The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change


Jennifer Aaker - 2010
    But no book addresses how to harness the incredible power of social media to make a difference. "The Dragonfly Effect" shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this bookReveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal resultsFeatures original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyaltyLeverage the power of design thinking and psychological research with practical strategiesReveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States"The Dragonfly Effect" shows that you don't need money or power to inspire seismic change.

Class Matters


The New York Times - 2005
    We have no hereditary aristocracy or landed gentry, and even the poorest among us feel that they can become rich through education, hard work, or sheer gumption. And yet social class remains a powerful force in American life.In Class Matters, a team of New York Times reporters explores the ways in which class--defined as a combination of income, education, wealth, and occupation--influences destiny in a society that likes to think of itself as a land of opportunity. We meet individuals in Kentucky and Chicago who have used education to lift themselves out of poverty and others in Virginia and Washington whose lack of education holds them back. We meet an upper-middle-class family in Georgia who moves to a different town every few years, and the newly rich in Nantucket whose mega-mansions have driven out the longstanding residents. And we see how class disparities manifest themselves at the doctor's office and at the marriage altar.For anyone concerned about the future of the American dream, Class Matters is truly essential reading.Class Matters is a beautifully reported, deeply disturbing, portrait of a society bent out of shape by harsh inequalities. Read it and see how you fit into the problem or--better yet--the solution!--Barbara Ehrenreich, author of Nickel and Dimed and Bait and Switch

Facing Reality: Two Truths about Race in America


Charles Murray - 2021
    Two known truths, long since documented beyond reasonable doubt, need to be acknowledged and incorporated into the ways we approach public policy: American Whites, Blacks, Latinos, and Asians have different rates of violent crime and different means and distributions of cognitive ability. These two truths drive the problems in policing, education, and the workplace that are now ascribed to systemic racism. Facing Reality lays out the evidence clinically and in detail, without apologies or animus.What good can come of bringing such uncomfortable realities into the open? Charles Murray argues that ignoring them is destroying America’s most precious ideal, once known as the American creed: People are to be judged on an equal basis as individuals, not by national origin, social class, race, or religion. The ideology behind the charges of systemic racism repudiates this ideal, demanding instead that the power of the state must be used to favor some groups of people over others to advance social justice.Americans on the center left and center right who are the American creed’s natural allies have denied themselves the ability to defend it. What else but racism can be to blame for race differences in outcomes? They have been afraid to answer. They must. Facing Reality is a step in that direction.

HOW THE 1 PERCENT PROVIDES THE STANDARD OF LIVING OF THE 99 PERCENT


George Reisman - 2015
    As they see matters, wealth in the form of means of production and wealth in the form of consumers’ goods are essentially indistinguishable. For all practical purposes, they have no awareness of the existence of capital and of its importance. Thus, capitalists are generally depicted as fat men, whose girth allegedly signifies an excessive consumption of food and of wealth in general, while their alleged victims, the wage earners, are typically depicted as substantially underweight, allegedly signifying their inability to consume, thanks to the allegedly starvation wages paid by the capitalists.The truth is that in a capitalist economic system, the wealth of the capitalists is not only overwhelmingly in the form of means of production, such as factory buildings, machinery, farms, mines, stores, warehouses, and means of transportation and communication, but all of this wealth is employed in producing for the market, where its benefit is made available to everyone in the economic system who is able to afford to buy its products.Consider. Whoever can afford to buy an automobile benefits from the existence of the automobile factory and its equipment where that car was made. He also benefits from the existence of all the other automobile factories, whose existence and competition served to reduce the price he had to pay for his automobile. He benefits from the existence of the steel mill that provided the steel for his car, and from the iron mine that provided the iron ore needed for the production of that steel, and, of course, from the existence of all the other steel mills and iron mines whose existence and competition served to hold down the prices of the steel and iron ore that contributed to the production of his car.And, thanks to the great magnitude of wealth employed as capital, the demand for labor, of which capital is the foundation, is great enough and thus wages are high enough that virtually everyone is able to afford to a substantial degree most of the products of the economic system. For the capital of the capitalists is the foundation both of the supply of products that everyone buys and of the demand for the labor that all wage earners sell. More capital—a greater amount of wealth in the possession of the capitalists—means a both a larger and better supply of products for wage earners to buy and a greater demand for the labor that wage earners sell. Everyone, wage earners and capitalists alike, benefits from the wealth of the capitalists, because, as I say, that wealth is the foundation of the supply of the products that everyone buys and of the demand for the labor that all wage earners sell. More capital in the hands of the capitalists always means a more abundant, better quality of goods and services offered for sale and a larger demand for labor. The further effect is lower prices and higher wages, and thus a higher standard of living for wage earners.Furthermore, the combination of the profit motive and competition operates continually to improve the products offered in the market and the efficiency with which they are produced, thus steadily further improving the standard of living of everyone.In the alleged conflict between the so-called 99 percent and the so-called 1 percent, the program of the 99 percent is to seize as far as possible the wealth of the 1 percent and consume it. To the extent that it is enacted, the effect of this program can only be to impoverish everyone, and the 99 percent to a far greater extent than the 1 percent. To the extent that the 1 percent loses its mansions, luxury cars, and champagne and caviar, 99 times as many people lose their houses, run-of-the mill cars, and steak and hamburger.

