This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.Coverage includes: Understanding Search Engine OptimizationRelearning How You See the WebPicking the Right SEO ToolsFinding SEO ProblemsSolving SEO ProblemsSEO Best PracticesThe SEO Consulting ProcessComprehensive Site Audit (Informational Website)Comprehensive Site Audit (E-Commerce Website)Understanding the SEO IndustrySearch Engine VerticalsOptimizing for Alternative Search EnginesSetting Up a Testing PlatformSEO ResourcesAttending SEO Conferences

    The intended readers are programmers, architects, and project managers who have to process large amounts of data offline. Hadoop in Action will lead the reader from obtaining a copy of Hadoop to setting it up in a cluster and writing data analytic programs.The book begins by making the basic idea of Hadoop and MapReduce easier to grasp by applying the default Hadoop installation to a few easy-to-follow tasks, such as analyzing changes in word frequency across a body of documents. The book continues through the basic concepts of MapReduce applications developed using Hadoop, including a close look at framework components, use of Hadoop for a variety of data analysis tasks, and numerous examples of Hadoop in action.Hadoop in Action will explain how to use Hadoop and present design patterns and practices of programming MapReduce. MapReduce is a complex idea both conceptually and in its implementation, and Hadoop users are challenged to learn all the knobs and levers for running Hadoop. This book takes you beyond the mechanics of running Hadoop, teaching you to write meaningful programs in a MapReduce framework.This book assumes the reader will have a basic familiarity with Java, as most code examples will be written in Java. Familiarity with basic statistical concepts (e.g. histogram, correlation) will help the reader appreciate the more advanced data processing examples. Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.

    JavaScript lets designers add sparkle and life to web pages, while more complex JavaScript has led to the rise of Ajax -- the latest rage in web development that allows developers to create powerful and more responsive applications in the browser window."Learning JavaScript" introduces this powerful scripting language to web designers and developers in easy-to-understand terms. Using the latest examples from modern browser development practices, this book teaches you how to integrate the language with the browser environment, and how to practice proper coding techniques for standards-compliant web sites. By the end of the book, you'll be able to use all of the JavaScript language and many of the object models provided by web browsers, and you'll even be able to create a basic Ajax application.

    Jon has done a wonderful job of updating the material. I am very impressed at how fresh the new examples seem." - Steve McConnell, author, Code CompleteWhen programmers list their favorite books, Jon Bentley's collection of programming pearls is commonly included among the classics. Just as natural pearls grow from grains of sand that irritate oysters, programming pearls have grown from real problems that have irritated real programmers. With origins beyond solid engineering, in the realm of insight and creativity, Bentley's pearls offer unique and clever solutions to those nagging problems. Illustrated by programs designed as much for fun as for instruction, the book is filled with lucid and witty descriptions of practical programming techniques and fundamental design principles. It is not at all surprising that Programming Pearls has been so highly valued by programmers at every level of experience. In this revision, the first in 14 years, Bentley has substantially updated his essays to reflect current programming methods and environments. In addition, there are three new essays on (1) testing, debugging, and timing; (2) set representations; and (3) string problems. All the original programs have been rewritten, and an equal amount of new code has been generated. Implementations of all the programs, in C or C++, are now available on the Web.What remains the same in this new edition is Bentley's focus on the hard core of programming problems and his delivery of workable solutions to those problems. Whether you are new to Bentley's classic or are revisiting his work for some fresh insight, this book is sure to make your own list of favorites.

    A good IT manager must also be a strong business leader.This book invites you to accompany new CIO Jim Barton to better understand the role of IT in your organization. You'll see Jim struggle through a challenging first year, handling (and fumbling) situations that, although fictional, are based on true events.You can read this book from beginning to end, or treat is as a series of cases. You can also skip around to address your most pressing needs. For example, need to learn about crisis management and security? Read chapters 10-12. You can formulate your own responses to a CIO's obstacles by reading the authors' regular "Reflection" questions.You'll turn to this book many times as you face IT-related issues in your own career.

