Book picks similar to
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Fashion Photography 101
Lara Jade - 2012
Lara shares her experience of fashion photography in the digital age, including dedicated sections on retouching, genres of fashion photography, and making the best use of social media. Whether you're taking your first-ever shot, working with a professional model for the first time, or pitching to new clients, here is everything you need to produce moody, magical images that leap from the page straight into the viewer's imagination.
Overconnected: The Promise and Threat of the Internet
William H. Davidow - 2010
pThe benefits of our recently arrived-at state of connectivity have been myriad from the ease with which it has been possible to buy a new house to the convenience of borrowing and investing money profitably. But the luxuries of the connected age have taken on a momentum all of their own. By counter-intuitively anatomizing how being overconnected tends to create systems of positive feedback that have largely negative consequences, Davidow explains everything from the recent Subprime mortgage crisis to the meltdown of Iceland, from the loss of people s privacy to the spectacular fall of the stock market. All because we were so miraculously wired together.pExplaining how such symptoms of Internet connection as unforeseeable accidents and how thought contagions acted to accelerate the downfall and make us permanently vulnerable to catastrophe, Davidow places our recent experience in historical perspective and offers a set of practical steps to minimize similar disasters in the future.pWilliam Davidow is a successful Silicon Valley venture capitalist, philanthropist, and author, and as a senior vice-president of Intel Corporation, he was responsible for the design of the Intel microprocessor chip. He has written three previous books Marketing High Technology (The Free Press, 1986) and Total Customer Service (Harper, 1989), both with Bro Uttal, and The Virtual Corporation" (Harper, 1992), with Michael Malone as well as columns for Forbes and numerous op-ed pieces. He graduated from Dartmouth College, has a masters degree from the California Institute of Technology, and a Ph.D. from Stanford University. He serves on the boards of Cal Tech, the California Nature Conservancy, and the Stanford Institute for Economic Policy Research.
Introduction to Physical Metallurgy
Sidney H. Avner - 1974
The main ideas and applications of the metallurgy are provided in this book.
Blogging for Creatives: How designers, artists, crafters and writers can blog to make contacts, win business and build success
Robin Houghton - 2012
The blogosphere has become a huge platform for individuals and businesses alike. As well as being essential for creative trades of all kinds--carpenters, photographers, caterers, gardeners and graphic designers to name but a few--blogs can be inspirational and beautiful; becoming hubs for people with similar tastes and interests. Blogging for Creatives is the first approachable, non-techie guide to the blogosphere, complete with hundreds of tips, tricks and motivational stories from artistic bloggers who have started from scratch. It covers everything creatives need to know about how to design a beautiful, interesting blog that people will want to return to again and again--such as how to design, publish and host a blog, as well as keeping it fresh, staying motivated and forging connections with others in the field. Professional advice is highly illustrated with examples of successful blogs, broken down into succinct types that work, helping the reader to identify and develop the style of blog they want.Includes box-out tips, tricks and anecdotes from successful bloggersNon-techie approach that reflects the creative scope of the modern blogHighly illustrated with examples of blog types that work, with proven advice from the creators
Instagram Power
Jason Miles - 2013
But it's not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can't afford to avoid.Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads. You'll discover how to: -Leverage Instagram to build and strengthen your business or personal brand-Design an effective marketing plan for the platform-Sell directly on Instagram with Shop-able posts-Avoid common pitfalls, and much more If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.
11 Rules for Creating Value in the Social Era
Nilofer Merchant - 2012
But it's also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently--but how do you really capitalize on that? In "11 Rules for Creating Value in the Social Era," the newest in Harvard Business Review's line of digital books (HBR Singles), social strategist and insightful blogger Nilofer Merchant argues that "social" is much more than "media." Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. These organizations don't operate like the powerful "800-pound gorillas" of yesteryear--but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition. This ebook offers new rules for creating value, leading, and innovating in our rapidly changing world. These social era rules are both provocative and grounded in reality--they cover thorny challenges like forsaking hierarchy and control for collaboration; getting the most out of all talent; allowing your customers to become co-creators in your organization; inspiring employees through purpose in a world where money alone no longer wields that power; and soliciting community investment in an idea so that it can take hold and grow. The strategies of the Industrial Era--or even the Information Age--will not be enough for the Social Era. Read "11 Rules for Creating Value in the Social Era" to get ready to meet the challenges of this new age and thrive.
