Book picks similar to
Library Marketing Basics by Mark Aaron Polger


nonfiction
professional-development
library-science
non-fiction

My Boy: The Philip Lynott Story


Philomena Lynott - 1995
    

Young Adult Literature: Exploration, Evaluation and Appreciation


Katherine T. Bucher - 2005
    This is not an encyclopedic reference book of the past--but rather a cutting edge resource for teachers who want to connect with their techno-savvy 21st century students and in turn connect them to the literature of today. Using themes of exploration and connecting to literature--the authors emphasize actual reading of books, rather than reading about them. The authors also encourage using the Internet to expand our knowledge and interest of literature. Finally, the text contains the most current materials that will get adolescents reading-horror, humor, mystery, science fiction, fantasy, graphic novels and comic books.

Remember This Titan: The Bill Yoast Story: Lessons Learned from a Celebrated Coach's Journey


Steve Sullivan - 2005
    Will Patton played Yoast's role and Denzel Washington played the role of Head Coach Herman Boone. Uniting in a common effort, Yoast and Boone led T.C. Williams High School to an undefeated season, and in the process brought the school and polarized community together. The real-life Yoast is even more compelling than his film version. At one time, the former World War II veteran considered going into the ministry. Fortunately, for the hundreds of young men and women whose lives he helped mold, he found his calling in coaching.

Integrated Advertising, Promotion and Marketing Communications


Kenneth E. Clow - 2001
    The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

Pricing Strategies: Maximize your bottom line for long-term financial health (Successful Indie Author Book 5)


Craig Martelle - 2019
    Pricing Strategies is about making the most from your work by understanding what your genre will support. It’s not hard, but you have to have a plan. Over the course of a year, you might change your book’s price five or ten times. That’s perfectly fine, when done for the right reasons as part of an overall marketing strategy. What is one reader worth to you as an entry point into your author world? What is that reader worth if they stay on board?Pricing Strategies explains why and how you would vary price points, whether you are exclusive to Amazon or distribute on multiple platforms. Book pricing is about getting the most money from your book or box set, not just one time but for the long term. It is how you can be a successful indie author. Without buyers for your books, self-publishing is just a hobby. Look at your words as your profession and earn your just desserts by pricing your books appropriately and intentionally to improve your bottom line.That’s what Pricing Strategies is all about. Understand the why and let the money flow. Pricing Strategies. The book you need.

Birnbaum's Walt Disney World 2014


Birnbaum Travel Guides - 2013
    Since ours is the only guidebook that's official, this book includes the most accurate information on prices, changes, and new attractions for 2014: --As the pixie dust settles on the newly-expanded Fantasyland, Birnbaum describes everything this Magic Kingdom neighborhood has to offer, including the highly-anticipated Seven Dwarfs Mine Train coaster-an E-Ticket attraction for the whole family.--Can't get enough of the Disney characters? We'll help you find them. A great place to start is at the brand-new Pete's Silly Sideshow, where you can mingle with circus stars Minnie Magnifique, Madame Daisy Fortuna, The Great Goofini, and The Astounding Donaldo!--There's no doubt about it: Fastpass really does cut the time spent waiting in line for the most popular theme park attractions. We give the scoop on this free system and list all the attractions that offer this golden opportunity to skip the standby line.--Big doin's at the Grand Floridian resort! The old favorite has new rooms (courtesy of the Disney Vacation Club), a refreshed (and refreshing) state-of-the-art spa, a splashy new Alice In Wonderland-themed "sprayground," and more. Turn to Birnbaum for the full report.--With or without the Disney Dining Plan, you still need to pre-book those meals or risk missing out on your family's favorites. Birnbaum explains the WDW reservation system, along with descriptions of each and every eatery on property. There's also a handy chart detailing all the opportunities there are to dine with Disney characters and a Restaurant Round-up highlighting the best cuisine the World has to offer.--More money-saving coupon offers than ever before, all geared to help you stretch your Walt Disney World vacation dollar.--And a very special Birnbaum exclusive: A brand-new Kingdom Keepers Quest from bestselling author Ridley Pearson.

