Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.

    This text has invited more than 4 million students into the study of this dynamic and essential discipline.The authors have restructured each chapter around a conceptual framework of five or six big ideas. An Overview draws students in and sets the stage for the rest of the chapter, each numbered Concept Head announces the beginning of a new concept, and Concept Check questions at the end of each chapter encourage students to assess their mastery of a given concept. New Inquiry Figures focus students on the experimental process, and new Research Method Figures illustrate important techniques in biology. Each chapter ends with a Scientific Inquiry Question that asks students to apply scientific investigation skills to the content of the chapter.

    With passion and wit, Mary Oliver skillfully imparts expertise from her long, celebrated career as a disguised poet. She walks readers through exactly how a poem is built, from meter and rhyme, to form and diction, to sound and sense, drawing on poems by Robert Frost, Elizabeth Bishop, and others. This handbook is an invaluable glimpse into Oliver’s prolific mind??—??a must-have for all poetry-lovers.

    I say potahtoAnd--wait a second, no one says potahto. No one's ever said potahto.Have they?From reconstructing Shakespeare's accent to the rise and fall of Received Pronunciation, actor Ben Crystal and his linguist father David travel the world in search of the stories of spoken English.Everyone has an accent, though many of us think we don't. We all have our likes and dislikes about the way other people speak, and everyone has something to say about 'correct' pronunciation. But how did all these accents come about, and why do people feel so strongly about them? Are regional accents dying out as English becomes a global language? And most importantly of all: what went wrong in Birmingham?Witty, authoritative and jam-packed full of fascinating facts, You Say Potato is a celebration of the myriad ways in which the English language is spoken - and how our accents, in so many ways, speak louder than words.

    Yet The Origin of Species (1859) is also a humane and inspirational vision of ecological interrelatedness, revealing the complex mutual interdependencies between animal and plant life, climate and physical environment, and—by implication—within the human world. Written for the general reader, in a style which combines the rigour of science with the subtlety of literature, The Origin of Species remains one of the founding documents of the modern age.

    100 Words Almost Everyone Confuses and Misuses is the perfect book for anyone seeking clear and sensible guidance on avoiding the recognized pitfalls of the English language.Each word on the list is accompanied by a concise and authoritative usage note based on the renowned usage program of the American Heritage® Dictionaries. These notes discuss why a particular usage has been criticized and explain the rules and conventions that determine what’s right, what’s wrong, and what falls in between. Troublesome pairs such as affect / effect, blatant / flagrant, and disinterested / uninterested are disentangled, as are vexing sound-alikes such as discrete / discreet and principal / principle. Other notes tackle such classic irritants as hopefully, impact, and aggravate, as well as problematic words like peruse and presently.A great graduation gift or stocking stuffer for anyone who cares about language, 100 Words Almost Everyone Confuses and Misuses is guaranteed to help keep writers and speakers on the up-and-up!

    The product of the partnership of coauthors Krugman and Robin Wells, the book returns in a new edition.The new edition is informed and informative, solidly grounded in economic fundamentals yet focused on the realities of today’s world and the lives of students. It maintains the signature Krugman/Wells story-driven approach while incorporating organizational changes, new content and features, and new media and supplements. Watch a video interview of Paul Krugman here.

    A logical, expert, easy-to-use plan for achieving excellence in expression, Style offers neither simplistic rules nor endless lists of dos and don'ts. Rather, Joseph Williams explains how to be concise, how to be focused, how to be organized. Filled with realistic examples of good, bad, and better writing, and step-by-step strategies for crafting a sentence or organizing a paragraph, Style does much more than teach mechanics: it helps anyone who must write clearly and persuasively transform even the roughest of drafts into a polished work of clarity, coherence, impact, and personality."Buy Williams's book. And dig out from storage your dog-eared old copy of The Elements of Style. Set them side by side on your reference shelf."—Barbara Walraff, Atlantic"Let newcoming writers discover this, and let their teachers and readers rejoice. It is a practical, disciplined text that is also a pleasure to read."—Christian Century"An excellent book....It provides a sensible, well-balanced approach, featuring prescriptions that work."—Donald Karzenski, Journal of Business Communication"Intensive fitness training for the expressive mind."—Booklist(The college textbook version, Style: Ten Lessons in Clarity and Grace, 9th edition, is available from Longman. ISBN 9780321479358.)

    Written in a clear and informative style, the dictionary describes the Indo-European origins of English and includes many new words and coinages adopted each year.

