Organized chronologically, the book illuminates the dynamic relationship between design and manufacturing as well as the roles of technology, social change, and commercial forces on the course of design history. The layout of each chapter reflects the unique style of the period it describes, and some 450 illustrations throughout the volume provide a visual record of more than one hundred years of creative achievement in the field.Under the influence of William Morris and the Arts and Crafts movement in the late 19th century, a new era began for design arts. Fueled by popular Art Nouveau advertising, the work of graphic designers became central in the growing consumer goods economy. This book traces the emergence of varied modernist design styles in the early 20th century and then examines the wartime politicization of regional styles through American government patronage and revolutionary Soviet ideas. Richly contextualized chapters chronicle the history of the Bauhaus and the rise of the International Style, followed by the postmodern movement of the 1970s and '80s. After highlighting recent developments in graphic design around the globe, the author discusses the impact of inexpensive, powerful design software and the challenges facing designers now.

    This easy-to-follow book — the first devoted entirely to clarifying the laws of perspective — remedies the situation. In it, the author uses over 250 simple line drawings to illustrate the concepts involved.Beginning with clear, concise, immediately applicable discussions of the horizon, vanishing point, and the crucial relationship of eye level to perspective drawing, you'll learn how to place figures and objects in a drawing, depict interiors, create shade and shadows, and achieve all the other elements necessary for a successful perspective drawing. By repeatedly stressing important points, Mr. Norling teaches you to make them second-nature. Moreover, his approach is so simple and direct that no matter how little raw talent or experience you have, you will soon be able to apply these techniques almost instinctively.Mastery of perspective is a basic skill every artist must have. This simple, nontechnical guide will enable you to master its essentials in a relatively short time. Clear and concise, this book is an essential addition to any artist's bookshelf.

    This is such a book. For more than two years, Linda Cateura has pursued teacher / artist David A. Leffel, notebook in hand, as he critiqued the work of students. Linda Cateura's succinct notes capture his insights, philosophy, painting hints, and general comments.Leffel's classic, painterly, twentieth-century old master style, much in the manner of Rembrandt or Chardin, affords ample illustration of the ideas expressed - through his many paintings, details, demonstrations, and diagrams, almost all in color.No matter what your level of ability, there is something here to apply to your own work, ideas that will cause you to rething your own ways of painting, hints to save you effort, or solutions to persistent painting problems.

    More than 250 color photos.

    Inside you'll find guidelines for rendering accurate skin tones in a variety of media, including watercolor, oil and pastel.You'll begin with a review of the five essential painting elements (drawing, value, color, composition and edges), then learn how light and color influence the appearance of skin tones. Artist Chris Saper provides the advice and examples that make every lesson and technique easy to understand--immediately improving the quality of your work. You'll discover how to:Paint the four major skin color groups (Caucasian, African American, Asian and Hispanic)Refine these colors into dozens of possible variations within each groupSelect your palette and mix hues for clean, beautiful colorsDetermine the color and temperature of light that falls on your subjectPaint direct and indirect sunlight, artificial light and highlights of lightMaster the four elements that determine color in shadowUse photographic references when you can't paint directly from lifeYou'll also find seven step-by-step demonstrations and an appendix of sample color charts for each major skin type under a range of lighting variations. It's all you need to bring your portraits to life!

    Covering the earliest forms of the letters of the alphabet, to graphic technology today, this revised edition should appeal to designers, students and typophiles.

    I know from experience. In the summer of 2016, I decided to learn hand lettering to create coloring pages for my book, Broken Crayons Still Color. I watched every video I could find and tried all the recommended techniques. However, no matter what I did, even with the best of pens, my lettering looked horrible. Let's admit it: Learning calligraphy is not as easy as some of the artists online make it look. And I was frustrated. I continued my research and discovered faux calligraphy. I decided to use it, along with block lettering, to create my hand-drawn coloring pages. What is Faux Calligraphy? It's fake calligraphy. In my opinion, it is the easiest way to get started. You can achieve a beautiful outcome almost right away, even with your own handwriting. In this book, Calligraphy for Beginners, I will walk you through the steps of how to get started as well as the mistakes to avoid. In calligraphy, your letters will have thick downstrokes and thin upstrokes. With faux calligraphy, you simply add the thickness to your downstrokes after you write the letters. It's a three-step process you'll learn in chapter three. Traditional calligraphy and brush lettering require months of consistent practice to train your hand and develop the muscle memory required to achieve the thick and thin strokes. Even after years of practice, I continue to improve every day. And, honestly, I notice the difference in my lettering if I don't practice consistently for several weeks. Therefore, if you want to achieve a beautiful outcome right away or need to use lettering for a project immediately (like I did), faux calligraphy is a great way to get started. It's a fun way to add text to coloring pages and create beautiful artwork, hand-lettered cards, bookmarks, and so much more. Bonus: As a bonus to this book, you get free access to my faux calligraphy online class ($39 value). To make it as easy as possible for you, I filmed a video demonstrating every letter in the alphabet. Plus, you can download my practice sheets to print off for reference and blank practice sheets for your own lettering. Click the buy button and let's get started!

