Principles of Marketing


Philip Kotler - 1980
    The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

Literature: A Introduction to Fiction, Poetry, Drama, and Writing, Interactive Edition


X.J. Kennedy - 1979
    MyLiteratureLab icons are found in the margins of the text along with a list of media assets at the front of the anthology. The most popular Literature anthology continues to bring students the finest literature from fables to poetweets. The Twelfth Edition of "Literature: An Introductiuon to Fiction, Poetry, Drama, and Writing," edited" "by X. J. Kennedy and Dana Gioia, includes eleven new stories from students' favorite authors: ZZ Packer's "Brownies," Ray Bradbury's, "The Sound of Thunder," Anne Tyler's, "Teenage Wasteland," David Leavitt's, "A Place I've Never Been" and Isabel Allende's "The Judge's Wife." More than 60 new accessible and engaging poems have been added including former Iraqi soldier Brian Turner's "The Hurt Locker," Katha Pollit's "The Mind-Body Problem" as well as poetweets from Lawrence Bridges and Robert Pinsky. In addition, there are new poems from Kay Ryan, Benjamin Alire Saenz, H. D, Gary Snyder, Joy Harjo, Tami Haaland, Robert Hayden, Denise Levertov, and William Carlos Williams. Three new one-act plays help "ease" students into the study of this genre. The new plays include two comedies-- David Ives's, "Sure Thing" and Jane Martin's "Beauty"--as well as Edward Bok Lee's experimental drama "El Santo Americano." In addition, Milcha Sanchez-Scott's" The Cuban Swimmer "has been added." "

The Norton Anthology of English Literature, Vol. B: The Sixteenth Century & The Early Seventeenth Century


M.H. AbramsLawrence Lipking - 1986
    Under the direction of Stephen Greenblatt, General Editor, the editors have reconsidered all aspects of the anthology to make it an even better teaching tool.

A Book of Abstract Algebra


Charles C. Pinter - 1982
    Its easy-to-read treatment offers an intuitive approach, featuring informal discussions followed by thematically arranged exercises. Intended for undergraduate courses in abstract algebra, it is suitable for junior- and senior-level math majors and future math teachers. This second edition features additional exercises to improve student familiarity with applications. An introductory chapter traces concepts of abstract algebra from their historical roots. Succeeding chapters avoid the conventional format of definition-theorem-proof-corollary-example; instead, they take the form of a discussion with students, focusing on explanations and offering motivation. Each chapter rests upon a central theme, usually a specific application or use. The author provides elementary background as needed and discusses standard topics in their usual order. He introduces many advanced and peripheral subjects in the plentiful exercises, which are accompanied by ample instruction and commentary and offer a wide range of experiences to students at different levels of ability.

Elements of Information Theory


Thomas M. Cover - 1991
    Readers are provided once again with an instructive mix of mathematics, physics, statistics, and information theory.All the essential topics in information theory are covered in detail, including entropy, data compression, channel capacity, rate distortion, network information theory, and hypothesis testing. The authors provide readers with a solid understanding of the underlying theory and applications. Problem sets and a telegraphic summary at the end of each chapter further assist readers. The historical notes that follow each chapter recap the main points.The Second Edition features: * Chapters reorganized to improve teaching * 200 new problems * New material on source coding, portfolio theory, and feedback capacity * Updated referencesNow current and enhanced, the Second Edition of Elements of Information Theory remains the ideal textbook for upper-level undergraduate and graduate courses in electrical engineering, statistics, and telecommunications.

Mathematical Methods for Physicists


George B. Arfken - 1970
    This work includes differential forms and the elegant forms of Maxwell's equations, and a chapter on probability and statistics. It also illustrates and proves mathematical relations.

Probability Theory: The Logic of Science


E.T. Jaynes - 1999
    It discusses new results, along with applications of probability theory to a variety of problems. The book contains many exercises and is suitable for use as a textbook on graduate-level courses involving data analysis. Aimed at readers already familiar with applied mathematics at an advanced undergraduate level or higher, it is of interest to scientists concerned with inference from incomplete information.

