Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you.This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newslettersWeb content is an increasingly important asset. It helps sellproducts and deliver services. From travel companies to softwarecompanies, from universities to governments, it's something that has tobe got right.

    But in a world obsessed with the new, where cool added features often trump actual customer needs, it’s the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm.So how does a company like Nest, creator of the mundane thermostat, earn accolades like “beautiful” and “revolutionary” and a $3.2 billion Google buyout? What did Nest do differently to create a household product that people speak of with love?Nest, and companies like it, understand that emotional connection is critical to product development. And they use a clear, repeatable design process that focuses squarely on consumer engagement rather than piling on features for features’ sake.In this refreshingly jargon-free and practical book, product design expert Jon Kolko maps out this process, demonstrating how it will help you and your team conceive and build successful, emotionally resonant products again and again.The key, says Kolko, is empathy. You need to deeply understand customer needs and feelings, and this understanding must be reflected in the product. In successive chapters of the book, we see how leading companies use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement. Here are the four key steps:1. Determine a product-market fit by seeking signals from communities of users.2. Identify behavioral insights by conducting ethnographic research.3. Sketch a product strategy by synthesizing complex research data into simple insights.4. Polish the product details using visual representations to simplify complex ideas.Kolko walks the reader through each step, sharing eye-opening insights from his fifteen-year career in product design along the way.Whether you’re a designer, a product developer, or a marketer thinking about your company’s next offering, this book will forever change the way you think about—and create—successful products.

    You can easily access this chapter at Oreilly.com once you register your book.Your time is way too valuable to waste struggling with new concepts. Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First Web Design uses a visually rich format specifically designed to take advantage of the way your brain really works.

    Something as simple as color choices can render a product unusable for millions. These mismatches are the building blocks of exclusion. In Mismatch, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion. Inclusive design methods--designing objects with rather than for excluded users--can create elegant solutions that work well and benefit all.Holmes tells stories of pioneers of inclusive design, many of whom were drawn to work on inclusion because of their own experiences of exclusion. A gamer and designer who depends on voice recognition shows Holmes his "Wall of Exclusion," which displays dozens of game controllers that require two hands to operate; an architect shares her firsthand knowledge of how design can fail communities, gleaned from growing up in Detroit's housing projects; an astronomer who began to lose her eyesight adapts a technique called "sonification" so she can "listen" to the stars.Designing for inclusion is not a feel-good sideline. Holmes shows how inclusion can be a source of innovation and growth, especially for digital technologies. It can be a catalyst for creativity and a boost for the bottom line as a customer base expands. And each time we remedy a mismatched interaction, we create an opportunity for more people to contribute to society in meaningful ways.

    Designing anything for people is tough, because we’re inherently complex and...well...messy. Which means that things like market share and ROI don’t come easy. But time and effort spent finding the right problems to solve allows designers, developers and product teams to take quantum leaps forward in exceeding the expectations of everyone involved. In Think First, Joe Natoli shows you exactly how to do this, using lessons learned from his 26 years as a UX consultant to Fortune 100 and 500 organizations. You’ll find proven principles, step-by-step methods and straightforward, jargon-free advice that can be applied to any kind of digital product. Think First proves that while people are indeed messy and complex, designing for them doesn’t have to be. Here’s what a few well-respected UX practitioners and authors had to say about Think First: “A very practical guide to success in business.” – Dr. Don Norman, Director of the DesignLab, UC San Diego and Author of The Design of Everyday Things “Think First is a practical guide to UX that makes sense of strategy and structure. Highly recommended!” – Peter Morville, Bestselling Author of Intertwingled “For designers and developers, understanding strategy and UX is an increasingly necessary skill. Joe Natoli’s Think First demystifies these foundational ideas in a very conversational, easy to read style.” – Ilise Benun, Founder of Marketing-Mentor.com and Author of 7+ Books Author Joe Natoli explains why he believes Think First is unlike any other book on the subject of UX strategy and design: "I didn’t want to write yet another book that covers the narrow, tactical pieces of the design process," he says, "because great design and great UX are the result of multiple activities across multiple people, roles and disciplines. It’s everybody’s business. Think First walks you through everything that must be considered to create great UX — and gives you a roadmap to make it happen." Think First details Joe's no-nonsense approach to creating successful products, powerful user experiences and very happy customers. He share countless lessons learned from more than 26 years as a UX consultant to Fortune 500 and 100 organizations — including a few he's learned the hard way :-) Think First serves as a roadmap to building a solid foundation for UX that’s strong enough to withstand any weather as projects move into design and coding. Here are just some of the things you’ll learn: - Simple user research methods that anyone can perform — even if you’ve never done research of any kind. - The right questions to ask stakeholders and users at the outset of any (and every) project. - The 3 crucial questions you must ask of every client, every time. - How to tell the difference between what people say they need vs. what they really need. - A better, simpler way to generate meaningful UX requirements at the outset of the project. - How to figure out what features and functions will result in great UX and deliver value to both users and the business. - How to avoid scope creep and the never-ending project scenario.

