At a glance, it bears few similarities to any place we know and inhabit. But upon closer examination, the differences between this complex virtual reality and our own might not be as vast as we think. In “How You Play the Game,” author and philosopher Charlie Huenemann looks philosophically at the game of Minecraft (“What is the point of this game? How does one win? Well, this depends on what you want to do”) and grapples with the ethical conundrums, existential crises and moral responsibilities of the virtual realm. From the Overworld to the Ender Dragon, Huenemann offers an entertaining, insightful and often hilarious examination of Minecraft and the strange worlds—both virtual and not—surrounding it.Charlie Huenemann is a Professor of Philosophy at Utah State University. He writes for 3quarksdaily, and has published several books on the history of philosophy.Cover design by Adil Dara.

    The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that rakes in billions in profits, making Brin and Page the wealthiest young men in America. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and culture of innovation enabled a search engine to shake up Madison Avenue and Wall Street, scoop up YouTube, and battle Microsoft at every turn. Not afraid of controversy, Google is expanding in Communist China and quietly working on a searchable genetic database, initiatives that test the founders' guiding mantra: DON'T BE EVIL.

    Tracy Kidder got a preview of this world in the late 1970s when he observed the engineers of Data General design and build a new 32-bit minicomputer in just one year. His thoughtful, prescient book, The Soul of a New Machine, tells stories of 35-year-old "veteran" engineers hiring recent college graduates and encouraging them to work harder and faster on complex and difficult projects, exploiting the youngsters' ignorance of normal scheduling processes while engendering a new kind of work ethic.These days, we are used to the "total commitment" philosophy of managing technical creation, but Kidder was surprised and even a little alarmed at the obsessions and compulsions he found. From in-house political struggles to workers being permitted to tease management to marathon 24-hour work sessions, The Soul of a New Machine explores concepts that already seem familiar, even old-hat, less than 20 years later. Kidder plainly admires his subjects; while he admits to hopeless confusion about their work, he finds their dedication heroic. The reader wonders, though, what will become of it all, now and in the future. —Rob Lightner

    Because almost every aspect of an enterprise is now dependent on technology, the focus of IT security must shift from locking down assets to enabling the business while managing and surviving risk. This compact book discusses business risk from a broader perspective, including privacy and regulatory considerations. It describes the increasing number of threats and vulnerabilities, but also offers strategies for developing solutions. These include discussions of how enterprises can take advantage of new and emerging technologies—such as social media and the huge proliferation of Internet-enabled devices—while minimizing risk. With ApressOpen, content is freely available through multiple online distribution channels and electronic formats with the goal of disseminating professionally edited and technically reviewed content to the worldwide community. Here are some of the responses from reviewers of this exceptional work: “Managing Risk and Information Security is a perceptive, balanced, and often thought-provoking exploration of evolving information risk and security challenges within a business context.  Harkins clearly connects the needed, but often-overlooked linkage and dialog between the business and technical worlds and offers actionable strategies.   The book contains eye-opening security insights that are easily understood, even by the curious layman.” Fred Wettling, Bechtel Fellow, IS&T Ethics & Compliance Officer, Bechtel     “As disruptive technology innovations and escalating cyber threats continue to create enormous information security challenges, Managing Risk and Information Security: Protect to Enable provides a much-needed perspective. This book compels information security professionals to think differently about concepts of risk management in order to be more effective. The specific and practical guidance offers a fast-track formula for developing information security strategies which are lock-step with business priorities.” Laura Robinson, Principal, Robinson Insight Chair, Security for Business Innovation Council (SBIC) Program Director, Executive Security Action Forum (ESAF) “The mandate of the information security function is being completely rewritten. Unfortunately most heads of security haven’t picked up on the change, impeding their companies’ agility and ability to innovate. This book makes the case for why security needs to change, and shows how to get started. It will be regarded as marking the turning point in information security for years to come.” Dr. Jeremy Bergsman, Practice Manager, CEB     “The world we are responsible to protect is changing dramatically and at an accelerating pace. Technology is pervasive in virtually every aspect of our lives. Clouds, virtualization and mobile are redefining computing – and they are just the beginning of what is to come. Your security perimeter is defined by wherever your information and people happen to be.

