But no book addresses how to harness the incredible power of social media to make a difference. "The Dragonfly Effect" shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this bookReveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal resultsFeatures original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyaltyLeverage the power of design thinking and psychological research with practical strategiesReveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States"The Dragonfly Effect" shows that you don't need money or power to inspire seismic change.

    The fastest-growing segment of the population, those beyond the age of fifty, are no longer content to simply cope with the losses of age. Mental acuity and vitality are becoming a life-long pursuit. Now, the science of the mind is catching up with the Baby Boom generation. In this landmark book, renowned psychiatrist Gene Cohen challenges the long-held belief that our brain power inevitably declines as we age, and shows that there are actually positive changes taking place in our minds. Based on the latest studies of the brain, as well as moving stories of men and women in the second half of life, The Mature Mind reveals for the first time how we can continue to grow and flourish. Cohen's groundbreaking theory-the first to elaborate on the psychology of later life-describes how the mind gives us "inner pushes" and creates new opportunities for positive change throughout adult life. He shows how we can jump-start that growth at any age and under any circumstances, fine-tuning as we go, actively building brain reserves and new possibilities. The Mature Mind offers a profoundly different and intriguing look at ourselves, challenging old assumptions, raising bold new questions, and providing exciting answers grounded in science and the realities of everyday life.

    William Langewiesche investigates the burgeoning global threat of nuclear weapons production, presenting the story of the inexorable drift of nuclear weapons technology from the hands of the rich into the hands of the poor.

    Only stories--scenarios--and our ability to visualize different kinds of futures adequately capture these intangibles.In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the scenaric approach, giving you the tools for developing a strategic vision within your business.Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.

    America's ability to remain oblivious to these new movements ended on September 11, 2001. The Islamist fanatics in the global Salafi jihad (the violent, revivalist social movement of which al Qaeda is a part) target the West, but their operations mercilessly slaughter thousands of people of all races and religions throughout the world. Marc Sageman challenges conventional wisdom about terrorism, observing that the key to mounting an effective defense against future attacks is a thorough understanding of the networks that allow these new terrorists to proliferate.Based on intensive study of biographical data on 172 participants in the jihad, "Understanding Terror Networks" gives us the first social explanation of the global wave of activity. Sageman traces its roots in Egypt, gestation in Afghanistan during the Soviet-Afghan war, exile in the Sudan, and growth of branches worldwide, including detailed accounts of life within the Hamburg and Montreal cells that planned attacks on the United States.U.S. government strategies to combat the jihad are based on the traditional reasons an individual was thought to turn to terrorism: poverty, trauma, madness, and ignorance. Sageman refutes all these notions, showing that, for the vast majority of the mujahedin, social bonds predated ideological commitment, and it was these social networks that inspired alienated young Muslims to join the jihad. These men, isolated from the rest of society, were transformed into fanatics yearning for martyrdom and eager to kill. The tight bonds of family and friendship, paradoxically enhanced by the tenuous links between the cell groups (making it difficult for authorities to trace connections), contributed to the jihad movement's flexibility and longevity. And although Sageman's systematic analysis highlights the crucial role the networks played in the terrorists' success, he states unequivocally that the level of commitment and choice to embrace violence were entirely their own."Understanding Terror Networks" combines Sageman's scrutiny of sources, personal acquaintance with Islamic fundamentalists, deep appreciation of history, and effective application of network theory, modeling, and forensic psychology. Sageman's unique research allows him to go beyond available academic studies, which are light on facts, and journalistic narratives, which are devoid of theory. The result is a profound contribution to our understanding of the perpetrators of 9/11 that has practical implications for the war on terror.

    This is a story of courage, valor, and life-long sacrifice. After the cries of battle have ended, warriors return home to face their physical and mental challenges. Some who made the supreme sacrifice return home in a box draped in the American flag. Those more fortunate, often scarred for life, try to establish a new beginning for themselves and their families. Unfortunately, for many veterans and their families, life will never be the same. Society, overall, is simply too far removed from the realities of combat and a world filed with atrocities to truly comprehend or appreciate the experiences of returning veterans. If we send them, then we must mend them.

