But in an unlikely series of events, two young oil tycoons started their own professional football franchises in Dallas the very same year: the NFL’s Dallas Cowboys, and, as part of a new upstart league designed to thwart the NFL’s hold on the game, the Dallas Texans of the AFL. Almost overnight, a bitter feud was born.The team owners, Lamar Hunt and Clint Murchison, became Mad Men of the gridiron, locked in a battle for the hearts and minds of the Texas pigskin faithful. Their teams took each other to court, fought over players, undermined each other’s promotions, and rooted like hell for the other guys to fail. A true visionary, Hunt of the Texans focused on the fans, putting together a team of local legends and hiring attractive women to drive around town in red convertibles selling tickets. Meanwhile, Murchison and his Cowboys focused on the game, hiring a young star, Tom Landry, in what would be his first-ever year as a head coach, and concentrating on holding their own against the more established teams in the NFL. Ultimately, both teams won the battle, but only one got to stay in Dallas and go on to become one of sports’ most quintessential franchises—“America's Team.”In this highly entertaining narrative, rich in colorful characters and unforgettable stunts, Eisenberg recounts the story of the birth of pro football in Dallas—back when the game began to be part of this country’s DNA.

    This volume reveals Weaver’s approach to the game, with a focus on how to manage a roster, a lineup, and a pitching staff. He defines the differences between running a team during a single game and managing it during an entire season. In his characteristically blunt style, Weaver explains everything from how to tell when a pitcher is tiring to how and when to argue with an umpire. Successful ball clubs still mimic his offensive strategies. Readers of this updated edition will learn new ways to think about the game as it’s played today.

    Elite athletes have known this for decades and now science is learning why it s true. In his fascinating new book "How Bad Do You Want It?," coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.Fitzgerald puts you into the pulse-pounding action of more than a dozen epic races from running, cycling, triathlon, XTERRA, and rowing with thrilling race reports and revealing post-race interviews with the elites. Their own words reinforce what the research has found: strong mental fitness lets us approach our true physical limits, giving us an edge over physically stronger competitors. Each chapter explores the how and why of an elite athlete s transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness.The new psychobiological model of endurance performance shows that the most important question in endurance sports is: how bad do you want it? Fitzgerald s fascinating book will forever change how you answer this question and show you how to master the psychology of mind over muscle. These lessons will help you push back your limits and uncover your full potential."How Bad Do You Want It?" reveals new psychobiological findings including: Mental toughness determines how close you can get to your physical limit. Bracing yourself for a tough race or workout can boost performance by 15% or more. Champions have learned how to give more of what they have. The only way to improve performance is by altering how you perceive effort. Choking under pressure is a form of self-consciousness. Your attitude in daily life is the same one you bring to sports. There's no such thing as going as fast as you can only going faster than before. The fastest racecourse is the one with the loudest spectators. Faith in your training is as important as the training itself.Athletes featured in "How Bad Do You Want It?" Sammy Wanjiru, Jenny Simpson, Greg LeMond, Siri Lindley, Willie Stewart, Cadel Evans, Nathan Cohen and Joe Sullivan, Paula Newby-Fraser, Ryan Vail, Thomas Voeckler, Ned Overend, Steve Prefontaine, and last of all John The Penguin Bingham"

