The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains


Robert H. Lustig - 2017
    Serotonin is the "contentment" neurotransmitter that tells our brains we don't need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin--because our ancestors were more likely to survive if they were constantly motivated--with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape.With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.

Soul on Ice


Eldridge Cleaver - 1968
    Cleaver writes in Soul on Ice, "I'm perfectly aware that I'm in prison, that I'm a Negro, that I've been a rapist, and that I have a Higher Uneducation." What Cleaver shows us, on the pages of this now classic autobiography, is how much he was a man.

Intellectuals: From Marx and Tolstoy to Sartre and Chomsky


Paul Johnson - 1988
    With wit and brilliance, Paul Johnson exposes these intellectuals, and questions whether ideas should ever be valued more than individuals.

The WEIRDest People in the World: How the West Became Psychologically Peculiar and Particularly Prosperous


Joseph Henrich - 2020
    If so, you’re rather psychologically peculiar.Unlike much of the world today, and most people who have ever lived, WEIRD people are highly individualistic, self-obsessed, control-oriented, nonconformist, and analytical. They focus on themselves—their attributes, accomplishments, and aspirations—over their relationships and social roles. How did WEIRD populations become so psychologically distinct? What role did these psychological differences play in the industrial revolution and the global expansion of Europe during the last few centuries?In The WEIRDest People in the World, Joseph Henrich draws on cutting-edge research in anthropology, psychology, economics, and evolutionary biology to explore these questions and more. He illuminates the origins and evolution of family structures, marriage, and religion, and the profound impact these cultural transformations had on human psychology. Mapping these shifts through ancient history and late antiquity, Henrich reveals that the most fundamental institutions of kinship and marriage changed dramatically under pressure from the Roman Catholic Church. It was these changes that gave rise to the WEIRD psychology that would coevolve with impersonal markets, occupational specialization, and free competition—laying the foundation for the modern world.Provocative and engaging in both its broad scope and its surprising details, The WEIRDest People in the World explores how culture, institutions, and psychology shape one another, and explains what this means for both our most personal sense of who we are as individuals and also the large-scale social, political, and economic forces that drive human history. Include black-and-white illustrations.

The Redneck Manifesto: How Hillbillies, Hicks, and White Trash Became America's Scapegoats


Jim Goad - 1997
    As The Redneck Manifesto boldly points out and brilliantly demonstrates, America's dirty little secret isn't racism but classism. While pouncing incessantly on racial themes, most major media are silent about America's widening class rifts, a problem that negatively affects more people of all colors than does racism. With an unmatched ability for rubbing salt in cultural wounds, Jim Goad deftly dismantles most popular American notions about race and culture and takes a sledgehammer to our delicate glass-blown popular conceptions of government, religion, media, and history.

The World Beyond Your Head: On Becoming an Individual in an Age of Distraction


Matthew B. Crawford - 2015
    Crawford explored the ethical and practical importance of manual competence, as expressed through mastery of our physical environment. In his brilliant follow-up, The World Beyond Your Head, Crawford investigates the challenge of mastering one's own mind.We often complain about our fractured mental lives and feel beset by outside forces that destroy our focus and disrupt our peace of mind. Any defense against this, Crawford argues, requires that we reckon with the way attention sculpts the self.Crawford investigates the intense focus of ice hockey players and short-order chefs, the quasi-autistic behavior of gambling addicts, the familiar hassles of daily life, and the deep, slow craft of building pipe organs. He shows that our current crisis of attention is only superficially the result of digital technology, and becomes more comprehensible when understood as the coming to fruition of certain assumptions at the root of Western culture that are profoundly at odds with human nature.The World Beyond Your Head makes sense of an astonishing array of common experience, from the frustrations of airport security to the rise of the hipster. With implications for the way we raise our children, the design of public spaces, and democracy itself, this is a book of urgent relevance to contemporary life.

What Technology Wants


Kevin Kelly - 2010
    Arguing that the processes creating the technium are akin to those of biological evolution, Kelly devotes the opening sections of his exposition to that analogy, maintaining that the technium exhibits a similar tendency toward self-organizing complexity. Having defined the technium, Kelly addresses its discontents, as expressed by the Unabomber (although Kelly admits to trepidation in taking seriously the antitechnology screeds of a murderer) and then as lived by the allegedly technophobic Amish. From his observations and discussions with some Amish people, Kelly extracts some precepts of their attitudes toward gadgets, suggesting folk in the secular world can benefit from the Amish approach of treating tools as servants of self and society rather than as out-of-control masters. Exploring ramifications of technology on human welfare and achievement, Kelly arrives at an optimistic outlook that will interest many, coming, as it does, from the former editor of Wired magazine."Gilbert Taylor, Booklist

