It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

    Applying the idea that all organizations have great stories to tell, Dan Portnoy encourages non-profits to interpret fundraising and engagement through the perspective of storytelling. This proven process has helped non-profits raise millions of dollars, attract donors and make a profound impact for their cause.

    The back half of the book contains a wide range of case studies from design firms around the world so designers can see the techniques previously outlined in the first half of the book. The author also critiques and explains why the design is successful in terms of formal quality (Aesthetics) and function (How does it improve communication?).

    Enriched with examples from previous Ogilvy campaigns for international brands such as Coca-Cola Louis Vuitton IBM and American Express this book reveals the secrets of successful advertising in the twenty-first century.

    This is the dark secret of a remote Highland village - a secret kept safe until a local fisherman builds some holiday chalets to attract tourists. Then the shameful conspiracy of silence is shattered at last - as the horrendous creatures shamble from their lair to mutilate and kill the unsuspecting visitors.

    E.H. Gombrich points out that cast shadows - the shadows thrown by objects on their surroundings in daylight and. under artificial illumination-can enhance the impression of the surrounding light as well as that of the solidity of the casting objects, can contribute to the mood of the scene, and can reveal the presence of features outside the space represented. Yet, says Gombrich, cast shadows appear only sporadically in art and - have been more frequently ignored or suppressed.

    Lavishly illustrated with over sixty original artworks, All Yesterdays aims to challenge our notions of how prehistoric animals looked and behaved. As a critical exploration of palaeontological art, All Yesterdays asks questions about what is probable, what is possible, and what is commonly ignored.Written by palaeozoologist Darren Naish, and palaeontological artists John Conway and C.M. Kosemen, All Yesterdays is scientifically rigorous and artistically imaginative in its approach to fossils of the past - and those of the future.

    The minimalist lifestyle--focusing on scaling back your possessions and simplifying your life to just the essentials--helps you to achieve peace and purpose. Indulgences and excess often lead to discontentment and depression, but adopt minimal living, and you'll find that less is more:- More time because you don't waste it caring for and organizing stuff - More space because you don't fill it with objects of marginal value - More money because you don't spend it on unnecessary things - More clarity because your mind isn't bogged down by the clutter around you - More joy because your energy is spent on experiences and connectionsUsing decision trees, flow charts, icons, and other graphics, Less shows how minimalism can be applied to any area of life--including home, wardrobe, decor, cooking, cleaning, finances, and time. Rachel Aust shows you that minimalism can be adapted to suit your own goals to help you achieve the joy of less!

    Infographica collects intriguing data from across our planet - including facial hair styles of famous dictators, the countries with the most McDonald's restaurants and the world's most expensive divorces - and presents it in stylish, memorable and original infographics.

    As the first decade of this new millennium draws to a close, Our Front Pages shows us the first thing that presidents, kings, prime ministers, and popes saw when they opened their eyes each morning for the last 21 years. Now you, the common reader and citizen, can see what they saw and be as informed as they were with this important retrospective of the past two decades. You, too, will realize what generations before have realized and generations yet unborn will some day realize in turn: The Onion is not merely the chronicle of America. The Onion is America.

    We witness fiery volcanic eruptions; wind-sculpted icebergs in the Antarctic; mind-blowing migrations of wildlife large and small; natural wonders from Belize's Great Blue Hole to Yellowstone in Wyoming; also the imprint that humanity has made on the planet.

    In this book, Mari Grinde Arntzen asks how and why this is—how can fashion simultaneously attract us to its glamour and repel us with its superficiality and how being called “fashionable” can be at once a compliment and an insult. Arntzen guides us through the major figures and brands of today’s fashion industry, showing how they shape us and in turn why we love to be shaped by them. She examines both everyday, affordable “fast fashion” brands, as well as the luxury market, to show how fashion commands a powerful influence on every socioeconomic level of our society. Stepping into our closets with us, she thinks about what happens when we get dressed: why fashion can make us feel powerful, beautiful, and original at the same time that it forces us into conformity. Stripping off the layers of the world’s fifth largest industry, garment by garment, she holds fashion up as a phenomenon, business, and art, exploring the questions it forces us to ask about the body, image, celebrity, and self-obsession. Ultimately, Arntzen asks the most direct question: what is fashion? How has it taken such a powerful hold on the world, forever propelling us toward its concepts of beauty?

    And rightly so: in our increasingly visual culture, it is an omnipresent form of creativity, something we are all influenced by whether we like it or not. Every logo, every poster, every CD cover confronts us with graphic design in some shape or form. It is the basis of all visual communication and arguably the most pervasive creative discipline of our times. designers arranged in an A to Z order. Each of the designers is featured over two double-page spreads, which are extensively illustrated with examples of their work. Alongside these examples, a 400 word text by the selecting curator explains his/her choice and illuminates the depicted work. The reproductions are further complemented with extended captions and biographical information on the designer. designers. Showcasing talents from Minneapolis to Macao, Area opens the door to the work of emerging designers practising in more than 25 countries around the world. It reflects a unique multitude of styles, ideas, and influences: an endless range of creativity from the playful, digital graphics of Eboy in Berlin, to the regional aesthetics of Chaz Mavyanne Davies of Zimbabwe or Ahn Sang-Soo of Korea; from the political awareness of Iran's Reza Abedini, to the more sober and traditional designs of the Italy's Leonardo Sonnoli. were also asked to choose what they consider a design 'classic, ' i.e. a piece of printed design from any era that is of particular significance to them. These 'classic' pieces are showcased in the shorter, second part of the book, each accompanied by a brief text explaining how the 'classic' piece fits into the selecting curator's general view and philosophy of graphic design. design, Area promises to be unique in its exciting design, its clear and interesting concept, its truly global scope, and its fresh and unconventional content

    Bonus features include lost strips, sketches, and a behind-the-scenes interview by "Wondermark"'s David Malki. Also includes an introduction by Diablo Cody.

    His influential work spans many practices over a 23-year period, from music packaging to installation work to printmaking. Here, he reveals his personal notebooks, photographs, sketches, and abandoned routes to iconic Radiohead artworks. Arranged chronologically, each chapter is dedicated to a major work—whether an album cover, promotional piece, or a personal project—and is presented as a step-by-step working case study. Featuring commentary by Thom Yorke and never-before-seen archival material, this is the first deep dive into Donwood’s creative practice and the artistic freedom afforded to him by working for a major music act. It is a must-have for fans of the band and anyone interested in graphic design and popular culture.