    It provides a systematic and thorough introduction to the pronunciation of English to help intermediate and more advanced students improve their production of the spoken language.After a short introduction to pronunciation problems the author explians how the speech organs work; he then deals with each sound separately before dealing with words in combination, rhythm-patterns and intonation. Practice material is given at intervals throughout the book. The particular difficulties of the speakers of certain other languages are noted, and remedial exercises provided. A recording of all the practice material in the book is available on cassettes."...can quite safely be said to be the most effective [book] ever written to help the ordinary learner to improve his pronunciation.'J.Windsor Lewis in The Times Educational SupplementThe complete course consists of:BookSet of 2 cassettes

    Accessible and clearly written, Living Language: An Introduction to Linguistic Anthropology introduces readers to the study of language in real-life social contexts around the world through the contemporary theory and practice of linguistic anthropology.A highly accessible introduction to the study of language in real-life social contexts around the world Combines classic studies on language and cutting-edge contemporary scholarship and assumes no prior knowledge in linguistics or anthropology Provides a unifying synthesis of current research and considers future directions for the field Covers key topics such as: language and gender, race, and ethnicity; language acquisition and socialization in children and adults; language death and revitalization; performance; language and thought; literacy practices; and multilingualism and globalization

    A small people inhabiting a country poor in resources and divided into hundreds of quarreling states created one of the most remarkable civilizations. Comprehensive and balanced, A Brief History of Ancient Greece: Politics, Society, and Culture is a new and shorter version of the authors' highly successful Ancient Greece: A Political, Social, and Cultural History (OUP, 1998). Four leading authorities on the classical world offer a lively and up-to-date account of Greek civilization and history in all its complexity and variety, covering the entire period from the Bronze Age through the Hellenistic Era, and integrating the most recent research in archaeology, comparative anthropology, and social history. They show how the early Greeks borrowed from their neighbors but eventually developed a distinctive culture all their own, one that was marked by astonishing creativity, versatility, and resilience. The authors go on to trace the complex and surprising evolution of Greek civilization to its eventual dissolution as it merged with a variety of other cultures. Using physical evidence from archaeology, the written testimony of literary texts and inscriptions, and anthropological models based on comparative studies, this compact volume provides an account of the Greek world that is thoughtful and sophisticated yet accessible to students and general readers with little or no knowledge of Greece.Ideal for courses in Greek Civilization and Ancient Greece, A Brief History of Ancient Greece offers:- A more streamlined treatment of political and military history than Ancient Greece- Emphasis on social and domestic life, art and architecture, literature, and philosophy- Expanded coverage of women and family life, religion, and athletics- A new section on male homosexuality in ancient Greece- A revised art program featuring more than 100 illustrations and 17 original maps- Numerous document boxes that include primary source material

    Well-known scholars in the field explore the important qualities and functions of English studies' constituent disciplines--Ellen Barton on linguistics and discourse analysis, Janice Lauer on rhetoric and composition, Katharine Haake on creative writing, Richard Taylor on literature and literary criticism, Amy Elias on critical theory and cultural studies, and Robert Yagelski on English education--and the productive differences and similarities among them that define English studies' continuing importance.Faculty and students in both undergraduate and graduate courses will find the volume an invaluable overview of an increasingly fragmented field, as will department administrators who are responsible for evaluating the contributions of diverse faculty members but whose academic training may be specific to one discipline.Each chapter of English Studies is an argument for the value--the right to equal status--of each individual discipline among all English studies disciplines, yet the book is also an argument for disciplinary integration.

    The eighth edition continues that tradition by offering greatly expanded coverage of writing and researching with computers, smaller chapters for large subjects such as the writing process and research writing, and in numerable improvements in all other material.

    With this book in hand, thousands of students have watched the story of art unfold in its full historical, social, religious, economic, and cultural context, and thus deepened their understanding of art, architecture, painting, and sculpture. By virtue of its comprehensive coverage, strong emphasis on context, and rich, accurate art reproductions, GARDNER'S ART THROUGH THE AGES has earned and sustained a reputation of excellence and authority. So much so, that in 2001, the Text and Academic Authors Association awarded both the McGuffey and the "Texty" Book Prizes to the Eleventh Edition of the text. It is the first art history book to win either award and the only title ever to win both prizes in one year. The Twelfth Edition maintains and exceeds the richness of the Gardner legacy with updated research and scholarship and an even more beautiful art program featuring more color images than any other art history book available. The Twelfth Edition features such enhancements as more color photographs, a stunning new design, and the most current research and scholarship. What's more, the expanded ancillary package that accompanies GARDNER'S ART THROUGH THE AGES, features a wealth of tools to enhance your students' experience in the course. With each new copy of the book, students receive a copy of the ArtStudy 2.0 CD-ROM--an interactive electronic study aid that fully integrates with the Twelfth Edition and includes hundreds of high-quality digital images, plus maps, quizzes, and more.