Nobody Left to Hate


Elliot Aronson - 2000
    It was the worst school massacre in our nation's history. Can we prevent a tragedy like this from happening again?In Elliot Aronson's Nobody Left to Hate, on of our nation's leading social psychologists argues that the negative atmosphere in our schools--the exclusion, taunting, humiliation, and bullying--played a major role in triggering the pathological behavior of the shooters. At the very least, such an atmosphere makes schools an unpleasant experience for most normal students.But it doesn't have to be. Nobody Left to Hate offers concise, practical, and easy-to-apply strategies for creating a more supportive, stimulating, and compassionate environment in our schools. Based on decades of scientific research and classroom testing, these strategies explain how students can be taught to control their own impulses, how to respect others, and how to resolve conflicts amicably. In addition, they show teachers how to structure classes to promote cooperation, rather than competition, without sacrificing academics. On the contrary, education is greatly enhanced.For parents, teachers, or anyone concerned with what is happening in our schools, Nobody Left to Hate provides a simple and effective plan of action that will make their children's school not only a safe place, but a more humane place of learning.

Race Rules: Navigating The Color Line


Michael Eric Dyson - 1996
    Here he unearths the hidden rules that poison our language, our thinking, and our politics.Dyson reveals the pernicious influence of racial thinking across the broad canvas of American social and cultural life, from the disjunction between how whites and blacks view the world, to the way perceptions of black masculinity thwart black leadership, to the politics of nostalgia that keeps us looking to an imaginary past rather than creating a positive future. Through painful examples drawn from within the black community—sexual conflict in the black church, the myth of the ”head Negro,” relations between black men and women—he depicts our ongoing failure to break free of the rule of race.”In a color-blind society, we can only see black and white,” warns Dyson as he argues for color consciousness informed by history and shaped by hope. provocative and compelling, Race Rules is the most important work to date from the ”hip-hop intellectual” who stands at the forefront of his generation of black public thinkers.

Mea Culpa: The Election Essays


Michael Cohen - 2020
    For the first time, fans of Cohen’s hit podcast, Mea Culpa, can now read the very best of his essays and political analysis from the show all in once place. This book serves as a snapshot of an incredibly dark 50 days in the run up to the most divisive election in modern history. With his signature wit and New Yawk sensibility, get inside the head of Donald J. Trump from the man who knew him best.