    In "The Definitive Guide to Django: Web Development Done Right," Adrian Holovaty, one of Django's creators, and Django lead developer Jacob KaplanMoss show you how they use this framework to create awardwinning web sites. Over the course of three parts, they guide you through the creation of a web application reminiscent of chicagocrime.org.The first part of the book introduces Django fundamentals like installation and configuration. You'll learn about creating the components that power a Django-driven web site. The second part delves into the more sophisticated features of Django, like outputting nonHTML content (such as RSS feeds and PDFs), plus caching and user management. The third part serves as a detailed reference to Django's many configuration options and commands. The book even includes seven appendices for looking up configurations options and commands. In all, this book provides the ultimate tutorial and reference to the popular Django framework. What you'll learnThe first half of this book explains in-depth how to build web applications using Django including the basics of dynamic web pages, the Django templating system interacting with databases, and web forms. The second half of this book discusses higher-level concepts such as caching, security, and how to deploy Django. The appendices form a reference for the commands and configurations available in Django. Who this book is forAnyone who wants to use the powerful Django framework to build dynamic web sites quickly and easily! "

    It took the open source world by storm since its inception in 2005, and is used by small development shops and giants like Google, Red Hat, and IBM, and of course many open source projects.A book by Git experts to turn you into a Git expert. Introduces the world of distributed version control Shows how to build a Git development workflow.

    By applying the design patterns outlined in this book, you’ll learn how to write flexible and resilient code that’s easier—not harder—to work with as your code base grows.JavaScript has become one of the most widely used—and essential—programming languages for the Web, on both the client-side and server-side. In the real world, JavaScript applications are fragile, and when you change them things often break. Author Eric Elliott shows you how to add features without creating bugs or negatively impacting the rest of your code during the course of building a large JavaScript application.Examine the anatomy of a modern JavaScript applicationLearn best practices for code organization, modularity, and reuseApply Model-View-Controller architectures to client-side web developmentDelve into client-side (browser) and server-side (Node) approachesUse Node to design and program RESTful APIsLearn the processes teams use to build, test, deploy, and scale large JavaScript applicationsExpand your application’s reach through platform targets and internationalization

    Ready to take JavaScript beyond the browser, explore dynamic languages features and embrace evented programming? Explore the fun, growing repository of Node modules provided by npm. Work with multiple protocols, load-balanced RESTful web services, express, 0MQ, Redis, CouchDB, and more. Develop production-grade Node applications fast. JavaScript is the backbone of the modern web, powering nearly every web app's user interface. Node.js is JavaScript for the server. This book shows you how to develop small, fast, low-profile, useful, networked applications. You'll write asynchronous, non-blocking code using Node's style and patterns. You'll cluster and load balance your services with Node core features and third-party tools. You'll work with many protocols, creating RESTful web services, TCP socket clients and servers, and more. This short book packs a hefty dose of Node.js. You'll test your code's functionality and performance under load. You'll learn important aspects of Node development--from its architecture and core, to its ecosystem of third-party modules. You'll discover how Node pairs a server-side event loop with a JavaScript runtime to produce screaming fast, non-blocking concurrency. Through a series of practical programming domains, you'll use the latest available ECMAScript Harmony features and harness key Node classes such as EventEmitter and Stream. Throughout the book, you'll develop real programs that are small, fast, low-profile, and useful. Get ready to join a smart community that's rapidly advancing the state of the art in web development.What You Need: Latest stable release of Node.js, this book was written with 0.12.x in mind. The 0MQ (ZeroMQ) library, version 3.2 or higher.