    He found this in Jim Clark, a man whose achievements include the founding of three separate billion-dollar companies. Lewis also found much more, and the result—the best-selling book The New New Thing—is an ingeniously conceived history of the Internet revolution.

    Adobe Photoshop CC Classroom in a Book contains 14 lessons that cover the basics, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. In addition to learning the key elements of the Photoshop interface, this completely revised CC (2014 release) edition covers new features, including Generator, 3D printing, linked Smart Objects, Blur Gallery, smarter Smart Guides, Perspective Warp, and more. Purchasing this book gives you access to the downloadable lesson files you need to work through the projects in the book, and to electronic book updates covering new features that Adobe releases for Creative Cloud customers. For access, goto www.peachpit.com/redeem and redeem the unique code provided inside this book. "The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students." Barbara Binder, Adobe Certified InstructorRocky Mountain Training

    The language features full support for regular expressions, object-oriented modules, network programming, and process management. Perl is extensible, and supports modular, cross-platform development.In "Effective Perl Programming," Perl experts Joseph Hall and Randal Schwartz share programming solutions, techniques, programming pointers, rules of thumb, and the pitfalls to avoid, enabling you to make the most of Perl's power and capabilities.The authors will help you develop a knack for the right ways to do things. They show you how to solve problems with Perl, and how to debug and improve your Perl programs. Offering examples, they help you learn good Perl style. Geared for programmers who have already acquired Perl basics, the book will extend your skill range, providing the tactics and deeper understanding you need to create Perl programs that are more elegant, effective, and succinct. This book also speaks to those who want to become more fluent, expressive, and individualistic Perl programmers.To help you design and write effective Perl progams, Effective Perl Programming includes: Perl basics Idiomatic Perl Regular expressions Subroutines References Debugging Usage of packages and modules Object-oriented programming Useful and interesting Perl miscellanyNumerous thought-provoking examples appear throughout the book, highlighting many of the subtleties that make Perl such a fascinating, fun, and effective language to work with.

    Then he wrote a groundbreaking operating system and distributed it via the Internet -- for free. Today Torvalds is an international folk hero. And his creation LINUX is used by over 12 million people as well as by companies such as IBM.Now, in a narrative that zips along with the speed of e-mail, Torvalds gives a history of his renegade software while candidly revealing the quirky mind of a genius. The result is an engrossing portrayal of a man with a revolutionary vision, who challenges our values and may change our world.

    The 'CCNA Portable Command Guide' is a supplementary guide to assist network administrators in the proper use of the Cisco IOS and of the commands needed to pass the CCNA vendor exam.

    Today, Stephen Hawking believes that AI “could spell the end of the human race.” At the very least, its development raises complicated moral issues with powerful real-world implications—for us and for our machines.In this volume, recording artist Brian Eno proposes that we’re already part of an AI: global civilization, or what TED curator Chris Anderson elsewhere calls the hive mind. And author Pamela McCorduck considers what drives us to pursue AI in the first place.On the existential threat posed by superintelligent machines, Steven Pinker questions the likelihood of a robot uprising. Douglas Coupland traces discomfort with human-programmed AI to deeper fears about what constitutes “humanness.” Martin Rees predicts the end of organic thinking, while Daniel C. Dennett explains why he believes the Singularity might be an urban legend.Provocative, enriching, and accessible, What to Think About Machines That Think may just be a practical guide to the not-so-distant future.

    Beginners and intermediate developers will appreciate the comprehensive tutorial that walks step-by-step through building a real client/server database, from concept to deployment and beyond -- and points out key pitfalls to avoid throughout the process. Experienced users will appreciate the book's comprehensive coverage of the Transact-SQL language, from basic to advanced level; detailed ODBC database access information; expert coverage of concurrency control, and more. The book includes thorough, up-to-the-minute guidance on building multi-tier applications; SQL Server performance tuning; and other crucial issues for advanced developers. For all database developers, system administrators, and Web application developers who interact with databases in Microsoft-centric environments.