    That game, played at Fenway Park on the afternoon of October 4, 1978, was the culmination of one of the most tense, emotionally wrought seasons ever, between baseball's two most bitter rivals, the Boston Red Sox and the New York Yankees. Both teams finished this tumultuous season with identical 99-64 records, forcing a one-game playoff. With a one-run lead and two outs, with the tying run in scoring position in the bottom of the ninth, the entire season came down to one at-bat and to one swing of the bat. It came down, as both men eerily predicted to themselves the night before, to the aging Red Sox legend, Carl Yastrzemski, and the Yankees' free-agent power reliever, Rich "Goose" Gossage.Anyone who calls himself a baseball fan knows the outcome of that confrontation. And yet such are the literary powers of the author that we are pulled back in time to that late-afternoon moment and become filled anew with all the taut sense of drama that sports has to offer, as if we don't know what happened. As if the thoughts swirling around in the heads of pitcher and hitter are still fresh, both still hopeful of controlling events.That climactic game occurred thirty seasons ago and yet it still captures our imagination. In this delightful work of sports literature, we watch the game unfold pitch by pitch, inning by inning, but Bradley is up to something more ambitious than just recounting this wonderful game. He also tells us the stories of the participants -- how they got to that moment in their lives and careers, what was at stake for them personally -- including the rivalries within the rivalry, such as catcher Carlton Fisk versus catcher Thurman Munson, and Billy Martin versus everyone. Using a narrative that alternates points of view between the teams, Bradley reacquaints us with a rich roster of characters -- Freddy Lynn, Ron Guidry, Catfish Hunter, Mike Torrez, Jerry Remy, Lou Piniella, George Scott, and Reggie Jackson. And, of course, Bucky Dent, who craved just such a moment in the sun -- a validation he had vainly sought from the father he barely knew.Not a book intended to celebrate a triumph or lament a loss, "The Greatest Game" will be embraced in both Boston and New York, with fans of both teams recalling again the talented young men they once gave their hearts to. And fans everywhere will be reminded how utterly gripping a single baseball game can be and that the rewards of being a fan lie not in victory but in caring beyond reason, even decades after the fact.

    The Era begins in 1947 with Jackie Robinson changing major league baseball forever by taking the field for the Dodgers. Dazzling, momentous events characterize the decade that followed-Robinson's amazing accomplishments; the explosion on the national scene of such soon-to-be legends as Mickey Mantle, Willie Mays, Bobby Thomson, Duke Snider, and Yogi Berra; Casey Stengel's crafty managing; the emergence of televised games; and the stunning success of the Yankees as they play in nine out of eleven World Series. The Era concludes with the relocation of the Dodgers from Brooklyn to Los Angeles, a move that shook the sport to its very roots.

    What unfolded next has become a masterclass in how to turn adversity to your advantage.The Inside Track is the collection of 11 private letters that Peter sent to his elite coaching groups throughout his 6-month sentence. Written in a conversational style, each one breaks down the actual tools, techniques and insights he uses and shows you how to face any problem in your life from a place of power, not force. How to stay calm and positive when life hits you with a bat and turn your biggest challenges into your greatest achievements.As you follow this unique and incredible story, you'll discover not only how Peter was able to thrive in a place where angels fear to tread, but also leave a lasting mark that is now helping thousands of lives.

    The Perfection Point is ideal for sports fans interested in the scientific basis of athletic excellence and a fascinating read for science fans interested in the physics of sports.

    Greatness doesn't come from DNA but from practice and perseverance honed over decades. The key is how you practice, how you analyze the results of your progress and learn from your mistakes, that enables you to achieve greatness.Colvin shows that the skills of business: negotiating deals, evaluating financial statements obey the principles that lead to greatness, so that anyone can get better at them with the right kind of effort. Even the hardest decisions and interactions can be systematically improved.This new mind-set, combined with Colvin's practical advice, will change the way you think about your job and career, and will inspire you to achieve more in all you do.

    JYD became a legend in the Big Easy, drawing huge crowds to the Superdome, a feat no other wrestler ever came close to. In 1980, he managed to break one of the final colour barriers in the sport by becoming the first black wrestler to be made the undisputed top star of his promotion. This biography aims to restore JYD to his deserved place in the history books by looking at his famous feuds, the business backstories, and the life of the man outside the ring. The King of New Orleans recounts the story of how an area known for racial injustice became the home of wrestling’s most adored African-American idol. A remarkable tale of a man still remembered on the streets of New Orleans and in the hearts of pro wrestling fans.

