Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.Topics include: AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior? PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience? THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action? THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design? Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.

    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    Integrate your editor with tools for building, testing, linting, indexing, and searching your codebase. Discover the future of Vim with Neovim: a fork of Vim that includes a built-in terminal emulator that will transform your workflow. Whether you choose to switch to Neovim or stick with Vim 8, you’ll be a better developer.A serious tool for programmers and web developers, no other text editor comes close to Vim for speed and efficiency. Make Vim the centerpiece of a Unix-based IDE as you discover new ways to work with Vim 8 and Neovim in more than 30 hands-on tips.Execute tasks asynchronously, allowing you to continue in Vim while linting, grepping, building a project, or running a test suite. Install plugins to be loaded on startup—or on-demand when you need them—with Vim 8’s new package support. Save and restore sessions, enabling you to quit Vim and restart again while preserving your window layout and undo history. Use Neovim as a drop-in replacement for Vim—it supports all of the features Vim 8 offers and more, including an integrated terminal that lets you quickly perform interactive commands. And if you enjoy using tmux and Vim together, you’ll love Neovim’s terminal emulator, which lets you run an interactive shell in a buffer. The terminal buffers fit naturally with Vim’s split windows, and you can use Normal mode commands to scroll, search, copy, and paste. On top of all that: Neovim’s terminal buffers are scriptable.With Vim at the core of your development environment, you’ll become a faster and more efficient developer.

    This book is both an example-driven programmer's guide and a keep-on-your-desk reference, with new chapters that explain everything you need to know to get the most out of JavaScript, including:Scripted HTTP and Ajax XML processing Client-side graphics using the canvas tag Namespaces in JavaScript--essential when writing complex programs Classes, closures, persistence, Flash, and JavaScript embedded in Java applicationsPart I explains the core JavaScript language in detail. If you are new to JavaScript, it will teach you the language. If you are already a JavaScript programmer, Part I will sharpen your skills and deepen your understanding of the language.Part II explains the scripting environment provided by web browsers, with a focus on DOM scripting with unobtrusive JavaScript. The broad and deep coverage of client-side JavaScript is illustrated with many sophisticated examples that demonstrate how to:Generate a table of contents for an HTML document Display DHTML animations Automate form validation Draw dynamic pie charts Make HTML elements draggable Define keyboard shortcuts for web applications Create Ajax-enabled tool tips Use XPath and XSLT on XML documents loaded with Ajax And much morePart III is a complete reference for core JavaScript. It documents every class, object, constructor, method, function, property, and constant defined by JavaScript 1.5 and ECMAScript Version 3.Part IV is a reference for client-side JavaScript, covering legacy web browser APIs, the standard Level 2 DOM API, and emerging standards such as the XMLHttpRequest object and the canvas tag.More than 300,000 JavaScript programmers around the world have made this their indispensable reference book for building JavaScript applications."A must-have reference for expert JavaScript programmers...well-organized and detailed."-- Brendan Eich, creator of JavaScript

    By scale, we mean having numbers of users in the millions and being built by large engineering teams.For mobile engineers, this book is a blueprint for modern app engineering approaches. For non-mobile engineers and managers, it is a resource with which to build empathy and appreciation for the complexity of world-class mobile engineering.

    The book emphasizes that we all contain the ingredients for leadership, though some elements are better developed than others. "Anyone can improve as a leader simply by building the strength of our weakest elements, " author Gerald M. Weinberg writes. "Mr. Universe doesn't have more muscles than I do, just better developed ones."On one level, the book is an extremely down-to-earth, how-to guide. On a second, it is a set of parables, full of analogies that stick in the mind -- the art of management taught through stories about pinball, tinkertoys, and electric blankets. On yet another level, this is a book about the philosophy and psychology of managing technical projects. On every level, the author brings these entertaining and enlightening elements together to teach you the essentials of leadership.You'll learn how to-- master your fear of becoming a leader-- be creative in solving problems-- motivate people while maintaining quality-- gain organizational power-- plan personal change.-- Whether you manage people, are managed by people, or just want to change the way you interact with others, this book is about success. How to plan it, how to make it happen -- Becoming a Technical Leader shows you how to do it!