The Good Immigrant


Nikesh ShuklaWei Ming Kam - 2016
    How does it feel to be constantly regarded as a potential threat, strip-searched at every airport?Or be told that, as an actress, the part you’re most fitted to play is ‘wife of a terrorist’? How does it feel to have words from your native language misused, misappropriated and used aggressively towards you? How does it feel to hear a child of colour say in a classroom that stories can only be about white people? How does it feel to go ‘home’ to India when your home is really London? What is it like to feel you always have to be an ambassador for your race? How does it feel to always tick ‘Other’?Bringing together 21 exciting black, Asian and minority ethnic voices emerging in Britain today, The Good Immigrant explores why immigrants come to the UK, why they stay and what it means to be ‘other’ in a country that doesn’t seem to want you, doesn’t truly accept you – however many generations you’ve been here – but still needs you for its diversity monitoring forms.Inspired by discussion around why society appears to deem people of colour as bad immigrants – job stealers, benefit scroungers, undeserving refugees – until, by winning Olympic races or baking good cakes, or being conscientious doctors, they cross over and become good immigrants, editor Nikesh Shukla has compiled a collection of essays that are poignant, challenging, angry, humorous, heartbreaking, polemic, weary and – most importantly – real.

Erasing America: Losing Our Future by Destroying Our Past


James S. Robbins - 2018
     There will be no monuments to American heroes, no stories that will praise them. The United States will have become a dark chapter in human history, best forgotten. In Erasing America: Destroying Our Future by Erasing Our Past (releasing August 21st), James Robbins reveals that the radical Left controls education, the media, and the Democratic party…. and they seek to demean, demolish, and relentlessly attack America’s past in order to control America’s present. This toxic movement has already brainwashed an entire generation and is rapidly changing the cultural, historical, and spiritual bonds of our nation.  American exceptionalism, history, and patriotism are a magnificent legacy, Robbins warns, but to pass it on to our children, we must view the past with understanding, the present with gratitude, and the future with hope. Wondering if it’s really that bad? Here are some facts you’ll learn in Erasing America:   At Yale, residential Calhoun College is being renamed after students complained about the pro-slavery sentiments of John C. Calhoun. In Massachusetts, Simmons College claims saying, “God bless you” is an “Islamophobic microaggression.”  In Virginia, school districts seek to ban To Kill a Mockingbird and The Adventures of Huckleberry Finn because parents complained about the racial slurs in the books. Across the country, Christmas songs and movies are labelled as racist and sexist – and banned. In California, a San Francisco school district wants to rename George Washington High School because our first president owned slaves. In Arkansas, a monument engraved with the Ten Commandments was smashed to smithereens by a protester in a Dodge Dart. And in parks and squares across the South, statues of confederate generals and soldiers are disappearing.   Robbins wants you to understand the critical situation in America, and to use Erasing America to equip your fellow Americans against this Leftist propaganda – before it’s too late!

Chechnya: To the Heart of a Conflict


Andrew Meier - 2004
    As Andrew Meier explains in this utterly compelling account, the most recent Chechen war actually broke out on New Year's Eve in 1994 when Boris Yeltsin sent hundreds of tanks to the center of the city of Grozny in an effort to quell popular demands for independence from Russia. Six years later, Meier, braving great personal danger, traveled to the scene of one of the largest civilian massacres carried out by Russian troops, reporting on the carnage in which over 60 Chechen civiliansincluding a pregnant woman and many elderlywere brutally slaughtered in one of the war's most horrific "mop-up" operations. Days after a Chechen woman became the conflict's first female suicide bomber, Meier visited this war-torn province, encountering, among others, kidnappers, Wahhabi Islamists aligned with the Taliban, and a stream of Russian mothers arriving at the morgue to identify their fallen soldier sons. Chechnya is Meier's stunning report from a region where the death toll has already exceeded 100,000 people, and a book that attempts to comprehend what compels men to shoot children in the back.

The Devil You Know: A Black Power Manifesto


Charles M. Blow - 2021
    The point here is not to impose a new racial hierarchy, but to remove an existing one. After centuries of waiting for white majorities to overturn white supremacy, it seems to me that it has fallen to Black people to do it themselves.Acclaimed columnist and author Charles Blow never wanted to write a “race book.” But as violence against Black people—both physical and psychological—seemed only to increase in recent years, culminating in the historic pandemic and protests of the summer of 2020, he felt compelled to write a new story for Black Americans. He envisioned a succinct, counterintuitive, and impassioned corrective to the myths that have for too long governed our thinking about race and geography in America. Drawing on both political observations and personal experience as a Black son of the South, Charles set out to offer a call to action by which Black people can finally achieve equality, on their own terms.So what will it take to make lasting change when small steps have so frequently failed? It’s going to take an unprecedented shift in power. The Devil You Know is a groundbreaking manifesto, proposing nothing short of the most audacious power play by Black people in the history of this country. This book is a grand exhortation to generations of a people, offering a road map to true and lasting freedom.