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Robbin Phillips - 2010
It takes you step-by-step through the necessary actions needed to start your own authentic movement.Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Lee Odden - 2012
Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online."Optimize" provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategyDetermine which creative tactics will provide the best results for your companyImplement search and social optimization holistically in the organizationMeasure the business value of optimized and socialized content marketingDevelop guidelines, processes and training to scale online marketing success"Optimize" offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
CNC Programming Handbook
Peter Smid - 2000
Used in hundreds of educational institutions around the world as the primary text for CNC courses, and used daily by many in-field CNC programmers and machine operators, this book literally defines CNC programming. Written with careful attention to detail, there are no compromises. Many of the changes in this new Third Edition are the direct result of comments and suggestions received from many CNC professionals in the field. This extraordinarily comprehensive work continues to be packed with over one thousand illustrations, tables, formulas, tips, shortcuts, and practical examples.The enclosed CD-ROM now contains a fully functional 15-day shareware version of CNC tool path editor/simulator, NCPlot™. This powerful, easy-to-learn software includes an amazing array of features, many not found in competitive products. NCPlot offers an unmatched combination of simplicity of use and richness of features. Support for many advanced control options is standard, including a macro interpreter that simulates Fanuc and similar macro programs.The CD-ROM also offers many training exercises based on individual chapters, along with solutions and detailed explanations. Special programming and machining examples are provided as well, in form of complete machine files, useful as actual programming resources. Virtually all files use Adobe PDF format and are set to high resolution printing.FEATURES Fully functional shareware version of CNC toolpath simulator/editor, NCPlot(TM), included on the CD-ROM. This powerful software includes an amazing array of features, including those not found in competitive products. Support for many advanced features is standard, and the included macro interpreter can simulate Fanuc and compatible macro toolpath programs Detailed section on CNC lathes with live tooling, including examples Image files of many actual parts, used as examples More programming examples (both in printed text and on the CD-ROM) Optimized for the latest Fanuc and related control systems Additional formulas, calculations and handy reference material Fourth axis programming (indexing and rotary) CD-ROM based projects, including several as interactive PDF forms Improved index for better search of topics
The Reality Game: How the Next Wave of Technology Will Break the Truth
Samuel Woolley - 2020
What will happen when misinformation moves from our social media feeds into our everyday lives?Online disinformation stormed our political process in 2016 and has only worsened since. Yet as Samuel Woolley shows in this urgent book, it may pale in comparison to what's to come: humanlike automated voice systems, machine learning, "deepfake" AI-edited videos and images, interactive memes, virtual reality, and more. These technologies have the power not just to manipulate our politics, but to make us doubt our eyes and ears and even feelings.Deeply researched and compellingly written, The Reality Game describes the profound impact these technologies will have on our lives. Each new invention built without regard for its consequences edges us further into this digital dystopia.Yet Woolley does not despair. Instead, he argues pointedly for a new culture of innovation, one built around accountability and especially transparency. With social media dragging us into a never-ending culture war, we must learn to stop fighting and instead prevent future manipulation. This book shows how we can use our new tools not to control people but to empower them.
The Digital Divide: Arguments for and Against Facebook, Google, Texting, and the Age of Social Networking
Mark Bauerlein - 2011
Some see the technological breakthroughs we live with as hopeful and democratic new steps in education, information gathering, and human progress. But others are deeply concerned by the eroding of civility online, declining reading habits, withering attention spans, and the treacherous effects of 24/7 peer pressure on our young.With The Dumbest Generation, Mark Bauerlein emerged as the foremost voice against the development of an overwhelming digital social culture. But The Digital Divide doesn't take sides. Framing the discussion so that leading voices from across the spectrum, supporters and detractors alike, have the opportunity to weigh in on the profound issues raised by the new media - from questions of reading skills and attention span, to cyber-bullying and the digital playground - Bauerlein's new book takes the debate to a higher ground.The book includes essays by Steven Johnson, Nicholas Carr, Don Tapscott, Douglas Rushkoff, Maggie Jackson, Clay Shirky, Todd Gitlin, and many more. Though these pieces have been previously published, the organization of The Digital Divide gives them freshness and new relevancy, making them part of a single document readers can use to truly get a handle on online privacy, the perils of a plugged-in childhood, and other technology-related hot topics.Rather than dividing the book into "pro" and "con" sections, the essays are arranged by subject - "The Brain, the Senses," "Learning in and out of the Classroom," "Social and Personal Life," "The Millennials," "The Fate of Culture," and "The Human (and Political) Impact." Bauerlein incorporates a short headnote and a capsule bio about each contributor, as well as relevant contextual information about the source of the selection.Bauerlein also provides a new introduction that traces the development of the debate, from the initial Digital Age zeal, to a wave of skepticism, and to a third stage of reflection that wavers between criticism and endorsement.Enthusiasm for the Digital Age has cooled with the passage of time and the piling up of real-life examples that prove the risks of an online-focused culture. However, there is still much debate, comprising thousands of commentaries and hundreds of books, about how these technologies are rewriting our futures. Now, with this timely and definitive volume, readers can finally cut through the clamor, read the the very best writings from each side of The Digital Divide, and make more informed decisions about the presence and place of technology in their lives.
