People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

    As the author explains, learner-centered teaching focuses attention on what the student is learning, how the student is learning, the conditions under which the student is learning, whether the student is retaining and applying the learning, and how current learning positions the student for future learning. To help educators accomplish the goals of learner-centered teaching, this important book presents the meaning, practice, and ramifications of the learner-centered approach, and how this approach transforms the college classroom environment. Learner-Centered Teaching shows how to tie teaching and curriculum to the process and objectives of learning rather than to the content delivery alone.

    The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.

    "Mosaic of Thought "chronicles that journey, which ultimately led the authors to elaborate on eight cognitive processes identified in comprehension research and used by successful readers. These serve as models for the strategies offered in this book - strategies intended to help children become more flexible, adaptive, independent, and engaged readers."Mosaic" proposes a new instructional paradigm focused on in-depth, explicit instruction in the strategies used by proficient readers. The authors take us beyond the traditional classroom into the literature based, workshop-oriented classrooms. Through vivid portraits of these remarkable environments (all participants in the Denver-based Reading Project of the Public Education & Business Coalition), we see how explicit instruction looks in dynamic, literature-rich readers' workshops. As the students connect to background knowledge, create sensory images, ask questions, draw inferences, determine what's important, synthesize ideas, and solve problems at the word and text level, they are able to construct a rich mosaic of meaning.Straightforward and jargon-free, "Mosaic of Thought" has relevance to all literature-based classrooms, regardless of level. It offers practical tools for inservice teachers, as well as essential methods instruction for preservice teachers at both the undergraduate and graduate level. Indeed, anyone interested in literacy will benefit from the authors' challenge to rediscover the thought processes that inform our own comprehension.

    It is the best and most successful guide to reading comprehension for the general reader. And now it has been completely rewritten and updated. You are told about the various levels of reading and how to achieve them – from elementary reading, through systematic skimming and inspectional reading, to speed reading, you learn how to pigeonhole a book, X-ray it, extract the author's message, criticize. You are taught the different reading techniques for reading practical books, imaginative literature, plays, poetry, history, science and mathematics, philosophy and social science. Finally, the authors offer a recommended reading list and supply reading tests whereby you can measure your own progress in reading skills, comprehension and speed.This a previously-published edition of ISBN 9780671212094

     into their ideal job   Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration.   Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success.  They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options.   Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers.   Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including:   -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right  The Professor Is In addresses all of these issues, and many more.

    Newkirk reminds us that our deepest reading pleasures are often found when we slow down and pay close attention, and this book clearly demonstrates how slow reading deepens the thinking of both teachers and students. A must-read for anyone concerned about the state of reading-you will enjoy reading The Art of Slow Reading slowly. Kelly Gallagher, author of Readicide: How Schools Are Killing Reading and What You Can Do About ItThis beautiful and hugely important book overflows with advice and wisdom about reading-enjoying it, teaching it. Newkirk reminds us why words matter, that words on page or screen are not there just to be 'processed, ' but to savor and enjoy, to help us think and see more clearly, to touch our hearts and help us touch the world. Mike Rose, author of Why School?: Reclaiming Education for All of Us (Read Mike Rose's blog)If someone were to ask me who to read, what to read, and how to read it, I would say, without hesitating, they should read Tom Newkirk, read The Art of Slow Reading, and read it slowly, again and again. He is to reading and teaching, literacy and learning what Michael Pollan is to food and eating. Tom Newkirk gives us permission to take our time when we read, to remember why we read, and to take from that reading not just the nutrients and knowledge but the pleasure we sought to cultivate in our students-and ourselves-in the past. Jim Burke, author of The English Teacher's Companion and What's the Big Idea?This book challenges popular notions of reading-the idea that quick, extractive reading is the goal for students. I argue that traditional acts of 'slow reading'-memorization, performance, annotation, and elaboration-are essential for deep, pleasurable, thoughtful reading. Thomas NewkirkThis important book rests on a simple but powerful belief-that good readers practice the art of paying attention. Building on memoir, research, and many examples of classroom practice, Thomas Newkirk, recuperates six time-honored practices of reading-performance, memorization, centering, problem-finding, reading like a writer, and elaboration-to help readers engage in thoughtful, attentive reading.The Art of Slow Reading provides preservice and inservice teachers with concrete practices that for millennia have promoted real depth in reading. It will show how these practices enhance the reading of a variety of texts, from Fantastic Mr. Fox to The Great Gatsby to letters from the IRS.Just as slow reading is essential for real comprehension, it is also clearly crucial to the deep pleasure we take in reading-for the way we savor texts-and for the power of reading to change us.Tom's Washington Post article: Reading is not a race: The virtues of the 'slow reading' movement

    Kathryn Schulz, editor of Grist magazine, argues that error is the fundamental human condition and should be celebrated as such. Guiding the reader through the history and psychology of error, from Socrates to Alan Greenspan, Being Wrong will change the way you perceive screw-ups, both of the mammoth and daily variety, forever.

    This practical resource shows teachers how to be effective and have a life! Author and educator Maia Heyck-Merlin explores the key habits of Together Teachers—how they plan ahead, organize work and their classrooms, and how they spend their limited free time. The end goal is always strong outcomes for their students. So what does Together, or Together Enough, look like? To some teachers it might mean neat filing systems. To others it might mean using time efficiently to get more done in fewer minutes. Regardless, Together Teachers all rely on the same skills. In six parts, the book clearly lays out these essential skills. Heyck-Merlin walks the reader through how to establish simple yet successful organizational systems. There are concrete steps that every teacher can implement to achieve greater stability and success in their classrooms and in their lives. Contains templates and tutorials to create and customize a personal organizational system and includes a companion website: www.thetogetherteacher.com Recommends various electronic or online tools to make a teacher's school day (and life!) more efficient and productive Includes a Reader's Guide, a great professional development resource; teachers will answer reflection questions, make notes about habits, and select tools that best match individual needs and preferences Ebook customers can access CD contents online.  Refer to the section in the Table of Contents labeled, Download CD/DVD Content, for detailed instructions.

    Yet our curricula are largely print-based, and students must develop effective reading behaviours to be successful in school. This book provides middle school and high school educators with the resources they need to meet this challenge: literacy development strategies that emphasize effective learning in content contexts.