Get Up or Give Up: How I Almost Gave Up on Teaching


Michael Bonner - 2017
    Poulson, inspired him. The professor’s passion and love for teaching prompted Michael to change his major and his life’s direction. But nothing prepared Michael for the reality of a Title One school. Teaching is fun until a 7-year-old is assaulting you or you’re dodging furniture being thrown at you. When you mix the craziness of a classroom with a marriage that was about to implode, anyone might want to quit. Smiling on the outside while feeling dead on the inside took this dedicated teacher to the breaking point. Michael knew he must change what was inside him, in his approach to life, or nothing would change anywhere else. So Michael took matters into his own hands to make four key paradigm shifts that helped him create a world of successful learning for his students and love within both the classroom and beyond. The result has been a transformation that’s taken Michael far beyond the classroom as he inspires thousands across the country. Many agree teaching is an amazing profession but there’s little discussion why so many teachers are leaving the profession. Get Up or Give Up: How I Almost Gave Up on Teaching shines a light into the internal battles and decisions educators face daily, and how we must make a conscious decision either to give in—or push through.

Intentional Talk: How to Structure and Lead Productive Mathematical Discussions


Elham Kazemi - 2014
    In Intentional Talk: How to Structure and Lead Productive Mathematical Discussions , authors Elham Kazemi and Allison Hintz provide teachers with a framework for planning and facilitating purposeful math talks that move group discussions to the next level while achieving a mathematical goal.Through detailed vignettes from both primary and upper elementary classrooms, the authors provide a window into how teachers lead discussions and make important pedagogical decisions along the way. By creating equitable opportunities to share ideas, teachers can orient students to one another while enforcing that all students are sense makers and their ideas are valued. They examine students’ roles as both listeners and talkers, offering numerous strategies for improving student participation. Intentional Talk includes a collection of lesson planning templates in the appendix to help teachers apply the right structure to discussions in their own classrooms.

Hilariously Infertile: One Woman's Inappropriate Quest to Help Women Laugh Through Infertility.


Karen Jeffries - 2018
    It is a comedic, self-deprecating, look into the harsh, scary, and often sad world of infertility. Hilariously Infertile will make you laugh out loud while wishing you could have a glass of wine with the author and discuss how you relate to her story is. The author pokes fun at the infertility world, with jokes, such as, equating the constant gynecological exams to her sluttiest days in college, and wondering if her husband will be home in time to stick it (the IVF ass shot) into her butt.We follow the author's journey from trying to conceive on her own, discovering she is infertile, getting pregnant, and then doing it all again for her second child. The entire journey is marked with uproarious scenes that any woman who has ever been to the gynecologist can identify with. At times, the author's candor will surely lead the reader to conclude that the outlandish stories cannot be true. But they are, all of them.Included in the journey is a chapter on being a new mom. This chapter is funny and real. It does not boast about being a parent, to those who still may be on that path; rather, it speaks candidly about the adjustment to a new life that the author worked hard to achieve, via fertility treatments, and yet still was not ready for.There is no filter for the author of Hilariously Infertile. This book tells it like it is, from sex, to infertility, to being a mother and a wife. If you have thought it somewhere deep down inside, this book says it aloud.

Foundations of Library and Information Science


Richard E. Rubin - 1998
    Library and information science students and professionals will find the background and concepts they need to meet today's - and tomorrow's - challenges. TABLE OF CONTENTS: 1. The Information Infrastructure: Libraries in Context; 2. Information Science: A Service Perspective; 3. Redefining the Library: The Impacts and Implications of Technological Change; 4. Information Policy: Stakeholders and Agendas; 5. Information Policy as Library Policy: Intellectual Freedom; 6. Information Organization: Issues and Techniques; 7. From Past to Present: The Library s Mission and Its Values; 8. Ethics and Standards: Professional Practices in Library and Information Science; 9. The Library as Institution: An Organizational View, and 10. Librarianship: An Evolving Profession.

Jeff Herman's Guide to Book Publishers, Editors, & Literary Agents 2009: Who They Are! What They Want! How To Win Them Over!


Jeff Herman - 2008
    More comprehensive than ever before--and now 1,000 pages--this revised edition describes the insider dynamics at hundreds of U.S. and Canadian publishers, with hundreds of names and specialties for book acquisition editors. Nearly 200 of the most powerful literary agents reveal invaluable tips, as if they were having a private conversation with a special friend. With detailed information on what to do (and what not to do) to break the code, break down the walls, and get that first book, second book, or thirtieth book published, bought and read, Jeff Herman's Guide is the go-to source for writers everywhere.