Sundown Towns: A Hidden Dimension of American Racism


James W. Loewen - 2005
    Loewen, exposes the secret communities and hotbeds of racial injustice that sprung up throughout the twentieth century unnoticed, forcing us to reexamine race relations in the United States.In this groundbreaking work, bestselling sociologist James W. Loewen, author of the national bestseller Lies My Teacher Told Me, brings to light decades of hidden racial exclusion in America. In a provocative, sweeping analysis of American residential patterns, Loewen uncovers the thousands of “sundown towns”—almost exclusively white towns where it was an unspoken rule that blacks could not live there—that cropped up throughout the twentieth century, most of them located outside of the South. These towns used everything from legal formalities to violence to create homogenous Caucasian communities—and their existence has gone unexamined until now. For the first time, Loewen takes a long, hard look at the history, sociology, and continued existence of these towns, contributing an essential new chapter to the study of American race relations.Sundown Towns combines personal narrative, history, and analysis to create a readable picture of this previously unknown American institution all written with Loewen’s trademark honesty and thoroughness.

The True Believer: Thoughts on the Nature of Mass Movements


Eric Hoffer - 1951
    The True Believer -- the first and most famous of his books -- was made into a bestseller when President Eisenhower cited it during one of the earliest television press conferences. Completely relevant and essential for understanding the world today, The True Believer is a visionary, highly provocative look into the mind of the fanatic and a penetrating study of how an individual becomes one.

Connections


James Burke - 1978
    He untangles the pattern of interconnecting events, the accidents of time, circumstance, and place that gave rise to major inventions of the world. Says Burke, "My purpose is to acquaint the reader with some of the forces that have caused change in the past, looking in particular at eight innovations - the computer, the production line, telecommunications, the airplane, the atomic bomb, plastics, the guided rocket, and television - which may be most influential in structuring our own futures.... Each one of these is part of a family of similar devices, and is the result of a sequence of closely connected events extending from the ancient world until the present day. Each has enormous potential for humankind's benefit - or destruction."

What Would Machiavelli Do?: The Ends Justify the Meanness


Stanley Bing - 1999
    What Would Machiavelli Do?He would feast on other people's discordHe wouldn't exactly seek the company of ass-kissers and bimbos, but he wouldn't reject them out of hand eitherHe would realize that loving yourself means never having to say you're sorryHe would kill people, but only if he could feel good about himself afterwardHe would establish and maintain a psychotic level of controlHe would use other people's opinions to sell his book!

In Defense of Elitism


William A. Henry III - 1994
    But here, at long last, Pulitzer Prize-winning critic William A. Henry III takes on, and debunks, some basic, fundamentally ingrained ideas: that everyone is pretty much alike (and should be); that self-fulfillment is more important than objective achievement; that everyone has something significant to contribute; that all cultures offer something equally worthwhile; that a truly just society would automatically produce equal success results across lines of race, class, and gender; and that the common man is almost always right. Henry makes clear, in a book full of vivid examples and unflinching opinions, that while these notions are seductively democratic they are also hopelessly wrong.

The History of White People


Nell Irvin Painter - 2010
    Eminent historian Nell Irvin Painter tells perhaps the most important forgotten story in American history. Beginning at the roots of Western civilization, she traces the invention of the idea of a white race—often for economic, scientific, and political ends. She shows how the origins of American identity in the eighteenth century were intrinsically tied to the elevation of white skin into the embodiment of beauty, power, and intelligence; how the great American intellectuals— including Ralph Waldo Emerson—insisted that only Anglo Saxons were truly American; and how the definitions of who is “white” and who is “American” have evolved over time. A story filled with towering historical figures, The History of White People closes an enormous gap in a literature that has long focused on the nonwhite, and it forcefully reminds us that the concept of “race” is an all-too-human invention whose meaning, importance, and reality have changed according to a long and rich history. 70 illustrations.

The Isis Papers: The Keys to the Colors Paperback


Frances Cress Welsing - 1982
    A collection of 25 essays examining the neuroses of white supremacy.

The Mental Equivalent


Emmet Fox - 2006
    How do you do it? You build in the mental equivalents by thinking quietly, constantly, and persistently of the kind of thing you want, and by thinking that has two qualities: clearness or definiteness, and interest. If you want to build anything into your life-if you want to bring health, right activity, your true place, inspiration; if you want to bring right companionship, and above all if you want understanding of God-form a mental equivalent of the thing which you want by thinking about it a great deal, by thinking clearly and with interest. Remember clarity and interest; those are the two poles. Wilder Publications is a green publisher. All of our books are printed to order. This reduces waste and helps us keep prices low while greatly reducing our impact on the environment.