    We are in the era of the high tech startup.This book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Instagram, AdMob, Pinterest, and many others.If you're at all interested in startups—whether you're a programmer at the beginning of your career, a seasoned developer bored with the politics of large companies, a manager trying to figure out how to motivate your engineers, or just someone trying to figure out what this startup thing is all about—this book is for you. For more info, see http: //www.hello-startup.net"

    This instantly useful book is packed with creative examples and powerful best practices that will sharpen your technical skills and inspire your sense of design.Foreword by Chris Coyier, Cofounder of CodePen.Dig even deeper into the secrets of CSS with our video course CSS in Depth in Motion, available exclusively at Manning.com (www.manning.com/livevideo/css-in-dept...)!Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.About the TechnologySome websites really pop. They look great, they're visually consistent, and they feel interactive and responsive. You can bet their developers knew CSS in depth. CSS specifies everything from the structural layout of page elements to their individual look and feel. True masters know the patterns of CSS development, the techniques to implement them, and the subtle touches that result in beautiful typography, fluid transitions, and balanced graphics. Join them!About the BookCSS in Depth exposes you to a world of CSS techniques that range from clever to mind-blowing. This instantly useful book is packed with creative examples and powerful best practices that will sharpen your technical skills and inspire your sense of design. You'll gain new insights into familiar features like floats and units, and experiment with emerging ideas like responsive design and pattern libraries. Bottom line: this book will make you a better web designer and your apps will look fantastic!What's InsideAvoid common CSS pitfallsMaster misunderstood conceptsUse flexbox and grid layoutResponsive designs for any deviceCode for reuse and maintainabilityAbout the ReaderWritten for web developers who know the basics of CSS and HTML.About the AuthorKeith J. Grant is a senior web developer who builds and maintains web applications and websites, including The New York Stock Exchange site.Table of ContentsPART 1 - REVIEWING THE FUNDAMENTALSCascade, specificity, and inheritanceWorking with relative unitsMastering the box modelPART 2 - MASTERING LAYOUTMaking sense of floatsFlexboxGrid layoutPositioning and stacking contextsResponsive designPART 3 - CSS AT SCALEModular CSSPattern librariesPART 4 - ADVANCED TOPICSBackgrounds, shadows, and blend modesContrast, color, and spacingTypographyTransitionsTransformsAnimations

    How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete?No other book has ever turned Google inside out as Levy does with In the Plex.

    And I mean all the time. Every day there’s a new cloud-based dating app; a new cloud-based gizmo for your house; a new cloud-based game; or a thousand other new things—all in the cloud.The cloud is everywhere! Everything is in the cloud! What does it mean! Let’s slow down. Take a deep breath. That’s good. Take another. Excellent. This book teaches you all about the cloud. I’ll let you in on a little secret: the cloud is not that hard to understand. It’s not. It’s just that nobody has taken the time to explain to you what the cloud is. They haven’t, have they?Deep down I think this is because they don’t understand the cloud either, but I do. I’ve been a programmer and writer for over 30 years. I’ve been in cloud computing since the very start, and I’m here to help you on your journey to understand the cloud. Consider me your tour guide. I’ll be with you every step of the way, but not in a creepy way.I take my time with this book. I go slow and easy, so you can build up an intuition about what the cloud really is, one idea at a time. When you finish reading, you’ll understand the cloud. When you hear someone say some new cool thing is in the cloud, you’ll understand exactly what they mean. That’s a promise. How do I deliver on that promise? I use lots and lots of pictures. I use lots and lots of examples. We’ll reveal the secret inner-workings of AWS, Netflix, Facebook Messenger, Amazon Kindle, Apple iCloud, Google Maps, Nest and cloud DVRs. You’ll learn by seeing and understanding; no matter if you're a complete beginner, someone who knows a little and wants to learn more, or a programmer looking to change their career to the cloud.The cloud is the future. You don't want to miss out on the future, do you? Read this book and we'll discover it together.I’m excited. This will be fun. Let’s get started!

     Author James Muir shares unique insights on how ‘closing the sale’ can be done with a natural, non-pushy sales strategy that breaks the stigma often associated with professional sales. Everything has changed. The latest science shows that old, counter-productive closing tactics backfire and hold you back. In The Perfect Close you will learn a closing method that is nearly always successful (in the 95% range). It’s zero pressure and involves just two questions. It’s a clear & simple approach that is flexible enough to use on every kind of sale at every given stage. It can be learned in less than an hour and mastered in a day. It is especially helpful for new and inexperienced salespeople and professionals who dislike the “stigma” of selling or find the selling process awkward or uncomfortable. In The Perfect Close: The Secret to Closing Sales you will learn: A simple method to closing that is nearly always successful (95% range), is zero pressure & involves just two questions. How traditional closing techniques damage trust & what you can do remain on emotionally higher ground. How to close more sales in way that makes clients feel more educated, in control and see you as a facilitator & consultant. A proven and repeatable process for advancing sales that can be used in any kind of sale at any given stage. How to add continuous momentum & advance your sales in a way that results in more closed business & faster closed business. A natural way to close that doesn't require that you change your personality or become someone you're not. How to completely eliminate the stress & tension that some people feel when it comes to asking for commitments. How to add value on every sales encounter. Everything you need to know to advance every sale to closure The Perfect Close represents the best practice in closing sales today. Apply it yourself and discover how this simple technique along with being genuinely authentic creates the highest levels of success and happiness. This is more than a just a book. It's a sales training course that outlines step-by-step what you need to do to advance your sales to closure. If you are new to sales, make this the first book you read. It will teach you how to be effective immediately and will literally teach you the rest of the steps in your sales process. If you are an experienced professional looking for ways to improve your performance, this book will help take your closing skills to a whole new level. SPECIAL BONUSES! With this book you will get access to a myriad of complimentary online resources including: The Perfect Close Reference Model, The Perfect Close Mind Map, Opportunity Research Forms, Encounter Planning Forms, Sample Meeting Agendas, The 21 Closing Secrets Reference Guide, Special Reports and more. Print them out and use these resources to help you while selling or just to refresh what you've learned.

