So universal and timeless are its tactics for pursuing a competitive advantage that some of the most notable people in government, sports, and the entertainment world have all quoted from its nearly 2500-year-old pages. These six expertly crafted lectures explore this classic's wisdom for staying nimble in an ever-changing environment and for maximizing reward while minimizing risk remains eternally fresh. As war and business become more mental and less physical, human intellect plays an ever greater role in competition-making Sun Tzu's strategies highly relevant to the information age.Through a precise explanation of the original text and case studies, Professor Wilson examines how the seminal work's model of leadership has been applied-and misapplied-throughout the realms of war, politics, business, and beyond. You'll study the text's historical framework and then delve into the critical calculations that must be made prior to war-what Sun Tzu refers to as knowing the enemy, knowing ourselves.By studying real-world examples, you'll come away understanding the qualities effective commanders must possess and the work's practical implications for outmaneuvering competitors in daily life. By taking this course, you will appreciate Sun Tzu's content on a far deeper level.Disclaimer: The views expressed in this course are those of the professor and do not necessarily reflect the position or policy of the U.S. Navy, the U.S. Department of Defense, or the U.S. government.

    Mahan's classic The Influence of Sea Power on History, published in 1890. In analyzing the reasons for the rise and fall of Great Britain as a predominant maritime nation in the period from the Tudors to the present day, Professor Kennedy sets the Royal Navy within a framework of national, international, economic, political and strategical considerations.To this new paperback edition the author has added a new introduction that brings the discussion of naval power up to date, with special emphasis on today’s enormous U.S. Navy as the prime contemporary example of the use of naval forces to wield global influence.

    Che's call to action, his proclamation of _invincibility_-the ultimate victory of revolutionary forces-continues to influence the course of Latin American history and international relations. His amazing life story has lifted him to almost legendary status. This edition of Che's classic work Guerrilla Warfare contains the text of his book, as well as two later essays titled _Guerrilla Warfare: A Method_ and _Message to the Tricontinental._ A detailed introduction by Brian Loveman and Thomas M. Davies, Jr., examines Guevara's text, his life and political impact, the situation in Latin America, and the United States' response to Che and to events in Latin America. Loveman and Davies also provide in-depth case studies that apply Che's theories on revolution to political situations in seven Latin American countries from the 1960s to the present. Also included are political chronologies of each country discussed in the case studies and a postscript tying the analyses together. This book will help students gain a better understanding of Che's theoretical contribution to revolutionary literature and the inspiration that his life and Guerrilla Warfare have provided to revolutionaries since the 1960s. This volume is an invaluable addition to courses in Latin American studies and political science.

    In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

    Army. Defying all known accepted military practice -- and indeed, the laws of physics -- they believed that a soldier could adopt a cloak of invisibility, pass cleanly through walls, and, perhaps most chillingly, kill goats just by staring at them. Entrusted with defending America from all known adversaries, they were the First Earth Battalion. And they really weren't joking. What's more, they're back and fighting the War on Terror. With firsthand access to the leading players in the story, Ronson traces the evolution of these bizarre activities over the past three decades and shows how they are alive today within the U.S. Department of Homeland Security and in postwar Iraq. Why are they blasting Iraqi prisoners of war with the theme tune to Barney the Purple Dinosaur? Why have 100 debleated goats been secretly placed inside the Special Forces Command Center at Fort Bragg, North Carolina? How was the U.S. military associated with the mysterious mass suicide of a strange cult from San Diego? The Men Who Stare at Goats answers these and many more questions.

    Considered essential reading for generals, statesmen, and liberally educated citizens for more than 2,000 years, The Peloponnesian War is a mine of military, moral, political, and philosophical wisdom.However, this classic book has long presented obstacles to the uninitiated reader. Written centuries before the rise of modern historiography, Thucydides' narrative is not continuous or linear. His authoritative chronicle of what he considered the greatest war of all time is rigorous and meticulous, yet omits the many aids to comprehension modern readers take for granted—such as brief biographies of the story's main characters, maps and other visual enhancements, and background on the military, cultural, and political traditions of ancient Greece.Robert Strassler's new edition amends these omissions, and not only provides a new coherence to the narrative overall but effectively reconstructs the lost cultural context that Thucydides shared with his original audience. Based on the venerable Richard Crawley translation, updated and revised for modern readers, The Landmark Thucydides includes a vast array of superbly designed and presented maps, brief informative appendices by outstanding classical scholars on subjects of special relevance to the text, explanatory marginal notes on each page, an index of unprecedented subtlety and depth, and numerous other useful features. Readers will find that with this edition they can dip into the text at any point and be immediately oriented with regard to the geography, season, date, and stage of the conflict.In any list of the Great Books of Western Civilization, The Peloponnesian War stands near the top. This handsome, elegant, and authoritative new edition will ensure that its greatness is appreciated by future generations.

    Both success and failure have a limited lifespan. Successis neither a miracle nor a mystery. It does not depend upon special skills, formaleducation or superior intelligence. It is the natural outcome of consistently applyingcertain principles on an ongoing basis. The ultimate goal is to sustain success andeliminate failure. Acquiring facts is knowledge, understanding facts is comprehension, and the properapplication of facts is wisdom. The principles in this book can help you to: 1. Live by design, not by default2. Gain confidence and optimize your potential3. Become proactive and develop a winning attitude4. Balance your health, wealth and relationships5. Overcome day-to-day problems and make better decisions6. Make positive choices and avoid pitfalls The secret to a meaningful life is in your hands. Through inspiring ideasand basic values, this book will help empower you to Achieve More andbecome unstoppable.

