1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    The place the Germans had chosen for this stand was Monte Cassino.Over the next few months it was to turn into one of the most famous, bitterly fought and controversial conflicts of World War II. It was here, under the shadows of the famous and ancient Benedictine Abbey, that four fierce and punishing battles were fought out between the Allies and the German Army. Few battles of the Second World War compare with Cassino for drama of the conflict nor for the prolonged agony of the combatants or the controversy over the tactics of the commanders that was to rage for years afterwards. 'Cassino: Portrait of a Battle' is the inside, first-hand account of that titanic struggle. Fred Majdalany, who fought in the battle as an infantry officer, provides the definitive history of Cassino, from the highest strategic level down to the bitter fighting on the ground, and the heroism and suffering of individual soldiers.It is a classic World War Two story that will appeal to students, military specialists and the general reader alike. Fred Majdalany's books have been widely praised. "Majdalany recounts the battle with the clarity of full comprehension."—New Yorker"A shrewd and valuable survey. . . . The course of the battle is lucidly and succinctly described in its successive stages."—Times Literary Supplement

    The Federal success along the river opened the way for advances into central and eastern Tennessee, which culminated in the bloody battle of Chickamauga and then a struggle for Chattanooga. Chickamauga is usually counted as a Confederate victory, albeit a costly one. That battle—indeed the entire campaign—is marked by muddle and blunders occasionally relieved by strokes of brilliant generalship and high courage. The campaign ended significant Confederate presence in Tennessee and left the Union poised to advance upon Atlanta and the Confederacy on the brink of defeat in the western theater.Purchase the audio edition.

    From the early tragedies of the Comet and the DC10 to the modern-day horror of the Concorde catastrophe in Paris and the mysterious loss of an Air France Airbus over the Atlantic, Faith painstakingly recreates the accidents, explains what went wrong and discusses how they can be prevented from recurring. It's a gripping, fascinating and chilling book.

     The soldiers of the 77th Infantry Division saw some of the bloodiest action of the Second World War. Ours to Hold It High is brilliant history of the division’s actions through the course of World War Two as it island-hopped its way towards victory in the face of ferocious Japanese resistance. The story begins in America in 1942 when the division was re-activated and the units were formed and given training before they sailed west to fight. Part one of the book covers these initial two years and the various forms of rigorous training that the men went through to prepare them for the amphibious warfare that they would meet in the islands of the Pacific Ocean. Parts two, three, four, and five of the book provides brilliant insight into the combat history of the unit from Guam to Okinawa. The actions of each unit of the division are uncovered to give a thorough overview of the tumultuous and chaotic action that the men saw. This is account is not written by a historian sitting at a desk in the United States, instead it was written by the soldiers who were there on the frontlines. Max Myers, the unit historian, has compiled their accounts to form this fascinating book. The actions of the 77th have become famous throughout the globe, particularly with the assistance of films such as Hacksaw Ridge that have immortalized the division. Almost every member of the 77th contributed in one way or another to this history. The Commanding General and members of his staff, the commanders and staff members from the organizations, and many other individuals devoted some of their time to revision and correction of preliminary manuscripts. Ours to Hold It High was initially published in 1947 and Max Myers, the main editor, passed away in 2011.

    Twenty-five thousand feet above Malta--that is where the Spitfires intercepted the Messerschmitts, Macchis, and Reggianes as they swept eastward in their droves, screening the big Junkers with their bomb loads as they pummeled the island beneath: the most bombed patch of ground in the world. One of those Spitfire pilots was George Beurling, nicknamed "Screwball," who in fourteen flying days destroyed twenty-seven German and Italian aircraft and damaged many more. Hailing from Canada, Beurling finally made it to Malta in the summer of 1942 after hard training and combat across the Channel. Malta Spitfire tells his story and that of the gallant Spitfire squadron, 249, which day after day ascended to the "top of the hill" to meet the enemy against overwhelming odds. With this memoir, readers experience the sensation of being in the cockpit with him, climbing to meet the planes driving in from Sicily, diving down through the fighter screen at the bombers, dodging the bullets coming out of the sun, or whipping up under the belly of an Me for a deflection shot at the engine. This is war without sentiment or romance, told in terms of human courage, skill, and heroism--a classic of WWII military aviation.

    With exclusive access to the RCA vaults, producer Ernst Jorgensen brings to intimate life every moment that Elvis spent in the studio--from the spontaneous joy of his early sessions to the intensely creative periods of his later career. At once the definitive recording session guide and a compellingly readable narrative, this is the ultimate companion to the singer and his songs.

