And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era.Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.

    With the 97 short and extremely useful tips for programmers in this book, you'll expand your skills by adopting new approaches to old problems, learning appropriate best practices, and honing your craft through sound advice.With contributions from some of the most experienced and respected practitioners in the industry--including Michael Feathers, Pete Goodliffe, Diomidis Spinellis, Cay Horstmann, Verity Stob, and many more--this book contains practical knowledge and principles that you can apply to all kinds of projects.A few of the 97 things you should know:"Code in the Language of the Domain" by Dan North"Write Tests for People" by Gerard Meszaros"Convenience Is Not an -ility" by Gregor Hohpe"Know Your IDE" by Heinz Kabutz"A Message to the Future" by Linda Rising"The Boy Scout Rule" by Robert C. Martin (Uncle Bob)"Beware the Share" by Udi Dahan

    but Kevin "Boingthump" Phenicle could always see more than most people. In the world of phone phreaks, hackers, and scammers, he's a legend. His exploits are hotly debated: could he really get free long-distance calls by whistling into a pay phone? Did his video-game piracy scheme accidentally trigger the first computer virus? And did he really dodge the FBI by using their own wiretapping software against them? Is he even a real person? And if he's ever caught, what would happen to a geek like him in federal prison? Inspired by the incredible stories of real-life hackers, Wizzygig is the thrilling tale of a master manipulator -- his journey from precocious child scammer to federally-wanted fugitive, and beyond. In a world transformed by social networks and data leaks, Ed Piskor's debut graphic novel reminds us how much power can rest in the hands of an audacious kid with a keyboard.

    This book is for anyone who has an interest in SQL Server 2012 and wants to understand its capabilities, including database administrators, application developers, and technical decision makers.

    With its simple commands, flags, and parameters, a well-formed command-line application is the quickest way to automate a backup, a build, or a deployment and simplify your life. With this book, you'll learn specific ways to write command-line applications that are easy to use, deploy, and maintain, using a set of clear best practices and the Ruby programming language. This book is designed to make any programmer or system administrator more productive in their job. Now updated for Ruby 2.Writing a command-line application that's self-documenting, robust, adaptable and forever useful is easier than you might think. Ruby is particularly suited to this task, because it combines high-level abstractions with "close to the metal" system interaction wrapped up in a concise, readable syntax. Plus, Ruby has the support of a rich ecosystem of open source tools and libraries.Ten insightful chapters each explain and demonstrate a command-line best practice. You'll see how to use these tools to elevate the lowliest automation script to a maintainable, polished application. You'll learn how to use free, open source parsers to create user-friendly command-line interfaces as well as command suites. You'll see how to use defaults to keep options simple for everyday users, while giving advanced users options for more complex tasks. There's no reason why a command-line application should lack documentation, whether it's part of a help command or a man page; you'll find out when and how to use both. Your journey from command-line novice to pro ends with a look at valuable approaches to testing your apps, and includes some fun techniques for outside-the-box, colorful interfaces that will delight your users.With Ruby, the command line is not dead. Long live the command line.

     Limited Time Offer: Buy CompTIA(R) A+ 220-801 and 220-802 Exam Cram and receive a 10% off discount code for the CompTIA A+ 220-801 and 220-802 exams. To receive your 10% off discount code:Register your product at pearsonITcertification.com/registerFollow the instructionsGo to your Account page and click on "Access Bonus Content" CompTIA(R) A+ 220-801 and 220-802 Exam Cram, Sixth Edition is the perfect study guide to help you pass CompTIA's A+ 220-801 and 220-802 exams. It provides coverage and practice questions for every exam topic, including substantial new coverage of Windows 7, new PC hardware, tablets, smartphones, and professional-level networking and security. The book presents you with an organized test preparation routine through the use of proven series elements and techniques. Exam topic lists make referencing easy. Exam Alerts, Sidebars, and Notes interspersed throughout the text keep you focused on what you need to know. Cram Quizzes help you assess your knowledge, and the Cram Sheet tear card is the perfect last minute review. Covers the critical information you'll need to know to score higher on your CompTIA A+ 220-801 and 220-802 exams!Deploy and administer desktops and notebooks running Windows 7, Vista, or XPUnderstand, install, and troubleshoot motherboards, processors, and memoryTest and troubleshoot power-related problemsUse all forms of storage, including new Blu-ray and Solid State (SSD) devicesWork effectively with mobile devices, including tablets and smartphonesInstall, configure, and troubleshoot both visible and internal laptop componentsConfigure Windows components and applications, use Windows administrative tools, and optimize Windows systemsRepair damaged Windows environments and boot errorsWork with audio and video subsystems, I/O devices, and the newest peripheralsInstall and manage both local and network printersConfigure IPv4 and understand TCP/IP protocols and IPv6 changesInstall and configure SOHO wired/wireless networks and troubleshoot connectivityImplement secure authentication, prevent malware attacks, and protect data Companion CDThe companion CD contains a digital edition of the Cram Sheet and the powerful Pearson IT Certification Practice Test engine, complete with hundreds of exam-realistic questions and two complete practice exams. The assessment engine offers you a wealth of customization options and reporting features, laying out a complete assessment of your knowledge to help you focus your study where it is needed most. Pearson IT Certifcation Practice Test Minimum System RequirementsWindows XP (SP3), WIndows Vista (SP2), or Windows 7Microsoft .NET Framework 4.0 ClientPentium-class 1 GHz processor (or equivalent)512 MB RAM650 MB disk space plus 50 MB for each downloaded practice exam David L. Prowse is an author, computer network specialist, and technical trainer. Over the past several years he has authored several titles for Pearson Education, including the well-received CompTIA A+ Exam Cram and CompTIA Security+ Cert Guide. As a consultant, he installs and secures the latest in computer and networking technology. He runs the website www.davidlprowse.com, where he gladly answers questions from students and readers.