    If the idea of a computer science book without computers upsets you, please close your eyes until you’ve finished reading the rest of this page.The truth is that computer science is not really about the computer. It is just a tool to help you see ideas more clearly. You can see the moon and stars without a telescope, smell the flowers without a fluoroscope, have fun without a funoscope, and be silly sans oscilloscope.You can also play with computer science without... you-know-what. Ideas are the real stuff of computer science. This book is about those ideas, and how to find them.

    

    Each technique is introduced with a simple, jargon-free explanation, practical examples, and hands-on guidance for solving real problems with Excel or a TI-83/84 series calculator, including Plus models. Hate math? No sweat. You'll be amazed how little you need! For those who do have an interest in mathematics, optional "Equation Blackboard" sections review the equations that provide the foundations for important concepts. David M. Levine is a much-honored innovator in statistics education. He is Professor Emeritus of Statistics and Computer Information Systems at Bernard M. Baruch College (CUNY), and co-author of several best-selling books, including Statistics for Managers using Microsoft Excel, Basic Business Statistics, Quality Management, and Six Sigma for Green Belts and Champions. Instructional designer David F. Stephan pioneered the classroom use of personal computers, and is a leader in making Excel more accessible to statistics students. He has co-authored several textbooks with David M. Levine. Here's just some of what you'll learn how to do... Use statistics in your everyday work or study Perform common statistical tasks using a Texas Instruments statistical calculator or Microsoft Excel Build and interpret statistical charts and tables "Test Yourself" at the end of each chapter to review the concepts and methods that you learned in the chapter Work with mean, median, mode, standard deviation, Z scores, skewness, and other descriptive statistics Use probability and probability distributions Work with sampling distributions and confidence intervals Test hypotheses and decision-making risks with Z, t, Chi-Square, ANOVA, and other techniques Perform regression analysis and modeling The easy, practical introduction to statistics--for everyone! Thought you couldn't learn statistics? Think again. You can--and you will!

    Now that machine learning is thriving, even programmers who know close to nothing about this technology can use simple, efficient tools to implement programs capable of learning from data. This practical book shows you how.By using concrete examples, minimal theory, and two production-ready Python frameworks—Scikit-Learn and TensorFlow—author Aurélien Géron helps you gain an intuitive understanding of the concepts and tools for building intelligent systems. You’ll learn how to use a range of techniques, starting with simple Linear Regression and progressing to Deep Neural Networks. If you have some programming experience and you’re ready to code a machine learning project, this guide is for you.This hands-on book shows you how to use:Scikit-Learn, an accessible framework that implements many algorithms efficiently and serves as a great machine learning entry pointTensorFlow, a more complex library for distributed numerical computation, ideal for training and running very large neural networksPractical code examples that you can apply without learning excessive machine learning theory or algorithm details

    Significant numbers of poorly designed programs have been created by less-experienced developers, resulting in applications that are inefficient and hard to maintain and extend. Increasingly, software system professionals are discovering just how difficult it is to work with these inherited, non-optimal applications. For several years, expert-level object programmers have employed a growing collection of techniques to improve the structural integrity and performance of such existing software programs. Referred to as refactoring, these practices have remained in the domain of experts because no attempt has been made to transcribe the lore into a form that all developers could use... until now. In Refactoring: Improving the Design of Existing Software, renowned object technology mentor Martin Fowler breaks new ground, demystifying these master practices and demonstrating how software practitioners can realize the significant benefits of this new process.

