Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine:Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

    Noted historian Steven E. Woodworth tells the story of what many regard as the defining event in United States history. While covering all theaters of war, he emphasizes the importance of action in the region between the Appalachians and the Mississippi River in determining its outcome. Woodworth argues that the Civil War had a distinct purpose that was understood by most of its participants: it was primarily a conflict over the issue of slavery. The soldiers who filled the ranks of the armies on both sides knew what they were fighting for. The outcome of the war after its beginnings at Fort Sumter to the Confederate surrender four years later was the result of the actions and decisions made by those soldiers and millions of other Americans. Written in clear and compelling fashion, This Great Struggle is their story and ours."

    Fully revised and expanded, the 2009 version comes with a supplementary CD containing readings on key topics, plus video examples showing developmentally appropriate practice in action. Based on what the research says about development, learning, and effective practices, as well as what experience tells us about teaching intentionally, DAP articulates the principles that should guide our decision making. Chapters describe children from birth through age 8 in detail, with extensive examples of appropriate practice for infant/toddler, preschool, kindergarten, and primary levels.

    But Ismé, the new scholarship girl, is causing trouble.Downey House is preparing for Christmas - the halls are decorated, the play is in rehearsal - but it doesn't seem to be the most wonderful time of the year. Will the school be able to pull together to celebrate the festive season?

    The Dream of Scipio was excerpted in late antiquity from Cicero's De Republica, a dialogue in six books which now only survives in fragmentary form.

    NOT EVEN HER OWN FATHER.Envy of the other girls, Zaria was born for the sea. Nobody questions her fate as the chosen braenese to marry Keroe, God of the Sea -- least of all her.And even if she did, she has no choice.When Zaria’s wedding day finally arrives, she'll become the only islander of her generation permitted to cross into the God Sea. There’s nothing more she could possibly want.UNTIL A CURIOUS BOY WASHES UP ON HER PALM-FRINGED PARADISE AND ZARIA DEFIES SACRED LAW TO HIDE THE UNCONSCIOUS STRANGER.There are only two possibilities with his strange (and strangely handsome) face: he’s either a village anomaly or the Sea God himself, in disguise. The alluring boy-creature couldn’t have come from anywhere else, because there is no other land in all the ocean.BUT WHEN THE SCOUNDREL AWAKENS, HE HAS THE GALL TO AMBUSH ZARIA.As three pageants leading up to her wedding turn unexpectedly deadly, and the enigma of its true purpose looms, Zaria is torn between her long-desired fate as Sea Queen and the infuriating boy who tells her that everything her people know is a lie.

    That's why we created Digital Adaptation, a new practical book on how to help senior management understand the Web and adapt the business, culture, teams and workflows accordingly. No fluff, no theory — just techniques and strategies that worked in practice, and showed results. The book will help traditional businesses and organizations to overcome their legacy, and help you plant the seeds of change with very little power. If you do want to finally see changes happening, this is the book to grab. Written by Paul Boag. Designed by Veerle Pieters. 176 pages. YOU'LL LEARN TO: • Tackle bureaucracy and overcome legacy culture, • Develop a flexible and effective digital strategy, • Use responsibility matrix to minimize delays and costs, • Adopt a digital culture and become digital by default, • Apply techniques from mid-sized and large organizations, • Avoid toxic working practices and improve internal processes, • Organize teams and boost their efficiency, • Embrace social media and use them effectively, • Understand the value of a digital team and invest in them, • Break down the walls and nourish collaboration, ownership and innovation.

    But, awaiting his arrival, slowly Beatie realizes he will never come and her famous final speech exults that Ronnie has taught her independence and how to free herself from him.4 women, 5 men

    Every teacher needs to use instructional routines that allow students to engage in all of these literacy processes. Classroom examples from science, social studies, English, math, visual and performing arts, and core electives ensure that all middle and high school teachers will find useful ideas that they can implement immediately. This book provides readers with examples of fifty evidence-based instructional routines that can be used across content areas to ensure that reading and writing occur in all classes. Evidence-based-a clear research base is presented with every instructional routine, helping you further understand when and why a particular approach should be used. Practical examples-for each instructional routine presented, a practical example is provided that illustrates ways this routine has been used in today's classrooms. Quick reference -- instructional routines are arranged alphabetically, and an index on the inside front cover specifies the literacy focus for each strategy and whether the strategy is meant to be used before, during, or after reading. Instructional routines- recommended actions a teacher can take to foster comprehension, such as thinking aloud, using Question-Answer Relationships, and teaching with word walls.

