The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.

    This is not you grandma's coupon book! Pick Another Checkout Lane, Honey teaches you step-by-step how to:o Find coupons and "stack" them with a sale for huge savings.o Build a stockpile of food at rock-bottom prices to last you and your family up to a year.o Make passers-by gape at your cart full of groceries you purchased for 75% off retail price.o Get your cashiers to gasp and applaud as you purchase everyday items for pennies on the dollar.o Gain the confidence to strut down the aisles, flaunt your coupons, and maybe even wear high heels to the grocery store!Authors Joanie Demer and Heather Wheeler, founders of TheKrazyCouponLady.com, share their expertise along with hundreds of tried and true coupon tips in a fun, user-friendly format that will have shoppers high-fiving the grocery store cashier in no time.

    It's much more than a knot book, though the knots a sailor needs are all here. It's a book for sailors who want the satisfaction and hard-cash savings of stepping their own masts, inspecting and maintaining their own rigs, and turning their own tailsplices and wire eyesplices. It is for boatowners who want to replace an entire gang of rigging themselves--measuring, choosing appropriate wire, turning soft eyes, leathering, and serving. It is for bluewater voyagers who want to feel secure in the knowledge that, should a shroud carry away far at sea, they will be able to repair it.The Complete Rigger's Apprentice is also a free-roaming collection of useful ideas and tips on everything from supplementing winches with block and tackle, to rigging snubbers at anchor, to using pantyhose for an emergency fanbelt. In short, it's the definitive book on the art of rigging, written by its most entertaining practitioner.

    Whether you want to play pop, folk, country, rock, blues, jazz, classical, or any other style of music, you will pick up the basic techniques without tedious drills and exercises. Using real music and a step-by-step approach, How to Play Guitar will teach you about:- Choosing and buying a guitar- Tuning your instrument correctlyReading sheet music, guitar music, and tablature- Playing melodies with chordsFingerpicking- Mastering left-hand techniques, including sliding and bending notes- Transposing melodies from one key to another and much more.

    A basic knowledge of simple tactics will enable a novice to start winning games, by giving checkmate or capturing material. As the player progresses, his tactical arsenal will broaden, and he will start to play sacrifices and combinations, and develop a deeper understanding of the game. Players who fail to study tactics systematically tend to suffer from tactical blind-spots that plague them throughout their playing career, and thus they fail to realize their full potential.

    There's no need to look through dozens of photos of birds that don't live in Michigan. This book features 112 species of Michigan birds, organized by color for ease of use. Do you see a yellow bird and don't know what it is? Go to the yellow section to find out. Fact-filled information, a compare feature, range maps and detailed photographs help to ensure that you positively identify the birds that you see.

    Completely revised and updated, Rick Steves’ Germany and Austria 2007 includes:• Opinionated coverage of both famous and lesser-known sights• Friendly places to eat and sleep• Suggested day plans• Walking tours and trip itineraries• Clear instructions for smooth travel anywhere by car, train, or footAmerica’s #1 authority on travel to Europe, Rick’s time-tested recommendations for safe and enjoyable travel in Europe have been used by millions of Americans in search of their own unique European travel experience.

    Essentially three books in one: provides thorough introductions to the PHP language and the MySQL database, and shows you how these two technologies can be effectively integrated to build powerful websites. Provides over 500 code examples, including real-world tasks such as creating an auto-login feature, sending HTML-formatted e-mail, testing password guessability, and uploading files via a web interface. Updated for MySQL 5, includes new chapters introducing triggers, stored procedures, and views.

    Book sewing of all types (antique, flexible, lockstitch, whipstitch), plus how to make endpapers, attach headbands, case in, cover with cloth and other materials, add titling and decoration, much else. Updated list of suppliers. 254 illustrations and photographs.

    It can’t help but improve your spirits and your running."—Runner’s WorldBy its very nature, running is extreme and pure, resulting in a great supply of extremely memorable quotes, jokes, barbs, and philosophical gems. The Quotable Runner gathers the best of these into one indispensable volume. Sir Roger Bannister compares running to classical drama. George Patton compares it to war. Bill Clinton finds it keeps him optimistic. And Oprah sums it up beautifully: "Running is the greatest metaphor for life, because you get out of it what you put into it."The Quotable Runner is like no other running book. Runners will read it again and again for inspiration, advice, and humor.