Hanging Out, Messing Around, and Geeking Out: Kids Living and Learning With New Media
Mizuko ItoDilan Mahendran - 2009
Yet there is little actual research that investigates the intricate dynamics of youths' social and recreational use of digital media. "Hanging Out, Messing Around, and Geeking Out" fills this gap, reporting on an ambitious three-year ethnographic investigation into how young people are living and learning with new media in varied settings -- at home, in after-school programs, and in online spaces. Integrating twenty-three case studies -- which include Harry Potter podcasting, video-game playing, music sharing, and online romantic breakups -- in a unique collaborative authorship style, " Hanging Out, Messing Around, and Geeking Ou"t is distinctive for its combination of in-depth description of specific group dynamics with conceptual analysis.
Essential Organic Chemistry - The Perfect book for JEE Main & Advanced
Ranjeet Shahi - 2013
•Practice exercises are given at the end of chapter included conceptual questions & multiple choice questions with hints, answer & solutions. •Multiple choice questions with single correct and more the one correct answers, Comprehension based questions, Assertion-Reason, Matching Type questions, etc. •Every reaction is explained mechanistically for subject understanding. •Solutions are given at the end of every chapter for clear the concepts.
Rewiring Tinnitus: How I Finally Found Relief From the Ringing in My Ears
Glenn Schweitzer - 2016
This is not your typical tinnitus book offering some “miracle cure”. It’s about changing your emotional, physical, and psychological response to the sound, with actionable techniques and specific exercises, so you can finally start to tune it out. It’s about tracking your diet, lifestyle, environment, and health to identify exactly what causes your tinnitus to spike. It’s about improving your overall health, getting better sleep, and reducing the massive amounts of stress and anxiety that tinnitus sufferers deal with on a daily basis. Too many people have been told they just have to "live with it." Too many people have been let down by emotionless doctors and "conventional" or "false" treatments. Too many people have suffered for far too long. It’s time for a change. It's time you found relief. Glenn Schweitzer was 24 years old when a rare, incurable inner ear disorder caused him to develop severe tinnitus. It disrupted nearly every aspect of his life. But today, his tinnitus no longer bothers him at all. Completely by accident, he stumbled on to simple techniques that radically rewired his mental, emotional, and physiological response to the sound. Through Glenn’s terrifying, yet inspiring story, and with dozens of actionable techniques and tools, you can finally find the relief you deserve, too. You will learn specific techniques to reduce your tinnitus, as well as concrete steps to dramatically improve your quality of life. It may not go away entirely, but it can stop bothering you. There isn’t a cure for tinnitus, but there is a way forward. You can live in harmony with the sound.
The Little Black Book of Stock Market Secrets
Matthew R. Kratter - 2017
But most people don't know how to harness it for profits. It took me over a decade to figure it out, and now I'm ready to share everything that I've learned. This is exactly the book that I wish I'd had when I was first learning how to trade. Don't be the sucker that Wall Street leaves holding the bag. In this book, you will learn: The one thing you must never do if a stock gaps to new highs The simplest ways to make money in the stock market How to tell when you are in a bull market, or a bear market How to identify which stocks are "market leaders" 10 ways to develop a winning trader's mindset The secrets to trading in a bear market How to use the RSI and Stochastics in different market environments How to run your trading like a business And much, much more! Join the thousands of smart traders who have improved their trading by reading this book. Amazon best-selling author and retired hedge fund manager, Matthew Kratter will teach you the secrets that he has used to trade profitably for the last 20 years. And if you ever get stuck, you can always reach out to him by email (provided inside of the book), and he will help you. Scroll to the top of this page and click BUY NOW.