    Essinger, a master story-teller, describes how Joseph-Marie Jacquard's loom enabled the silk-weavers of Lyons to weave fabrics 25 times faster than had previously been possible. The device used punched cards, which stored instructions for weaving whatever pattern or design was required. Thesecards can very reasonably be described as the world's first computer programs. Indeed, Essinger shows through a series of remarkable and meticulously researched historical connections--connections never before investigated--that the Jacquard loom kick-started a process of scientific evolution whichwould lead directly to the development of the modern computer. The book examines a wealth of extraordinary links between the nineteenth-century world of weaving and today's computer age: for example, modern computer graphics displays are based on exactly the same principles as those employed inJacquard's special woven tableaux. Jacquard's Web also introduces some of the most colorful and interesting characters in the history of science and technology: the modest but exceptionally dedicated Jacquard himself; the brilliant but temperamental Victorian polymath Charles Babbage, who dreamed ofa cogwheel computer operated using Jacquard cards; and the imaginative and perceptive Ada Lovelace, Lord Byron's only legitimate daughter. Attractively illustrated and compellingly narrated, Jacquard's Web is an engaging and delightful volume. It is an impressive case of historical detective work, one that will leave the reader mesmerized.

    The world has become a law enforcer's nightmare and every criminal's dream. We bank online; shop online; date, learn, work and live online. But have the institutions that keep us safe on the streets learned to protect us in the burgeoning digital world? Have we become complacent about our personal security--sharing our thoughts, beliefs and the details of our daily lives with anyone who might care to relieve us of them?In this fascinating and compelling book, Misha Glenny, author of the international best seller "McMafia," explores the three fundamental threats facing us in the twenty-first century: cybercrime, cyberwarfare and cyberindustrial espionage. Governments and the private sector are losing billions of dollars each year fighting an ever-morphing, often invisible and often supersmart new breed of criminal: the hacker. Glenny has traveled and trawled the world. By exploring the rise and fall of the criminal website DarkMarket he has uncovered the most vivid, alarming and illuminating stories. Whether JiLsi or Matrix, Iceman, Master Splynter or Lord Cyric; whether Detective Sergeant Chris Dawson in Scunthorpe, England, or Agent Keith Mularski in Pittsburgh, Pennsylvania, Glenny has tracked down and interviewed all the players--the criminals, the geeks, the police, the security experts and the victims--and he places everyone and everything in a rich brew of politics, economics and history.The result is simply unputdownable. DarkMarket is authoritative and completely engrossing. It's a must-read for everyone who uses a computer: the essential crime book for our times.

    In today’s economy, we have far too much dismay along with our amazement, and technology bears some of the blame. In this combination of memoir, business strategy guide, and call to action, Tim O'Reilly, Silicon Valley’s leading intellectual and the founder of O’Reilly Media, explores the upside and the potential downsides of today's WTF? technologies. What is the future when an increasing number of jobs can be performed by intelligent machines instead of people, or done only by people in partnership with those machines? What happens to our consumer based societies—to workers and to the companies that depend on their purchasing power? Is income inequality and unemployment an inevitable consequence of technological advancement, or are there paths to a better future? What will happen to business when technology-enabled networks and marketplaces are better at deploying talent than traditional companies? How should companies organize themselves to take advantage of these new tools? What’s the future of education when on-demand learning outperforms traditional institutions? How can individuals continue to adapt and retrain? Will the fundamental social safety nets of the developed world survive the transition, and if not, what will replace them? O'Reilly is "the man who can really can make a whole industry happen," according to Eric Schmidt, Executive Chairman of Alphabet (Google.) His genius over the past four decades has been to identify and to help shape our response to emerging technologies with world shaking potential—the World Wide Web, Open Source Software, Web 2.0, Open Government data, the Maker Movement, Big Data, and now AI. O’Reilly shares the techniques he's used at O’Reilly Media  to make sense of and predict past innovation waves and applies those same techniques to provide a framework for thinking about how today’s world-spanning platforms and networks, on-demand services, and artificial intelligence are changing the nature of business, education, government, financial markets, and the economy as a whole. He provides tools for understanding how all the parts of modern digital businesses work together to create marketplace advantage and customer value, and why ultimately, they cannot succeed unless their ecosystem succeeds along with them.The core of the book's call to action is an exhortation to businesses to DO MORE with technology rather than just using it to cut costs and enrich their shareholders. Robots are going to take our jobs, they say. O'Reilly replies, “Only if that’s what we ask them to do! Technology is the solution to human problems, and we won’t run out of work till we run out of problems." Entrepreneurs need to set their sights on how they can use big data, sensors, and AI to create amazing human experiences and the economy of the future, making us all richer in the same way the tools of the first industrial revolution did. Yes, technology can eliminate labor and make things cheaper, but at its best, we use it to do things that were previously unimaginable! What is our poverty of imagination? What are the entrepreneurial leaps that will allow us to use the technology of today to build a better future, not just a more efficient one? Whether technology brings the WTF? of wonder or the WTF? of dismay isn't inevitable. It's up to us!