    Reviews of new razors and other shaving products are included, and the appendix now includes well over 100 on-line vendors as well as forums and reference sites. The book provides excellent guidance for beginners putting together their first shaving kit and discusses tradeoff considerations in the initial purchases. Traditional shaving is enjoyable and thrifty: double-edged blades are as low as 7¢ each---a year's worth of shaves for $3.50---compared to the same amount spent for one single disposable multiblade cartridge. The recommended beginner razor, one of the Edwin Jagger DE8x series, will last a lifetime and uses a recently designed head that easily provides a comfortable shave using techniques described in the book. The multiblade cartridge's tug-and-cut action often results in skin irritation, razor bumps, in-grown hairs, and razor burn---thus all the "protective" shaving preparations and "soothing and healing" aftershaves now offered. Most men with these skin problems decide that they have "sensitive skin," never realizing that the problem is their daily use of a multiblade cartridge whose its tug-and-cut action, made even worse by the shaver pressing hard to try to extend the life of the (expensive) cartridge. The book also includes a chapter on shaving and skin problems, including information on how DE shaving can help those who have acne as well as how to cure and prevent razor bumps and in-grown whiskers. The book is a complete instruction manual and guide in itself, but it also includes links to a host of resources on the Web to complement the book. Included with the book is a comprehensive list of on-line shaving vendors and other sources of equipment and supplies for everything you need to get started. It's a perfect gift for Father's Day, Valentine's Day, birthdays, graduations, and bar mitzvahs---and a particularly apt gift for men who shave daily but when asked whether they actually enjoy shaving answer, "No. I hate it." Give them this book so that they can look forward eagerly to their next shave---not an exaggeration. Men who have just started DE shaving frequently write that they wish they could shave more than once a day and look for eagerly to the next shave.

    In this updated edition author Bruce Hyslop uses crystal-clear instructions and friendly prose to introduce you to all of today's HTML and CSS essentials. The book has been refreshed to feature current web design best practices. You'll learn how to design, structure, and format your website. You'll learn about the new elements and form input types in HTML5. You'll create and use images, links, styles, and forms; and you'll add video, audio, and other multimedia to your site. You'll learn how to add visual effects with CSS3. You'll understand web standards and learn from code examples that reflect today's best practices. Finally, you will test and debug your site, and publish it to the web. Throughout the book, the author covers all of HTML and offers essential coverage of HTML5 and CSS techniques.

    Problem-sets build both foundational and advanced skills. Includes online access to simulated practice exams and bonus bank of Sentence Correction questions. Includes most up-to-date test information.

    In it you will learn: What is a memory palace? How to build your first couple of memory palace. Learn the one secret to why some information stick to your mind, and other types don't How to easily build up to 15 memory palaces, based on the first two. Building memory palaces based on walks/journeys. How to build virtual memory palaces. How to memorize any fact or information using memory palaces. Unlike other popular books on the subject, like "Moonwalking with Einstein", the book "How to Build a Mnemonic Memory Palace" focuses on practical, hands on advice. Information that will get you started making your own memory palaces from day one.  This short, but informative book is virtually packed with information. Tips that simply work. Memory palaces are an ancient, yet somehow forgotten method of memorizing all kinds of information. Before the printing press was invented, content was passed on verbally from person to person. And using the Greek tradition of memory palaces, scholars could store vast amounts of information.  These techniques have seen an increased interest lately, and many people who have been inspired by memory palaces from TV-series like "Sherlock" or books like "Hannibal", want to find a way to easily get started making memory palaces. "How to Build a Mnemonic Memory Palace" literally takes you by the hand and walks you through the process, step by step. And thanks to the many examples, these ancient methods become very clear. In many ways, this book starts where others, like "Moonwalking With Einstein" stop.  Download a sample, or get the set of two books today. Learn how you can use the powerful techniques of memory palaces in order to memorize vitually anything.  A full, practical guide to getting started memorizing all types of information using memory palaces Equally useful for students, as adults Find out the perfect method for memorizing speeches Never forget another keyword

    It's an insightful artistic philosophy that boils down the many technical principles of composition into a single master rule that's easy to remember and apply: Never make any two intervals the same.You can make every painting more interesting, dynamic and technically sound by varying intervals of distance, length and space, as well as intervals of value and color. The rule also applies to balance, shape and the location of your painting's focal point.Greg Albert illustrates these lessons with eye-opening examples from both beginning and professional artists, including Frank Webb, Tony Couch, Kevin Macpherson, Charles Reid, Tony Van Hasselt and more.You'll discover that the ONE RULE is the only rule of composition you need to immediately improve your work - the moment your brush touches the canvas.