The main emphasis is on the basic concepts of remote sensing and GIS but topics such as digital image processing, spatial and attribute data model, geospatial analysis, and planning, implementation, and management of GIS have also been discussed in detail.Owing to its lucid style and presentation of advanced topics, such as ground truth data, metadata concepts, latest developments and modern trends of GIS and GNSS, makes this book suitable as a reference for postgraduate students and practicing professionals from the Geomatics community.

    In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list. Inside the book, you'll learn how to: Build a massive mailing list using 15 different proven list building techniques. Write compelling copy that engages your readers and drives them to take action. Optimize every step of your email marketing funnel to skyrocket your sales. Grow a highly-engaged and hungry fan-base that will devour your content. Create six new revenue streams for your business using email marketing. Keep your messages out of the spam folder by following our best practices. Matthew Paulson has organically grown an email list of more than 250,000 investors and generates more than $1 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

    Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

    With simplified methods and helpful techniques John guides authors on the road to promoting their books to bestseller status in the Kindle Store.

    What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to:•    Find your customer’s most powerful mobile moments with a mobile moment audit.•    Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze.•    Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales.•    Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty.•    Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities.Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.

    Extend your life. Enhance your health. Discover the power of Polyphenols. Drop those extra pounds.Dr. Bob Arnot, the bestselling author of The Aztec Diet, shows you how to use the power of America’s favorite drink—coffee—to achieve improved health, longevity, mental clarity and weight loss in this unique, groundbreaking wellness guide.For years, we’ve been told that coffee was bad for our health. But new research reveals that, consumed properly, coffee can be the healthiest, tastiest part of your day. It can sharpen your focus, jumpstart your workout, help you lose weight, and even help fend off disease, from diabetes and liver disease to heart disease and Parkinson’s.In this revolutionary handbook, Dr. Bob Arnot explains how coffee became a staple of the human diet, and reveals why having a cup is the best thing you can do each day. He also teaches you how to find the best beans from around the world and how to create the best brew and food pairings. The Coffee Lover’s Diet includes a full diet plan with corresponding recipes to ensure you get the full benefits of this miracle bean—in the right amounts and in a variety of ways—as well as tips for putting all of this invaluable information and advice to work to help you shed pounds, gain energy, and make the healthiest choices every day.

    "Ideas and inspiration galore".--"Wooden Boat Review". 190 color photos. 100 drawings.

    In today‘s online economy it has become a commodity to be bought and sold. Bombarding us with free smartphone apps and news websites, developers and advertisers have turned what and how focus our attention into the world‘s fastest growing industry.In exchange for our attention, information and entertainment is ever at our fingertips. But at what cost? In this essay, at once personal and polemical, meditative and militant, Julia Bell asks what has been lost in this trade off. How can we reclaim our attention? In a world of infinite distraction, how can attention become radical?

    •“Sample examples” are given for subject understanding before the text. •Each topic includes the “introductory exercise” to test the ability. •“Extra Points” are given to follow the points in brief. •2 leveled solved examples are given at the end of chapter •Consist 2 leveled exercise level 1 for AIEEE and level 2 for IIT JEE, including subjective Questions, Single Correct Option, Assertion & Reason, Match the Column including Reasoning, Aptitude & Comprehension, etc. •Chapter-wise Hints & Solutions are provided at the end of the book.

    Popularly known as the "Father of the Franchise Industry," Johnson delivered good food and prices that brought appreciative customers back for more. The attractive white Colonial Revival restaurants, with eye-catching porcelain tile roofs, illuminated cupolas and sea blue shutters, were described in "Reader's Digest" in 1949 as the epitome of "eating places that look like New England town meeting houses dressed up for Sunday." Boston historian and author Anthony M. Sammarco recounts how Howard Johnson introduced twenty-eight flavors of ice cream, the "Tendersweet" clam strips, grilled frankforts and a menu of delicious and traditional foods that families eagerly enjoyed when they traveled.

    Whether you’re interested in the science of thinking and beliefs, how your own mind works, how others control your thoughts, why things just don’t work out in your life, how you can create the life you’ve always wanted, or on a grander scale, how you can help make the world a better place, Choices and Illusions provides insights for all. Simply reading this book will open your eyes to new worlds of possibilities. Once exposed to the illusions most live under and by, you will change, and putting into practice any of these very simple teachings will open the door for you to achieve your highest potential.Choices and Illusions tells the story of one man’s journey into the workings of the human mind and our reason for being. The adventure is every bit as exciting as the best of scientific discoveries. Eldon Taylor’s approach is scientific and pragmatic, and his conclusions are inspirational and soul enhancing. Along the journey you’ll hear fantastic stories of divine intervention, learn why you think and do what you do not wish to do, and understand the very clear message that it’s never too late to be happy and succeed, regardless of your past actions.

    They clarify the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships.

    We go to networking events, meet associates for coffee, or maybe even email prospective clients, but it’s never quite enough. The challenge that faces us, and the problem with these activities, is that they don’t scale. The number of people you need to need to meet in order to advance your business, build your influence, and fill the top of your sales funnel is simply too many to handle. This book contains the solution. In Connect, Josh Turner lays out a step-by-step process to meet and connect with the people that matter to your business at scale. The techniques contained in these pages will teach you to use new tools and marketing channels to build relationships without being confined by time.

    by doing away with politics. To achieve those aims it counts on a formidable instrument: The Network, an operating system that will rule over the whole planet with chilling efficiency, despite its humble origins as a buggy strategy game developed by a geeky teenager.Split between the 21st and the 24th centuries The Algorithm of Power describes a future that is not democratic and where the government has no use for torture, gulags or a secret police - because no one even notices there is a government.But will it become Utopia or Dystopia?Welcome to the reign of software!