    

    Getting started with this JavaScript library is easy, but it can take years to fully realize its breadth and depth; this cookbook shortens the learning curve considerably. With these recipes, you'll learn patterns and practices from 19 leading developers who use jQuery for everything from integrating simple components into websites and applications to developing complex, high-performance user interfaces. Ideal for newcomers and JavaScript veterans alike, jQuery Cookbook starts with the basics and then moves to practical use cases with tested solutions to common web development hurdles. You also get recipes on advanced topics, such as methods for applying jQuery to large projects.Solve problems involving events, effects, dimensions, forms, themes, and user interface elementsLearn how to enhance your forms, and how to position and reposition elements on a pageMake the most of jQuery's event management system, including custom events and custom event dataCreate UI elements-such as tabs, accordions, and modals-from scratchOptimize your code to eliminate bottlenecks and ensure peak performanceLearn how to test your jQuery applicationsThe book's contributors include:Cody LindleyJames PadolseyRalph WhitbeckJonathan SharpMichael Geary and Scott GonzálezRebecca MurpheyRemy SharpAriel FleslerBrian CherneJörn ZaeffererMike HostetlerNathan SmithRichard D. WorthMaggie Wachs, Scott Jehl, Todd Parker, and Patty TolandRob Burns

    You will be able to look over the shoulder of major coding and design experts to see problems through their eyes.This is not simply another design patterns book, or another software engineering treatise on the right and wrong way to do things. The authors think aloud as they work through their project's architecture, the tradeoffs made in its construction, and when it was important to break rules. Beautiful Code is an opportunity for master coders to tell their story. All author royalties will be donated to Amnesty International.

    But developing these systems brings its own set of headaches. With lots of examples and practical advice, this book takes a holistic view of the topics that system architects and administrators must consider when building, managing, and evolving microservice architectures.Microservice technologies are moving quickly. Author Sam Newman provides you with a firm grounding in the concepts while diving into current solutions for modeling, integrating, testing, deploying, and monitoring your own autonomous services. You'll follow a fictional company throughout the book to learn how building a microservice architecture affects a single domain.Discover how microservices allow you to align your system design with your organization's goalsLearn options for integrating a service with the rest of your systemTake an incremental approach when splitting monolithic codebasesDeploy individual microservices through continuous integrationExamine the complexities of testing and monitoring distributed servicesManage security with user-to-service and service-to-service modelsUnderstand the challenges of scaling microservice architectures

    As devices and channels multiply--and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

    Through concrete examples and jargon-free explanations, this book teaches you how to apply functional programming to real-life development tasks. The book includes insightful comparisons to object-oriented or imperative programming, which will allow you to ease into functional design. Moreover, you'll learn a repertoire of techniques including function chaining and pipelining, recursion, currying, binding, functional composition, lazy evaluation, fluent error handling, memoization, and much more. By the end of the book, you'll think about application design in a fresh new way.About the technologyAs web developers build increasingly complex applications in JavaScript, the code base for these projects can become exponentially larger and harder to maintain. The result? Application performance suffers, and readability and extensibility are severely compromised. For applications like these, Functional Programming provides a saner approach, allowing you to write elegant, readable code that raises the level of abstraction while being less prone to errors. Although not a "pure" functional language, JavaScript's native functional capabilities unlock access to proven functional programming techniques and practices.What's insideFoundations of functional programming and designExplore JavaScript's functional programming capabilities and the functional library ecosystemCreate more reliable code by embracing immutabilityLearn to write code that's easier to reason aboutSeparate core logic from program structure to write extensible codeAdopt a new approach to error handling and testingApply functional programming to solve real-world problemsAbout the readerReaders need to be comfortable with JavaScript programming and object-oriented design. No previous experience with functional programming is required.About the authorLuis Atencio is a Staff Software Engineer for Citrix Systems in Ft. Lauderdale, FL. He develops and architects applications leveraging Java, PHP, and JavaScript platforms. Luis is very involved in the community and has presented at local meet-ups. He blogs about software engineering at luisatencio.net and writes articles for PHP magazines and DZone. Follow Luis on twitter at @luijar.