    Not a master mason or carpenter, Filippo Brunelleschi was a goldsmith and clock maker. Over twenty-eight years, he would dedicate himself to solving puzzles of the dome's construction. In the process, he did nothing less than reinvent the field of architecture. He engineered the perfect placement of brick and stone (some among the most renowned machines of the Renaissance) to carry an estimated seventy million pounds hundreds of feet into the air, and designed the workers' platforms and routines so carefully that only one man died during the decades of construction. This drama was played out amid plagues, wars, political feuds, and the intellectual ferments of Renaissance Florence - events Ross King weaves into a story to great effect. An American Library Association Best Book of the Year Boston Globe: "An absorbing tale." Los Angeles Times: "Ross King has a knack for explaining complicated processes in a manner that is not only lucid but downright intriguing... Fascinating."

    Yet information graphics is rarely taught in schools or is the focus of on-the-job training. Now, for the first time, Dona M. Wong, a student of the information graphics pioneer Edward Tufte, makes this material available for all of us. In this book, you will learn:to choose the best chart that fits your data;the most effective way to communicate with decision makers when you have five minutes of their time;how to chart currency fluctuations that affect global business;how to use color effectively;how to make a graphic “colorful” even if only black and white are available.The book is organized in a series of mini-workshops backed up with illustrated examples, so not only will you learn what works and what doesn’t but also you can see the dos and don’ts for yourself. This is an invaluable reference work for students and professional in all fields.

    Catering to this modern dilemma, we've concocted the perfect remedy for over-burdened artists. The Daily Book of Art includes a year's worth of brief daily readings and lessons about the visual arts that entertain as they inform. Ten exciting categories of discussion rotate throughout the course of a year, giving readers a well-rounded experience in the art world. From color psychology and aesthetic philosophy to the proverbial argument over whether elephants really can paint, art-starved readers will encounter a broad range of inspiring subjects. The book also features a ribbon bookmark so readers can keep their place throughout the year. The ten categories of discussion include Art 101, Philosophy of Art, Art Through the Ages, Profiles in Art, A Picture’s Worth 200 Words, Art from the Inside Out, Art Around the World, Artistic Oddities, Unexpected Art Forms, and Step-by-Step Exercises.

    This superb drawing guide helps you unravel its complexity and capture its aesthetic on paper. Packed with instructive illustrations and specially-commissioned photographs of male and female models, Anatomy for the Artist unveils the extraordinary construction of the human body and celebrates its continuing prominence in Western Art today. Through her detailed sketches, acclaimed artist Sarah Simblet shows you how to look inside the human frame to map its muscle groups, skeletal strength, balance, poise, and grace.Selected drawings superimposed over photographs reveal fascinating relationships between external appearance and internal structure. Six drawing classes guide you through human anatomy afresh, offering techniques for observing and drawing the skeleton, including the head, ribcage, pelvis, hands, and feet. By investigating a series of masterworks juxtaposed against photographs of real-life models, Dr. Simblet also traces the visions of different artists across time, from Holbein's Christ Entombed to Edward Hopper's Hotel Room.For any artist, learning about the human body is always a palpable delight. This imaginative reference guide will enhance your anatomical drawing and painting techniques at every level.

    By examining text and image in advertising, as well as “high art†versus “popular culture,†it reveals the difference between signs (such as a word or picture) and signifiers (the concept or object to which it refers).

    Readers will learn the basic anatomy, fundamentals of storycraft and how the medium works as a means of expression.

    The result is described as “a thought-provoking visual feast”.

    It covers getting launched to running a multi-person shop to retiring comfortably, and is aimed at freelance graphic designers, art directors, illustrators, copywriters.