Ethnicity, Inc.


John L. Comaroff - 2009
    anthropologists John L. and Jean Comaroff analyze a new moment in the history of human identity: its rampant commodification. Through a wide-ranging exploration of the changing relationship between culture and the market, they address a pressing question: Wherein lies the future of ethnicity?Their account begins in South Africa, with the incorporation of an ethno-business in venture capital by a group of traditional African chiefs. But their horizons are global: Native American casinos; Scotland’s efforts to brand itself; a Zulu ethno-theme park named Shakaland; a world religion declared to be intellectual property; a chiefdom made into a global business by means of its platinum holdings; San “Bushmen” with patent rights potentially worth millions of dollars; nations acting as commercial enterprises; and the rapid growth of marketing firms that target specific ethnic populations are just some of the diverse examples that fall under the Comaroffs’ incisive scrutiny. These phenomena range from the disturbing through the intriguing to the absurd. Through them, the Comaroffs trace the contradictory effects of neoliberalism as it transforms identities and social being across the globe.Ethnicity, Inc. is a penetrating account of the ways in which ethnic populations are remaking themselves in the image of the corporation—while corporations coopt ethnic practices to open up new markets and regimes of consumption. Intellectually rigorous but leavened with wit, this is a powerful, highly original portrayal of a new world being born in a tectonic collision of culture, capitalism, and identity.

What Your Husband Isn't Telling You: A Guided Tour of a Man's Body, Soul, and Spirit


David Murrow - 2012
    What's going on inside his man-brain? What secrets is he keeping? What is he afraid of? Why is he so obsessed with (fill-in-the-blank)? Why do men see things so differently? And what about his spiritual life (or lack of it)?David Murrow leads women on a groundbreaking tour of a man's heart, mind, and soul. More than just a book about what men think, it explores the deep forces that determine what they say, do, and believe--secrets most men do not give voice to. Readers will be surprised, fascinated, and encouraged by what they find.

The American Way of Poverty: How the Other Half Still Lives


Sasha Abramsky - 2013
    It is made up of both the long-term chronically poor and new working poor—the tens of millions of victims of a broken economy and an ever more dysfunctional political system. In many ways, for the majority of Americans, financial insecurity has become the new norm.The American Way of Poverty shines a light on this travesty. Sasha Abramsky brings the effects of economic inequality out of the shadows and, ultimately, suggests ways for moving toward a fairer and more equitable social contract. Exploring everything from housing policy to wage protections and affordable higher education, Abramsky lays out a panoramic blueprint for a reinvigorated political process that, in turn, will pave the way for a renewed War on Poverty.It is, Harrington believed, a moral outrage that in a country as wealthy as America, so many people could be so poor. Written in the wake of the 2008 financial collapse, in an era of grotesque economic extremes, The American Way of Poverty brings that same powerful indignation to the topic.

Economics In Wonderland: Robert Reich's Cartoon Guide To A Political World Gone Mad And Mean


Robert B. Reich - 2017
    Secretary of Labor and The Daily Show and CNBC commentator's podcast, viewed on his Inequality Media website, has seen Reich's informal lectures on student debt, social security, and gerrymandering, which he accompanies by quickly drawing cartoons to illustrate his major points. Collected here, for the first time, are short essays, edited from his presentations, and Reich's clean-line, confident illustrations, created with a large sketchpad and magic marker. Economics in Wonderland clearly explains the consequences of the disastrous policies of global austerity with humor, insight, passion, and warmth, all of which are on vivid display in words and pictures.