    What hope do we have against superintelligent machines? But we aren't really on the path to developing intelligent machines. In fact, we don't even know where that path might be.A tech entrepreneur and pioneering research scientist working at the forefront of natural language processing, Erik Larson takes us on a tour of the landscape of AI to show how far we are from superintelligence, and what it would take to get there. Ever since Alan Turing, AI enthusiasts have equated artificial intelligence with human intelligence. This is a profound mistake. AI works on inductive reasoning, crunching data sets to predict outcomes. But humans don't correlate data sets: we make conjectures informed by context and experience. Human intelligence is a web of best guesses, given what we know about the world. We haven't a clue how to program this kind of intuitive reasoning, known as abduction. Yet it is the heart of common sense. That's why Alexa can't understand what you are asking, and why AI can only take us so far.Larson argues that AI hype is both bad science and bad for science. A culture of invention thrives on exploring unknowns, not overselling existing methods. Inductive AI will continue to improve at narrow tasks, but if we want to make real progress, we will need to start by more fully appreciating the only true intelligence we know--our own.

    With this practical book, you’ll learn how pointers provide the mechanism to dynamically manipulate memory, enhance support for data structures, and enable access to hardware. Author Richard Reese shows you how to use pointers with arrays, strings, structures, and functions, using memory models throughout the book.Difficult to master, pointers provide C with much flexibility and power—yet few resources are dedicated to this data type. This comprehensive book has the information you need, whether you’re a beginner or an experienced C or C++ programmer or developer.Get an introduction to pointers, including the declaration of different pointer typesLearn about dynamic memory allocation, de-allocation, and alternative memory management techniquesUse techniques for passing or returning data to and from functionsUnderstand the fundamental aspects of arrays as they relate to pointersExplore the basics of strings and how pointers are used to support themExamine why pointers can be the source of security problems, such as buffer overflowLearn several pointer techniques, such as the use of opaque pointers, bounded pointers and, the restrict keyword

     I believe that everyone who needs (and wants) a Service Dog should be able to have one, so I'm retiring from my Service Dog Training Coach business to focus on consolidating my lifetime of training experience into books (as well as dedicating time to answer questions for my readers, on the phone or via Skype as well as on the Facebook Group (facebook.com/groups/180613442286351/) all of which will be available for as long as my health permits, in case you have a training question that the book didn’t answer). If you are training your own Service Dog, this book will help guide you through the process. It starts with the basics, creating a firm foundation to build upon for any type of Service Dog that you may be training. When you finish the 30 Day Intensive Training Program included in this book, your dog will have several foundation behaviors that he'll need to do his Work as a Service Dog, as well as one Task that can be customized to the individual for a number of types of disabilities. Your dog will learn to have good manners in public, and also to conduct himself in a way that will allow him to keep his attention on his Service Dog Work. I'll show you how to teach your dog to help you deal with your life challenges, and with this method of training, he will “learn how to learn," which will make your job of continuing his training even easier! This is the Facebook group that I mentor in order to provide additional support for readers of my books: Please join us there! :) facebook.com/groups/180613442286351/

    It is not merely the absence of fear that constitutes courage, though we interchange "fearless" with "courageous." Frequently it is the conquest of fear by the man himself that leads him to the highest courage. There is a type of courage based on the lack of imagination, the inability to see ahead the disaster that lurks around every corner. There is another type of courage based on the philosophy that to lose control of oneself is the greatest disaster. There are the nobly proud, whose conception of "ought," of "noblesse oblige," makes them the real aristocrats of the race.

    In other cases, whatever it is you’re intending to protect may be highly confidential information that requires increased security. A hollow book just won’t do. This book isn’t hollow; in it, we will discuss various hiding places, from the simple and straight forward to the complex – a place to hide your cash from your light-fingered roommate or a place where your family heirlooms may be safe from the most cunning of jewelry thieves. We will also look at secret hiding places specific to travel, as tourists are often a prime target for petty theft or burglary. The use of secret hiding places isn’t limited to hiding items of value; hiding places can also be used to conceal weapons. Carrying a weapon on your person at all times will allow you to defend yourself should the need arise, without provoking suspicion in your assailant or making those around you feel threatened. We’ll provide a few methods by which to hide both valuables and weapons on your person. Learn how to hide your treasures, items and documents securely: 1) In Your Home 2) On The Road 3) When You're Traveling 4) From Hackers/Cyber Thieves and more...