    Barriers of communication and transportation were being overcome and giants such as Andrew Carnegie, John D. Rockefeller, and William Randolph Hearst walked the land. The nation’s game was baseball, and its giant was Honus Wagner. In 1996, a baseball card depicting Honus Wagner sold for $640,500 - the largest sum ever paid at auction for a sports artifact. What could possibly make that piece of cardboard, approximately one-and-a-half by two-and-a-half inches, worth more than half a million dollars? The DeValerias tell the unique story behind this now-famous baseball card and the man depicted on it. In doing so, they accurately present the local, regional, and national context so readers gain a thorough understanding of Wagner’s times.Wagner’s gradual emergence from the pack into stardom and popularity is described here in rich detail, but the book also reveals much of Wagner’s family and personal life - his minor leauge career, his values, his failed business ventures during the Depression, and his later years. Neither the “rowdy-ball” ruffian nor the teetotal saint constructed of legend, Wagner is presented here in a complete portrait - one that offers a vivid impression of the era when baseball was America’s game and the nation was evolving into the world’s industrial leader.

    Whether he's explaining what goes through a ballplayer's mind when he faces a fastball in the chapter "My Face Was Crushed by a Bowling Ball Going 90mph", detailing bizarre rituals and superstitions performed by some of baseball's greatest players, or taking us into the locker room to see what transpires in the clubhouse of a Major League team, Kurkjian's tales are at times hilarious, other times horrifying, yet always entertaining.Kurkjian has spoken to some of the greatest ballplayers ever over the years and they have revealed details about themselves and the game they love with a candor that readers won't find anywhere else. Filled with anecdotes and fascinating insight, this is an essential book for baseball fans or anyone curious about America's pastime.

    As a therapist, physician, and mental coach, Dr. Michael Lardon has dedicated his career to helping athletes understand and better achieve peak performance. In Finding Your Zone, he shares with readers what he?s discovered about reaching the state in which ?thoughts and actions are occurring in complete synchronicity,? and how this state is accessible to all, not just the few. In ten key lessons?illustrated by personal anecdotes from his clients?Lardon teaches readers how to access the zone not only in sports but in all aspects of their lives, by understanding how to: ? Transform desire into will ? Channel emotions to victory ? Trust instincts and keep it simple ? Conquer fear through acceptance ? Perform under pressure

    . . lifts the curtain to reveal the inner workings of international cricket. A must-read for any cricketer, coach or fan' Eoin Morgan'This path-breaking book should be compulsory reading for commentators and captains - and all cricket fans' Mervyn King'Clever and original but also wise' Ed SmithHow valuable is winning the toss? And how should captains use it to their advantage? Why does a cricket ball swing? Why don't Indians bat left-handed? What is a good length and why? Why are leg-spinners so successful in T20 cricket? Why did England win the World Cup? Why do all Test bowlers bowl at either 55 or 85mph? Why don't they pitch it up?All cricketers long to know the answer to these questions and many more. Only fifteen years ago it would have been difficult to answer them - cricket was guided only by decades-old tradition and received wisdom. Data has changed everything. Today we can track every ball to within millimetres; its release point, speed and bounce point are measured as are how much the ball swings, how much it deviates off the pitch, the exact height and line that it passes the stumps, and multiple other variables. Hitting Against the Spin is the story of that data, and what it can tell us about how cricket really works. Leading cricket thinkers Nathan Leamon and Ben Jones lift the lid on international cricket and explain its hidden workings and dynamics - the forces that shape cricket and, in turn, the cricketers who play it. They analyse the unseen hands that determine which players succeed and which fail, which tactics work and which don't, which teams win and which lose. They also explore the new world of franchise cricket as well as the rapid evolution of the T20 format. Revolutionary in its insights, Hitting Against the Spin takes you on a fascinating whistle-stop tour of modern cricket and sports analytics, bringing cricket firmly into the twenty-first century by revealing its long-kept secrets. This is the most important cricket book in decades.

    A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.

    He was also the perfect idol for postwar America, a wholesome hero from the heartland.In A Season in the Sun, acclaimed historians Randy Roberts and Johnny Smith recount the defining moment of Mantle's legendary career: 1956, when he overcame a host of injuries and critics to become the most celebrated athlete of his time. Taking us from the action on the diamond to Mantle's off-the-field exploits, Roberts and Smith depict Mantle not as an ideal role model or a bitter alcoholic, but a complex man whose faults were smoothed over by sportswriters eager to keep the truth about sports heroes at bay. An incisive portrait of an American icon, A Season in the Sun is an essential work for baseball fans and anyone interested in the 1950s.