    "An illuminating guide to the use and abuse of history in affairs of state".--Arthur Schlesinger.

    For more than four decades he has served as Director of the Office of Net Assessment, the Pentagon's internal think tank, under twelve defense secretaries and eight administrations. Yet Marshall has been on the cutting edge of strategic thinking even longer than that. At the RAND Corporation during its golden age in the 1950s and early 1960s, Marshall helped formulate bedrock concepts of US nuclear strategy that endure to this day; later, at the Pentagon, he pioneered the development of "net assessment" -- a new analytic framework for understanding the long-term military competition between the United States and the Soviet Union. Following the Cold War, Marshall successfully used net assessment to anticipate emerging disruptive shifts in military affairs, including the revolution in precision warfare and the rise of China as a major strategic rival of the United States. In The Last Warrior, Andrew Krepinevich and Barry Watts -- both former members of Marshall's staff -- trace Marshall's intellectual development from his upbringing in Detroit during the Great Depression to his decades in Washington as an influential behind-the-scenes advisor on American defense strategy. The result is a unique insider's perspective on the changes in US strategy from the dawn of the Cold War to the present day. Covering some of the most pivotal episodes of the last half-century and peopled with some of the era's most influential figures, The Last Warrior tells Marshall's story for the first time, in the process providing an unparalleled history of the evolution of the American defense establishment.

    A first-rate fighter pilot and a self-taught scholar, he wrote the first manual on jet aerial combat; spearheaded the design of both of the Air Force's premier fighters, the F-15 and the F-16; and shaped the tactics that saved lives during the Vietnam War and the strategies that won the Gulf War. Many of America's best-known military and political leaders consulted Boyd on matters of technology, strategy, and theory.In The Mind of War, Grant T. Hammond offers the first complete portrait of John Boyd, his groundbreaking ideas, and his enduring legacy. Based on extensive interviews with Boyd and those who knew him as well as on a close analysis of Boyd's briefings, this intellectual biography brings the work of an extraordinary thinker to a broader public.

    Dennis Chalker was an original “plankowner” (founding member) of SEAL Team Six, and in One Perfect Op, he takes readers deep inside the remarkable world of America’s Special Forces operatives. With an introduction by Richard Marcinko of Rogue Warrior fame, One Perfect Op describes, step by breathtaking step, one extraordinary SEALs mission, shedding fascinating new light on the training, the planning, the courage and the skill of these exceptional warriors.

     A leading expert on the place of technology in war and intelligence, Robert H. Latiff, now teaching at the University of Notre Dame, has spent a career in the military researching and developing new combat technologies, observing the cost of our unquestioning embrace of innovation. At its best, advanced technology acts faster than ever to save the lives of soldiers; at its worst, the deployment of insufficiently considered new technology can have devastating unintended or long-term consequences. The question of whether we can is followed, all too infrequently, by the question of whether we should. In Future War, Latiff maps out the changing ways of war and the weapons technologies we will use to fight them, seeking to describe the ramifications of those changes and what it will mean in the future to be a soldier. He also recognizes that the fortunes of a nation are inextricably linked with its national defense, and how its citizens understand the importance of when, how, and according to what rules we fight. What will war mean to the average American? Are our leaders sufficiently sensitized to the implications of the new ways of fighting? How are the attitudes of individuals and civilian institutions shaped by the wars we fight and the means we use to fight them? And, of key importance: How will soldiers themselves think about war and their roles within it? The evolving, complex world of conflict and technology demands that we pay more attention to the issues that will confront us, before it is too late to control them. Decrying what he describes as a "broken" relationship between the military and the public it serves, Latiff issues a bold wake-up call to military planners and weapons technologists, decision makers, and the nation as a whole as we prepare for a very different future.

    In War, noted military historian Gwynne Dyer ranges from the tumbling walls of Jericho to the modern advent of total war in which no one is exempt from the horrors of armed conflict. He shows how the martial instinct has evolved over the human generations and among our close primate relations, such as the chimpanzee. Dyer squarely confronts the reality of war, and the threat of nuclear weapons, but does not despair that war is our eternal legacy. He likes and respects soldiers, even while he knows their job is to kill; he understands the physics and the psychology of battles, but he is no war junkie. Dyer surveys the fiery battlefields of human history, never losing sight of the people caught up in war. He actually believes there is hope that war can be abolished, that human beings are more than just our genes. War is an award-winning book that explores the human past to imagine a different future.

    The Warrior's Honor is a report and a reflection on what he has seen in the places where ethnic war has become a way of life. Ignatieff charts the rise of the new moral interventionists--the relief workers, reporters, delegates, and diplomats who believe that other people's misery is of concern to us all. And he brings us face-to-face with the new ethnic warriors--the warlords, gunmen, and paramilitaries--who have escalated postmodern war to an unprecedented level of savagery. Hard-hitting and passionate, The Warrior's Honor is a profound and searching exploration of the perils and obligations of moral citizenship in a world scarred by war and genocide.

    By the time the list was retired in 2013, it had over 2200 readers and was growing steadily. This ebook is a carefully sequenced and edited compilation of the archives, with a 5000-word bonus essay, "Inside the Tempo," which serves as a capstone conclusion to the series.