    You'll explore a wide range of important Java topics as you systematically learn how to pass the certification exam. Each chapter starts with a list of the exam objectives covered in that chapter. You'll find sample questions and exercises designed to reinforce key concepts and to prepare you for what you'll see in the real exam, along with numerous tips, notes, and visual aids throughout the book.About This BookTo earn the OCA Java SE 7 Programmer Certification, you need to know your Java inside and out, and to pass the exam it's good to understand the test itself. This book cracks open the questions, exercises, and expectations you'll face on the OCA exam so you'll be ready and confident on test day.OCA Java SE 7 Programmer I Certification Guide is a comprehensive guide to the 1Z0-803 exam. You'll explore important Java topics as you systematically learn what is required. Each chapter starts with a list of exam objectives, followed by sample questions and exercises designed to reinforce key concepts. It provides multiple ways to digest important techniques and concepts, including analogies, diagrams, flowcharts, and lots of well-commented code.Written for developers with a working knowledge of Java who want to earn the OCA Java SE 7 Programmer I Certification.Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.What's InsideCovers all exam topicsHands-on coding exercisesHow to avoid built-in traps and pitfallsAbout the AuthorMala Gupta has been training programmers to pass Java certification exams since 2006. She holds OCA Java SE7 Programmer I, SCWCD, and SCJP certifications.Table of ContentsIntroductionJava basicsWorking with Java data typesMethods and encapsulationString, StringBuilder, Arrays, and ArrayListFlow controlWorking with inheritanceException handlingFull mock exam

    Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.Punctuated with witty anecdotes and compelling case studies, Dunford’s book is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:- The Five Components of Effective Positioning- How to instantly connect an audience to your offering’s value- How to choose the best market for your products- How to use three distinct styles of positioning to your advantage- How to leverage market trends to help buyers understand why making a purchase is important right nowWhether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too.

    Pricing Strategies is about making the most from your work by understanding what your genre will support. It’s not hard, but you have to have a plan. Over the course of a year, you might change your book’s price five or ten times. That’s perfectly fine, when done for the right reasons as part of an overall marketing strategy. What is one reader worth to you as an entry point into your author world? What is that reader worth if they stay on board?Pricing Strategies explains why and how you would vary price points, whether you are exclusive to Amazon or distribute on multiple platforms. Book pricing is about getting the most money from your book or box set, not just one time but for the long term. It is how you can be a successful indie author. Without buyers for your books, self-publishing is just a hobby. Look at your words as your profession and earn your just desserts by pricing your books appropriately and intentionally to improve your bottom line.That’s what Pricing Strategies is all about. Understand the why and let the money flow. Pricing Strategies. The book you need.

    Jon has done a wonderful job of updating the material. I am very impressed at how fresh the new examples seem." - Steve McConnell, author, Code CompleteWhen programmers list their favorite books, Jon Bentley's collection of programming pearls is commonly included among the classics. Just as natural pearls grow from grains of sand that irritate oysters, programming pearls have grown from real problems that have irritated real programmers. With origins beyond solid engineering, in the realm of insight and creativity, Bentley's pearls offer unique and clever solutions to those nagging problems. Illustrated by programs designed as much for fun as for instruction, the book is filled with lucid and witty descriptions of practical programming techniques and fundamental design principles. It is not at all surprising that Programming Pearls has been so highly valued by programmers at every level of experience. In this revision, the first in 14 years, Bentley has substantially updated his essays to reflect current programming methods and environments. In addition, there are three new essays on (1) testing, debugging, and timing; (2) set representations; and (3) string problems. All the original programs have been rewritten, and an equal amount of new code has been generated. Implementations of all the programs, in C or C++, are now available on the Web.What remains the same in this new edition is Bentley's focus on the hard core of programming problems and his delivery of workable solutions to those problems. Whether you are new to Bentley's classic or are revisiting his work for some fresh insight, this book is sure to make your own list of favorites.