    The New Edition of this Best-Selling Official Cert Guide includes Updated Content, New Exercises, 400 Practice Questions, and 90 Minutes of Video Training -- PLUS the CCENT Network Simulator Lite Edition with lab exercises. The CCENT Certification is now the only prerequisite for the CCNA Routing and Switching, CCNA Voice, CCNA Wireless, CCNA Security and CCDA Certifications. Cisco CCENT/CCNA ICND1 100-101 Official Cert Guide from Cisco Press enables you to succeed on the exam the first time. Best-selling author and expert instructor Wendell Odom shares preparation hints and test-taking tips, helping you identify areas of weakness and improve both your conceptual knowledge and hands-on skills. This complete study package includesA test-preparation routine proven to help you pass the exam Do I Know This Already? quizzes, which enable you to decide how much time you need to spend on each section Chapter-ending and part-ending exercises, which help you drill on key concepts you must know thoroughly Troubleshooting sections, which help you master the complex scenarios you will face on the exam The powerful Pearson IT Certification Practice Test software, complete with hundreds of well-reviewed, exam-realistic questions, customization options, and detailed performance reports A free copy of the CCENT/CCNA ICND1 100-101 Network Simulator Lite software, complete with meaningful lab exercises that help you hone your hands-on skills with the command-line interface for routers and switches More than 90 minutes of video mentoring from the author A final preparation chapter, which guides you through tools and resources to help you craft your review and test-taking strategies Study plan suggestions and templates to help you organize and optimize your study time This official study guide helps you master all the topics on the CCENT/CCNA ICND1 exam, includingNetworking fundamentals Ethernet LANs and switches IPv4 addressing and subnetting Operating Cisco routers Configuring OSPF ACLs and NAT IPv6 fundamentals Wendell Odom, CCIE(R) No. 1624, is the most respected author of Cisco networking books in the world. His past titles include books on the entry-level Cisco certifications (CCENT and CCNA), the more advanced CCNP, and the industry-renowned CCIE. His books are known for their technical depth and accuracy. Wendell has worked as a network engineer, consultant, instructor, course developer, and book author, and he has produced videos, software, and blogs related to Cisco certifications. His website, with links to various study tools and resources, is at www.certskills.com. Well regarded for its level of detail, study plans, assessment features, challenging review questions and exercises, video instruction, and hands-on labs, this official study guide helps you master the concepts and techniques that ensure your exam success. Companion DVD The DVD contains more than 400 unique practice exam questions, ICND1 Network Simulator Lite software, and 90 minutes of video training. Includes Exclusive Offer for 70% Off Premium Edition eBook and Practice Test Pearson IT Certification Practice Test minimum system requirements: Windows XP (SP3), Windows Vista (SP2), Windows 7, or Windows 8; Microsoft .NET Framework 4.0 Client; Pentium class 1GHz processor (or equivalent); 512 MB RAM; 650 MB disc space plus 50 MB for each downloaded practice exam CCENT ICND1 Network Simulator Lite minimum system requirements:Microsoft Windows XP (SP3), Windows Vista (32-bit/64-bit) with SP1, Windows 7 (32-bit/64-bit) or Windows 8 (32-bit/64-bit, x86 processors), Mac OS X 10.6, 10.7, or 10.8 Intel Pentium III 1GHz or faster processor 512 MB RAM (1GB recommended) 1 GB hard disk space 32-bit color depth at 1024x768 resolution Adobe Acrobat Reader version 8 and above Other applications installed during installation:Adobe AIR 3.6.0 Captive JRE 6 This volume is part of the Official Cert Guide series from Cisco Press. Books in this series provide officially developed exam preparation materials that offer assessment, review, and practice to help Cisco Career Certification candidates identify weaknesses, concentrate their study efforts, and enhance their confidence as exam day nears. The 1 hour 14 minute presentation found at the following link was given by Wendell Odom to cover "Teaching the New CCENT ICND1 100-101 & CCNA ICND2 200-101 Exam Material." http: //bit.ly/OdomCCENTCCNA

    Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in fields such as advertising, fraud detection, politics, and others. This practical book does not bog you down with loads of mathematical or scientific theory, but instead helps you quickly see how to use the right algorithms and tools to collect and analyze data and apply it to make predictions.Topics include using structured and unstructured data, building models, creating a predictive analysis roadmap, setting realistic goals, budgeting, and much more.Shows readers how to use Big Data and data mining to discover patterns and make predictions for tech-savvy businesses Helps readers see how to shepherd predictive analytics projects through their companies Explains just enough of the science and math, but also focuses on practical issues such as protecting project budgets, making good presentations, and more Covers nuts-and-bolts topics including predictive analytics basics, using structured and unstructured data, data mining, and algorithms and techniques for analyzing data Also covers clustering, association, and statistical models; creating a predictive analytics roadmap; and applying predictions to the web, marketing, finance, health care, and elsewhere Propose, produce, and protect predictive analytics projects through your company with Predictive Analytics For Dummies.