The Nanny Connie Way: Secrets to Mastering the First Four Months of Parenthood


Constance Simpson - 2018
    Have no fear! Nanny Connie is here with all the solutions you need for every baby-care dilemma from comforting a colicky infant to trying to breastfeed in public. Her sweet and sassy drawl seeps right out of these pages, reassuring you that everything will be fine, as she guides you with her God-given wisdom, larger-than-life compassion, and three decades worth of experience and patience. Connie, “quite simply one of the greatest humans on this planet” (Emily Blunt) and a mother herself, comes from many generations of strong women with loads of experience in mothering, midwifery, and Southern values. Broken into three easy-to-follow sections (pre-baby arrangements, that immediate post-birth glow, and the first four months of the rest of your life), The Nanny Connie Way is your go-to, first-time-parent-proof baby manual that will give you not only the guidance you crave, but also the confidence to be the best parent you can be. Connie tackles everything from: -Breastfeeding Do and Don’ts -The Power of the Pacifier -Bath Time With Baby -The Nighttime Sleep Ritual -Managing New Mommy Stress Connie won’t just get you through the sleepless nights and the explosive diapers—she’s going to make you thrive. *Download The Nanny Connie Way AR App to experience Nanny Connie in your own home through exclusive videos! (Please note, readers reading on a mobile device may not be able to experience the AR videos.)

Information Doesn't Want to Be Free: Laws for the Internet Age


Cory Doctorow - 2014
    Can small artists still thrive in the Internet era? Can giant record labels avoid alienating their audiences? This is a book about the pitfalls and the opportunities that creative industries (and individuals) are confronting today — about how the old models have failed or found new footing, and about what might soon replace them. An essential read for anyone with a stake in the future of the arts, Information Doesn’t Want to Be Free offers a vivid guide to the ways creativity and the Internet interact today, and to what might be coming next.

Hacking Engagement: 50 Tips & Tools To Engage Teachers and Learners Daily (Hack Learning Series Book 7)


James Alan Sturtevant - 2016
    Many students are bored and disengaged Teachers are handcuffed by outdated textbooks, standardized curriculum, and disinterested students. What if you could solve these problems immediately and excite even your most reluctant learners daily? Read it Today and Engage tomorrow! 33-year veteran teacher, author, presenter, and engagement guru James Alan Sturtevant makes it easy, with incredible teacher tips and tools for both the veteran and student teacher--50 engagement tools that you can begin using right now, with no special training or boring professional development. Easily rebrand your class and connect with all students Are you the teacher students "hate"? Do kids groan when they walk into your classroom? Engaging learners is all about connecting and making education fun. With Sturtevant's education tips and creative teaching tools, students will rebrand you and your class as their favorites. Best of all, they'll engage with every lesson you teach, every single day! 50 Tips and Tools Unlike other education books that weigh you down with archaic research and impossible-to-implement strategies, Hacking Engagement, the 7th book in the popular Hack Learning Series, provides 50 unique, exciting, and actionable tips and tools that you can apply right now. And there's something here for every teacher--no matter what grade or subject you teach. Try one of these amazing engagement strategies tomorrow: Engage the Enraged Create Celebrity Couple Nicknames Hash out a Hashtag Empower Students to Help You Uncover Your Biases Avoid the Great War on Yoga Pants Let Your Freak Flag Fly Become a Proponent of the Exponent Trade Blah, Blah, Blah for Zen Transform Your Class into a Focus Group Commit to Engagement Try at least one tip or tool now and witness an amazing transformation in your classroom and school. Are you ready to engage? Scroll up and grab your copy of Hacking Engagement now.

APA Style Guide to Electronic References


American Psychological Association - 2012
    Most important, it provides a wealth of examples for readers to model for everything from online journal articles to supplemental data sets and measurement instruments to books, videos, apps, websites, podcasts, blog posts, and social media. Approximately 70 examples are provided for readers to consider as they learn how to create reliable references for electronic sources.Students and other writers will find this guide indispensable as well as convenient to download and use when creating a reference list.