Along with commercial and dwelling units, temples, palaces, and cathedrals, Zevi treats structures such as fountains, columns, and monuments, subjecting them all to aesthetic, cultural, and functional criteria and explaining them in easily understood terms. Beautifully illustrated with examples from the entire history of the art, this is one of the most stimulating and provocative books ever written on the history and purpose of architecture.

    It includes a wealth of material that has emerged from a sequence of six conferences held by influential figures in the field of urban development and its related disciplines, and examines the requisite tools for creating a thriving modern city. The book has been edited by Ricky Burdett and Deyan Sudjic in collaboration with one of the most important educational institutions in this field, the London School of Economics, which assures that the information and data provided is reliable, accurate and informed. Taking 6 key cities as its focal point: New York, Shanghai, London, Mexico City, Johannesburg and Berlin, The Endless City discusses in depth not only the infrastructure and architectural expansion necessary for continuous urban growth, but also the social and economic factors that are critical to urban development in the 21st century. Clearly organised into separate sections for each city, the book will have a strong visual impact and make detailed scholarly research straightforward and manageable. Images of each city will complement the discussions and enrich the discussion presented in the text.With contributions by experts in urban development, this book will appeal to architects, city planners, economists, students, politicians and anyone with an interest in the future of our cities.

    This exposed an ecosystem that had been hidden from the sun for over 120,000 years. Imbedded deep in the ice shelf was an object. The object was carrying a deadly virus that killed most of the world's population. A group of strangers, bound by circumstance, embark on an epic adventure to develop a vaccine to save what is left of the human race. In the sequel, Akureyri Gateway, one of the three individuals that is immune from the deadly virus visits a cave in Akureyri, Iceland. This cave holds the key to unlocking the mystery surrounding the origins of the worldwide pandemic. The adventure continues with Biogenic Convergence, the third installment in this series.

    From Brazil to Venezuela, and from Mexico to Argentina, McGuirk discovers the people and ideas shaping the way cities are evolving. Ever since the mid twentieth century, when the dream of modernist utopia went to Latin America to die, the continent has been a testing ground for exciting new conceptions of the city. An architect in Chile has designed a form of social housing where only half of the house is built, allowing the owners to adapt the rest; Medellín, formerly the world’s murder capital, has been transformed with innovative public architecture; squatters in Caracas have taken over the forty-five-story Torre David skyscraper; and Rio is on a mission to incorporate its favelas into the rest of the city. Here, in the most urbanised continent on the planet, extreme cities have bred extreme conditions, from vast housing estates to sprawling slums. But after decades of social and political failure, a new generation has revitalised architecture and urban design in order to address persistent poverty and inequality. Together, these activists, pragmatists and social idealists are performing bold experiments that the rest of the world may learn from.Radical Cities is a colorful journey through Latin America—a crucible of architectural and urban innovation.

    This book is useful for designers, project managers, programmers, and other information architecture practitioners.

    And rightly so: in our increasingly visual culture, it is an omnipresent form of creativity, something we are all influenced by whether we like it or not. Every logo, every poster, every CD cover confronts us with graphic design in some shape or form. It is the basis of all visual communication and arguably the most pervasive creative discipline of our times. designers arranged in an A to Z order. Each of the designers is featured over two double-page spreads, which are extensively illustrated with examples of their work. Alongside these examples, a 400 word text by the selecting curator explains his/her choice and illuminates the depicted work. The reproductions are further complemented with extended captions and biographical information on the designer. designers. Showcasing talents from Minneapolis to Macao, Area opens the door to the work of emerging designers practising in more than 25 countries around the world. It reflects a unique multitude of styles, ideas, and influences: an endless range of creativity from the playful, digital graphics of Eboy in Berlin, to the regional aesthetics of Chaz Mavyanne Davies of Zimbabwe or Ahn Sang-Soo of Korea; from the political awareness of Iran's Reza Abedini, to the more sober and traditional designs of the Italy's Leonardo Sonnoli. were also asked to choose what they consider a design 'classic, ' i.e. a piece of printed design from any era that is of particular significance to them. These 'classic' pieces are showcased in the shorter, second part of the book, each accompanied by a brief text explaining how the 'classic' piece fits into the selecting curator's general view and philosophy of graphic design. design, Area promises to be unique in its exciting design, its clear and interesting concept, its truly global scope, and its fresh and unconventional content

    Organized by spectrum, in color-by-color sections for easy navigation, this book documents each hue with charts showing color range and palette variations. Chapters detail each color’s creative history and cultural associations, with examples of color use that extend from the artistic to the utilitarian—whether the turquoise on a Reid Miles album cover or the avocado paint job on a 1970s Dodge station wagon. A practical and inspirational resource for designers and students alike, The Designer’s Dictionary of Color opens up the world of color for all those who seek to harness its incredible power.

    Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.

    A critical history of planning in theory and practice in the twentieth century, as well as of the social and economic problems and opportunities that gave rise to it Trenchant, perceptive, global in coverage, this book is an unrivalled account of its crucial subject Comprehensively revised to take account of abundant new literature published since its original appearance, and to view the 1990s in historical perspective Reviews the development of the modern planning movement over the entire span of the twentieth century

    By the following April, the book was finished. Titled The Seven Lamps of Architecture, it was far more than a treatise on the Gothic style; instead, it elaborated Ruskin's deepest convictions of the nature and role of architecture and its aesthetics. The book was published to immediate acclaim and has since become an acknowledged classic.The "seven lamps" are Sacrifice, Truth, Power, Beauty, Life, Memory, and Obedience. In delineating the relationship of these terms to architecture, Ruskin distinguishes between architecture and mere building. Architecture is an exalting discipline that must dignify and ennoble public life. It must preserve the purity of the materials it uses; and it must serve as a source of power and renewal for the society that produces it. The author expounds these and many other ideas with exceptional passion and knowledge, expressed in a masterly prose style.Today, Ruskin's timeless observations are as relevant as they were in Victorian times, making The Seven Lamps of Architecture required reading for architects, students, and other lovers of architecture, who will find in these pages a thoughtful and inspiring approach to one of man's noblest endeavors.This authoritative edition includes excellent reproductions of the 14 original plates of Ruskin's superb drawings of architectural details from such structures as the Doge's Palace in Venice, Giotto's Campanile in Florence, and the Cathedral of Rouen.

    A new Kind of urbanism--manipulative, dispersed, and hostile to traditional public space--is emerging both at the heart and at the edge of town in megamalls, corporate enclaves, gentrified zones, and psuedo-historic marketplaces. If anything can be described as a paradigm for these places, it's the theme park, an apparently benign environment in which all is structured to achieve maximum control and in which the idea of authentic interaction among citizens has been thoroughly purged. In this bold collection, eight of our leading urbanists and architectural critics explore the emblematic sites of this new cityscape--from Silicon Valley to Epcot Center, South Street Seaport to downtown Los Angeles--and reveal their disturbing implications for American public life.

    The book also demonstrates how white space can lend “sound” to typography or shift the “weight” of a page. Clear, insightful comments are presented in a dynamic page design, and interactive design elements, thought-provoking captions, and scores of illustrations challenge designers to “think out of the box.”.

     AWS has been the frontrunner in cloud computing products and services, and the AWS Certified Solutions Architect Official Study Guide for the Associate exam will get you fully prepared through expert content, and real-world knowledge, key exam essentials, chapter review questions, access to Sybex’s interactive online learning environment, and much more. This official study guide, written by AWS experts, covers exam concepts, and provides key review on exam topics, including: Mapping Multi-Tier Architectures to AWS Services, such as web/app servers, firewalls, caches and load balancers Understanding managed RDBMS through AWS RDS (MySQL, Oracle, SQL Server, Postgres, Aurora) Understanding Loose Coupling and Stateless Systems Comparing Different Consistency Models in AWS Services Understanding how AWS CloudFront can make your application more cost efficient, faster and secure Implementing Route tables, Access Control Lists, Firewalls, NAT, and DNS Applying AWS Security Features along with traditional Information and Application Security Using Compute, Networking, Storage, and Database AWS services Architecting Large Scale Distributed Systems Understanding of Elasticity and Scalability Concepts Understanding of Network Technologies Relating to AWS Deploying and Managing Services with tools such as CloudFormation, OpsWorks and Elastic Beanstalk. Learn from the AWS subject-matter experts, review with proven study tools, and apply real-world scenarios. If you are looking to take the AWS Certified Solutions Architect Associate exam, this guide is what you need for comprehensive content and robust study tools that will help you gain the edge on exam day and throughout your career.

    She presents the definitive guide to what makes houses look and feel right, revealing the dos and don'ts of livable home design. Hundreds of elegant line drawings--rendering the varieties of architectural features and displaying “avoid” and “use” versions of the same elements side by side--make this an indispensable resource for designing and building a timelessly beautiful home.