    This easy-to-understand guide answers all the questions you need to know to secure your financial future, such as: What does it mean to my paycheck when the Fed lowers or raises interest rates?What's the difference between bonds, securities, and derivatives - and which should I invest in now?What does Keynesian economics have to do with my savings? For those people whose heads spin when reading the business pages of the newspaper, here's a roadmap through the economic jungle. In simple, plain language, Peter Sander explains how economies work, why they grow, how they contract, and what the government can and can't do to help them. Most important, he tells you how all this affects "you" - and what kind of changes you're going to see in your finances as a result.Economics has been called the dismal" science. But it doesn't need to be gloomy or impenetrable. This book is an essential guide for anyone who wants to understand where the economy is today, where it's going, and what it means for the rest of us."

    An invaluable resource for any manager or professional, this book offers a collection of proven, practical methods for simplifying any problem and making faster, better decisions every time.

    Dr Mackay has spent a lifetime listening to people talk about their dreams, fears, hopes, disappointments and passions. As well, his bestselling books have documented the impact of the changes that have been radically reshaping our society. In What Makes Us Tick? he reflects on some of the things that don't change, identifies ten desires that drive us all, and asks: `Why do we talk as if we're rational, but act as if we're not??; `Why do some people always want to take control??; `Why do we seek change, yet resist it??; `Why do we want more of the things that have failed to satisfy us??. His exploration of these and other issues goes to the heart of some of life's big questions.In this new edition Hugh Mackay offers a postscript that delves into the many concerns that were raised by people around the country when he was first promoting What Makes Us Tick? . They include: `Why do people become workaholics??; `How can religious people hold such irrational beliefs??; `Why are so many people hooked on social media??; `What about gender and generational differences??; `Shouldn?t our desire for security be on the list??, as well as many other issues that resonate with modern Australia. He also offers more thoughts on ? the desire to be taken seriously; the desire for `my place?; the desire for something to believe in; the desire to connect; the desire to be useful. Raising all these ideas, this is a book that will explain us to ourselves. Hugh Mackay is a psychologist, social researcher and novelist, and is the author of the the bestselling ADVANCE AUSTRALIA? WHERE?

    Who was he, and what caused him to disappear? Was he simply a physicist, or also a spy and communist radical? A protege of Enrico Fermi, Pontecorvo was one of the most promising nuclear physicists in the world. He spent years hunting for the Higgs boson of his day -- the neutrino -- a nearly massless particle thought to be essential to the process of particle decay. His work on the Manhattan Project helped to usher in the nuclear age, and confirmed his reputation as a brilliant physicist. Why, then, would he disappear as he stood on the cusp of true greatness, perhaps even the Nobel Prize? In Half-Life, physicist and historian Frank Close offers a heretofore untold history of Pontecorvo's life, based on unprecedented access to Pontecorvo's friends and family and the Russian scientists with whom he would later work. Close takes a microscope to Pontecorvo's life, combining a thorough biography of one of the most important scientists of the twentieth century with the drama of Cold War espionage. With all the elements of a Cold War thriller -- classified atomic research, an infamous double agent, a possible kidnapping by Soviet operatives -- Half-Life is a history of nuclear physics at perhaps its most powerful: when it created the bomb. Physics at perhaps its most powerful: when it created the bomb.

    In contrast, the 2011 revision suggested that 9.1 billion would be achieved much earlier, maybe by 2050 or before, and by 2100 there would be 10.1 billion of us. What's more, they implied that global human population might still be slightly rising in our total numbers a century from now. So what shall we do? Are there too many people on the planet? Is this the end of life as we know it?Distinguished geographer Professor Danny Dorling thinks we should not worry so much and that, whatever impending doom may be around the corner, we will deal with it when it comes. In a series of fascinating chapters he charts the rise of the human race from its origins to its end-point of population 10 billion. Thus he shows that while it took until about 1988 to reach 5 billion we reached 6 billion by 2000, 7 billion eleven years later and will reach 8 billion by 2025.By recording how we got here, Dorling is able to show us the key issues that we face in the coming decades: how we will deal with scarcity of resources; how our cities will grow and become more female; why the change that we should really prepare for is the population decline that will occur after 10 billion.Population 10 Billion is a major work by one of the world's leading geographers and will change the way you think about the future. Packed full of counter-intuitive ideas and observations, this book is a tool kit to prepare for the future and to help us ask the right questions

    By looking at massacres in schools and offices as post-industrial rebellions, Mark Ames is able to juxtapose the historical place of rage in America with the social climate after Reaganomics began to effect worker's paychecks. But why high schools? Why post offices? Mark Ames examines the most fascinating and unexpected cases, crafting a convincing argument for workplace massacres as modern day slave rebellions. Like slave rebellions, rage massacres are doomed, gory, sometimes inadvertently comic, and grossly misunderstood. Going Postal seeks to contextualize this violence in a world where working isn't—and doesn’t pay—what it used to. Part social critique and part true crime page-turner, Going Postal answers the questions asked by commentators on the nightly news and films such as Bowling for Columbine.