Differential Equations


Richard Bronson - 2010
    This supplement will cater to the requirements of students by covering all important topics of Laplace transformation, Matrices, Numerical Methods. Further enhanced is its usability by inclusion of chapter end questions in sync with student needs. Table of contents: 1. Basic Concepts 2. An Introduction to Modeling and Qualitative Methods 3. Classification of First-Order Differential Equations 4. Separable First-Order Differential Equations 5. Exact First-order Differential Equations 6. Linear First-Order Differential Equations 7. Applications of First-Order Differential Equations 8. Linear Differential Equations: Theory of Solutions 9. Second-Order Linear Homogeneous Differential Equations with Constant Coefficients 10. nth-Order Linear Homogeneous Differential Equations with Constant Coefficients 11. The Method of Undetermined Coefficients 12. Variation of Parameters 13. Initial-Value Problems for Linear Differential Equations 14. Applications of Second-Order Linear Differential Equations 15. Matrices 16. eAt 17. Reduction of Linear Differential Equations to a System of First-Order Equations 18. Existence and Uniqueness of Solutions 19. Graphical and Numerical Methods for Solving First-Order Differential Equations 20. Further Numerical Methods for Solving First-Order Differential Equations 21. Numerical Methods for Solving Second-Order Differential Equations Via Systems 22. The Laplace Transform 23. Inverse Laplace Transforms 24. Convolutions and the Unit Step Function 25. Solutions of Linear Differential Equations with Constant Coefficients by Laplace Transforms 26. Solutions of Linear?Systems by Laplace Transforms 27. Solutions of Linear Differential Equations with Constant Coefficients by Matrix Methods 28. Power Series Solutions of Linear Differential Equations with Variable Coefficients 29. Special Functions 30. Series Solutions N

An Introduction to Mechanics


Daniel Kleppner - 1973
    Intended for undergraduate students with foundation skills in mathematics and a deep interest in physics, it systematically lays out the principles of mechanics: vectors, Newton's laws, momentum, energy, rotational motion, angular momentum and noninertial systems, and includes chapters on central force motion, the harmonic oscillator, and relativity. Numerous worked examples demonstrate how the principles can be applied to a wide range of physical situations, and more than 600 figures illustrate methods for approaching physical problems. The book also contains over 200 challenging problems to help the student develop a strong understanding of the subject. Password-protected solutions are available for instructors at www.cambridge.org/9780521198219.

Concepts of Modern Physics


Arthur Beiser - 2002
    Focusing on the ideas, this book considers relativity and quantum ideas to provide a framework for understanding the physics of atoms and nuclei.

Essentials of Statistics


Mario F. Triola - 2001
    What do you want to learn? Discover the Power of Real Data Mario Triola remains the market-leading statistics author by engaging readers of each edition with an abundance of real data in the examples, applications, and exercises. Statistics is all around us, and Triola helps readers understand how this course will impact their lives beyond the classroom–as consumers, citizens, and professionals. Essentials of Statistics, Fourth Edition is a more economical and streamlined introductory statistics text. Drawn from Triola’s Elementary Statistics, Eleventh Edition, this text provides the same student-friendly approach with material presented in a real-world context. The Fourth Edition contains more than 1,700 exercises (18% more than the previous edition); 89% are new and 81% use real data. The book also contains hundreds of examples; 86% are new and 92% use real data. By analyzing real data, readers are able to connect abstract concepts to the world at large, teaching them to think statistically and apply their conceptual understanding using the same methods that professional statisticians employ. Datasets and other resources (where applicable) for this book are available here.

An Introduction to Modern Astrophysics


Bradley W. Carroll - 1995
    Designed for the junior- level astrophysics course, each topic is approached in the context of the major unresolved questions in astrophysics. The core chapters have been designed for a course in stellar structure and evolution, while the extended chapters provide additional coverage of the solar system, galactic structure, dynamics, evolution, and cosmology. * Two versions of this text are available: An Introduction to Modern Stellar Astrophysics, (Chapters 1-17), and An Introduction to Modern Astrophysics, (Chapters 1-28). * Computer programs included with the text allow students to explore the physics of stars and galaxies. * In designing a curriculum, instructors can combine core and extended chapters with the optional advanced sections so as to meet their individual goals. * Up-to-date coverage of current astrophysical discoveries are included. * This text emphasizes computational physics, including computer problems and on-line programs. * This text also includes a selection of over 500 problems. For additional information and computer codes to be used

Feedback Control of Dynamic Systems


Gene F. Franklin - 1986
    Highlights of the book include realistic problems and examples from a wide range of application areas. New to this edition are: much sharper pedagogy; an increase in the number of examples; more thorough development of the concepts; a greater range of homework problems; a greater number and variety of worked out examples; expanded coverage of dynamics modelling and Laplace transform topics; and integration of MATLAB, including many examples that are formatted in MATLAB.

Fundamentals of Abnormal Psychology [with CD-ROM]


Ronald J. Comer - 1994
    Expanded multicultural coverage including new sociocultural landscape boxes Expanded coverage of key disorders and topics such as Borderline Personality Disorder, Conduct Disorder, ADHD, Pervasive Developmental Disorders like Asperger s DisorderExpanded coverage of prevention and of the promotion of mental healthUpdated coverage of recent theories, research, and events including thousands of new references from the years 2004-2006, as well as hundreds of new photos, tables, and figures.

Vector Calculus


Jerrold E. Marsden - 1976
    The book's careful account is a contemporary balance between theory, application, and historical development, providing it's readers with an insight into how mathematics progresses and is in turn influenced by the natural world.