    It’s for those who like to laugh at the absurdity, magic, and madness of human existence. It's been called the next Brave New World, with a touch of Kurt Vonnegut and a hint of Philip K. Dick. You won’t be able to put it down.” Joe Sokolinsky, TV Channel 29, San Francisco, 2010The Future Perfect is a wild ride into the future, unknown like anything I have ever envisioned. Mustard’s imagination is remarkable, knowing no boundaries and yet holding this reader within his genius virtual reality. The characters are likable, funny, determined and yet quirky. The world-building is unbelievable and so detail oriented, I could quickly build the world in my mind, down to the finest pebble. Glass flowers and linoleum deserts are just the tip of what this futuristic novel has to offer. Romance, suspense, competitive science and excellent writing, The Future Perfect is genius! I totally enjoyed it! Minding Spot (Book Review Blog), Wendy 9/18/11“This book is an absolutely fantastic, humorous and dark satirical look at a dystopian future where humankind simultaneously wages war against nature while pining for its renewal, glories in a shallow sterile consumerist society obsessed with dreams of true happiness, computer simulated immortality and the eradication of all danger via technology.” The Goth "Darkness Visible” October 19, 2010“If you like your sci-fi quirky and off the wall, you can't go wrong with this one. You'll never guess what's coming next. As I drew near the end, I found myself eager to see how it all turns out, but dreading the end of the adventure. And that ending? Near perfect. A laugh out loud page-turner.” LrockyB 2012“In this amazing science fiction/fantasy treatise, Mustard portrays a hyperactive world where artificial intelligence has progressed to the point that no one dies and technology has everyone and everything moving at a frenetic pace. More than a novel, The Future Perfect is a gut wrenching experience that causes readers to question the parameters of human existence while satirizing those who tend toward navel gazing. I found myself laughing derisively one moment then shrieking in horror at recognizing myself in this fun house distortion. Truly, Mustard has held up a mirror to the disastrous collision course upon which humanity has embarked and its inevitable end. Like a train wreck, it's hard to watch yet impossible to turn away from. Even as you're aware of what you think will be the inevitable and horrifying outcome, you continue to gape at this pitch perfect rendering of humanity's mad dash to extinction. I loved reading this novel, and I don't usually like science fiction.” Mary Reilly, Booknookclub (Book Review Blog) 2011“This is one of the best sci-fi books I have ever read. It has a great plot; actually, it has an amazing plot. I especially love the ending.” Mom2Four 2011“There seems to be all sorts of influences, not just Vonnegut, Adams and Huxley, but also more than a bit of Arthur C. Clarke and Margaret Atwood. It bundles all these influences together into a classic piece of predictive science fiction. It's done in a silly and light hearted way, so it gets you thinking without feeling too heavy handed or getting in the way of the narrative.” Robin Hartley 2010“This is a classic. The turn of phrase, hilarity with pathos, and sheer creative ability in his writing is astonishing. I place this work alongside all the best predictive sci-fi I've ever read.” Shakti 2010“The future portrayed here is not too distant or far removed from reality.