    Known as Mr. Spreadsheet, Walkenbach shows you how to maximize the power of Excel 2013 while bringing you up to speed on the latest features. This perennial bestseller is fully updated to cover all the new features of Excel 2013, including how to navigate the user interface, take advantage of various file formats, master formulas, analyze data with PivotTables, and more.Whether you're an Excel beginner who is looking to get more savvy or an advanced user looking to become a power user, this latest edition provides you with comprehensive coverage as well as helpful tips, tricks, and techniques that you won't find anywhere else.Shares the invaluable insight of Excel guru and bestselling author Mr. Spreadsheet John Walkenbach as he guides you through every aspect of Excel 2013 Provides essential coverage of all the newest features of Excel 2013 Presents material in a clear, concise, logical format that is ideal for all levels of Excel experience Features a website that includes downloadable templates and worksheets from the book Chart your path to fantastic formulas and stellar spreadsheets with Excel 2013 Bible!

    Whether you're building the next killer app, investing in a startup, or simply curious about the technology, this practical book is essential reading.Bitcoin, the first successful decentralized digital currency, is still in its infancy and it's already spawned a multi-billion dollar global economy. This economy is open to anyone with the knowledge and passion to participate. Mastering Bitcoin provides you with the knowledge you need (passion not included).This book includes:A broad introduction to bitcoin--ideal for non-technical users, investors, and business executivesAn explanation of the technical foundations of bitcoin and cryptographic currencies for developers, engineers, and software and systems architectsDetails of the bitcoin decentralized network, peer-to-peer architecture, transaction lifecycle, and security principlesOffshoots of the bitcoin and blockchain inventions, including alternative chains, currencies, and applicationsUser stories, analogies, examples, and code snippets illustrating key technical concepts

    In this issue you will find out all there is to be known about Design Thinking, the different and creative approach to businesses everyday challenges.

    It’s about how people, organizations and societies can and must hit refresh—transform—in their persistent quest for new energy, new ideas, relevance and renewal. At the core, it’s about us humans and our unique qualities, like empathy, which will become ever more valuable in a world where the torrent of technology will disrupt like never before. As much a humanist as a technologist, Nadella defines his mission and that of the company he leads as empowering every person and every organization on the planet to achieve more.

    It is designed to ensure a flexible, coordinated and integrated system for the effective governance and management of IT-enabled services."ITIL Foundation" is the first ITIL 4 publication and the latest evolution of the most widely-adopted guidance for ITSM. Its audience ranges from IT and business students taking their first steps in service management to seasoned professionals familiar with earlier versions of ITIL and other sources of industry best practice.The guidance provided in this publication can be adopted and adapted for all types of organizations and services. To show how the concepts of ITIL can be practically applied to an organization's activities, ITIL Foundation follows the exploits of a fictional company on its ITIL journey.

    You'll learn the concepts by tying them to on-the-job tasks, blending practice and theory in a way that only Head First can. With this book, you'll learn skills through a variety of genuine scenarios, from fixing a malfunctioning office network to planning a network for a high-technology haunted house. You'll learn exactly what you need to know, rather than a laundry list of acronyms and diagrams. This book will help you:Master the functionality, protocols, and packets that make up real-world networking Learn networking concepts through examples in the field Tackle tasks such as planning and diagramming networks, running cables, and configuring network devices such as routers and switches Monitor networks for performance and problems, and learn troubleshooting techniques Practice what you've learned with nearly one hundred exercises, questions, sample problems, and projects Head First's popular format is proven to stimulate learning and retention by engaging you with images, puzzles, stories, and more. Whether you're a network professional with a CCNA/CCNP or a student taking your first college networking course, Head First Networking will help you become a network guru.

    They're a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks--and how you can, too. Powell's wide-ranging research, including coverage on Barack Obama's successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces new best practices, shows how to avoid crucial pitfalls, and helps you prepare for the newest trends in online social networking. Drawing on the latest research, Powell connects the dots, uncovering the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative--from planning through measurement, and beyond. Getting on, getting started, and making social networks work for youDefining and implementing your optimal social networking strategyLeveraging the amazing power of the microcelebrityAchieving worldwide impact in the niche that matters to youTransforming social and cultural capital into financial capitalBe generous, build your trusted personal network--and discover all you get in returnProfiting from the knowledge you never knew you hadOpening your organization's own social networking channels-- inside and out