For the Record: 28:50 - A journey toward self-discovery and the Cannonball Run Record


Ed Bolian - 2017
    Ed Bolian’s memoir recounts his path from a conversation in high school with Cannonball Run founder, Brock Yates to setting the fastest time ever for driving from New York to Los Angeles. The journey explores goal setting, criminal psychology, and spirituality in the pursuit of finding your true purpose and using what makes you unique to achieve something extraordinary.

The Driver


Alexander Roy - 2007
    Tantalized by the legend of the Driver—the anonymous, possibly nonexistent organizer of the world's ultimate secret race—Roy set out to become a force to be reckoned with. At speeds approaching 200 mph, he sped from London to Morocco, from Budapest to Rome, from San Francisco to Miami, in his highly modified BMW M5, culminating in a new record for the infamous Los Angeles to New York run: 32:07.Sexy, funny, and shocking, The Driver is a never-before-told insider's look at an unbelievably fast and dangerous society that has long been off-limits to ordinary mortals.

The Prince: A 52 Brilliant Ideas Interpretation (Infinite Business Classics)


Tim Phillips - 2008
    This short treatise on Renaissance statecraft and power has been controversial and inspiring since its first publication nearly 500 years ago. Machiavellis analysis of the ways men seize, retain, and lose power represented the first expose of realpolitik and it has been used ever since as a handbook for manipulating events to one?s own advantage. Here, Machiavellis text is interpreted for the modern day world of business. Tim Phillipss interpretation of Machiavellis work is not a substitute for the original its purpose is simply to illustrate the timeless nature of Machiavellis insights by bringing them to life through modern business and political case studies. This brilliant interpretation of The Prince Is an entertaining accompaniment to one of the most famous books ever written.

The Carroll Shelby Story


Carroll Shelby - 2019
    He was born to race —some of the fastest cars ever to tear up a speedway.  Carroll Shelby wasn’t born to run. He was born to race—some of the fastest cars ever to tear up a speedway. The exciting new feature film Ford v Ferrari--starring Matt Damon as Shelby and Christian Bale as fellow racer Ken Miles--immortalizes the small-town Texas boy who won the notorious Le Mans 24-hour endurance challenge, and changed the face of auto racing with the legendary Shelby Cobra. But there’s much more to his high-velocity, history-making story.A wizard behind the wheel, he was also a visionary designer of speed machines that ruled the racetrack and the road. While his GT40s racked up victories in the world’s most prestigious professional racing showdowns, his masterpiece, the Ford Cobra, gave Europe’s formidable Ferrari an American--style run for its money. If you’ve got a need for speed, strap in next to the man who put his foot down on the pedal, kept his eyes on the prize, and never looked back.

The Last Open Road


Burt S. Levy - 1994
    Levy's colorful cast of characters interact with the real-life people and events of the time, and it's all seen through the eyes and mind of a good-hearted/learning-to-be street smart New Jersey gas-station mechanic named Buddy Palumbo, whom several reviewers have likened to Holden Caulfield in Catcher in the Rye. A self-published book that made it big (now in its eleventh printing!), rave reviews everywhere, a true cult classic, and has been used in high school and college-level English Lit classes.

Chrysler's Turbine Car: The Rise and Fall of Detroit's Coolest Creation


Steve Lehto - 2010
    They built a fleet of turbine cars--automobiles with jet engines--and loaned them out to members of the public. The fleet logged over a million miles; the exercise was a raging success.            These turbine engines would run on any flammable liquid--tequila, heating oil, Chanel #5, diesel, alcohol, kerosene. If the cars had been mass produced, we might have cars today that do not require petroleum-derived fuels. The engine was also much simpler than the piston engine--it contained one-fifth the number of moving parts and required much less maintenance. The cars had no radiators or fan belts and never needed oil changes.             Yet Chrysler crushed and burned most of the cars two years later; the jet car's brief glory was over. Where did it all go wrong? Controversy still follows the program, and questions about how and why it was killed have never been satisfactorily answered.            Steve Lehto has interviewed all the surviving members of the turbine car program--from the metallurgist who created the exotic metals for the interior of the engine to the test driver who drove it at Chrysler’s proving grounds for days on end. Lehto takes these first-hand accounts and weaves them into a great story about the coolest car Detroit ever produced.