    Lentfer's storytelling achieves its joys and universality not via grand summations but via grounded self-giving, familial intimacy, funny friendships, attentive griefs, and full-bodied immersion in the Alaskan rainforest. The writing is honest, intensely lived, and overflowing with heart: broken, mended, and whole."a "David James Duncan, author of The Brothers K and God Laughs & PlaysHank Lentfer listened to cranes passing over his home in southeast alaska for twenty years before bothering to figure out where they were going. On a very visceral level, he didn't want to know. After all, cranes gliding through the wide skies of Alaska are the essence of wildness. But the same animals, pecking a living between the cornfields and condos of California's Central Valley, seem trapped and diminished. A former wildlife biologist and longtime conservationist, Lentfer had come to accept that no number of letters to the editor or trips to D.C. could stop the spread of clear cuts, alter the course of climate change, or ensure that his beloved cranes would always appear. And he had no idea that following the paths of cranes would lead him to the very things he was most afraid of: parenthood, responsibility, and actions of hope in a frustrating and warming world. Faith of Cranes is Lentfer's quiet, lyrical memoir of his home and community near Glacier Bay that reveals a family's simple acts -- planting potatoes, watching cranes, hunting deer -- as well as a close and eccentric Alaskan community. It shows how several thousand birds and one little girl teach a new father there is no future imaginable that does not leave room for compassion and grace.

    When teachers offer themselves as moralists, political activists, or agents of social change rather than as credentialed experts in a particular subject and the methods used to analyze it, they abdicate their true purpose. And yet professors now routinely bring their political views into the classroom and seek to influence the political views of their students. Those who do this will often invoke academic freedom, but Fish argues that academic freedom, correctly understood, is the freedom to do the academic job, not the freedom to do any job that comes into the professor's mind. He insists that a professor's only obligation is "to present the material in the syllabus and introduce students to state-of-the-art methods of analysis. Not to practice politics, but to study it; not to proselytize for or against religious doctrines, but to describe them; not to affirm or condemn Intelligent Design, but to explain what it is and analyze its appeal."Given that hot-button issues such as Holocaust denial, free speech, and the Israeli-Palestinian conflict are regularly debated in classrooms across the nation, Save the World On Your Own Time is certain to spark fresh debate—and to incense both liberals and conservatives—about the true purpose of higher education in America.

    Charlene Sanchez, a popular senior, believes everyone is a target—and everyone is a suspect. When videos of the murders begin to surface on social media, Charlene enlists the help of her closest friends and races to find the serial killer. Can she stop the killer before he stops her? Jon Athan, author of Butcher Road and Camp Blaze, brings you another violent slasher inspired by the classics. WARNING: This book contains scenes of graphic violence. This book is not intended for those easily offended or appalled. Please enjoy at your own discretion.

    Although fantasy and spectacle have become the lingua franca of our time, Duncombe points out that liberals continue to depend upon sober reason to guide them and suggests ways in which they can adopt the new when producing policies.

    She can't stay in Scotland or their cosy flat over the restaurant without him. But when she tries to sell the business so she can return to London and run from her past, she discovers the restaurant is hardly worth anything at all. Maddy can't let her father's legacy be treated this way, so together with her dad's best friends and The Birdie & Bramble staff, she begins to revitalise the restaurant. Maybe if she can save The Birdie & Bramble, then she might just be able to make her dad proud of her again... This is the first novel in The Birdie & Bramble series. Don't miss a single book in this hilarious and feel-good series: 1. New Beginnings at The Birdie & Bramble 2. Snowfall at The Birdie & Bramble 3. Blue Skies at The Birdie & Bramble

    Like so many parents, his mother, Chris, overlooked Toren's growing alcohol problem. But when he graduated, Toren realized he'd become a full-blown alcoholic. And he was not alone.Considered a rite of passage, teenage drinking has skyrocketed to epidemic proportions, fostering a generation of young adults whose lives are already beginning to come apart under the strain. This book, written from the viewpoints of both mother and son, is a riveting, enlightening, and heartbreakingly true story of a family that was able to confront the fear, pain, and denial that threatened to destroy them--and survive the epidemic of teenage drinking that's putting America's future at risk.