner' that may 'cause a stir', 'fuel controversy', or even 'spark' 'tough new rules' in newsrooms.Shortlisted for the Political Humour Book of the Year at the PaddyPower Political Book Awards 2014 "great joy from Robert Hutton's Romps, Tots and Boffins. Never has the weird language of headlines been so wittily defined."--Libby Purves, 'books of the year', The Times"Robert Hutton...has set himself up as the Dr Johnson of this strange, widely read, hardly spoken, language."--Matthew Engel, Financial Times"I'm loving a little book just out by my fellow political journalist Rob Hutton. It's called Romps, Tots and Boffins: The Strange Language of News but is so much more than a hilarious compendium of the ghastly cliché to which our trade is prone. "--Matthew Parris, The Times"An essential guide to finding out what you are reading about. Some people may dismiss this as a 'loo book' but, actually, it's so much more."--Ann Treneman, The Times"A right romp"--Paul Dietrich, The Metro"A fascinating code-breaker of the cliches, inanities and banalities which fill our newspapers. Or, if you prefer, 'News Secrets Revealed Leaving Bosses Shamefaced'. I'm not sure I dare write another word."--Nick Robinson"Finally, I understand what my fellow journalists are writing about."--Simon Hoggart"Long journey to Lib Dem Conference enlivened by Robert Hutton's journalese book, Romps, Tots + Boffins - hilarious, wonderful, + very true - a mini classic"--Andrew Sparrow, Guardian Politics blogger"Very funny new book by Robert Hutton - "Romps, Tots + Boffins: the strange language of news" - a must-read page-turner"--Iain Martin, former editor of the Scotsman and Scotland on Sunday"For readers, it promises to explain what journalists really mean. And for journalists, it also provides a guide to some of the hackneyed, arcane and clichéd phrases that are probably best avoided."--Axegrinder, Press Gazette"an amusing dictionary of arcane hack-speak"--Michael Deacon, The Telegraph"The world of journalism was rocked to its foundations last night as a top newsman claimed to have discovered the secret of 'journalese'." --John Rentoul, The Independent

    Peter Bowler will teach you the practical riches of saying it well with good words, neglected words, and precise words for vocabular exultation!

    Brimming with hundreds of illustrations, Editing by Design presents proven solutions to such design issues as columns and grids, margins, spacing, captions, covers and color, type, page symmetry, and much more. A must-have resource for designers, writers, and art directors looking to give their work visual flair and a competitive edge!• Explains sophisticated concepts insimple words and pictures • A perfect desk reference for every kind of publishing medium • Vast audience, with equal appeal to designers, writers, publishers, teachers, and students

    1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    See everything, from Hische's rough sketches to her polished finals for major clients such as Wes Anderson, NPR, and Starbucks. The result is a well of inspiration and brass tacks information for designers who want to sketch distinctive letterforms and hone their skills. With more than 250 images and metallic silver ink printed throughout to represent her penciled sketches, this highly visual book is an essential—and entirely enjoyable—resource for those who practice or simply appreciate the art of hand lettering.

    It also includes chalk lettering, fun prompts for writing, and 15 projects and gift ideas, ranging from gift tags to a lettered poster to chalk-lettered signs for special events. The Big Awesome Book of Hand & Chalk Letteringcovers 15 lettering styles-from Black Letter and "melting" to circus and Victorian, as well as serifs and scripts-along with numerous borders, corners, banners, bursts, frames and other accents. Author Bio: Dina Rodriguez is a freelance hand lettering artist. With an educational and professional background in digital arts, design, and marketing, she specializes in commercial illustration and branding for creative businesses. Dina has been hand lettering full time for four years, working with brands such as Invision, GE, American Greetings, and Wacom. She does both traditional ink and chalk lettering, as well as tablet lettering using digital tools such as Photoshop and Illustrator. Her teaching experience includes giving workshops and talks at universities and creative conferences such as Full Sail University and Creative South. She also teaches hand lettering on her blog for free to over 15,000 students and live streams her process on Twitch three times a week.

    You don't need worry about messing up techniques you've never attempted before inside your raw-art journal. You just need to be you because raw art is you and it thrives on creative play, on experimentation and even on making mistakes.Raw Art Journaling will teach you how to embrace your art, confront negative self-talk (a.k.a., your gremlin) and make meaning with your words and with your art. Inside Raw Art Journaling you'll discover how to:Write meaningful thoughts with a single sentenceCreate thought-provoking poems through found poetryUncover images hidden in your photosMake personal meaning with the simplest of linesFinally feel free to make mistakesUse clever techniques to keep your secrets secretQuiet your gremlin, grab your permission slip (it's on page 19) and start making meaning in your own raw-art journal today!