Bhais of Bengaluru


Jyoti Shelar - 2017
    Kodigehalli Mune Gowda was crowned the city's first 'don' back in the 1960s, but it was in the '80s and the '90s that powerhouses like Muthappa Rai, Sreedhar, 'Boot House' Kumar aka Oil Kumar, Bekkina Kannu Rajendra and Srirampura Kitty emerged. In Bhais of Bengaluru, Jyoti Shelar, a print journalist with ten years of work experience as a field reporter, explores this mysterious and fascinating underbelly of India's Garden City.

Drug of Choice: The Inspiring True Story Of The One-Armed Criminal Who Mastered Love And Made Millions


Mark Van Stratum - 2017
    He has created a fulfilling life, which he shares with his beautiful fiancé and a world-wide circle of friends. But his inspiring life of today grew out of a dark and dangerous past.In this gripping tale, van Stratum brings a once-in-a-lifetime read of his experience growing up with one arm in a small town where he developed a savage temper and a criminal mindset. After a violent robbery by rival drug dealers he had a flash of insight that his life must change, or it would quickly end.After moving to a new country without telling a soul, Mark penetrates the secret world of pick-up artists and learns an incredible skill set that enables him to get the most desired women on the planet. In Drug of Choice, Mark offers insightful lessons about the power of choices to change your business, relationships, and life.This story teaches that your choices are both the cause of your problems and the key to your success. It will make you believe again that it’s never too late to change.

Unbeatable: Notre Dame's 1988 Championship and the Last Great College Football Season


Jerry Barca - 2013
    With a completely unlikely but forever memorable cast of characters—including the slight, lisping coach Lou Holtz; the star quarterback, Tony Rice; five foot nothing Asian kicker, Reggie Ho; NFL-bound Ricky Watters; and a crazed and ferocious defensive line, among others—Notre Dame whipped millions of fans into a frenzy. This roller coaster season of football includes the infamous Catholics vs. Convicts game (Notre Dame vs. Jimmy Johnson's #1 ranked Miami Hurricanes). The two teams were undefeated when they met at Notre Dame Stadium, with the Irish winning in the final seconds by a final score of 31-30.With original reporting and interviews with everyone from the players to the coaches, detailed research, and access to the Notre Dame archives, Jerry Barca tells a gripping story of an unbelievable season and the players who would become legends. More than a Notre Dame book, Unbeatable is a compelling narrative of one of the most incredible sports stories of the last century—the unlikely tale of an underdog team coming together and making history.

The Art of Hunting Humans: A radical and confronting explanation of the human mind


Sidney Mazzi - 2019
    With straightforward language, weird metaphors and practical examples, it enables readers to understand human behaviour and evaluate their lives from an outsider’s perspective.Designed to challenge rather than comfort, The Art of Hunting Humans sets itself apart from anything else written in its field. The result is a sceptical, radical explanation of the mind that provides extraordinary insights into the inner worlds of human beings.Learn more: wannabewise dot comBOOK BLURB:The age-old art of human hunting is one you must orchestrate with care. In The Art of Hunting Humans, you’ll learn essential facts about Earth’s smartest primate and discover mistakes that are common among hunters while in pursuit of their prey. Whether you are an experienced hunter or a novice, this guide is essential reading. In it, you’ll learn the major steps for a hunt — from correct observation and selection of your prey to choosing the tastiest bait. It will reveal how to leverage humans’ self-ignorance and strange behaviours and expose flaws of which they are oblivious. At the end of the book, you will have the opportunity to meet the SUPERIORS — creatures like no other. You’d better be ready!Even if you’re a seasoned hunter, The Art of Hunting Humans provides extraordinary insights into human behaviour as well as tips that will blow your mind.Almost everything in this book is a trap. Enjoy!

Plays With Cars


Doug DeMuro - 2013
    In “Plays With Cars,” the former Porsche manager covers some of his most ridiculous decisions, like buying an old Land Rover sight unseen, taking a Mercedes AMG station wagon to a rural Georgia dragstrip, and roadtripping across the United States in a Lotus Elise without air conditioning. He’s also reviewed his former cars, which range from a Mercedes G-wagen to a Nissan Cube. Most importantly, he wrote this entire description himself in the third person.