    W. Crocker III (The Politically Incorrect Guide to the Civil War, Robert E. Lee on Leadership, etc.) now turns his guns on the epic story of America’s involvement in the First World War with his new book The Yanks Are Coming: A Military History of the United States in World War I. 2014 marks the centenary of the beginning of that war, and in Crocker’s sweeping, American-focused account, readers will learn: How George S. Patton, Douglas MacArthur, George C. Marshall (of the Marshall Plan), "Wild Bill" Donovan (future founder of the OSS, the World War II precursor to the CIA), Harry S. Truman, and many other American heroes earned their military spurs in "The Great War"Why, despite the efforts of the almost absurdly pacifistic administration of Woodrow Wilson, American involvement in the war was inevitableHow the First World War was "the War that Made the Modern World"—sweeping away most of the crowned heads of Europe, redrawing the map of the Middle East, setting the stage for the rise of communism and fascismWhy the First World War marked America’s transition from a frontier power—some of our World War I generals had actually fought Indians—to a global superpower, with World War I generals like Douglas MacArthur living to see, and help shape, the nuclear age"The Young Lions of the War" -- heroes who should not be forgotten, like air ace Eddie Rickenbacker, Sergeant Alvin York (memorably portrayed by Gary Cooper in the Academy Award–winning movie Sergeant York), and all four of Theodore Roosevelt’s sons (one of whom was killed) Stirring, and full of brilliantly told stories of men at war, The Yanks Are Coming will be the essential book for readers interested in rediscovering America’s role in the First World War on its hundredth anniversary.

    With astonishing and clarifying new details, he recounts the scary series of the close encounters that tested the limits of ordinary humans and powerful leaders alike. Ambinder explains how political leadership ultimately triumphed over misunderstandings, helping the two countries maintain a fragile peace.Ambinder provides a comprehensive and chilling account of the nuclear command and control process, from intelligence warnings to the composition of the nuclear codes themselves. And he affords glimpses into the secret world of a preemptive electronic attack that scared the Soviet Union into action. Ambinder’s account reads like a thriller, recounting the spy-versus-spy games that kept both countries—and the world—in check.From geopolitics in Moscow and Washington, to sweat-caked soldiers fighting in the trenches of the Cold War, to high-stakes war games across NATO and the Warsaw Pact, The Brink serves as the definitive intelligence, nuclear, and national security history of one of the most precarious times in recent memory.

    The rules, policies, and institutions that have guided the world since World War II have largely run their course. Respect for sovereignty alone cannot uphold order in an age defined by global challenges from terrorism and the spread of nuclear weapons to climate change and cyberspace. Meanwhile, great power rivalry is returning. Weak states pose problems just as confounding as strong ones. The United States remains the world’s strongest country, but American foreign policy has at times made matters worse, both by what the U.S. has done and by what it has failed to do. The Middle East is in chaos, Asia is threatened by China’s rise and a reckless North Korea, and Europe, for decades the world’s most stable region, is now anything but. As Richard Haass explains, the election of Donald Trump and the unexpected vote for “Brexit” signals that many in modern democracies reject important aspects of globalization, including borders open to trade and immigrants.In A World in Disarray, Haass argues for an updated global operating system—call it world order 2.0—that reflects the reality that power is widely distributed and that borders count for less. One critical element of this adjustment will be adopting a new approach to sovereignty, one that embraces its obligations and responsibilities as well as its rights and protections. Haass also details how the U.S. should act towards China and Russia, as well as in Asia, Europe, and the Middle East. He suggests, too, what the country should do to address its dysfunctional politics, mounting debt, and the lack of agreement on the nature of its relationship with the world.A World in Disarray is a wise examination, one rich in history, of the current world, along with how we got here and what needs doing. Haass shows that the world cannot have stability or prosperity without the United States, but that the United States cannot be a force for global stability and prosperity without its politicians and citizens reaching a new understanding.