    The ground crews who waited underneath these formidable aircraft, ready to launch them on their one-way mission now have stories to tell. The same ground crews who maintained the aircraft, keeping them ever ready to perform their lethal mission. We learn of a hush-hush visit to a British V-Bomber base by a sitting U.S. President or about an unwilling stowaway facing the prospect of a potentially fatal flight in a Vulcan, while another perfectly willing stowaway ends up hundreds of miles from his home. Russian KGB espionage and subversion are also revealed. The author and some of his colleagues from that long ago era tell their stories that range from the frigid iciness of Goose Bay in northern Canada to the sun-drenched island of Malta, but mostly take place on our own British V-bomber bases. Learn about some of the behind-the-scenes activities that it took to service and maintain a Vulcan bomber and some facts versus fiction concerning the Vulcan’s brief role in the James Bond film, Thunderball. Share the low point and heart-wrenching grief when an entire aircrew is lost in a tragic accident, contrasted with the high jinks during an overseas detachment. All this and much, much more. This book is a must read for V-Bomber veterans or anyone with an interest in the magnificent Avro Vulcan.

    Burning Fight draws upon the memories of more than 150 individuals, many who played influential roles in the nineties hardcore scene, to understand what made this era so unique in its ability to synthesize music, politics, social issues and spirituality into a powerful counter-cultural movement. Includes interviews with Los Crudos, Unbroken, Earth Crisis, Inside Out, Avail, Shelter, Texas Is The Reason, Mouthpiece, Trial, Swing Kids, Coalesce, Burn, & many more.

    This book examines the legacy of this world-changing weapon, from its creation as means of fighting the Nazis to its ubiquity today in every kind of conflict, from civil wars in Africa to gang wars in L.A. This is not a 'gun book' per se but a look at how this weapon has changed the world.

    Out of the Blue: The Final Landing: Yet more scary and often funny tales from the Royal Air Force and Friends Foreword by Air Marshall Cliff Spink CB CBE FCMI FRAeS RAF Ret'd

    For more than a year, Washington Post reporter Robert O'Harrow has explored the threats proliferating in our digital universe. This eBook is a compilation of that reporting. With chapters built around real people, including hackers, security researchers and corporate executives, this book will help regular people, lawmakers and businesses better understand the mind-bending challenge of keeping the internet safe from hackers and security breaches -- and all out war.

    . . with Tom Clancy as your guide. UPDATED WITH NEW MATERIALS AND PHOTOS!

    When they accurately predicted the resignation of Pope Benedict XVI one full year in advance, even naming the very month and year he would step down, global shockwaves raised compelling questions regarding why the Vatican has an advanced telescope perched atop Mt. Graham in Arizona (USA) where the Jesuits admit they are monitoring something approaching Earth. Authors Horn and Putnam visited the mountain and spoke with the astronomers. After their second report was published in Exo-Vaticana, the pope s top astronomer took to the airwaves (and on the Vatican Observatory website) in an attempt to explain the role that he and other church astronomers are playing in regard to the LUCIFER device on Mt. Graham, as well as their developing doctrines concerning extraterrestrial life and the impact it may soon have on planet Earth s religions (Christianity in particular). Then, in the third book by Horn and Putnam, On the Path of the Immortals, the authors set out with cameras and field investigators to unearth their most astonishing discovery yet: Mt. Graham is a portal the Native Americans who fought the Vatican and NASA told them a gateway to another dimension. And, as the Vatican knows and the authors uncovered, it is not the only one. Even then, they had no idea what secrets the Vatican was shielding until now... FOR THEIR LAST ENTRY INTO THE 4-YEAR INVESTIGATION, THE FINAL ROMAN EMPEROR, THE ISLAMIC ANTICHRIST, AND THE VATICAN S LAST CRUSADE REVEALS... *Tom Horn s greatest prediction yet (this will shake the foundations of the world!) *The WMD that ISIS will use, and how it will lead to an Apocalypse *Petrus Romanus, Albert Pike, the Islamic State, and the coming Armageddon *Pope Francis becomes the Destroyer (or shall there be another?)... *The Last Crusade Agenda, hidden in plain sight *The prophecy of the Last Roman Emperor in the Vatican vaults *The prophecy of the Cumaean Sibyl on the Muslim s Mahdi *Giants, a hidden Vatican doorway, and the coming Battle for the Cosmic Mountain *Why many Christians, Muslims, and Jews will accept the Last Emperor as Messiah *Preparations by the Occult Elite and their Visions of the Final Roman Emperor