Beast: The Top Secret Ilmor-Penske Race Car That Shocked the World at the 1994 Indy 500


Jade Gurss - 2014
    The massive effort to design and build it in a seemingly impossible timeframe is still hailed as one of the most herculean efforts and well-kept secrets in the history of the Indy 500. In the new book, Beast, bestselling author Jade Gurss chronicles the subterfuge and debunks the myths about this legendary engine that persist twenty years on. Gurss interviewed key players involved in the race to undercover the story of how this engine powered the Penske PC23 chassis to one of the most talked-about Indy 500 races in history. The British race-engine experts at Ilmor Engineering offer detail about the design and manufacture of the engine. Roger Penske’s team reveals how the engine and car were tested and developed, and how Mercedes came to be involved in the project. The story unfolds as Roger Penske and Mario Illien and Paul Morgan of Ilmor play every card they possess to create an incredible race engine--even rare World War II fighter planes and supersonic jets roar into the heart of this high-tech tale. Drivers Al Unser Jr., Emerson Fittipaldi, and Paul Tracy provide details on the tense weeks leading up race day. The book reaches a suspenseful climax at 240 miles per hour at the Indy 500 noone can forget. Wrapped up in the drama and intrigue are real business and motivational lessons which made Roger Penske one of the most successful businessmen in the world and that helped Ilmor and its cofounders, Mario Illien and the late Paul Morgan, design and manufacture Indy car and Formula 1 championship–winning engines. Beast is not only a must-read for sports and race fans, but a compelling narrative for those who enjoy genuine lessons in business and technology or thrilling mysteries based on actual events.

Mondo Agnelli: Fiat, Chrysler, and the Power of a Dynasty


Jennifer Clark - 2011
    Fiat's against-all-odds swoop on Chrysler---masterminded by Sergio Marchionne, the Houdini-like manager who saved Fiat from its own near-collapse in 2005 - has made the automaker one of the most unlikely winners of the financial crisis. Mondo Agnelli is a new book that looks at the chain of unpredictable events triggered by the death of Gianni Agnelli in 2003. Gianni, the charismatic, silver-haired power broker and style icon, was the patriarch who had lead the company founded by his grandfather in 1899. But Gianni's own son had committed suicide. Without a mature heir, the dynasty and Fiat were rudderless. Backed by Gianni's closest advisors, his serious, shy, and determined grandson John plucked Marchionne from obscurity. Together, they saved the family company and, inadvertently, positioned Fiat as a global trailblazer when the global storm hit.A classic story of ingenuity and hard work, the book portrays a business dynasty that triumphed over adversity and family tragedy because of its own smarts, sweat, and ability to bend the rules A an engaging tale for those interested in the stories behind the economic crash, the book contains never-before reported material about how Fiat succeeded in making Chrysler profitable where both Daimler AG and Cerberus, its previous owners, had failed. A story for a wide audience, from car buffs, business readers, lovers of Italy, and anyone fascinated by the lifestyle of Europe's most glamorous industrial dynasty, this book tells the tale of how Fiat achieved the seemingly impossible -- turning around an American automotive icon everyone else had given up for dead.

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


Lisa Fortini-Campbell - 2001
    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

The Path: Find Fulfillment Through Prosperity from Japan's Father of Management


Konosuke Matsushita - 1968
    Nurture your ability to embrace differences. Seek out challenges--scale one mountain after another. Face challenges that matter-- learn to "fight with real swords." These and other lessons were the constants in the life of Konosuke Matsushita, founder of the Panasonic business empire. In this first complete English translation of "The Path," Matsushita's timeless advice will benefit anyone who desires to lead better by living better.For the first time in English, the complete translation of one of the most popular and important management books ever published.In Japan, the name Konosuke Matsushita is spoken with a hushed reverence. Even now, twenty-one years after his death, Matsushita-san is praised by some as "the god of management," and he remains one of the most influential and inspirational business thinkers ever. Founder and father of the global corporation Panasonic, Matsushita saw the creation of wealth not as a goal or destination but as a voyage. And in "The Path," Matsushita shared the wisdom and insights acquired on his journey: how to inspire true innovation at all levels, manage through difficult times, and create lasting value and a great legacy.Written humbly from a platform of accomplishment virtually unparalleled among businesspersons, "The Path" demonstrates to readers today the many ways each of us can find within ourselves the strength and focus to do good by doing well. Brief, beautifully stated chapters offer an unconventional management philosophy that you can apply universally, as well as to specific everyday situations: When You Have to Make Important Decisions To Further Improve Your Work To Cultivate a Spirit of Independence To Further Expand Your Business For the Country to Prosper For more than four decades, "The Path" has been a perennial bestseller, with nearly 4.5 million copies sold worldwide. Presented here in its entirety for the first time in English, this book offers an enlightening and informative spiritual blueprint for entrepreneurs, executives, managers, and anyone who wishes to learn from a great master. Follow "The Path." It may lead you--and help you lead others--to professional success and personal fulfillment.